Presentation Kingfisher

7/23/2019 Presentation Kingfisher

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KINGFISHERAIRLINES


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INTRODUCTION

A private airline based in Bangalore, India

Owned by Vijay allya o! UnitedBeverages "ro#p$

%tarted its operations on ay &, '(() wit*a +eet o! Airb#s A-'( air.ra!ts$

A /ajor Indian airline operating '01 +ig*tsa day, wit* e2tensive networ3 to -4destinations, e2.l#sive o! regional and


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VISION6T*e 7ing8s*er Airlines !a/ily will .onsistently deliver

a sa!e, val#e5based and enjoyable travel e2perien.e toall o#r g#ests$9

Safety

Service

Happiness

Teamwork

Acco!nta"i#ity


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$RO%&'TAN% $RI'ING

A low .ost airlines :its !ares are lower t*an ot*er

.arriers li3e ;et Airwayser a pre/i#/ 8rst .lass servi.ej#st on do/esti. ro#tes$

?ri.ing Obje.tive @ targets *ig* pro8t ret#rn

Vol#/e Obje.tive @ a.*ieve r#pee or #nit salesgrowt* and to e2pand /ar3et s*are pri.e


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T*e 8rst Indian airline to don its air.ra!t wit*

personal video /onitors !or in58g*t entertain/ent$

Attra.tive o>ers !or availing o! .*eap ti.3ets$$$

$remi!m c#ass seats

%leeperette seats wit* e2tendable !ootrests$ 1seat pit.* and a 0')re.line$ =#lly5adj#stable*eadrests$

aptop and /obile p*one .*arger in ea.* seat$


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SO(E FA'TSAN% INFOR(ATION


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?RODUCT$ro)!ct is yo#r .oreo>ering $ T*is is 6t*et*ing9 t*at will !#l8llt*e needs o! yo#r.#sto/er$ I! yo#r

prod#.t is !a#lty,every t*ing else !ails$

T*e attrib#tes o! t*eprod#.t, vis5a5vis t*eattrib#tes o>ered by.o/peting prod#.tsand s#bstit#tes, arei/portant inesti/ating t*e

.o/petitive s.enario!or t*e /ar3eting


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?RODUCT


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'ORE SERVI'ES* =lying in style and .o/!ort$

SERVICE DESIGN

%i+erent c,eck*in options@ T*e airlines allows it.#sto/ers to do a web .*e.35in !ro/ its websiteapart !ro/ t*e option o! t*e airport .*e.35in$


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Specia# care for !naccompanie) minors-senior citi.ens an) t,ose wit, re)!ce)mo"i#ity@ T*e airline ta3es t*e responsibility o!es.orting t*e .*ildren sa!ely to t*eir destination$

T*e gro#nd .rew assists in .*e.35in and boardingpro.ess$ T*e +ig*t attendants ta3e .are o! t*e .*ildto ens#re a .o/!ortable and enjoyable +ig*t$ At t*e

destination, t*e sta> es.orts t*e .*ild to t*e arrivalter/inal and /eets t*e person na/ed earlier$ Onlya!ter .*e.3ing t*e .redential o! t*e assigned personis t*e .*ild released$

G!est wit, )isa"i#ities .an e2pe.t a personaliedand .aring treat/ent$ An es.ort wit* a w*eel .*air.an be assigned to t*e "#est$ Eelp in .*e.35in,boarding and dise/bar3ation .an also be availed by

g#ests$


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At t,e airport Roving agents Valet servi.e

"#ests are o>ered re!res*/ents in .ase o! delay

$roper fee)"ack system =ollow #p Understand and i/prove Responding a..ordingly


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In*/i0,t entertainment@ Fvery seat is treated toan individ#al TV wit* ive TV as well as well as prere.orded in5+ig*t entertain/ent .*annels andRadio$


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'omfort*T*e e2pansive legroo/, t*e !#lly lie +at bed in7ing8s*er =irst and t*e widest seat pit.* in t*e s3ies, allowspassengers to stret.* t*eir tired /#s.les to t*e !#llest$T*o#g*t delig*ts li3e to#.* s.reen seat .ontrols, sens#o#s

