Alure Home Improvements and Extreme Home Makeover in action!

“It’s been an incredibly satisfying and wonderful experience. It has helped to fulfi ll a couple of my dreams… I’ve always had this desire to give back and the show has given me an opportunity to do that on a platform where we can inspire others

to give back. I feel blessed to be where I am today, growing and running Alure… We are very fortunate to have the local community support,

experience, teamwork, extensive resources, leadership, infrastructure, manpower and industry partners to pull it off while inspiring others to get involved and help show the good in our Industry.”

—Sal Ferro, President/CEO, Alure Home Improvements

Bringing Our Experience Home

Alure has been building

dreams for homeowners

for decades, and many of

those dreams have come

true on TV: Th rough their

work with two-time Emmy-

winning Extreme Makeover:

Home Edition, Alure has

changed lives for many

lucky families. Sal Ferro and

Alure fi rst got involved with EM:HE in 2004, and, according to

Ferro, the experience has been nothing short of amazing. "It's

been incredibly satisfying," says Ferro. "A wonderful and fulfi lling

experience."

Of course, it's a tremendous amount of work—nobody

said making dreams come true was easy—but Ferro knows the

challenge is worth it. "Th is is just Alure being Alure, making a

diff erence for everyone from the family, the community, viewers

of the show, our employees and our industry."

But why, one might ask, go through the tremendous upheaval

and eff ort required by Extreme Makeover: Home Edition? Why not

just donate money? For Ferro, it's about doing the right thing. "If

you always do what's easy in life, then that's a problem," he says.

"What's more important is doing the right thing. People become

too fi xed on making themselves feel good, which is usually the

easy way out."

It's no accident that the show has taken a liking to Ferro and

his team. Says Diane Korman, executive producer of EM:HE,

"We've gotten to know Sal and this team quite well over six years

and seven makeovers. Alure not only has a great heart and cares

for people and the community, but their work is phenomenal.

Watching their team work together in these hectic environments

with such dedication and excellent work is remarkable."

Sal Ferro, President/CEO,

Alure Home Improvements

Extreme Makeover: Home Edition, known for doing huge remodeling jobs in only fi ve days, had an even crazier idea: Renovate an entire New York City apartment in 12 hours on live television for two FDNY fi refi ghters. Th ey found only one company with what it took to pull it off : Alure Home Improvements.

Executive senior producer at the time, Conrad Rickets, called Sal Ferro and told him he had heard Alure was the best remodeler in the area. He invited Alure to take on the project of the show’s fi rst-ever New York Makeover. It was also the fi rst and only Extreme Makeover to date that was broadcast live on national television. Ricketts raves about Alure’s performance, “From the fi rst moment, I knew we found the only company in New York State that could take our fi ve days and nine hour show and compress it into

twelve hours. Alure’s vision of how to take this apartment and make the best use of space was nothing short of brilliant. Th e ability to organize the scope of work and then to execute it shows why Alure is the top builder. It is the quality of Alure’s work that stands out...the New York Live show [was] one of our best.”

Th e apartment was in rough shape. Sal Ferro, President of Alure, recalls, “It hadn’t been touched in the 80 years since it was built. You just had to touch the walls and they started to crumble. But we were ready for the challenge. We had the years in business and the history of doing the right thing; we had the resources, the infrastructure, the leadership and the manpower in place to make it happen.”

As with all of Alure’s jobs, planning was the key to success. Doug Cornwell of Alure, who designed the kitchen

and bath, said, “We did an hour-by-hour schedule for every task in the apartment. Everyone knew where they had to be when, and what they had to do. Honestly, it wasn’t much diff erent than what we do on every job, except the time was very compressed.”

Alure used the same process they do on every job: consulting with the homeowners on their wants and needs, creating a design to accommodate them, doing pre-production to make sure every spec is correct, and managing the project so it is done on time, on budget, and to impeccable quality standards. To a person, the Alure crew was energized and positive, describing the experience as “one of the best experiences of my life,” “rewarding,” “satisfying,” “intense” and “phenomenal.” After the project was completed, Ty Pennington said that, “Alure delivered big time for Pete and Joe.”

