Apple Inc

Apple Biography

Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.

• Personal computersPersonal computers• Mobile Mobile

communication communication devicesdevices

• Portable digital Portable digital music playermusic player

• Software Software • Networking Networking

solutionssolutions.

The company designs, manufactures & markets The company designs, manufactures & markets

Apple is leading the consumer technology world with its revolutionary products

OS X softwareOS X software iLifeiLife iWorkiWork iPodiPod iTunes iTunes iPad iPad iBookstore iBookstore Mac Book Pro Mac Book Pro Mac Book AirMac Book Air

Apple MissionApple Mission

Apple is committed to bringing the Apple is committed to bringing the best personal Computing experience best personal Computing experience

to students, educators, creative to students, educators, creative professional and consumers around professional and consumers around

the world through its innovative the world through its innovative hardware, software and internet hardware, software and internet

offeringsofferings

Apple SWOT AnalysisApple SWOT Analysis

19,315.0024,578.00

37,491.00

42,905.00

1,989.00 3,495.006,119.00 8,235.00

0.005,000.00

10,000.0015,000.0020,000.0025,000.0030,000.0035,000.0040,000.0045,000.0050,000.00

2006 2007 2008 2009

Revenue Net Income

Apple’s Competition

DistributionApple Inc. utilizes a variety of direct & Apple Inc. utilizes a variety of direct &

indirect distribution channels, such indirect distribution channels, such as:as:

its retail stores its retail stores online storeonline store third-party cellular network carrierthird-party cellular network carrier wholesalerswholesalers retailersretailers value-added resellers.value-added resellers.

Marketing Strategy

Apple competes in different markets:

•Computers and Software•Digital music

•iPhone

Apple strives to create innovative products and

services for their consumers.

Brand:

•Simplistic lifestyle

•Imaginative (emotion, passion

and dreams)

•User-Friendly

•InnovationA humanist company that strives to have a heartfelt

connection to their consumers.

Apple promotes its products by using a variety of

marketing media including television commercials, print ads (magazines, billboards,

newspapers) and online communications.

•Mac vs. Pc commercials

Communication

Strategies

Approximately 44% of the Approximately 44% of the company’s net sales in company’s net sales in 2010 came from sales to 2010 came from sales to customers inside the U.S.customers inside the U.S.

Apple Inc. supplies & Apple Inc. supplies & manufactures many of manufactures many of components by sole-components by sole-sourced third-party sourced third-party vendors in U.S., China, vendors in U.S., China, Germany, Ireland, Japan, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Israel, Korea, Malaysia, the Netherlands, the Netherlands, the Philippines, Taiwan, Philippines, Taiwan, Thailand, & Singapore. Thailand, & Singapore.

iPhun, a game console which allows you to play multiple game apps without having to plug in

each one when ready to play.

Apple’s Game Console

iPhun Compatible with Existing Technologies

iPhun iPhun

iPhun

iPhun micro

Apple

Apple

Apple

October 2010

iPhun Controllers• Standard USB controllers

• Cordless Precision controller

• GT Force

• iP ii Controller

High-Speed HDMI® Cable (6.5ft)1080p HDMI cable that's CL3-rated for in-wall installation. This

high-bandwidth design is ready to deliver your ultimate high-definition audio/video experience

HDMI® over Cat5E Extender $30.001080p and HCDP™-compatible; extend your HDMI signal up to 200

feet (60 meters) over Cat5!

iPhun Memory capacity

3.20GHz Intel Core i3

3.20Ghz Dual Core i5

+$50.00

iPhun Storage Capacity

• Seagate 120 GB SATA 7200 RPM Hard

• Seagate 500 GB SATA 7200 RPM Hard Drive + $60.00

• Seagate 1 TB SATA 7200 RPM Hard Drive + $90.00

The iPHUN

iPhun2go

iPhun2go wireless/micro console controller

If it’s on iPhun, it’s on TV

iPhun

iPhun Accessories

• Rechargeable Battery

• Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an

external DVI monitor or projector

International online International online storesstores

Target Audience

•Game enthusiasts

Technology fans•young and old generation

Middle and high class

socio-economic

iphun’s Competition