Analysis of Indian Advertisements

8/13/2019 Analysis of Indian Advertisements

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Advertising Management Assignment

Analysis of 6 TVAdvertisements


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Table of Contents

Sl.No.

Topic

I Introduction

II Advertisement 1 Mountain Dews Bad Cheetah Ad

III Advertisement 2 Kinetic Blaze Introductor Ad

I! Advertisement " #illettes Cham$ions Ad

! Advertisement % &r'it (hite Chewin) #um Cow Ad

!I Advertisement * !I+As ,ierce Brosnan Ad

!II Advertisement - +ur. /0cels Ad Brother +ister Duo3

!III 4! Advertisin)

I5 Advertisin) +uccess

5 Conclusion


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Introduction

A television advertisement or television commercial is a s$an o. television$ro)rammin) $roduced and $aid .or ' an or)anisation that conves a messa)e6Advertisement revenue $rovides a si)ni.icant $ortion o. the .undin) .or most $rivatel

owned television networ7s6 4he vast ma8orit o. television advertisements todaconsist o. 'rie. advertisin) s$ots9 ran)in) in len)th .rom a .ew seconds to severalminutes as well as $ro)ram:len)th in.omercials36 Advertisements o. this sort have'een used to sell ever $roduct ima)ina'le over the ears9 .rom household $roductsto )oods and services9 to $olitical cam$ai)ns6

Man television advertisements .eature catch 8in)les son)s or melodies3 or catch:$hrases that )enerate sustained a$$eal9 which ma remain in the minds o. televisionviewers lon) a.ter the s$an o. the advertisin) cam$ai)n6 +ome o. these ad 8in)les orcatch:$hrases ma ta7e on lives o. their own9 s$awnin) )a)s or ri..s that maa$$ear in other .orms o. media9 such as comed movies or television variet shows9or in written media9 such as ma)azine comics or literature6 4hese lon):lastin)advertisin) elements ma there.ore 'e said to have ta7en a $lace in the $o$culture histor o. the demo)ra$hic to which the have a$$eared6

Advertisin) a)encies o.ten use humour as a tool in their creative mar7etin)cam$ai)ns6 In .act9 man $scholo)ical studies tried to demonstrate the e..ect o.humour and indicate the wa to em$ower advertisin) $ersuasion6 Advertisin)a)encies o.ten use humour as a tool in their creative mar7etin) cam$ai)ns6 In .act9man $scholo)ical studies tried to demonstrate the e..ect o. humour and indicatethe wa to em$ower advertisin) $ersuasion6

Des$ite the $o$ularit o. some advertisements9 man consider them to 'e an

annoance .or a num'er o. reasons6 4he main reason ma 'e that thesound volume o. advertisements tends to 'e hi)her and in some cases much hi)her3than that o. re)ular $ro)rammin)6 4he increasin) num'er o. advertisements9 as wellas over$lain) o. the same advertisement are secondar annoance .actors6 A thirdmi)ht 'e the increasin) a'ilit to advertise on television9 $rom$tin) ad cam$ai)ns 'everone .rom cell:$hone com$anies and .ast .ood restaurants to local 'usinessesand small 'usinesses6

;rom a co)nitive stand$oint9 the core reason $eo$le .ind advertisements annoin) isthat the advertisements o..er is not o. interest at that moment9 or the $resentation isunclear6 A t$ical viewer has seen enou)h advertisements to antici$ate that mostadvertisements will 'e 'othersome9 $rom$tin) the viewer to 'e mercilessl selective

in their viewin)6 Conversel9 i. an advertisement stri7es a chord with the viewer suchas an ad .or de't relie. shown to a viewer who has received a late notice in the mail39or has entertainment value 'eond the 'asic messa)e9 then viewers tend to sta withthe advertisement9 $erha$s even loo7in) .orward to viewin) it a)ain6

Facts and Figures of Television Advertising 2004-2008

Count of Advertisers and Brands.


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4he num'er o. advertisers needed to $romote the 'rands has steadil )rown at ahi)her $ercenta)e than the num'er o. 'rands9 themselves6 In the $eriod s$annin)

2


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Average ads/day on a channel.

4he medium o. 4! advertisin) has seen ra$id )rowth in the $as cou$le o. ears6 4!

shows have started to invite more advertisements than 'e.ore6 (hile there were onl1?= advertisements in 2


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Advertisement 1Mountain Dews ad C!eeta!