Th e fi refi ghters agreed. Pete said, “Alure literally transformed a real old apartment with old everything—fi xtures, fl oors, walls—into a brand new modern apartment. It’s amazing. It’s 10 times better than what I would possibly have dreamed of.” Joe agreed: “Th e work that Alure did in the amount of time they did it and the quality of the work...it’s exceptional. We love the place. It looks awesome.”

Alure wasn’t really sure what they were getting into and at the time they were not that familiar with the show. While it worked out successfully in the end, the build was a nightmare from the beginning. Th ey were very proud to have accomplished the project but were convinced when that show was completed, they would not be involved with any future episodes.

NYC FIREFIGHTERS MAY 2004

In August of 2004, a few months after the Friends Helping Friends Makeover, Conrad Rickets called Sal again and mentioned he had another family that needed help, in the New York area. Sal met Conrad for lunch and, still reeling from exhaustion of the city makeover, said in jest, “Conrad, I’ll write you check for $20,000 for the family if you leave me alone.” Conrad laughed, and explained to Sal how he really wanted to highlight remodelers in a positive light.

Conrad followed up by sending Sal an application tape of the Ali family of Queens, NY that the show wanted to help. Unlike the unusual New York City project, this request to help was in the traditional format of the show…helping building a new home for a deserving family in need, with a specifi c focus. Th is is a family that has an extreme situation where a new home and living space will make a tremendous impact in the quality of their lives. Th e Ali family not only fi t that profi le, but they were put in the situation by a remodeler, providing Alure an opportunity to correct a remodeler’s wrong.

Alure’s team worked non-stop for fi ve days, revising plans when unexpected structural problems in the home were discovered. It was a huge job, but everyone agreed that the looks on the Ali family’s faces at the reveal made everything worth it. And, to top it off , Alure was so moved by the Ali family that the company set up a scholarship fund to send the two boys, Paul and Kuran, to college.

Lucy Ali’s home improvement dreams were to expand her tiny one-

bedroom home so that both of her growing boys could have their own rooms. After hard work and struggle, Lucy got a home improvement loan that she thought would make her dreams come true. What it became was a living nightmare. A contractor took her $72,000, ripped the roof off her South Ozone Park home, and started work. Th en, he fl ed with the money, leaving the home uninhabitable—exposed to the ravages of weather, rodents and insects. For two years, the Alis were literally homeless homeowners, living on caring family members’ couches,

moving from hotel to hotel, and even staying at a homeless shelter. All the while, they continued paying the mortgage on a home they couldn’t live in. Desperate, Lucy and her attorneys from a St. John’s University legal aid project reached out to Extreme Makeover: Home Edition. Th e show contacted Alure, and everything

changed forever. Th ere wasn’t a question about whether Alure would take on the challenge. Sal Ferro, Alure’s president, said, “Th e biggest outrage for me is that someone in my business took advantage of this hard-working family, stole their money, and left them homeless. When  Extreme Makeover  asked us to step in and undo the damage this contractor did, we threw ourselves into the job, body and soul.” Alure’s team worked non-stop for fi ve days, pulling all-nighters, and revising plans when unexpected structural problems in the home were discovered.

THE ALI FAMILY AUGUST 2004

Having been moved by the experience in helping the Ali family and the powerful impact following hundreds of emails from all over the country moved by Alure President Sal Ferro and his team, Ferro was quick to rec-ognize another opportunity. � is time, not only to help a family in need, but to do so on Long Island, where Alure’s resources and friends would help pro-vide yet the greatest opportunity - to bring a community together.

In March of 2005, a Long Island family stricken by grief and � nan-cial woes was given a second chance thanks to Alure Home Improvements.

