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This a look book showcasing accessories made with unconventional material (fishing equipment), they fall into three catagories of customers that are defined as Acessability, Verastility and Statement. All of the accessories were made by hand in my product development class.
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AccessabilityVersatilityStatement
On the cover:Emma Gladu
On the back cover:Emma Gladu
Photographer: Daniel ValverdeCreative Director: Ben ClarkStylist: Katie Mauk/Ben Clark
contentaccessibilityfor the masses
Versatilityfor the fashion concious
Statementfor the fashion innovator
a c c e s s -a - b i l i t yFashion accessories are all about accessability. It is not just about how you get it, but how much of it you can get to make that outfit you have complete.
Accessability is just one of the key points that make a play throughout the Fall 2013 collection for Alure.
v e r s -a - t i l i t yVeratility is how you take the accessable accessory and turn it into a style piece. The consumer is always looking for that versatile piece.
The fashion concious are never afraid to take a versatile accessory and make it their own.
s t a t -e - m e n tStatement is all about setting yourself apart form the crowd. The statement persona will always put a new trend into the focus and use it to it’s potential.
Statement is about eccentric hats, edged rings, bracelets and circular necklines.
AccessabilityVersatilityStatement