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Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Amrut Distilleries Ltd Welcome to a ‘ New Experience’

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Page 1: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Amrut Distilleries Ltd

Welcome to a ‘ New Experience’

Page 2: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

About Amrut Distilleries Ltd

Family Business and was established in 1948 Located in Bangalore, South of India Amrut Distilleries produce, Single Malt Whiskies, Grape

Brandy, Rum, Gin and Vodka Amrut Distilleries employ 600 people in India Our Annual production is about 6 million cases across all

the products

Page 3: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Geography of India

Page 4: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

About Amrut Single Malt Whisky

Un Peated barley is sourced from North West of India (Punjab & Rajasthan)

Peated Barley is sourced from Inverness, Scotland

Page 5: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Critical Factors in Single Malt Whisky Production

Raw materials (Barley, Yeast and Water)

DISTILLER’S YEAST

The Distillation process(Fore shots, the spirit fraction and the Feints)

DISTILLED AT 70% ABV

MaturationLocation of the distillery (Ambience), Selection of Wood for maturation

COMBINATION OF NEW AMERICAN OAK AND EX-BOURBON

Page 6: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

What is Unique about Amrut?The Barley

North West of India is very fertile The barley cultivated in India has high protein content of

13 to 15 per cent as against of 7 to 10 per cent needed for brewing.

Arable lands in Punjab are irrigated by five Himalayan Rivers (Jhelum, Chenab, Ravi,

Beas, Sutlej )

Page 7: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

The Distillation Process at Amrut

Double pot still Distillation (Wash Still and Spirit Still) Small still size of less than 5000 ltrs capacity

Page 8: Amrut Distilleries Ltd Welcome to a ‘ New Experience’
Page 9: Amrut Distilleries Ltd Welcome to a ‘ New Experience’
Page 10: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

What is Unique about Amrut?The Oak

Amrut Distillery uses Ex-Bourbon Casks and New American White oak Casks

New American White Oak – Lot of Vanillin and provides sweetness to the whisky

The colour of the whisky is very rich naturally in such a short span

Page 11: Amrut Distilleries Ltd Welcome to a ‘ New Experience’
Page 12: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

What is Unique about Amrut?Location of Distillery

Location of Bangalore – 3000 ft above the sea level

Summer (April – June) – Maximum 36 Degree Celsius and Minimum 20 Degree Celsius

Winter (October – February) – Maximum 27 Degree Celsius and Minimum 17 Degree Celsius.

South West Monsoon (June – August) – 85% of rain in the evening time

Page 13: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Drawing a Parallel Among India, Kentucky and Scotland

Average maturation Loss in Scotland is between 2 to 3% / Year

The Ware House temperature in a distillery in Islay is about 8 degree Celsius year round

Average maturation loss in Kentucky is 12%/ year.

Every Bottle is Bottled by Taste, Not by Age.On average, Marker’s Mark ages their bourbon anywhere from five to six years.

Page 14: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Drawing a Parallel Among India, Kentucky and Scotland

Average maturation loss in Bangalore is some where between 10 to 16% / year

This Depends on where the cask is located and relative exposure to heat

As in Kentucky, Ethanol concentration goes up on the top and middle layers and the strength more or less remains the same at the bottom layer

Page 15: Amrut Distilleries Ltd Welcome to a ‘ New Experience’

Accolades

Amrut Single Malt 46% 91.5/100 in Jim Murray’s Whisky Bible and Bronze medal in Malt Maniac awards 2008

Amrut Single Malt Cask St 61.9% 93.5/100 in Jim Murray’s Whisky Bible, Bronze in ISC 2007, IWSC 2008 and Silver in Malt

Maniac awards 2008

Amrut Peated Cask St 62.78% 92/100 in Jim Murray’s Whisky Bible 2009, Silver Best In Class IWSC 2008 and Bronze in Malt

Maniac 2008 awards

Amrut Fusion Single Malt Whisky 50% Third finest whisky in the world, Jim Murray Whisky Bible - 2010