Aman Singhal

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    Topic

    CUSTOMER SATISFACTION

    TOWARDS TATA NANO AT BAREILLY 

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    Objectives of the Stu!

     To know the consumer perception on

    "s#$%%& car.  To fnd out the Acceptance level o people. 

     To fnd out the awareness level about "NANO& car.  To know about actors aecting purchase

    decision o “NANO”.

     To know how purchase decision o “NANO”.varies rom dierent ncome group.

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    Rese$'ch Methoo%o(!

    )RIMARY* !or m" surve" primar" data have been

    used as a #uestionnaire to collect the data 

    SECONDARY $  The secondar" date has been collected

    rom the ollowing modes$

    %aga&ines 'ata through internet sources

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    (esearch Area$) *areill"

    +ample +i&e$) ,-

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    +'$phic$% Rep'ese,t$tio,

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    hich eatures o Nano attracts "ou most that inspires "ou to go or/

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    ill "ou recommend Nano to "our riends and relatives/

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    Fi,i,(s of the

    Stu!

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    I h$ve fou, i, #! stu! th$t #ost of the 'espo,e,ts .ho %i/e to (o fo' TATA0s

    "NANO& be%o,(s to i,co#e ('oup of 1222 to 312224 so it c$, be s$i th$t "NANO& .i%% be #ost .e%co#e b! this i,co#e ('oup of peop%e5

    Most of the 'espo,e,ts .ho be%o,(s to the +ovt5 Secto' h$vi,( ('e$te' $ccept$,c! %eve% fo' "NANO& i, B$'ei%%! cit! $, the! .ou% $%so %i/e to (o fo' "NANO&5

    I h$ve fou, th$t $%% the 'espo,e,ts of B$'ei%%! Cit! .hich cove'e u,e' #! stu! $'e .e%% $.$'e $bout TATAs "NANO&5

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    T$t$ shou% i,c'e$se the

    p'ouctio, of NANO so th$tcusto#e's o,0t h$ve to .$it #uch fo' thei' c$'4 $s the!

    fee% u'(e,c! fo' NANO T$t$ shou% (ive e6ch$,(e o7e' $($i,st $ t.o8fou'

    .hee%e' so th$t those co,su#e's c$, be e$si%! co,ve'te to NANO use's

    S$fet! #e$su'es c$, be

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    Sample Copy of Questionnaire

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    Do you have any vehicle ?

    a. Yes b. No

     

    What is the first thing which comes in to your mind when you think about Nano ?

    a. Advertisement b. Attraction c. Small

      Instead of urchasing a bike will you refer to go to for the Nano?

    a. Yes b. No c. !an"t say  Which features of Nano attracts you most that insires you to go

    for?

    a. #riceb. Design

    c. $ileage

    d. All the above e. !an"t   Which colour of Nano would you refer ?

    a. %ed b. White c. &lue

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    'or what urose would you like to use Nano ?

    a. Will offer it to your children to use it in lace of a two wheeler.

    b. Will use as family car for shoing and (ravel.

    c. Will refer as a (a)i. d. Would like to offer as gift.

    e. Any other* Secify............................  

    Do you think Nano is eole"s !ar ?

    a. Yes b. No c. !an"t say Will you recommend Nano to your friends and relatives?

    a. Yes b. No c. !an"t say

    Which small !ar would refer to buy?

    a. $aruti +,, b. (A(A NAN- c. -ther.......

      If the rice of Nano %ises* would you still urchase it?

    a. Yes b. No c. !an"t say

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    Will (A(A be able to maintain the rice of Nano in 'uture if there is hike in cost of raw materials ?

    a. Yes b. No

    c. !an"t say

     ow will you feel if Nano is used as a (a)i?

    a. /mbarrass b. Don"t !are c. !an"t say

    Will there be (raffic roblem with the introduction of Nano on Indian %oads?

    a. Yes b. No

    c. !an"t say

     !an you trust Nano for safety?

    a. Yes b. No c. !an"t say