John and Anne-Marie Vitale of St. James were a young couple in love with three beautiful little boys. As their family grew, they decided to move out of their small, two-bedroom home and into Anne-Marie’s parents’ house while they added onto their tiny abode. But soon after they moved out, tragedy moved in. Anne-Marie, at only 28 years old, was diagnosed with an aggressive form of leukemia. She died on August 3, 2004. Anne-Marie was buried on what would have been her 29th birthday.

Medical and funeral bills from Anne-Marie’s illness drained the fami-ly’s savings. � e Vitale’s were never able to renovate their tiny home. John was still paying hospital bills while chang-ing three toddlers’ diapers and keeping bad guys o� the streets as a Su� olk County Police O� cer.

Even though it was di� cult, John wanted more than anything to bring his young sons home, to the little house on the tree-lined street where Anne-Marie wanted to raise their family.

“Your heart just goes out to this family,” Alure President Sal Ferro said. “I’m a parent and it’s every parent’s worst nightmare to know that you won’t be able to be there for your kids. We’re privileged to have the opportu-nity to help the Vitales rebuild their home and their lives. We want this to be the � rst step for them into the hap-py future Anne-Marie dreamed of.”

� e Alure Home Improvement team overcame frigid temperatures and

the unexpected need to tear down the entire frame of the house.

� e local outpouring of support was amazing and it was during this week that Ferro truly could see the im-pact this experience had on

others and how it inspired a commu-nity to come together.

“People see my Alure shirt in the street and tell me “if you ever do an-other makeover in LI, how can I help”. It’s a great feeling.” – Alure President, Sal Ferro

During the Vitale Family make-over, Alure heard that the house next door to the Vitales had a bathroom that was in disrepair. Wanting to help, Alure took the spare time and remod-eled that bathroom while in the midst of the Vitale makeover next door. Alure has done several similar things that they purposely do not publicize because they’re done for a deeper rea-son – to lead by example so that others will get involved and help out some-one in need. Alure believes in the say-ing, “You never stand as tall as when you stoop to help someone in need.”

John Vitale’s smile was broad when he went inside. He acknowledged the bittersweet reward of his new home, “� e kids are adjusting… I’m adjust-ing. � is is where my wife wanted us to be and Alure made it happen. It’s wonderful to know that people really do care and were so willing to give up their time to do something good for someone else. It was just unbeliev-able.”

Before she passed away, Anne-Marie made John promise to move their family back into their house so she would “know where to � nd them.” A “V” cut from stone hangs above the front door to help her � nd her way.

team overcame frigid temperatures and

THE VITALE FAMILY MARCH 2005

Winston and Hardai Peter emigrated from Guyana in 1996 to Jamaica, Queens in search of the American Dream. But tragedy struck in December of 2004, when their tri-level colonial home burst into fl ames, depriving them of not only a place to live, but all of their possessions. After only six months, the family was forced to move back into that home with no heat or hot water, and limited electricity.

Th e family cooked on a makeshift propane stove, boiled water when they needed to bathe, covered broken windows with plastic, and concealed fi re damage with drywall. Winston felt as though he had let his family down. But as a priest, he didn’t make enough money to repair his home.

Extreme Makeover: Home Editiontapped on Alure President Sal Ferro’s shoulder to help the Peter family rise out of the ashes. Alure responded to

that call in a very big and generous way!

But that task presented some very unique challenges. First, the house is located in a congested part of Queens where the houses are very close together—so close that it was too dangerous to use machinery to demolish the home. It had to be torn down completely by hand through the night. As Alure took down the walls, they found that the original exterior walls of the home were sitting on dirt without footing and without a foundation to support them.

On extremely short notice, Alure had to order 35 yards of concrete, dig a trench around the entire existing

slab, pour and spread the concrete evenly, and then wait for the concrete to dry. Th is extra task set Alure and the entire production of the house behind while the framing crew waited for the concrete to dry. But everyone worked double

time to get back on schedule.While Alure Home Improvements,

contractors and hundreds of work-ers and volunteers built a new house for the Peter family, the family went on vacation to Walt Disney World. When they returned to Queens, they had a home to call their own. As tears poured down their faces, the Peters embraced Sal and the rest of the Alure team with appreciation and thanked them for letting their family dream once again.

