Research Planning For Music Magazine

Jeric Richard Tuano

Contents:

Front Page Analysis Contents Page DPS Analysis Hip-Hop Genre Research Target Audience Website Link

Front Cover AnalysisJeric Richard Tuano

The barcode is the tag with a unique product serial number used to scan out or purchase the magazine. Used to identify the type of product it is and what it is.

Main heading of the featured and main article that has been included. Illustrating and stating the artists name. Big bold white font in a black background in capital letters.

The cost and price of the magazine itself.

Sell lines to display the artists personal view or opinion as quoted in speech marks.

Buttons to advertise events or update news to engage the reader to read on.

Big image of artist centred in the middle of the page. Slightly titled in terms of the shot and main headline.

Name/logo of magazine displayed at the top left of the cover so that it is the first thing the reader sees. Easily spotted and recognised by the reader to know the magazine company they are reading from.

Background and facial expression color in the color of white to suggest a neutral personality.

Banners displayed at the top and bottom of the page to promote and illustrate other featured artists in the industry

Strip/banner to persuade reader to check out what they are promoting or offering

Engaging the reader to read this article in the button. With an exclamation mark is a forceful tool as it to claim that it is an urgent or important article

Casual clothes to represent artists lifestyle

Big image of magazine logo/name. Easily recognised by the reader and audience. A memorable one as it is only a single letter.

The denotation colour of red used on the artists lips to symbolise a sense seduction or love. Main heading/title

Mid-shot used to capture or take a snapshot of the featured artist to focus more on the facial expressions and actions the person is pulling.

The use of a close up shot of the featured artist has only captured her upper half of her body, the face, this is allowing the reader/audience to focus on her facial looks and red lips. She is wearing red lipstick as this gives of a sense of seduction, sex appeal and attraction to men.

Sell lines to promote and advertise other topics or articles included or in relation to the magazine or industry.

The barcode has to always be visible in a magazine as this is the unique source code of purchasing the product with. In terms of this magazine, the barcode is located in a different position than it usually is including the issue date it was issued and released.

The red symbolized in the magazine logo, artists lips and title gives an aggressive approach as red connotes a rough, angry.

Sell lines and cover stories

Promoting and persuading the reader through statistical information• Raindrops included in the background and over the artists to suggest purity.

Jewellery of a fang ring to symbolize feistiness and self grooming in relation to a cat that self grooms itself.

• Use of the colors black, red and white giving the impression of warmth and deviance.

Contents Page Analysis

Jeric Richard Tuano

The logo is easily located in the top left corner due to its white lettering bright red background. Easily recognizable included from the front cover.

Issue date to illustrate the day, month and year the magazine was released including a website link for readers to visit or access the articles within the magazine online. Also to say that readers are able to access and read the magazine on their website if they may be unable to purchase the magazine tangibly or get previews of up coming issues and articles.

Advertising another group’s offers for customers and readers within their own magazine as an extra feature. To promote another group so that they get more recognition and reader/customer popularity/attention or trying to engage the reader to read on more about that group.

Page numbers represented in the same color as the logo/name of the magazine and features title down the left hand side of each title to illustrate each different article that has been featured and to locate different articles in different sections or pages of the magazine. Also to separate the different article sections

Big image of artist/celebrities that are featured within a section of the magazine in a particular page or representation of what the special article or issue is about. The caption in this picture illustrates who they are.Countryside type of background with the celebrities wearing a casual type attire to represent their type of lifestyle, personality etc. to be neutral through the color of their clothes and colors around the background of the grass and sky.Featured article section of a celebrity or writers review on certain aspects in relation to what the magazine is about or industry the magazine is placed within. In other words, a section of nick cave’s personal view on certain factors of the music industry.

Main heading/Mast-head

Section illustrating articles, topics that are always included within the magazine to engage and keep the reader up to date on up coming topics or articles that have been specifically specified.

Image with a caption of the page number in relation to that article about nick cave’s reviews.

Column formatted dividing different stories/articles into different sections

Voucher shape for an appealing eye-catching approach to the reader/customer presented in a rectangular box with a dark based background about magazine subscriptions related to their magazine company.

Cover story summarizing the main article in a short paragraph/section with image displaying what the article is about and the associates within the story.

Other extra articles and stories that the magazine has featured to keep the reader engaged and to make them carry on reading about further external stories that may not be associated with the main article.

Button to show exclusive or vital information about current or new factors that have changed or improved to persuade and interact with the reader directly.

Double paged contents page that suggests that there is a lot of content or articles that have been added, included, featured and divided into different sections that the magazine wants to cover in the industry.

Issue date labeled underneath the heading beside the name of the magazine company.

A variety of pictures included in the magazine with captions of what the article is based on, the associates and the event. Located with the page number provided inserted in the caption.

Computerized modified image with caption identifying the story line as an ‘alternative realities of pop’ suggesting the article has come from an idea or open personal view of fame in reality from other people’s point of view or shoes.