/ood lig*ting, #niG#e starry s3y, in5seat .*argers, in5seat/assagers, an e2.l#sive a/enity 3it and !a.ilities li3e ja.3etironing are all t*ere to give yo# a !eeling o! s*eer l#2#ry$


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Kin01s,er air#ines an) )is,tv * Itrevol#tionied t*e way Indians per.eive in5+ig*tentertain/ent and enables IVF TV onboard

every 7ing8s*er Airlines +ig*t$ Hit* t*e la#n.* o!IVF TV onboard, 7ing8s*er .reated *istory$


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VAL&E $RO$OSITIONCosts lower t*an e.ono/y .lass travel on !#ll servi.eairlines and /arginally /ore t*an t*e b#s servi.es type low

.ost .o/pletion$

Delig*t and pa/per t*eir g#ests t*ro#g* #nparallel servi.esli3e rover agents, web .*e.35in, .o/!ort and .onvenien.e$

Designer air.ra!ts 3eep t*e .#sto/ers .o/!ort and.onvenien.e in /ind , wit* 3ind and *elp!#l stewards,stewardess, air *ostesses$

Vario#s in5+ig*t entertain/ent options$

owest per seat /ile .ost in India$

$RO%&'T LINES 7ing8s*er 8rst

7ing8s*er .lass 7in 8s*er red


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?ACF?la.e or distrib#tion is a /ajor !a.tor in developinga servi.e /ar3eting strategy be.a#se o! t*einseparability o! servi.es !ro/ t*e prod#.er$

As .o/petition grows, t*e val#e o! .onvenientlo.ation be.o/es /ore i/portant$

T*e availability o! ele.troni. distrib#tion t*ro#g*

t*e Horld Hide Heb now provides global .overage!or travel servi.es, ban3ing, entertain/ent, and/any ot*er in!or/ation based servi.es$


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3ookin0 of tickets@ T*e .#sto/ers *ave an option


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3ookin0 of tickets@ T*e .#sto/ers *ave an optiono! boo3ing ti.3ets at t*e airport, by .alling t*e.#sto/er .are, t*ro#g* travel agents and bylogging on to t*eir website$


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?ro/otion

%ervi.e providers loo3 to providetraining to t*eir sta> to i/prove t*eservi.e delivery pro/ote t*eir brandt*ro#g* vario#s /et*ods$


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7ing8s*er Airlines *as adopted a well ro#ndedapproa.* to rea.* o#t to t*eir .#sto/ers$

T*eir obje.tive is to .reate a pla.e in t*e /inds o!t*eir .#sto/ers !or t*eir brand and to ens#re t*at t*e/essage gets a.ross e>e.tively$

7ing8s*er Airlines *as a 456 )e0ree promotion

strate0yin radio, print, o#tdoor, /alls and/#ltiple2es, .l#bs and p#bs and t*ere in5 +ig*t/againe$


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7ing Cl#b is t*e airlines loyalty progra/$

As a /e/ber o! 7ing Cl#b, .#sto/ersenjoy a range o! e2.l#sive privileges andbene8ts !or ea.* /e/bers*ip level !ro/

t*e /o/ent t*ey *ave reversed t*eirtravel till t*e ti/e t*ey rea.* t*eir 8naldestination$

T*e /ore a .#sto/er +ies wit* 7ing8s*erAirlines t*e /ore *e will be rewarded$


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7ing8s*er Airlines *as introd#.ed a .o5 branded.redit .ard$ T*is is in asso.iation wit* ICICI ban3 andA/eri.an F2press$ T*e .ard owner earns 0(( points

on every spend$

T*e points .an be .onverted into 7ing iles$ T*e

.ard also .o/es wit* a lot o! ot*er bene8ts s#.* asdis.o#nts and privileges$


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Vario#s pro/otional strategies *ave beenadopted by 7ing8s*er Airlines li3e@

T*e ?ower =lyera .ons#/er in.entiveo>er targeted at t*e .orporate traveller$

?assengers are o>ered in +ig*t

entertain/ent options and .ontests li3e7ing8s*er +ying !a.e o! t*e /ont*andattra.tive dis.o#nts o! branded/er.*andise$

O>er in5+ig*t silent a#.tions !or li!estyleprod#.ts and in5+ig*t sales o! dry pa.3aged!ood and beverages$