Advertisement

4his is a cam$ai)n that has con.ined itsel. to 'arel three commercials6 4he commonthin) in all these commercials is the )rou$ o. 'os out on a sa.ari6 4he are )enerallroamin) a'out shoutin) : Do the Dew!

et us analze one o. the advertisements6

4he commercial shows a cheetah runnin) in all its )usto9 and one o. our models.ollowin) it on a 'iccle6 ;inall9 the lad 8um$s on the cheetah and tra$s him6 4hen he$uts his hand inside the cheetahs mouth666strai)ht down to his stomach9 and $ullsout a can o. Mountain Dew6 Bad Cheetah : he sas6 4he other )us watchin) himsa to each other : Cheetah bhi peeta hain! 4hen the show the cheetah with all

the s$ots )one e0ce$t .or a .ew s$ots which s$ell out : Do the Dew.

4he commercial .ails to .ollow some vital rules o. advertisin)6 4here is a'solutel no'rand $ositionin)6 (hich 'rac7et o. $eo$le is it tar)etin) (hat 'ene.it is it )ivin)ou

+econdl9 their models seem $ossessed9 runnin) around 8un)les with colour.ulclothes9 8um$in) on cheetahs and shoutin) at the to$ o. their voices6 4he viewershave no $oint o. re.erence to identi. themselves with either the $roduct or theadvertisin) tone6

4hirdl9 there is no advertisin) messa)e at least nothin) that ma7es an sense6(h would anone want to drin7 somethin) that a Cheetah alle)edl drin7s >ow didthe Cheetah )et hold o. the can o. Mountain Dew in the .irst $lace In .act9 thisadvertisement has more environmental and wildli.e rami.ications than an connectionwith the $roduct6

;ourthl9 it is a ver $altr hand at humour6 I. the intention o. the advertisers was toe0cite the audience and ma7e them lau)h9 the have .ailed misera'l6 4hisadvertisement has induced to $eo$le onl to switch channels 'ecause o. itssenseless advertisin) messa)e9 theme and conce$tion6

;i.thl and most im$ortantl9 the advertisement sas nothin) at all a'out the drin79

e0ce$t9 o. course9 to e0tol its endearin) ualit it to Cheetahs6 (hat is the tasteDoes it uench our thirst Does it ma7e ou .eel cool Is it re.reshin)


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I. this advertisement is remem'ered at all9 it is remem'ered .or all the wron)reasons6 ;rom the ver 'e)innin) o. the Mountain Dews ad cam$ai)n9 it has comeunder some ver serious .irin)6 (hen the launched their .irst ad .eaturin) thein.amous slo)an Do the Dew9 other aerated drin7 manu.acturers immediatel saw

its $otential ' $i))'ac7in) on the .ame and releasin) a $arod6 4he $arodachieved what the ori)inal never did6 4oda9 viewers instantl relate this slo)an too do here9 )o dojhaadi ke peeche6

4he Mountain Dew advertisement .ailed at the ad mantra AIDA6 Althou)h it didcatch the attention o. the viewer the .irst time it was aired6 It did not )enerate aninterest or desire6 It crashed so 'ad that not onl was the ad cam$ai)n scra$$ed9 sowas the $roduct6 /ven i. 'ottles o. Mountain Dew line the shelves o. stores toda9 itssales 'arel ma7e a dent in the $ro.its o. the com$an6


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Advertisement "#inetic la$e Introductory

Advertisement

4he Blaze is $art o. KineticEs Italiano series o. scooters9 com$rises seven 'estsellin)true:'lue /uro$ean scooter desi)ns that Kinetic 'ou)ht .rom Italian manu.acturerItal8et6 (ith its a))ressive and )lamorous Italian desi)n9 )enerous $ro$ortions andma8estic $resence9 the ver s$ecial Blaze ma7es an instant cele'rit o. its rider6 4hehi)h:s$ec Blaze also has am$le )o to match the show with a $ower.ul 1-*cc9 %valve en)ine that $um$s out 116- 'h$9 cou$led with automatic transmission6

Kinetic Blaze was launched in 2


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wor7s .or the $roduct since it is new9 'ut considered solel .rom the advertisin) $ointo. view9 it does not ma7e a 'i) im$act6

