Appendix - Jodie Bentley Career Coach...· Read 10X by Grant Cardone · Commit 45 days to our crowdfunding · Search for solutions, not problems · Be ready to be a part of something

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Reinventing Films ©2013 38

Appendix 1. Example Social Media Post to Recruit Fundraising Team Members (This was what we used on our campaign for Prey: The Beginning. This can also be an email.) With the successful crowdfunding and filming of The Program, we are getting ready to launch our next project. The Program, raised over $50K by crowdfunding and Warner Brothers, Paramount and a producer on Transformers is tracking us, waiting to see the finished product. Our next film Prey: The Beginning is a comic book franchise that our production company owns. It was ranked #3 on the independent comic list for 2 years and we already have a celebrity attachment. What we are looking for is a team of 10-12 go-getters who are looking to build their resume with producer or executive producer credits AND get paid commission by being on our fundraising team. This was what we did with The Program and it was highly successful and a huge win-win for those involved. We even train you with successful techniques and tactics on sales and crowdfunding. You must: · Be self-motivated · Be a team player · Be willing to learn · Have a never-give-up attitude · Read 10X by Grant Cardone · Commit 45 days to our crowdfunding · Search for solutions, not problems · Be ready to be a part of something big! If interested, email us at [email protected] with subject line “I’m Ready”. We are looking to launch our crowdfunding campaign by mid June.

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2. Example Thank You Emails for Donations (and responses) (This was from our campaign for The Program)

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3A. Example Template Email to Build Your Core Group of 30 (This was what we used on our campaign for Prey: The Beginning)

Hi Steven, (Begin with a line that has something to do with them personally before diving in to the rest of the text.) I'm kind of excited to let my friends in on something I'm working on. I have jumped head first into producing films and landed my first film; a comic book adaptation of a best selling character, called Prey: The Beginning. I'm working with the other producers on a crowdfunding campaign to make this film a reality. I’ve made a list of my close circle of friends whom I know I could count on to help make this thing happen. I wanted to know if you could make a list of 20 like-minded individuals, awesome artists, and friends and family in your circle, who would donate $30 towards my campaign. You don't even need to reach out to them right now, I just want to know if you could make that list for me. This is a massive campaign and I can't wait to head into production on the film. I'll check back in with you in the next 2 days so we can talk about it. This can only be possible because of how cool my circle of friends is and I really appreciate your help. Here's the trailer of the project I'm producing. Can't wait to share this with your 20 awesome folks. Trailer: https://www.youtube.com/watch?v=MOqVk2fzrNY You are Awesome! Thanks Steven.

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3B. Example Template Phone Call to Build Your Core Group of 30 (This was what we used on our campaign for Prey: The Beginning)

Hey (insert name), what's up? (Establish back and forth dialogue catching up on what's new) You have 10 minutes to talk now, right? (If no) No worries, do you have a time later tonight you'll be available? (Get that time and then call them back at exactly that time) (If yes) Sweet. Let me jump right in. So I decided to produce a film and my first film is a comic book franchise. (Allow for reaction if there is one, and have back and forth on excitement of that!) I'm going to email you the concept trailer for the character that shows the comic, video game, and world he lives in. (Allow for back and forth on that info) The production team that I've joined is taking the best selling comic book and doing a live action pitch. So here's where I need my friend’s help. Considering we need to raise the money using crowdfunding, I'm talking with my friends about THEIR friends, the people sort of outside my immediate circle. I wanted to know if you could make a list, and actually write them down, of 20 extremely cool people that would donate $30 towards this project. (Allow for back and forth answering any general questions about what the "list" entails) Do you think you could have that list done in 2-3 days? (Allow for answer) (If no) (Close them on financially donating once you launch) (If yes) "Sweet. Okay, super cool. I'll call you back on (2-3 days later time) and get that list from you. My God, thank you SO much". (Allow for "Goodbye" pleasantries and then end the call)

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4. Example Email Template for your 30 People to Reach out to their 20 for Donations. (This was what we used on our campaign for Prey: The Beginning)

Hello _________ ; (Always address the person you are emailing by their name; No mass emails to everyone!) As I'm sure you are aware, I’m very supportive of artists and the dreams they pursue. Having said that, I’ve been contacted by my good friend _________ to help him/her by reaching out to some amazing friends of mine, to help his/her current project along. He/She is producing a live adaptation of a comic book that I think has a lot of potential. I was reaching out to you to see if you could donate $30 towards his/her campaign. It really does mean the world to me to support my friends as I'm sure you've done in your life as well. I would love to know the moment you've donated so I can send you a HUGE thank you. The link is attached in this email. Thanks for helping me as I help my friends continue to be amazing artists. Sincerely;

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5. Example Phone Script Asking for Donation. (This was what we used on our campaign for Prey: The Beginning)

Hey _______, how are you? (They answer) (Establish a small back and forth) Is this a good time to talk? Do you have 10 minutes?