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D#e to t*ese #niG#e !eat#res , t*e /ar3etingdepart/ent s*ow.ased t*e airlines as T*e new+ying e2perien.e

7ing8s*er Airlines *as anno#n.ed spe.ial !ares !orall personnel serving in t*e Indian Ar/ed =or.es, t*eUnion "overn/ent, %tate govern/ents, ande/ployees o! all p#bli. se.tor #nits in t*e .o#ntry$

T*e i//ediate !a/ilies o! t*ese personnel$


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Celebrity Branding, =0, 7ing8s*er Calendar,

%ports Fvents %*ows

Ot*er ?ro/otion


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?eople

%ervi.e organiations gain a .o/petitiveadvantage t*ro#g* t*eir servi.e personnel$

C#sto/ers o!ten j#dge t*e per!or/an.e o! aservi.e organiation by asso.iating it wit*t*e be*avio#r and attit#de o! its servi.epersonnel$


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At 7ing8s*er Airlines, peopleare t*e /osti/portant p$

7ing8s*er Airlines .abin and gro#nd .rew is t*e*all/ar3 o! t*eir servi.es$

T*e real winning !a.tor !or 7ing8s*er Airlines is t*eG#ality o! sta> servi.e being provided to .#sto/ers,

and it is o! .o#rse .riti.al t*at t*e airline is able tos#stain t*ese *ig* G#ality levels$


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%ta> delivers *ig* standards o! servi.e eJ.ien.y,and in a sin.ere and .*ar/ing /anner t*at /a3est*e airline stand o#t !ro/ t*e rest$ T*e .rew#ndergoes rigoro#s training progra/s$

Dr$ allya *andpi.3s t*e air *ostesses !or *isAirline as t*ey is e2pe.ted to possess a pleasingpersonality wit* polite servi.e *andling$

H*ereas t*e .o.3 pit .rew at 7ing8s*er AirlinereG#ire to possess *ig* analyti.al and te.*ni.als3ills$

At 7ing8s*er Airlines, t*e !ront line sta> play a.riti.al role in ens#ring t*at t*e servi.e isdelivered to t*e .#sto/ers as pro/ised$


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7ing8s*er Airlines *as also instit#ted t*e 7ing8s*erTraining A.ade/y to .ater to t*e growing de/and !ortrained servi.e oriented pro!essionals$

T*e a.ade/y provides intensive training on AirlinesOrientation .overing Airline r#les and reg#lations,Cabin =a/iliariation, "alley anage/ent andAnno#n.e/ent Delivery$

%o/e o! t*e e/ployees at 7ing8s*er Airlines are senton a '0day training progra//e to t*e U% and=ran3!#rt w*i.* /otivates t*e/ to stay on wit*7ing8s*er$

T*ey are also provided wit* o>ers s#.* as one5/ont*bon#s or so/e in.entives, on t*e a.*ieve/ent o! t*esales targets$


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?EK%ICA FVIDFNCF


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?*ysi.al Fviden.e re!ers tot*e environ/ent in w*i.*

t*e servi.e is delivered andw*ere t*e servi.e ind#stry

and .#sto/er intera.t


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At 7ing8s*er Airlines, t*e air.ra!t by itsel!, t*e seating.on8g#ration w*i.* is /eant to be .o/!ortable and

spa.io#s, and t*e in5+ig*t !ood provided wo#ld /a3e #p

t*e p*ysi.al eviden.e in t*is servi.e$

Also t*e /o/ent t*e passenger enters t*e air.ra!t, w*at

stri3es *i/ is t*e bold #se o! RFD .olo#r$


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Boo3ing oJ.es and ti.3et .o#nters at 7ing8s*erAirlines are e2tre/ely spa.io#s and well

designed wit* good loo3s


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Boeing Airb#s are t*e ' best .o//er.ialair.ra!t /a3ers and al/ost all airline ind#stries/a3e #se o! one o! t*ese airlines$


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Dr$ Vijay allya, envisioned t*is lo#nge as one t*at will provide +yers a tasteo! t*e wonder!#l e2perien.e t*eyLll *ave on t*e +ig*t, even be!ore t*eyboard$ T*is snay lo#nge o>ers world5.lass !a.ilities to .ater to t*e pre/i#/.lass traveller M bot* b#siness and 8rst .lass$

