SUMMY CHUNG | UXD28 | 2016

Appear at the Top

with Powerful SEO

“8 billion catalogues shoved into letterboxes and dumped at the doorsteps of Australian homes each year.Junk mail constitutes 6% of all paper used in Australia.”

Source: http://www.theage.com.au/comment/a-catalogue-of-complaints-that-keeps-being-delivered-20130503-2iy86.html

Research & User Interviews

I tend to dump

catalogues in the bin

“

Price

Comparisons

73%

51%

Product

Details

(i.e.

Ingredients)

41%

Where to

Buy It

31%

Recipes

18%

Opinions/

Reviews

Base: Online Australians 16+ who have researched food/grocery online in the past 30 days, n=850Source: Nielsen Australian Connected Consumers Report 2016

Content Requirements for

Grocery Apps

“ 55%

I rely on yellow

tickets for savings in

store

“ “ 60%

75%I am not sure where

to shop to get the

best promotions

“ “

User Interviews n=10

“I’m looking for reminders of specials in supermarkets”

Mike ThomasThe Promotional Shopper

Age: 33Demographic: Living with fiancée, no kids, single incomeOccupation: Artist, low incomeLocation: Blacktown, NSW

BiographyMike comes from a humble family background from South America, and met his current life partner.

He paints for a living so income is not stable. So they only buy their grocery items when it is on promotion.

He is also very time poor, forgetful and dislikes spending too much time in supermarkets.

Needs & Problems•Relies on promotional grocery items to get by

•Dislikes soggy catalogues in the mail

•Needs to eat meat, but it is expensive

•Dislikes walking long distances for shopping

Brands:

Sandra LillThe Lost Shopper

Age: 26

Work: Student, Part time KFC

Demographic: Young millennial, living with friends

Location: Paddington, NSW

Needs & Problems•Needs social media for inspirations on saving money

•Needs to have shopping list on her phone

•Difficult to calculate savings

•Believes that grocery specials are too confusing and too much happening all at once.

Brands:

“I’m looking for direction and savings for grocery shopping”

BiographySandra moved out of home when she was 21, and have been renting a room in Paddington with her friends. She is a heavy promotional buyer for groceries and loves buying private label.

She doesn’t have much time for grocery shopping. She is digitally savvy and is on her phone every 15 mins.

The Problem

Too many catalogues in the mail, soggy when it rains.

Mike needs a way to get the best value out of grocery shopping, because it is difficult find the best value with so many different promotional activities.

Competitive AnalysisTiendeo

Platform UI/Ease of Use Design/Branding For Tech Savvy Purpose

Mobile App only

Easy and quite intuitive, curates content, reminders sent to you

International, originated from Spain

Yes, app targets on users that rely on technology

Paper catalogues uploaded

Grocery Run

Mobile App, Website

User friendlySimple, looks alike with paper catalogues

No, targets brandshoppers

Gives users deals and offer ‘value’, with $10 delivery fee

Competitive AnalysisTrolley Saver

Platform UI/Ease of Use Design/Branding For Tech Savvy Purpose

Mobile App, Website

Too fragmentedNot prominent, cannot customiseshopping list easily

Promotionalshopper

Gives users the deals and offer ‘value’, and advertise for businesses

Coles/Woolworths/ALDI

Mobile App, Website

User friendlySimilar to websiteno new news

No, targets loyal shoppers

Catalogues and Store locations, cannot shop through app

The Opportunity –The Ideal Path

• To assist in grocery shopping for everyday

shoppers

• To save them time, save them money

• Create value to grocery shopping so shoppers

become loyal

Paper Prototype

The Solution -Feature Prioritization

Iterations on key screens

5

User can type to search items

User can touch to choose product categories

Option to retrieve history

5

6

67

7

8

8

Search for items and add/minus quantity

Add product images

Confused with “Specials”, did not correlate to “ethnic food”

Usability Testing

Introducing…

Videohttps://invis.io/8Y81ZU77C

REPLACE SOGGY CATALOGUES

THE SHOPPING LIST WITH REAL SAVINGS

FIND SUPERMARKET SPECIALS AT YOUR

FINGERTIPS

HOW FAR AND HOW LONG DO YOU WANT TO TRAVEL TO GET THOSE SAVINGS?

Next Steps

Retailers

Cooperation

Link the App to

retailers’ website to

• Select & Buy

• Click & Collect

• Home Delivery

Sharing

Share trips & savingson social media

STRUCTURE

• Add Alerts, curate content when shoppers are instore

• Customize reminders on favourites

THE TEAM

Your great headline

Lorem ipsum

ThankyouQ&A

SUMMY CHUNG | UXD28 | 2016