(If No) - How about 5 minutes?

(If "No" on 5 minutes, set an EXACT time later that night to talk, wish them well, and call them AT THAT TIME. This establishes credibility)

(If Yes to 5 minutes, get it done in exactly that time!) "Great, I'll make this super fast. I'm producing a film for a best selling comic book (this would be the place to add awards any team member has won or been nominated for, any well known credits, or highlighted previous experience) and wanted to know, considering we're doing a crowdfunding for this if you could support us with $50, can you do that?"

(Change this amount for wealthier friends - remember the $150,000 Grant Cardone story) (Wait for an answer. Handle the "Yes" or the "No" with enthusiasm and a good attitude.)

If typical response is Money is Really Tight - “I get it. Trust me, I do. But this is REALLY important to me. Not only am I producing the film but we're doing a double premiere of two high caliber movies and I get to walk the red carpet. $50 would be amazing and get my producing career going.”

(WAIT. Silence is Golden) (If the response is "All right you talked me into it,” ask if they are on Facebook or

near a computer and send them the link while you are on the phone. Don't get weak now, you are at the close. Finish the close and DO NOT leave it up to them.)

(Once they donate) “Thank you, thank you, thank you. You are awesome. Would you be okay with posting a link to our campaign on your wall and typing in a sentence of why you donated?” (Get them to do that. Follow up with a thank you TEXT or EMAIL right after they donate!)

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6. Example Facebook/Twitter Posts (These were used in our crowdfunding campaign for The Program. Remember to ALWAYS include a link and a photo!) Twitter: So many #scifi sub genres!! ow.ly/hzlFV Read the description for @TheProgram - which one are we? ow.ly/hzlIH Iron Man 3 had cool #visualeffects. The #sci-fi #film @TheProgram could have the same #visualeffects guy...it's up to you.... ow.ly/hzlIH 100 top #Sci-Fi #films. ow.ly/hwUUy I bet @TheProgram will be one of them in a few years. ow.ly/hzlIH Supporters to @THEPROGRAM will be integrated to #Cyborgs at no additional charge. ow.ly/hzlIH This is pretty #funny - body count in #scifi movies! ow.ly/hzm7o How many will be there in @TheProgram? ow.ly/hzm8T Just found this #Boston #sci-fi website. ow.ly/hzkXy They have a #filmfestival...have you joined @TheProgram? ow.ly/hzkYK Facebook: One of our amazing supporters donated $250. We are now over $2,500! Pick up the SIGNED concept art or the screenplay and IMMEDIATELY receive that reward. Visit the Indiegogo and share our link with kind words of "why" you are a fan of sci-fi http://igg.me/p/371477/x/2834725 100 top Sci-Fi films. ow.ly/hwUUy I bet @TheProgram will be one of them in a few years. ow.ly/hzlIH $65 donation will get you concept art and bragging rights! Hey night owls and West Coast peeps! We just hit over $2K on our post production campaign for The Program. Help us get some freakin' awesome visual effects. We are $177 away from hitting our daily goal of $2250. http://www.indiegogo.com/projects/the-program-vfx-and-post-production-fund/x/2840182 If you're a hardcore sci-fi fan, don't miss this opportunity to get an advance copy of the script for "The Program!" For a limited time only, when you contribute $30 to our Indiegogo campaign, you'll receive a copy of the screenplay, e-mailed to you on the same day! Now's your chance to get on the inside track & see what all the hype is about! Please visit http://ow.ly/jOPbe to contribute & #joinTheProgram TODAY!