Sal Ferro summed up the entire experience when he said: “Just seeing the look on the family’s faces when they see their new home makes all this worth it.”

THE PETER FAMILY APRIL 2006

Diagnosed with an inoperable brain tumor at 5 years old, Jimmy “Jimmy Boy” Arena stayed strong. He touched the hearts of neighbors, community members, several fi re departments, offi cials and his own family with his infectious smile and spirit. Everyone in the town of Purdy knew Jimmy Boy and prayed for him. Th ey held fundraisers, birthday parties and even a parade to welcome him home from the hospital. But on September 28 2005, shortly after his 6th birthday, Jimmy Boy passed away. Th e Arena Family had lost their only son.

Th e family had saved enough money to repair and add onto their small home for their growing family but, when Jimmy Boy was diagnosed, the funds went to experimental treatments across the country, medical care and travel expenses. Th e same community who supported Jimmy Boy wanted to pay tribute to him and help his family. Th at’s when Extreme Makeover: Home Edition called upon

Alure Home Improvements for help.Alure’s own resources were

stretched thin since they had just completed the Peter Makeover in Queens only two weeks prior, but they accepted the challenge. Fortunately, Sal Ferro’s friend, Kathi Cline, recruited over 150 volunteers from Helmer Kronin of Rockland County to help. A few members of the Peter family volunteered as well.

As with all of Alure’s makeover projects, the Arena home had its own share of obstacles. Perhaps the most diffi cult was the need to frame and side a 3,800 square foot home in three days of pouring rain, while maneuvering around in a mud fest. Th e rain was so heavy at times that nail pouches on the workers tool

belts were fi lled to the brim with water. Alure’s installers literally had to dig into pools of water every time they pulled out a nail. But, the crews braved the days of heavy rain, and kept on working with a smile.

Alure once again rose to the challenge and for the fi fth consecutive project, completed the makeover on time, safely, and turned over a beautiful new home to the Arena family.

Doug Cornwell, Alure’s Executive Director of Operations said, “At an incredible 3,800 square feet, this is the largest home we have built for the show. It is amazing to witness the persistence and accomplishment of our team.”

Th e volunteers and outpouring help from the community was incredible. Hundreds of people signed up as volunteers and helped out in any way they could. Th ey cleaned up, donated supplies, delivered home-cooked food and drove shuttles. Th e town restaurants brought platters and even held a barbeque. Holistic practitioners off ered massages and chiropractic services for the tired workers.

Alure President Sal Ferro said: “Th is was by far the toughest build we’ve done yet. Th e constant rain was a major concern for me but everyone kept their spirits high. When Gina Arena saw her new home and hugged me it was as if she hugged all the tension and exhaustion right out of me and gave me a new energy!”

Jimmy Boy’s spirit was felt through all the voices that cheered the Arena’s into their new home.

THE ARENA FAMILY APRIL 2006

In March of 2007, Alure President Sal Ferro was contacted with a slightly diff erent request from Conrad Ricketts, co-executive producer of Extreme Makeover: Home Edition. Th e show had selected a family and had a contractor scheduled to handle the renovations to the home of that family. But the show wanted to go a step further, and also help out a non-profi t camp that helped thousands of children, notably, the children of the Oatman family, for whom the show was building a home.

In 1987, Debbie Oatman became a very untraditional single mother when she adopted an HIV positive baby named DJ. Together they faced an unsympathetic community, discrimination and even death threats. Yet, when she learned that another HIV positive child and his biological brother needed a home, Debbie didn’t hesitate to bring them into her family.

A single mother with four sons, Debbie’s was literally sinking into the ground. Built on a shoddy foundation, the Oatman-Gaitan home became a death trap to Debbie’s sons’ delicate immune systems.

Debbie was given an estimate of $25,000 just to lift the house and was terrifi ed that the conditions would lead to respiratory illnesses in DJ and Brian. For most families this would be a minor annoyance, but for children with HIV, a respiratory infection can be fatal.