Ribbon shaped to present the final chapter or ending section of the magazine with reviews.

Column formatted throughout both pages to segregate different articles, sections and the images.

Voucher shape for an appealing eye-catching approach to the reader/customer presented in a rectangular box with a dark based background about magazine subscriptions related to their magazine company.

Cover story summarizing the main article in a short paragraph/section with image displaying what the article is about and the associates within the story.

Other extra articles and stories that the magazine has featured to keep the reader engaged and to make them carry on reading about further external stories that may not be associated with the main article.

Button to show exclusive or vital information about current or new factors that have changed or improved to persuade and interact with the reader directly.

Double paged contents page that suggests that there is a lot of content or articles that have been added, included, featured and divided into different sections that the magazine wants to cover in the industry.

Issue date labeled underneath the heading beside the name of the magazine company.

A variety of pictures included in the magazine with captions of what the article is based on, the associates and the event. Located with the page number provided inserted in the caption.

Computerized modified image with caption identifying the story line as an ‘alternative realities of pop’ suggesting the article has come from an idea or open personal view of fame in reality from other people’s point of view or shoes.

Ribbon shaped to present the final chapter or ending section of the magazine with reviews.

Column formatted throughout both pages to segregate different articles, sections and the images.

Double Page Spread Analysis

Jeric Richard Tuano

Stand first – the first letter written in a larger font

Font is in serif, giving off the impression that the magazine is for the upper class and that the artist is wealthy

Musician’s picture is in black and white and high-key – work that of similar to artist Richard Avedon. This enhances the idol’s look, provides a retro feeling to the magazine and emphasizes the model’s facial expression

Big image of the featured music artist and what the article may be based upon or about, displayed through a mid-shot taken

White space between the content’s columns to make the article easier to read

Paragraphs are placed in a column format with indents to separate different topics within the featured article

Lips are open which suggests that she is a sex object and is trying to seduce the audience

Capital “L” stands out as her logo but the red could be thought as danger and sex signs

• Chained clothing type

The stand first section in the DPS is basically a summarised paragraph or sentence of the featured article on the page which has picked out key points from the text.

Music artist group name illustrated at the top of the page.

Headline of the featured article included on the double page spread.

Big image displaying the

music artists/band

that has been featured within the magazine

Strip/banner illustrating a puzzle combination piece in relation to the music band/artists itself implying what components make up that band.

Column formatted

Graffiti type of font to suggest teenager generation personality of style

Music Mag. Draft Sketches

Jeric Richard Tuano

Front Cover:

Contents Page: Double Page Spread:

Front Cover:

Contents Page: Double Page Spread:

Front Cover:

Contents Page: Double Page Spread:

Hip-Hop Music Genre Research

Jeric Richard Tuano

History

Originated from an African-American communities during the 1970’s in New York City, Morris Heights, Bronx

Later spread to influence Latin American communities Characterized by four different elements in broader senses of hip hop culture of

rapping, DJing, breaking and graffiti First started off as an underground urban movement known as “hip-hop”

developing in the South Bronx area of New York City focusing mainly on emceeing (MCing), breakbeats and house parties

Referred to as a culture or cultural based source of music First emerged and created by DJ Kool Herc and credited as the “father” of the

art form and creator of the hip-hop culture at his home at a high-rise apartment through the mixed samples of existing records with his own shout outs to the crowd and dancers

Developed rap inside and outside of the hip-hop culture through influential and building upon the Jamaican tradition of boastful poetry and speech over music (present day is now what is known as rapping through rhythmic wordplay)

Key ArtistsPast Artists:

Chaka Chan Grandmaster

Flash The Furious

Five Dr. Dre Ollie & Jerry Afrika

Bambaataa Newcleus Run DMC Taja Sevelle Salt’N’Pepper 2Pac Eazy-E Ice Cube Notorious

B.I.G

In Development & Current Biggest Profiles:

Kendrick Lamar

50 Cent Meek Mill Rick Ross Drake The Game Lil Wayne French

Montana Tyga Jay-Z Kanye West Busta

Rhymes J. Cole Eminem

These of the many past artists have impacted majorly on the

music industry especially specializing in hip-hop music genres because these are the

people who first started the era of this particular type of music in terms of its flow and meaning.

Some of these artist state real life story experiences within the song

which has been influenced by many new current artists today to also story tell. Through the flow that these artists have started have been passed on to todays music taste and trend as artists

have been influenced by the music and carried on the tradition of the flow or rhythmic wordplay.

