ANGELS FOSTER FAMILY NETWORK

PUBLIC RELATIONS PLANCHULA VISTA , SOUTH BAY , EASTLAKE

PROBLEMSTATEMENT

Many foster children

Place children regionally

Need for more families

GOALS INCREASEAWARENESS &

PARTICIPATION

STRENGTHENCOMMUNITY

TARGET PUBLICSENTIRE REGION: CHULA VISTA, SOUTH BAY, EASTLAKE

01 Hispanic Community

Make up majorityof region

04 Current Foster Families

11 Angels families inregion

03 Religious Community

Local churches

02 Navy Families

Naval bases inregion

Majority Hispanic

Navy bases

Local churches

Angels community

RESEARCH

TARGET PUBLICS SITUATION

Many foster children

in region

11 Angels families

in region

ORGANIZATION

3 BATHS

PRIMARY RESEARCH

Angels Foster

Family Network’s

information

sessionElizabeth Perlin,

Foster Parent

Educator &

Recruiter

SECONDARY RESEARCH

CHULA VISTADEMOGRAPHICS

SOUTH BAYDEMOGRAPHICS

SOURCE: SAN DIEGO COUNTY 2013 DEMOGRAPHICS

2013 2013

PLANRECOMMENDATIONS FOR:

Entire region

Navy families

Hispanic

Current foster families

Religious Community

STRATEGIES

Media outreach

Digital communications

Events

ENTIRE REGION

City government social media

City media outreach

Share Angels’ information

sessions and events

Digital Communications

FOSTER FAMILIES

Foster family meetings

Strengthen community

Community Events

RELIGIOUS COMMUNITY

Reach out to local churches

Present success videos

Informational packages & literature

Guest speakers

Community Events

Media OutreachDigital Communications

HISPANIC COMMUNITY

Spanish news publications

Bilingual messaging

NAVY FAMILIES

Navy family support

departments

Feature story of Navy foster

family

Community EventsMedia Outreach

EXAMPLE TACTIC

CONTENTFoster Parent Spotlight

Multi-purpose infographic

ORGANIZATIONCity of Chula Vista

Community Connectionnewsletter

CONTACT619-691-5296

communications@chulavistaca.gov

Create allnecessarymaterials Contact 3rd

party orgs Wait forresponse

Planmeeting

content &logistics

Contacttargetpublics

Recordturnout

Evaluate

Evaluate

Communications Events

IMPLEMENTATIONTIMELINES & NOTES

Long-termplan

3 months - 1year

Budget: time

Notes

Readership

Website traffic

Reach of each

platform

EVALUATION

COMMUNICATIONS EVENTS

Sign-in sheets

Interest cards

Emails & surveys

Questions?

Thank You!Team members: Madeline Balicoco,Vivian Vy Lam, Angela Martinez,Bo Chen-Samuel, Stefanie Tellez