Having been through fi ve makeovers already, and putting his team through the grueling 20-hour days, Alure President Sal Ferro was admittedly hesitant this time around about taking

on a sixth makeover challenge. Before committing, Ferro visited the Clearpool site with his right-hand man, VP of Operations Doug Cornwell. After learning about how the camp was a non-profi t facility that caters to under-privileged children, they both felt compelled to help out, and Ferro saw another opportunity to inspire many others.

Camp Heartland is an organization that caters to children with HIV and their families. It has been instrumental in helping Debbie’s boys learn to accept their situation. Th e camp, whose headquarters are in Minnesota, came to the East Coast for the fi rst time in 2007 to Clearpool Education Center. It’s a 100-year-old non-profi t camp that caters to underprivileged children

in the tri-state area. Th e facility was in need of a few renovations in order to adequately host the special needs of the Heartland campers.

Th e show decided to build a recreation center at the CEC where the Oatman

boys visit with other HIV children from camp Heartland.

Th is was a special project for Ferro and his team, as the build not only impacted the Oatman family, but will also impact thousands of other under-privileged children in the tri-state area for years to come, something that means a great deal to Ferro.

Support from the community was overwhelming, much like it was in the Arena family project. In fact, a lot of that support was provided by the Arena family and their network of friends and family.

Th is was a unique opportunity to help improve the experience for thousands of under privileged kids and yet another opportunity to bring a community together.

CLEARPOOL EDUCATION CAMP/ THE OATMAN-GAITAN FAMILY MARCH 2007

Extreme Makeover: Home Editiondebuted its fi rst ever “Coalition of Builders” in 2008. Th is project involved multiple builders working together on a project… and who better to be part of it than Alure Home Improvements!

Th e city of Westwego had been hit by a series of hurricanes, tornadoes and fl ooding. Th ese natural disasters devastated the homes and lives there and all over New Orleans.

Among the hardest hit was the Usea family. Brad and Laura Usea had around $15,000 worth of damage to their home after Katrina hit. Th e hurricane totaled Brad’s mother’s house, leaving her as well as his older brother Chris and Brad’s twin brother Chad displaced. Brad and Laura opened up their home to all of them. In February of 2007, tornadoes tore through Westwego. At the time, 37-year-old Chris Usea was living in a FEMA trailer behind his brother Brad’s house. Th e trailer fl ew across the backyard and Chris was thrown from it. Th at same night, Brad heard frantic screaming and ran next door to help rescue his neighbors who trapped in their own FEMA trailer.

Coming to the rescue is in the Useas’

blood; both Brad and his twin brother are volunteer fi refi ghters for the City of Westwego. Th rough each natural disaster these twin heroes stopped at nothing to ensure the safety of their family and community.

After the dust settled, the Useas found themselves a family of fi ve adults and two small children crowded in a home damaged both from Katrina and the tornadoes. By giving this family a bigger home, Brad and Laura would have the space they need to raise their family, and Chris, Brad and Grandma Grace would regain their independence.

Having already performed SIX makeovers for the show, it was only natural that Extreme Makeover: Home Edition called Alure to participate in the coalition. With the opportunity to help out in an area of our country still suff ering from multiple natural

disasters, there was no hesitation for Alure President and CEO Sal Ferro to say, “Count Alure in!”

Ferro assembled a team of 22 motivated and heart-fi lled individuals, to travel down to New Orleans to help support the coalition. Th e project was a two-site build—the house in Westwego

for the Usea family, and Noah’s Ark Missionary Baptist Church in New Orleans. Th e church started with some major challenges, including very tight working conditions, a busted gas line during demolition, and as a result, labor, tools and materials were pulled from the house site, creating additional challenges to meet the 5 day timeline.