4he advertisement also .ails to answer some o. the 'asic uestions that consumershave while watchin) the commercial6 (hat sets this scooter a$art .rom the otherscooters in the mar7et It is o'vious that the loo7 and .eel o. the scooter is de.initelinnovative6 >owever9 all new $roducts s$ort a new a$$earance9 in .act9 it isim$erative that the do so6 +o in terms o. $er.ormance9 how does it di..er (hat is itsH+, (h should the consumer choose to 'u this $roduct9 when he can 'e sure o.the $er.ormance o. tried:and:tested scooters

;rom the advertisin) $oint o. view9 the commercial lac7s ori)inalit and creativit6+howin) a crowd o. screamin) )irls to enhance the $scholo)ical value o. a $roductis not new6 Man advertisements .or motor'i7es9 .urniture9 cars etc69 showcasemodels to )ive the $roduct an oom$h .actor and increase its a$$eal6 Also9 .rom alo)ical stand$oint9 wh would the )irls .avour a )u 'ased onl on the .act that hehas this scooter >ow does it award him star status

4he advertisin) messa)e is va)ue and una$$ealin)6 It is understood that the $roductis 'ein) $ositioned as our +hortcut 4o ;ame6 But9 how Most motor'i7eadvertisements tr to $ro8ect their $roduct as one that will )ive the owner an ed)ewith the ladies6 4he advertisement sas much9 'ut tells little6


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Advertisement %&illettes C!am'ions Advertisement

#illette is a 'rand o. ,rocter #am'le currentl used .or sa.et razors amon)other $ersonal h)iene $roducts6 It is one o. several 'rands ori)inall owned ' 4he#illette Com$an9 a leadin) )lo'al su$$lier o. $roducts under various 'rands9 whichwas acuired ' ,# in 2enrand Go)er ;ederer6 4he commercial is called 4oda and all the three Cham$ionse0$lain how im$ortant it is in their $ro.essional and $ersonal lives to Be Lour Best4oda6

4he advertisin) cam$ai)n e0$loits the in.luencin) $ower o. 'rand am'assadors6 4he#illette Cham$ions are Go)er ;ederer o61 4ennis ,laer39 4hierr >enr o61;oot'all ,laer3 and 4i)er (oods o61 #ol.er36 4he Indian cam$ai)n is varied toinclude Gahul Dravid to cater to Indian sensi'ilities6

4he advertisers tr to use the conce$t o. trans.erence or association to enhance theima)e o. their $roduct and 'rand6 4he attri'utes o. ualit9 $er.ormance ande0cellence e0uded ' these $ersonalities are $ro8ected onto the $roduct and the

'rand6 4his 'uilds 'rand ima)e and a .avoura'le attitude towards the new $roduct6

A sense o. $olish and class underscores the entire advertisement6 It $las on theviewers .eel:)ood sensations6 4he advertisement comes across as smooth andur'ane6

>owever9 it does .eel as i. the advertisers are trin) to hard ' ro$in) in three or.our3 'rand am'assadors6 Most advertisers .eel that havin) cele'rities or starsadvertise their $roduct in.luences the consumers more than an advertisement thatdoes not .eature them6 But9 there is somethin) called too much stress on thein.luence o. 'rand am'assadors6

4here seems to 'e little relevance amon)st the slo)an9 the advertisement and the$roduct6 #illette ma 'e the 'est a man can )et9 'ut how does that hel$ the


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Cham$ions in their res$ective s$orts ;orm a lo)ical stand$oint9 how does the newrazor 'lade assist the $laers

4he audio o. the advertisement 'ears little or no relevance to the advertisin)messa)e6 4he advertisement tal7s a'out .ocusin) on the $resent9 'ut sas nothin)a'out the new 'lade6

evertheless9 overall9 the advertisement comes across as suave6 4he 'rand ima)eo. #illette is maintained and even enhanced ' this advertisement6 4headvertisement succeeds in )eneratin) a desire and action to $urchase in s$ite o. thedraw'ac7s o. the advertisement6


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Advertisement ()rbit *!ite C!ewin+ &um Cow

Advertisement

&r'it is one o. the worldEs lar)est sellin) chewin) )um 'rand6In India9 the 'rand

shares the mar7et leadershi$ with Center ;resh 'rand6&r'it was launched in India in2is conclusionis that i. it wor7s .or the cow9 itll wor7 .or ou too6

