Apple Inc.

APPLE’S FOUNDERS

Steve Jobs1955 - 2011

Steve Wozniak

Apple I - 1976

Apple II - 1978

FROM BEGINNING…

Mancintosh - 1984

Jobs’s resign - 1985

1976 - 1985

… TO THE STRUGGLE1985 - 1996

By 1990: Apple was the most profitable PC company in the world

Mid of 1990s:Declined sales and profit

Powerbook -1991

http://en.wikipedia.org/wiki/PowerBook_100http://en.wikipedia.org/wiki/Wintel

NEW BEGINNING FROM STEVE JOBS’S RETURN

1997: Apple joined Microsoft

to release new versions of

Microsoft Office for the

Macintosh

1998: Introduced iMac and

gained profit

2001: iPod  - icon of the Digital

Age

2003: iTunes desktop software

and iTunes Music Store were

introduced

iPod

iPhone

Jan 2007: Apple Inc.

June 2007: iPhone – Invention

of the year

2008: App Store

iPad

Netbook killer

Drive new consumer

behavior

Vertical integra

tion

Making markets

vs.  addressing markets 

The Cool

Factor

Entering markets

after they’ve

developed 

Differentiated

business models 

Strategy

Apple Inc (as of September 2014)

*60,400 permanent full-time employees *2,900 temporary full-time employees

*364 retail stores in thirteen countriese.g 33 UK , 22 Canada etc

1 Infinite Loop Cupertino, California 95014United States of America Read more:

http://en.wikipedia.org/wiki/Apple_Inc.

Steve launched iCloud – June 2011

http://www.youtube.com/watch?v=DCjeSNomXrU

With iCloud users can store photos, apps, doc, calendars and access songs on iTunes without having them to store in the phone’s memory.

You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don’t have to save your work or transfer any files. And it’s free with iOS 5.

http://www.apple.com/iphone/icloud/

2012 - iBooks

On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York

iBook Author iBooks Textbook

The 3rd generation iPad was announced on March 16, 2012With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant44% better color saturation than the iPad 2Lighter battery that iPad2 reducing the weight of tablet5mp isight camera with advanced opticsUltrafast 4G LTE – connects to fast data networks around the world

The new iPad

http://www.apple.com/ipad/

Think Different

Interesting facts

The First iPod Had A Secret Easter Egg

The Name "iPod" Was Inspired By 2001: A Space Odyssey

 Apple Made the First Mass-Market Color Digital Camera

The Name "Macintosh" Was Inspired by an Apple

 Apple Invented the "Dogcow"

 The Apple I Cost $666.66

Wozniak Sold His Scientific Calculator to Raise Capital

The First Apple Logo Featured Isaac Newton

Thank you