FOR  IMMEDIATE  RELEASE  March  13,  2013  

Peter  Smolowitz  (704)  916-­‐6163  

psmolowitz@mower.com      

 AmWINS  Earns  PR  Daily  2012  Corporate  Social  Responsibility  Award  

‘Expired  Coverage’  Campaign  Wins  Prize  for  Best  Nonprofit/Corporate  Partnership  

CHARLOTTE,  N.C.  –  The  work  Eric  Mower  +  Associates  did  for  AmWINS  to  help  boost  fundraising  for  childhood  cancer  research  has  won  another  corporate  social  responsibility  (CSR)  award.  PR  Daily  has  

honored  AmWINS  for  its  “Expired  Coverage”  campaign,  naming  its  work  with  St.  Baldrick’s  Foundation,  as  the  best  nonprofit/corporate  partnership.  

AmWINS  ,  one  of  the  nation’s  largest  specialty  insurance  brokers,  wanted  to  boost  fundraising  for  St.  Baldrick’s,  the  world’s  largest  volunteer-­‐driven  charity,  which  is  committed  to  funding  research  to  find  

cures  for  childhood  cancers.  The  company  turned  to  EMA  for  a  high-­‐energy  video  that  helped  raise  more  than  $830,000  in  donations  -­‐-­‐  enough  to  more  than  triple  the  initial  goal.  

“EMA  helped  us  develop  something  that  would  resonate  strongly  with  the  insurance  industry,  building  excitement  around  the  cause,”  said  Leslie  McNeice,  director  of  group  communications  and  advertising  

for  AmWINS.  “A  lot  of  our  fundraising  success  stemmed  from  EMA’s  creativity.”  

EMA  created  an  Expired  Coverage  logo;  two  full-­‐page  ads  that  ran  on  the  back  cover  of  Leader’s  Edge;  a  landing  page;  and  an  animated  video.  The  video  included  the  original  song,  "Comin’  Off",  written  by  EMA’s  creative  team,  which  was  sold  on  iTunes  to  benefit  the  foundation.  The  effort  culminated  at  a  

major  AmWINS-­‐hosted  event  in  Las  Vegas,  where  seven  top  executives  had  their  heads  shaved  to  collect  on  the  pledges  that  had  been  made.  

This  marks  the  second  award  AmWINS  has  won  for  “Expired  Coverage.”  The  campaign  also  took  top  

honors  last  year  in  the  corporate  social  responsibility  category  at  the  insurance  industry’s  most  the  prestigious  awards  program,  the  IMCA  (Insurance  Marketing  Communications  Association)  Awards.  

“This  was  a  great  idea  by  AmWINS  and  we  had  a  lot  of  fun  combining  print,  digital,  video,  and  viral  elements  to  help  the  effort,”  said  EMA  managing  partner  Matt  Ferguson.  “The  company  set  some  

aggressive  goals,  and  we’re  thrilled  that  we  could  help  shatter  them.”  

PR  Daily  is  a  popular  news  site  for  communication  professionals  all  over  the  world,  with  nearly  800,000  readers  monthly  and  approximately  600,000  readers  in  North  America  alone.  AmWINS  was  honorably  mentioned  in  PR  Daily’s  categories  for  best  cause  branding  and  grand  prize  CSR  campaign  of  the  year.    

 About  Eric  Mower  +  Associates  

EMA  is  an  integrated  marketing  communications  agency  with  specialized  expertise  in  business-­‐to-­‐business  marketing,  public  relations  and  public  affairs,  consumer  advertising,  shopper  marketing  and  

digital/direct/relationship  marketing.  With  offices  in  Buffalo,  Rochester,  Syracuse  and  Albany,  N.Y.;  Cincinnati;  Charlotte,  N.C.;  and  Atlanta,  EMA  serves  clients  throughout  the  United  States.  EMA  also  serves  many  of  its  clients  through  thenetworkone,  the  world’s  largest  independent  network  of  

advertising,  creative,  digital,  media  and  marketing  agencies  covering  65  countries.  EMA  belongs  to  the  American  Association  of  Advertising  Agencies  and  IPREX,  a  worldwide  partnership  of  independent  public  relations  firms.  Named  #5  on  Advertising  Age’s  Best  Places  to  Work  2012  list,  EMA  has  250  professionals  

and  $236  million  in  capitalized  billings  for  2012.  Visit  www.mower.com  for  more  information.    

 

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