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7.Example Emails Asking for Donations Hey Rhonda! Hope you and David are well. Just hung out with Sarah and were talking about you both and how great you are :) Not sure if you read about it on FB, but I am producing my first film - The Program. The film is like mash up of Bourne Identity meets Total Recall. It's really cool. We're shooting in LA in April. We have a kickass team – • Marisol Nichols, Actress: “24”, CAN’T HARDLY WAIT, GCB • Kim Poirier, Actress: DAWN OF THE DEAD, MAD MEN • Ryan Hunter Phillips, Director: AICP Award-nominated commercial and narrative director • Mathew Lorenceau, Stunt Coordinator: IRON MAN 2, SPIDERMAN 4 • David Holden, Composer: TRANSFORMERS, I AM LEGEND • Jason Montgomery, Casting Director: X MEN, A GOOD DAY TO DIE HARD This film will be used as studio pitch. My producing partner, Nathan Reid, has worked on 4 films in the past that all got studio deals. This is my shot to make a splash in LA when I move in July. (Yes I am moving and yes I am acting in the film too!!) It would be incredible if you could donate $100 to our Kickstarter. We have some pretty awesome rewards including autographed concept art. Here's the link - http://www.kickstarter.com/projects/1095528012/the-program-sci-fi-short-0 Thanks for your help! Hope to see you soon. Much Success, Jodie

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Contracts 1. Sample Contract for Fundraising Team Members (The numbers used in this document are based on a 45-day campaign and our Reinventing Films Commission structure on page 34 and can be adjusted for your needs.) MEMORANDUM OF UNDERSTANDING To: Team Member From: (Production Team Info) Re: Project Title Date: Dear Team Member; We (The Production Team) are offering team members the financial opportunity, based on commission payment, on the short pitch film currently entitled, Prey: The Beginning. Team member is agreeing to the following terms listed below.

1. TEAM MEMBER will be working a CROWD FUNDING campaign for the film, Prey: The Beginning, for the duration of (45) days from the time of commencement. (A) Fundraising will be done through FACEBOOK PUBLIC RELATIONS, EMAILS, TWITTER, and PHONE CALLS in regards to “DONATIONS” towards our production needs, relating to the film.

(B) CROWDFUNDING page will be designed so that each team member has LOG IN and PASSWORD information so that tracking of donations can be assessed for individual total amounts raised. Each team member will have their own custom link to assess donation “sources” for tracking.

(C) Each team member is required to track his or her acquired “donations” from family and friends and report statistics in a Google document for verification of fundraising amount to authenticate commission payment.

2. Payment: Each team member will be paid a (15%), fifteen percent commission, based on each ($1,000), One-Thousand Dollars, raised through selected Crowdfunding Site. Team members will have access to ALL “instant” rewards including the Script, Concept Art, and SIGNED memorabilia; all other rewards are based on a MAY 2014 delivery and shall not apply to team member’s responsibilities.

(A) Upon acquisition of the first ($1,000) raised, a commission check of ($150), will be paid by bank check for payment confirmation. Bank check will take (5) business days for delivery and team member agrees to said timetable for delivery. Production or any of its production team, is not responsible for any taxes due on payment and leaves that responsibility to the desired team member.

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(B) Team Member agrees that payments are ONLY due upon each $1,000 raised. Payment percentages will not be due for any portion LESS THAN $1,000 increments. If team member decides to part ways with the production without achieving the first $1,000 mark, no payment is due for that said portion raised, or any amount raised. If team member, achieves their first $1,000 mark, receives said (15%) payment, but then leaves during the second, and does not achieve their “second” $1,000 mark, production is ONLY responsible for the first mark achieved. Once team member achieves their (3rd) $1,000 mark, totaling $3,000 raised for the production, team member acquires the “Associate Producer” credit. Once team member reaches the $4000 mark, team member will receive a $50 Bonus in addition to the (15%) commission. Should Team Member reach the $5000 mark, they will receive the “Executive Producer” credit and a pay increase to (20%) totaling a ($1000) commission payment. If team member decides to part ways with the fundraising team after achieving the said “Associate Producer” credit, production will pay the commission percentage on any amount raised between $3,000 and $4,000, if said team member leaves the fundraising group BEFORE the $4,000 mark is hit. All commission raises listed below in “INCENTIVE CONTINGENCY” apply to team members who stay on board and continue working the duration of the (45) commitment.

(C) A Microsoft Word Document, or Excel spreadsheet, will be due by said team member, upon the first $1,000 achieved and any $1,000 mark thereafter to “prove” said amount raised BEFORE payment is due. A Team Leader will be designated to the group and will provide production with approval for said deliver of commission payment.