T*e .orporate .olo#r red is *ig*lig*ted in t*e


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T*e .orporate .olo#r, red, is *ig*lig*ted in t*epanelling, seating, +ooring and t*e lig*ting to .reatea rela2ing and soot*ing !eel

Designed to .ater to 4( b#siness .lass and '( 8rst.lass travellers

An array o! e2.l#sive !a.ilities t*at in.l#de a library,.o//#ni.ation and s*ower !a.ilities$ It also o>ers

dedi.ated b#>et and eating areas$

Ot*er general !a.ilities available are *ig*5speedbroadband Internet a..ess, and !ood and beverage$

Bar servi.e

Do/esti. lo#nge o! Del*i


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Do/esti. lo#nge o! Del*iAirport


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CRFH

7ing8s*er .o#ld be trying to getso/e senior !oreign .abin .rew totrain t*eir Indian e/ployees toprovide a world .lass in+ig*tservi.e $

%ta> deliver *ig* standardso! servi.e eJ.ien.y, and ina sin.ere and .*ar/ing/anner t*at /a3es t*eairline stand o#t !ro/ t*e

rest$


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"OURFT CUI%INF


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7IN"=I%EFR A"AINF%


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EiBIT


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?ROCF%%T*e ai/ o! t*e %ervi.e organiation s*o#ld

be to /a3e t*e .#sto/er pro.esses !aster

and si/pler !or t*e .#sto/ers


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=low.*art !or 7ing8s*er AirlinesP pro.esses

S&

$$ORT$RO'ESS

'O

NTA'T$ERSON

:Ba.

3%tageer .on.ession, by not .*arging any .an.ellation .*arges andalso giving t*e/ t*e option to /a3e a .*ange in t*e reservation stat#s i!it is possible$


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#n the aircraft, the meal service, in$!ight entertainment,reading material, in$!ight amenities, etc. enable thetravelers to have an en%oyable and convenient travel.

T*e Roving Agent

&ll these facilities go a long way in increasingpassenger convenience.


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ON"OIN" CRI%I%


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Fver sin.e t*e 3ing8s*er airline .o//en.ed operations in '((), it *asbeen reporting losses$ A!ter a.G#iring Air De..an, 7ing8s*er s#>ereda loss o! over 0,((( .rore:U%Q01& /illion< !or t*ree .onse.#tiveyears$ By early '(0', t*e airline a..#/#lated losses o! over 4,(((.rore:U%Q0$-' billion< wit* *al! o! its +eet gro#nded and several

/e/bers o! its sta> going on stri3e$ T*e la.3 o! /anage/ent =reG#ent .an.ellation o! +ig*ts ,

nonpay/ent to e/ployees, r#de sta> laid t*e gro#nd !or 7ing8s*ersgrave$ 7ing8s*er rep#tation too3 a beating w*en it was 3nown t*ate/ployees ta2 were not s#b/itted to govern/ent on ti/e sin.e t*elast t*ree years

atest news is t*at 7ing8s*er e/ployees *ave been not paid seven/ont*s salary$ On '(t* O.tober '(0', t*e Dire.torate "eneral o! CivilAviation s#spended 7ing8s*erPs li.ense a!ter it !ailed to address t*eIndian reg#latorLs .on.erns abo#t its operations$

S&GGESTIONS
http://en.wikipedia.org/wiki/Air_Deccanhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Air_Deccan


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S&GGESTIONS

0$ 7ing8s*er s*o#ld !o.#s on t*e ti/ing o! t*e +ig*ts and s*o#ld introd#.e early /orning andlate evening +ig*ts spe.ially !or t*e B#siness Travellers and design it espe.ially !or t*e/$

'$ T*ey .an e2pand t*eir prod#.t line by starting t*eir own air .argo division$

-$ T*ey .an start providing servi.es at .o/petitive pri.es by starting #p no !rill airlines$

$ T*ey .an eli/inate t*e pre5allo.ation o! seats$

)$ It s*o#ld stop +ig*ts on t*ose ro#tes w*i.* do not *ave *eavy traJ.$

$ T*ey .an train t*eir e/ployees to .ater .#sto/ers !ro/ aro#nd t*e world and *ire !oreignsta> !or international +ig*ts

Documents

Presentation Kingfisher