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What are Look Books?

Look Book presentation

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public school apparel presentation

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Page 1: Look Book presentation

What are Look Books?

Page 2: Look Book presentation

Industry Description

Look books can be considered to be like portfolios, except they represent a product line rather than providing visual samples of one’s work history. The term is relatively new. It came out of the colleges.

Page 3: Look Book presentation

A 3 ring binder with a selection of photos, sketches and swatches.

Page 4: Look Book presentation

Most companies provided both line sheets and a look book of the current season.

Page 5: Look Book presentation

The line sheets used flat drawings or pictures of the clothes flat on a surface.

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The look books were given less frequently and were much more expensively done-glossy, heavy paper, beautiful graphics, etc.

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They almost always had clothed models and seemed to promote the brand and style of the company or collection

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What is this company saying about their jeans?

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Westlake Style

Your Look Book will include the following:

1. Clothing you would like to add to your wardrobe

2. Clothing you have designed and drawn in flat lines

3. Fabric sample for your designs

Page 10: Look Book presentation

HTH - 1. Clothing you would like to add to your wardrobe

• Add clothing & accessories from flyers or catalogs you receive at home or printed in color from the internet. Include brand name and prices.

• You may compare similar designs from competing brands. Compare price.

• You should show several items to ‘create’ the look.

• See examples on the next slides.

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Give your look a style name

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What would you call this look?

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Or this look?

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HTH - 2. Clothing you have designed and drawn in flat lines. Comments should be written and show color,

accessories, and inspiration. Show variety in your drawings.

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HTH - 3. Add Fabric Samples to your designs. Name the fiber content of the fabric.

This is a really old example! Take a

guess at the decade ladies wore this style.

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1st Six Weeks

• Due Feb. 11– 2 complete ‘looks’ (all requirements on # 1)– 2 drawings (all requirements on # 2 and # 3)– Add your work to your notebook Lookbook

section. You may turn work in early. – Neatness counts.