Alure went down to provide some support, but after quickly recognizing Sal’s ability to bring people together combined with his extensive experience running six prior fi ve-day makeovers for the show, Ferro ended up taking on a leadership role. He joined Deltec Homes’ Kevin Adams and Sterling Homes’ Harry Dill and they all worked together to oversee the execution of dozens and dozens of diff erent tasks in order to get the home built on time, and safely.

Another major challenge for Ferro, assuming a leadership role, was working with limited contacts and resources, while having to motivate and inspire hundreds of workers and volunteers.

Many people don’t realize when they hear about Alure and Extreme Makeover; it’s not just about Alure building a home for a needy family in fi ve days. It’s about the community and the support. Alure could never accomplish this without the support provided by the show, vendors, employees and installers, families, the neighbors, the local town offi cials, and the hundreds of others who volunteer and donate their time, services and resources to make this all possible.

THE USEA FAMILY MARCH 2008

GULF COAST VISIT

Extreme Makeover: Home Edition visited the Gulf Coast to help out several commu-nities that were destroyed by Hurricanes Rita and Katrina during the nasty 2005 hurri-cane season.

Alure President and CEO Sal Ferro, who after five makeovers had become a rec-ognizable face on the show, made a special appearance to help support the makeover of the Sabine Pass Firehouse in Sabine Pass, Texas.

The heroic men of Fire-house #4 had been working and living out of a small trail-er on the outskirts of town.

“It’s easy to feel discon-nected when you are so far away from the devastation. Just as New York experienced the devastation of 9/11, the Gulf Coast experienced simi-lar devastation from hurri-canes Rita and Katrina,” said Ferro. “We as a country have to share in helping the re-building effort. Seeing first-hand the devastation truly hit home just how bad it was, and how much they really need help.”

Through the help and do-nation by Motorola and the Nassau County Fire Chiefs Association, Ferro was able to deliver over $20,000 worth of radios for the firefighters. He also delivered a beautiful Dal-matian, which was rescued from a shelter, to the heroic men of Firehouse #4 in Sa-bine Pass.

FREQUENTLY ASKED QUESTIONSHOW did you first get involved with the show? In May of 2004, ABC’s later-to-be two-time Emmy award-winning show Extreme Makeover: Home Edition was interested in bringing their show to New York for the first time, toward the end of their first season. Known for taking on huge remodels in only five days, the show’s producer had an even crazier idea: renovate an entire New York City apartment in 12 hours on live television for two FDNY fire-fighters who survived the horror of 9/11. Another contractor that was familiar with Sal Ferro and had worked with the show informed the show that if they do go to New York, make sure to meet with Sal and Alure.

Why do you do it repeatedly do this? Seems exhausting and costs lots of money and resources?

We believe in helping others; it is a platform to inspire others and show good. While we are active in the community, few scenarios present the opportunity on a national platform to help inspire others to join together and make a difference. We have always been in a leader in our industry not just with our remodeling innovation, but also with our commitment to customer service, integrity and our charitable support of the community. This is just Alure being Alure, making a difference for everyone from the family, the community, viewers of the show, our employees and our industry.

Why go thru all this effort instead of just donating money or taking time to help?

If you always do what’s easy in life, then that’s a problem. What’s more important is doing the right thing. People become too fixed on making themselves feel good, which is usually the easy way out. The right thing for us, is taking an opportunity to make a difference, and while we were making a differ-ence, all these great things occurred. This is a miracle for a family that without our efforts would not have gotten what they got. We got to show our industry on a major platform, higher than we could ever be on, to show this is a wonderful, incredible industry with good people who do quality work, who are community minded, who care about individuals and are willing to make a difference, My team comes together and bonds better than anything you could possibly imagine. This is, by far, one of the best team building exercises we’ve ever done. The enthusiasm, harmony, commitment and dedication thought and is everlasting. An added benefit is the recognition for being a credible, community-minded, good company.

IT’S NO ACCIDENT THAT THE SHOW HAS TAKEN A LIKING TO FERRO AND HIS TEAM“We’ve gotten to know Sal and team quite well over six years and seven makeovers. Alure not only has a great heart and care for people and the community, but their work is phenomenal. Watching their team work together in these hectic environments with such dedication and excellent work is remarkable.”