4his commercial tries its hand at humour in drawin) attention and )eneratin) interest6It succeeds to uite an e0tent in this intention9 'ut also .ails at .ew $laces6

4he caricature o. the doctor succeeds e0ceedin)l well6 !iewers immediatel recallthe $roduct9 the 'rand and the entire advertisement on an re.erence to Dr6Bhatawde7ar6

4he $roduct and 'rand are dul hi)hli)hted6 4he are not lost durin) the telecast o.the advertisement6 4he commercials messa)e is wound around the $roduct9 ma7in)the $roduct and 'rand as much a $art o. the advertisement as the rest o. thecharacters and the conce$t6

4he advertisement also success.ull $las to the sense o. humour o. the viewers6An re.erence to the $roduct results in immediate association to the doctor and hiscow volunteer6 4his )ives viewers a li)ht:hearted view o. the $roduct6

onetheless9 there have 'een instances where the sentiments o. viewers have 'een

hurt6 In such cases9 it seems that the conce$t that starts out as .unn9 turns out to 'ea )ross miscalculation o. the sense o. humour o. the viewers6


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4he characterization o. the doctor and the wa he s$ea7s in /n)lish can 'econstrued as o..ensive ' man viewers6 +ince the doctor is a deli'erate attem$t atma7in) .un o. 'ad )rammar9 viewers who are insecure o. their oral a'ilities ma .indthe advertisement o..ensive6

&verall9 the advertisement has no class6 !iewers can 'e $ut o.. ' the commercial on)rounds that it dis$las no so$histication6 4he attem$t at humour can 'e seen astendin) towards sla$stic7 comed and a ver $oor attem$t at that6

>owever9 the advertisement does not .ail com$letel6 4he $roduct and 'rand areim$rinted in the minds o. the consumer6 An re.erence to the $roduct 'rin)sremem'rance o. the humorous advertisement6 And consumers $urchase the $roduct9even i. onl out o. a sense o. a'surdit6


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Advertisement ,VI-As .ierce rosnan Advertisement

!isa Inc6 o$erates the worldEs lar)est retail electronic $aments networ7 and is one o.the most reco)nized )lo'al .inancial services 'rands6 !isa .acilitates )lo'alcommerce throu)h the trans.er o. value and in.ormation amon) .inancial institutions9merchants9 consumers9 'usinesses and )overnment entities6

!isa )ained the attention o. television viewers in 2


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I. the advertisement comes under an criticism at all9 it is .rom a $urel lo)icalstand$oint6 (hen Brosnan hands over his !I+A card to the tu7 tu7 driver9 the driverreturns with a new and 'etter $owered tu7 tu76 >owever9 there are those who ar)uethat anone would have disa$$eared with the card and s$ent all the mone6

evertheless9 .or those who a$$reciate honest9 this advertisement succeeds6 4hecommercial )enerates )ood .eelin)s in the minds o. the viewers6 4he $roduct and'rand are remem'ered6 Additionall9 the 'rand ima)e is im$roved and remem'ered6


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Advertisement 6-urf /0cels Advertisement

rot!er 2 -ister Duo3

>industan Hnilever imited introduced +ur. in 1?*?9 introducin) the .irst deter)ent$owder into the countr6 At the time9 housewives used laundr soa$ 'ars to washclothes6 +ur. o..ered them si)ni.icantl 'etter clean9 with much less e..ort6 4he

$romise o. su$erlative whiteness the articulation o. a )reat clean at the time9connected with consumers and hel$ed to esta'lish the 'rand6

+ur. was the .irst national deter)ent 'rand on 4!N the 'rand used 4! to e..ectiveleducate their consumers on how to use deter)ent $owders in a 'uc7et .or a 'etterwash6

+ur. /0cel made a 'i) s$lash with their Daa) Achhe >ain advertisin) cam$ai)n64he .ollowin) is an analsis o. the .irst such commercial6

4he advertisement .eatures a 'rother and sister duo wal7in) home .rom school9when the little )irl .alls into a $uddle o. mud6 Crin)9 she loo7s to her 'rother .or hel$6

>er 'rother )ets an idea and starts 'eatin) u$ the $uddle o. mud9 demandin) ana$olo)6 A.ter a time and a lot o. mud on his uni.orm9 he stands u$ and sas9 +orr'ola6 4he narrator then removes all a$$rehensions o. dirt and stains and sas9Daa) Acche >ain6