This is done on a good-faith basis and is understood that not one individual associated with The Production Team, or the production itself is guaranteed in the feature film involvement; if by chance a studio decides to purchase the rights to the property. It is clear that not even the Production Team is guaranteed in the feature involvement beyond being the rights holders of the intellectual property. INCENTIVE CONTINGENCY 1. Should Team Member attain (3) consecutive ($1,000) marks hit, totaling $3,000 raised for the film, Team Member will receive an ASSOCIATE PRODUCER credit in the film. 2. Should Team Member reach the $4000 mark, team member will receive a $50 Bonus in addition to the (15%) commission. 3. Should Team Member raise (5) consecutive ($1,000) marks, totaling $5,000 raised for the production, Team Member will receive an EXECUTIVE PRODUCER credit in the film, and said commission will raise to (20%) FOR THE ENTIRE AMOUNT raised, totaling $1000. 4. Team Member agrees that he/she received our commission sheet for amounts raised. He/She understands the commission payments listed above the $5,000 as well. X______________________ X______________________ Production Title (date: ) Sign X_____________________ X______________________ Production Title (date: ) Print Name (date: )

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2. Sample Contract for Securing Large investments for Projects

(This is an example contract for investors under $50K. Investments over $50k, as well as any investment in general should be consulted by a lawyer. Please adjust this contract as per your needs.)

MEMORANDUM OF UNDERSTANDING To: (Investor Name) From: Production Company Re: Film/Show Title Date: Dear (Investor’s Name): This will confirm the agreement (‘Agreement”) between (Production Company), owner ______________, and you (“Investor”), _______________, with respect to the property hereafter (“The Content”) currently entitled _____________. 1. Investor is agreeing to invest ______________ for the Production (as defined below) financial needs of the project ______________. For purposes hereof, “Production” needs means any combination of the following: Production, Cast, VFX, Sound, Scoring, ADR, Post Production, etc. and any other legitimate business purpose for the purpose of advancing the Project as mutually agreed upon by the Company and Investor. 2. Investor, upon immediate deliver of said ______________ investment, which will be received no later than (2) days after the signing of this contract; (A) Shall be credited as: “Executive Producer” of the Project. (B) If Investor decides, due to other obligations or due to any reason(s) of his own nature, that he has no interest in being involved with the Project whatsoever, after deliver of ____________ investment, NO remuneration shall be due to Investor in regards to the full investment, except as set forth in paragraph 3 below. 3. Investor, will receive a ______ ROI for the ____________ investment. (A) ROI total is a __________ return (a __________ profit), based on a _________investment. (B) This recoup shall be paid to Investor upon the sale of said Project, which is slated to be completed ___________. No penalty will be assessed if Production gets delayed, however, production will do everything necessary to complete said project on schedule. (C) The parties agree that the Company must then have sufficient time to shop the Project ____________, to studios for purchase, after post-production, currently slated for _____________. (D) It is understood that there is no guarantee that the film will be sold, and this is an “investment” in a film/project.

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(E) Production Company, having written the story and screenplay, and having agreed with Investor all the foregoing, shall not be held liable for any remuneration due to Investor, other than the payments listed above, for the production period or anything to do with the Project. Rights: It is understood that Company, under the United States Copyright Act of 1976; and Company shall be considered, forever and for all purposes throughout the universe, in any media whether known or hereafter developed, from the moment of creation, the author thereof and the sole copyright owner of the Material and the owner of all rights therein and of all proceeds derived there from and in connection therewith, with the right to make such changes therein and such uses and disposition thereof, in whole or in part, as Company may from time to time determine as the author and owner thereof. Company Name: Investor: X___________________ X________________________

(Dated: )

Disclaimer.

The information and forms contained in this book are designed to educate and inform the reader with respect to the process of crowd-sourcing. It is not offered as legal advice and should not be construed as such. It is offered for educational and informational purposes only. The authors strongly recommend that the readers engage an experienced entertainment attorney to guide them in their undertakings and any agreements entered into in relation thereto.

Documents

Appendix - Jodie Bentley Career Coach...· Read 10X by Grant Cardone · Commit 45 days to our crowdfunding · Search for solutions, not problems · Be ready to be a part of something