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SAURABH SURANABBA-1

976054

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Kingfisher Airlines is an airline based in Bangalore, India. It is a major Indian luxuryairline operating an extensive network to 34 destinations, with plans for regional andlong-haul international services. Its main bases are Bangalore International Airport,Bangalore Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi

International Airport, Delhi, with a hub at Sardar Vallabhbhai Patel International Airport, Ahmedabad

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The airline started operations on 9 May 2005, following the lease of 4 Airbus A320aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it hasannounced plans to start flights to the USA with Airbus A380 aircraft. The airline isowned by the United Beverages Group under the leadership of Vijay Mallya (which alsoowns the popular Indian beer of the same name). The airline promises to suit the needs

of air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury"component is its In-Flight Entertainment System, a first among Indian airlines.

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The Kingfisher Airlines family willconsistently deliver a safe, value-based andenjoyable travel experience to all our guests

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Kingfisher Airlines, through one of its holding companies UB holdings Ltd, has acquired

26% stake in the budget airline Air Deccan and has option to buy further of 20% stakefrom the secondary market.

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In 2007, Mallya made a strategic and significant investment in Epic Aircraft,a US-based aircraft manufacturing company specializing in high performanceairplanes-Very Light Jets (VLJ). VLJs are a new breed of aircraft, developedthrough

innovative technology and manufacturing processes that have reduced the costof a jet by up to 60%, potentially transforming the economics and convenienceof owning and operating private jets.

In 2007, Mallya made a strategic and significant investment in Epic Aircraft,a US-based aircraft manufacturing company specializing in high performanceairplanes-Very Light Jets (VLJ). VLJs are a new breed of aircraft, developedthrough

innovative technology and manufacturing processes that have reduced the costof a jetby up to 60%, potentially transforming the economics and convenience ofowning and operating private jets.

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"India's No. 1 Airline in customer satisfaction" - Business World

"Rated amongst India·s 25 Innovative Companies" - Survey conducted by PlanmanMedia

Economic Times Avaya Award 2006 for

Excellence in ´Customer Responsivenessµ-

He was conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. He has also been nominated as a Global Leader for Tomorr He was conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. He has also been nominated as a Global Leader for Tomorr 

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Mallya is the first Indian ever to become the owner of a FormulaOne Team. The Netherlands-based Mol Family andMallya have formed a

consortium that is now the joint owner of Force India FormulaOne, which is also India's first-ever Formula One Team andrepresents India's first, truly global sports foray.

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� International players entry likely to stimulate marketgrowth

� APB: Possible acquisition of Manav, Lilasons and in addition to Arlem

� Carlsberg :� Budweiser: Stake in Crown/AP for Greenfield

haywards 5000

� Fosters acquisition by SABMiller

� Most likely to be positioned as ¶affordablepremium·(5%), cross lined to Kingfisher

� Investment in brands and brand equity will play a keyrole in driving competitive advantage

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22%

48%

K F Premium K F Strong

KINGFISHER GROWTH

�K F Strong now theNo. I strong beerbrand AND No.I top

selling brand inIndia

�K F Premium 2nd

top selling brand in

India, and No.1 Mildbeer brand

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47.5%

30.6%

5.4% 3.6%2.3%

10.6%

UBL

Group

SAB Mohan

M

Mt.

Shiv

Fosters Others

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Future plansKingfisher will also start flying smaller routes in December thisyear.

The airline's A-319 fleet based out of Bangalore will serveoperations to the following cities.PuneHyderabadThiruvananthapuram

Kochi

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