4his advertisement is universall well:loved6 4his is so 'ecause it does a lot o. thin)sri)ht6 It ma7es use o. childrens a$$eal to )et the advertisin) messa)e across6

4he advertisement does what seldom others do cater to the emotions andsentiments o. the viewers and succeeds with it6 ot onl do the children lower our)uard to the advertisement9 'ut the stor9 too9 warms the heart o. the viewers6

4he advertisement )enerates a sense o. 'ondin)6 !iewers without si'lin)s9 too9 canrelate to the advertisement and the actions o. the little 'o6 4he advertisement alsoe0udes certain warmth that re.lects itsel. in the viewers6

4he advertisin) mantra9 AIDA9 is strictl adhered to6 4his is one o. the reasons .or itssuccess6 B showin) a little 'o and )irl9 the advertisement draws the attention o. theviewers6 (hen the little )irl .alls into the $uddle and starts to cr9 it creates interest inthe minds o. the viewers6 (hen the ta)line is s$outed9 it 'uilds9 in the viewers9 adesire to 7now more6 4his desire o.ten leads to action6

Althou)h there is no o'vious tar)etin)9 it is done so throu)h indirect means6 Most

mothers are concerned when their children come home in dirt and mess clothes6


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4his advertisement9 not onl sends out the messa)e that +ur. /0cel will hel$ ou wasthem out9 'ut that also there is no need to .ear stains6

Althou)h the advertisement does not centre on the $roduct or 'rand9 'oth areremem'ered6 4he $roduct and 'rand are su'tl introduced to the viewers such that itsu':consciousl enters their minds without an 8arrin) hi)hli)hts on the $roduct or'rand6

4his advertisement also does what the ma8orit do not6 It .ocuses on the $eo$lerather than the $roduct6 4he sentiments9 actions and emotions o. the $eo$le arehi)hli)hted and showcased throu)hout the advertisement in one .orm or another6 4he$roduct is 7e$t discreetl tuc7ed awa and does not over$ower the commercial6

Althou)h +ur. /0cel is a $remium 'rand9 this advertisement caters to all the income)rades and all classes o. $eo$le9 across a)e )rou$s6 4he 'rand and $roduct are$ositioned as accessi'le to all $eo$le9 whoever and however the ma 'e6 4he 'randima)e created throu)h this advertisement is $henomenal6

4he advertisement leaves $eo$le with a warm .eelin)6 4his .eelin) also trans.ers tothe $roduct and 'rand6 4hus9 this advertisement can de.initel 'e called andadvertisin) success6


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TV Advertisin+

4he 'est $art o. advertisin) on 4! is that there is a mar7et .or almost an $roduct orserviceN ou 8ust need to 7now how to reach it6

(hether ou are sellin) $aint thinner9 a circular saw9 door sto$9 or 'loc7 o. cheese9with $ro$er mar7etin) it will sell6

(hat are the 7es to success.ul advertisin) &'viousl9 ou have to have acommercial that doesnEt ma7e our viewers want to chan)e the channel6 Also9 ouneed to thin7 o. who our mar7et is6 ;or e0am$le9 lets sa ou are sellin) a 'loc7 o.cheese6 4hin7 to oursel. who is )oin) to 'e interested in )ood cheese6 (hat timeo. da (hat channels (hat show (ell9 o'viousl it doesnEt ta7e an e0$ert to.i)ure out that a coo7in) or .ood 'ased channel mi)ht 'e a )ood $lace to start6,erha$s a show that deals with low:car' .ood mi)ht 'e a more s$eci.ic area to loo7at6 4ime o. da9 is .airl irrelevant here so an time would do6 I. ou are sellin) thecircular saw9 tr >ome and #arden shows and channels or do:it:oursel. shows6

Most com$anies loo7 at television commercials as an advertisin) vehicle .or Jtheother )u6J 4he cor$orate )iant6 4he 'i) 'usiness with lots o. dis$osa'le cash6 In.act9 4! is a ver a..orda'le medium that can increase our com$anEs $ro.its )reatl6

Be.ore ou ma7e an investment in television advertisin)9 there are certain 7eelements ou need to consider6 &nce ou understand the $rocess o. writin)9 creatin)and $roducin) a commercial9 ouEre read to hit the airwaves6

