FOR IMMEDIATE RELEASE March 13, 2013
Peter Smolowitz (704) 916-‐6163
AmWINS Earns PR Daily 2012 Corporate Social Responsibility Award
‘Expired Coverage’ Campaign Wins Prize for Best Nonprofit/Corporate Partnership
CHARLOTTE, N.C. – The work Eric Mower + Associates did for AmWINS to help boost fundraising for childhood cancer research has won another corporate social responsibility (CSR) award. PR Daily has
honored AmWINS for its “Expired Coverage” campaign, naming its work with St. Baldrick’s Foundation, as the best nonprofit/corporate partnership.
AmWINS , one of the nation’s largest specialty insurance brokers, wanted to boost fundraising for St. Baldrick’s, the world’s largest volunteer-‐driven charity, which is committed to funding research to find
cures for childhood cancers. The company turned to EMA for a high-‐energy video that helped raise more than $830,000 in donations -‐-‐ enough to more than triple the initial goal.
“EMA helped us develop something that would resonate strongly with the insurance industry, building excitement around the cause,” said Leslie McNeice, director of group communications and advertising
for AmWINS. “A lot of our fundraising success stemmed from EMA’s creativity.”
EMA created an Expired Coverage logo; two full-‐page ads that ran on the back cover of Leader’s Edge; a landing page; and an animated video. The video included the original song, "Comin’ Off", written by EMA’s creative team, which was sold on iTunes to benefit the foundation. The effort culminated at a
major AmWINS-‐hosted event in Las Vegas, where seven top executives had their heads shaved to collect on the pledges that had been made.
This marks the second award AmWINS has won for “Expired Coverage.” The campaign also took top
honors last year in the corporate social responsibility category at the insurance industry’s most the prestigious awards program, the IMCA (Insurance Marketing Communications Association) Awards.
“This was a great idea by AmWINS and we had a lot of fun combining print, digital, video, and viral elements to help the effort,” said EMA managing partner Matt Ferguson. “The company set some
aggressive goals, and we’re thrilled that we could help shatter them.”
PR Daily is a popular news site for communication professionals all over the world, with nearly 800,000 readers monthly and approximately 600,000 readers in North America alone. AmWINS was honorably mentioned in PR Daily’s categories for best cause branding and grand prize CSR campaign of the year.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-‐to-‐business marketing, public relations and public affairs, consumer advertising, shopper marketing and
digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of
advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals
and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
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