Bringing developers and users together

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2013-Q1 Overview

Benefits

Appia : Delivering Higer LTV

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LOWER cost per user than CPM or CPC

HIGH QUALITY users

Drive 1,000’S of daily installs

100% GARANTEED ROI - Pay only for confirmed installs

ELEVATE positioning on Google Play

Reach MULTIPLE TRAFFIC SOURCES at once

Performance Based

Non-Incentivized

Users

EngagedUsers

Simple performance based marketing

1 Campaign 1 price, multiple ad units

100% NON-INCENTIVIZED high quality users

Users are already looking for great apps

Mobile web, in-app, and in game

Appia Publishing Platform

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Select App

Choose Targeting

Geo

OS

Device App Wall Ad

Set Bid

Install

Top campaigns

bubble to the top

Confirm installs via Google Play

platform

Target by countries

and regions

Increase positioning on Google

Play

Avg. bids English speaking

$2.10Global $0.80

Installs by Geography

In Oct 2012, Appia had visits from over

200 COUNTRIES and

downloads on 3500+ DEVICE TYPES 4

United States; 53%

India; 7%

UK; 7%Saudi Arabia; 3%

Philippines; 3%

Brazil; 3%

Canada; 3%

Austraila; 3%

Hong Kong; 2%Thailand; 2% Other; 14%

Android Installs by CountryTop Countries – Android

1 United States2 United Kingdom3 India4 Saudi Arabia5 Philippines6 Brazil7 Canada8 Australia9 Hong Kong

10 Thailand11 Russia12 Kuwait13 Indonesia14 Mexico15 Japan16 Chile17 S Korea18 Spain19 Sweden20 France21 Germany22 Argentina23 Turkey24 Israel25 South Africa

Proven Technology & Quality Results

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In App

Mobile Web

appiaalgorithm

Site by site

Refreshed daily

Display order by performance

17B+ monthly impressions 15.7M+ sponsored installs

since launch Over 200 countries

Global Reach Tier 1 Partnerships

Online Campaign Management

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Campaign Summary

• Manage your campaigns with the Appia Dashboard• Select targeting, bid rate, pause and resume campaigns

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Will BlackAdvertising Account Managerm: 919.630.1091 e: will.black@appia.com

Paving the Road to App Success