/..ective 4! commercials mer)e videoand audiointo a $ower.ul sales tool6 But donEtthin7 one is more im$ortant than the other6 Audio and video )o hand:in:hand6

;or e0am$le9 turn down the volume on an commercial6 Lou should 'e a'le toidenti. the 'ene.its o. $urchasin) a $roduct 8ust .rom the video6

4he same holds true .or audio6 Close our ees and listen to the announcer6 I. theaudio doesnEt e0$lain the $roduct in detail9 then the commercial isnEt e..ective6,otential customers should 'e a'le to hear our messa)e even i. theEre not in theroom to see it6

Alwas use a stron) audio and video com'ination when creatin) our owncommercial6

Hse our audio to e0$lain the advanta)es o. ownin) our $roduct6 LouEd use wordsli7e Jconvenient9 $orta'le9 li)htwei)ht6J

>owever9 there are no words more im$ortant than our call to action6 (hat do ouwant our viewer to do 4ell them to call now6 &rder now6 !isit their local dealer6

4hin7 o. television as an intimate medium6 I. ouEre advertisin) a restaurant9 donEt 8ustuse a shot o. our 'uildin)Es e0terior6 Hse a close:u$ o. our .ood in our commercial6And show $eo$le eatin) our .ood6 I. ouEre $roducin) a ,u'lic +erviceAnnouncement,+A3 a'out drun7 drivin)9 donEt 8ust use a shot o. a crowd o. $eo$leat a .uneral6 +how a tear streamin) down a childEs .ace6


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Com'inin) si)ht and sound should s$ar7 our viewersE emotions and hel$ themidenti. with our $roduct6 And i. the can identi. with our $roduct9 ouEre moreli7el to )et the saleO


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Advertisin+ -uccess

Mar7etin) and Advertisin) +uccess is li7e shootin) a )ame o. snoo7er6666o matter i. ou $la snoo7er or not9 this a$$lies to everone and their uest .ormar7etin) success6

Man $eo$le are constantl searchin) .or Jthe 7eJ to success and in doin) so missout on the most im$ortant /++& o. the search6

It is not a'out .indin) Jthe 7eJ6It is a'out learnin)6 earnin) and )ettin) 'etterthrou)h $ractice6 4hin7 a'out it6 (hen ou $la a )ame o. $ool or an )ame3 : didou learn the )ame overni)ht o6 Did ou learn the )ame in a wee7 A month Aear I. ou $ractice ever da ou mi)ht )et )ood enou)h to enter a .ewtournaments and ma'e win a .ew here and there6 ,ractice more and ou win more64he .unn thin) a'out $ool is similar it is to the search .or success6

Lou must $ractice to )et 'etter6It is not a'out readin) a 'oo7 on how to )et 'etter ou have to )et out there and do it6 4here are a lot o. mista7es to 'e made in the$rocess to 'ecome a 'etter snoo7er $laer6 ots o. missed shots6 ots o. 'ad shotsthat somehow )o in6 But ou could never re$eat the e0act shot 'ecause it was a.lu7e6

&nl throu)h re$etitive $ractice do ou )et 'etterand consistent6 4hen ou .ind someareas o. the )ame ou are 'etter at6 Ma'e ou are reall )ood at the side $oc7ets9or ma'e it is the 'an7 shots6 +o ou use those to our advanta)e and 7ee$ trin) to)et 'etter at the other areas o. the )ame6 &nce ou have )otten )ood at the )ame :ou never .or)et how to $la another )ame6 +ometimes9 ou are 8ust a'out to win the)ame 'ut ou scratch on the 'lac7 'all6

>ow man times have ou 'een so close to ma8or success 'rea7throu)h andsomethin) small distracts ou and turns ou o.. course +o what ou are searchin).or is not a 7e is a ste$ ou must ta7e6 And that ste$ is action6

Lou must 'e movin) .orward at all times9 $racticin) and $racticin) the s7ill ou wantto master6 &nl throu)h $ractice will ou ever 'ecome success.ul6 It will not ha$$enoverni)ht6 It will not ha$$en easil6 Lou must wor7 atN .ind out what is ri)ht .or ouand what is wron) .or ou6 +ome thin)s will wor79 and when ou .ind them : 7ee$ atthem6 4hose thin)s that donEt wor7 .or ou : $ractice at them6 Lou will )et 'etter atthose areas i. ou $ractice6