—Diane Korman, Executive Producer, Extreme Makeover: Home Edition

Five years after their only Long Island Makeover, EM:HE selected another family in Alure’s own backyard. After June 21st that story will be availabe on Alure’s fan page at www.inseradress.com. For pictures, family info and more on Alure’s other Makeover projects, visit www.alure.com and the Alure Fan Page at www.faceboook/alure.com For pictures, family info and more on Alure’s other Makeover projects, visit www.alure.com and the Alure Fan Page at www.faceboook/alure.com

Alure Home Improvements is a full-service remodeler specializing in helping homeowners build dreams. Exceeding clients’ expectations since 1946, more than 64 years, our focus is to develop relationships for life with the creation of Raving Fans, with superior customer service, by providing excellent value and by serving as a one-stop source for all residential remodeling needs. Founded on ethics and integrity, we take pride in our history of service dedication. We have specialists in every department, and a dedicated service & warranty department to stand behind our work whenever you need us. We are fully licensed and insured, we have a superior record with BBB and Consumer Affairs and we are committed to giving back to the community. We strive to make the remodeling process easy for homeowners, with a focus on education and collaboration starting with a free design consultation.

Alure specializes in kitchens, baths, siding, windows, roofing, basement finishing, sunrooms, dormers, extensions, home performance assessments & remediation, garage conversions and handyman services. Alure serves all of Long Island and much of the tri-state area including the five boroughs, Rockland, Westchester, Putnam, Monmouth, Ocean, Middlesex, Bergen, Essex, Passaic and Morris, New Jersey.

Run day-to-day by President/CEO Sal Ferro with a culture committed to delivering superior customer service, Alure has been recognized with numerous awards for our quality, customer service, innovation and leadership in the remodeling industry and our continued support of the community.

Such recognition includes the National Remodeler of Year by Professional Remodeler Magazine, the 2010 Best of Long Island Award in the remodeling category from the Long Island Press, a third consecutive Super Customer Service Award from Angies List, Legends of the Industry Award, The Fred Case Entrepreneur of the Year Award, Forbes Business Enterprise Award, Long Island Business News’ Best of Long Island, The Owens Corning Customer

Service Excellence Award eight years running. One of the top 25 companies to work for in the industry; we are widely recognized for our philanthropic partnership with Extreme Makeover: Home Edition, and are about to contribute with our 8th makeover for the Emmy Award-winning show. Alure is the authorized remodeler for the Owens Corning Basement Finishing System and SunSuites system.

In addition to already having performed seven builds for Extreme Makeover: Home Edition, Alure also supports and is active in several annual fundraisers for many other charities and organizations, including FACT (Find A Cure Today), The Interfaith Nutrition Network, The Huntington Townwide Fund, Daytop, The Salvation Army, March of Dimes, Habitat for Humanity, The Boy Scouts, Girl Scouts, and many others.

Alure is an active supporter of the community and has also taken a leading role in the environment by partnering with Green Street Long Island, LIPA’s Home Performance with Energy Star Program, National Grid’s Weatherization Program, the Town of Babylon’s Long Island Green Home Program and more, all committed to preserving and improving our environment, while making homes more comfortable and energy efficient. To date, Alure has helped customers receive over $464,000 in Federal tax credits for energy-related home improvements and another $220,000-plus in utility rebates.

Alure is a member of the major industry organizations including NARI, NAHB, NKBA, NRCA, LIBI and the Huntington Chamber of Commerce. Alure is noted for maintaining one the most informative web sites (www.alure.com) in the remodeling industry. Alure’s three-floor showroom has 7500 square feet of displays, is open seven days a week and

is located at 1999 Hempstead Turnpike in East Meadow, NY.

In addition to Alure’s website, Alure is also active in social media, with a focus on providing information and educational content through Twitter (alure_home) and Facebook (Alure Home Improvements).

About Alure Home Improvements