4hin7 a'out each o. these as a s7ill ou need to master 'e.ore ou can wintournaments+ales s7ills9 mar7etin)9 advertisin)9 time mana)ement )oal settin) .ollow u$ idea)eneration $artnershi$s dele)ation etc666

+o9 sto$ our searchin) .or that ever so elusive 7e to mar7etin) and advertisin)success when it is ri)ht in .ront o. ou6

>avin) a $oor res$onse is not the mediumEs .ault6 &.ten the $ro'lem is the messa)e6Advertisin) is not a uic7 .i0 solution to mar7etin) our com$an or $roduct6 It ta7es$lannin)9 testin) and constant e0$osure to have an im$act on our 'usiness6 Donecorrectl9 advertisin) can 'e a winnin) strate)6
http://www.marketingesp.com/http://www.marketingesp.com/http://www.marketingesp.com/


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Conclusion

4he )oal o. advertisin) is to cost:e..ectivel reach a lar)e audience and attractcustomers6 I. done correctl9 advertisin) can enhance the success o. our 'usiness6>ere are 1< advertisin) ti$s to $a attention to

1. Go after your target audience:An advertisin) cam$ai)n should 'e )eared toour niche mar7et6 It is a common mista7e to create )eneric ads that do nots$ea7 the lan)ua)e or )ra' the attention o. our $otential customers6

2. se !ne "essage:A hi)h res$onse rate ad usuall conves a sin)le messa)e6ordic4rac7Es messa)e o. the J(orldEs Best Aero'ic /0erciserJ was sim$le andcom$ellin)6 Lour small 'usiness advertisin) needs to uic7l communicate itscore messa)e in " seconds or less6 I. ou are .ear.ul and overwhelmed 'technolo)9 which com$uter 'oo7 do ou 'u JD&+ .or DummiesJ 'e)an a 'est:sellin) $henomena 'ecause its messa)e was easil understood and to the $oint6

3. #sta$lis% an i&age: Lou can reco)nize the McDonaldEs arches while whizzin)' on the hi)hwa6 i7ewise9 there are $lent o. $roducts that ou reco)nize 'their $ac7a)in) or lo)o6 Ima)e counts when it comes to advertisin) and$romotin) our 'usiness6 4oo man advertisers do not wor7 to 'uild a consistentima)e6

4. 'on(t try to $e everyt%ing to everyone:o $roduct or service will a$$eal toeverone6 Man 'usiness owners9 includin) cor$orate e0ecutives9 tr to come u$with was to reach ever mar7et6 4$icall9 this does not wor76 It can s$elldisaster .or small 'usinesses9 who cannot a..ord to s$read themselves too thin64here.ore9 .ind our mar7et and 'e everthin) ou can 'e to that audience6

5. Test your ads in advance: I. ou have the time or mone to invest in .ocus)rou$s9 ou should test our ads on other $eo$le6 Do the understand andacce$t the messa)e that ou are trin) to conve 4here are other less:e0$ensive was to test our ads as well uestionnaires9 .or e0am$le6

6. "onitor your ads: It is ver eas to as7 new customers or clients where theheard a'out ou6 As sim$le as this is9 man entre$reneurs do not 'other to do so6It is advanta)eous to 7now which ads )enerate 'usiness6

7. T%in) outside t%e s*uare there are a variet o. was to )et the attention o. our

audience ' standard e) $ress ad3 and creative e) s$rui7in) in Gundle Mall3means6

8. +reate +uriosity:+uccess.ul 'usiness advertisin) does not sell a $roduct orservice6 ordic4rac7Es ads sold the .ree video6 &nce a $otential customerwatched the video9 the contacted the com$an .or more in.ormation6 4he endresult9 millions o. dollars o. sales6 Create ads that )enerate interest and ma7e thecustomer want more in.ormation6

9. ,eep your &essage si&ple:/nsure our call to action is clear6 (hat is themost im$ortant $art ouEd li7e our audience to read or hear and how would ou

li7e them to res$ond 4his should .orm the 'asis o. our adPs in terms o. content9loo7 and .eel6


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10. dentify %ic% advertising tool is $est:;or e0am$le9 classi.ied ads .uel some'usinesses while others use .lier distri'ution e..ectivel6 ;or restaurants9 localnews$a$er ads are e..ective 'ecause most restaurant $atrons live within a three:to .ive:mile radius6

Documents

Analysis of Indian Advertisements