Case Study – Rick Ross

Real name: William Leonard Roberts II Born on the 28th January 1976 Signed by the record labelled group called the

“Maybach Music Group” & Def Jam Specialized genre: hip-hop/rap Occupations: rapper, ghost-writer Career debut – 2001 to presentRick Ross’ source of music relates to the whole definition of hip-hop through the lyrical wordplay that is expressed within the songs in relation to real life experiences that he may have encountered through story telling which is a traditional method of hip-hop music. Also the flow and rhythm used through instruments and tone of voice such as upbeat instrumentals and catchy phrases/flow has become a trendy method of expressing emotions through tunes

Case Study – Tupac Shakur

Real Name: Lesane Parish Crooks Other Stage Names: 2Pac, Makaveli, MC New York Born on the 16th June 1971 Died on the 13th September 1996 Occupations: Rapper, movie actor, record producer, poet

reader, screenwriter, writer Career Debut – 1991 – 1996 Signed by record labels called “Interscope” and “Death Row”Tupac has been popularly known through the type of real life societies being mentioned in his songs and story telling of real life experiences. Many of the themes in which he had based his music around was through violence and hardship within inner cities of America, racism and social problems. He told stories about leaving the “rap game” or music industry due to government conspiracy's leading to the change of his name from 2Pac to Makaveli as this was something that he may not have been pleased with and something he wanted to get away from.

Audience/Fans:

Who Are They?These can be teenagers or adults aging round 16 – 50 years of age. Reason for this is that teenagers from 16 – 20+ listen to upbeat soundtracks with mashups and mixes from past songs that have been dubbed on in a new present or maybe even the newer generation trend type of music. Reasons for hip-hop audiences to also be 25+ years of age of people is because maybe in their generation or time/prime day from when they were younger, the source and type of music distributed, around and popular was hip-hop in relation to the clothing style trending in their prime.

Demographic: Gender Base: Both Male &

Female Age: 16 – 50 (80’s hip-hop & 90’s

rap) Religion: Christian/Catholics Ethnicity: Black

Americans/British, White Class: Working Class Region: Urban Cities Worldwide

(typical locations: America/United Kingdom)

Sexuality: Heterosexual

Sub-Genres:

Some of the typical sub-genres of “hip hop genre” are listed below. There are only a few certain sub genres that I have picked out especially because these have relations to current and past music artists within the music industry in which were popular in their prime or present day. They also are categorized into other genres that their music is based or related too depending on their type of music flow and sorts of instruments used. Some of the present and past music artists are within these sub genres.

• Alternative Hip Hop• Christian Hip Hop – Tupac, Kanye

West• Comedy Hip Hop• Country Rap• Crunk • Electro Hop – Flo Rida, Pitbull,

Black Eyed Peas, Akon• Freestyle Rap – Styles P,• G-Funk

• Hip Hop Soul• Jazz Rap• Mafioso Rap• Political Hip Hop• Pop Rap• Gangsta Rap• Grime• Hardcore Hip Hop

Public Perception:

Is it a popular genre with mainstream appeal or more niche?Hip-Hop genre is more popular with mainstream appeal due to the fact that a lot of people listen to hip-hop based music. Through the mainstream appeal, our generation has adapted into a new age, associates with the trend that music artists set within music videos with props such as clothing items and Jewellery which later on trend and appeal many listeners/watchers. If hip hop music was not popular, the generation present wouldn’t be influenced by the way artists dress and wouldn’t be trying to replicate by dressing similarly to an artist or acting in a way that a specific artist acts. Other reason why hip hop is a popular genre with mainstream appeal especially to listeners or watchers is because through hip hop music and the videos and flow produced by the artist has influenced everyone to try and turn to hip hop music and become one of many hip hop artists through producing their own pieces of music and displaying them publicly on streaming websites such as YouTube.

Competition:What other magazines cover the genre?

XXL, The Source, Vibe, The Women Of King, Hip Hop Connection

How many do they sell each issue? N/A

How often do they come out? The majority of music hip hop magazines issue or release at least every week but some magazines may prefer issuing or releasing their magazines monthly or maybe even yearly depending on the sources of content they want to include

What sort of features do they contain? These particular magazines that I have specifically picked out feature and contain images of famous present day hip hop artists that are categorized in this genre due to their type of music

Cross Media:What other media sources covers the genre?

TV Stations/Shows MTV ChartsChannel AKAX-FactorBritain's Got Talent - singing, performing

Radio Stations Within the UK, hip hop genre sources of music is stationary at big well known radio stations such as Kiss 100 FM, Capital FM BBC Radio 1 and Choice FM. These specific radio stations specialize themselves to distribute trendy music as hip-hop currently mainstream.

Websites WorldStarHipHop.com – unreleased music tracks and video links, up coming/underrated music artistsITunes – app store, apple website, specialized section for specific genre and artistsHotNewHipHop.comXxlmag.com – through the magazine promoting current existing, popular artists, hip hop gossip, new tracks and featured articles in relation to the music industry and genre typeMTVRap City (YouTube streaming site)

Predictions – for the future?

How might the genre develop?

From the type of music that is distributed and categorized within the hip hop genre today and before is that the perspective of the legacy of hip hop relies on enlightening listeners and teaching the values of life through complex story telling within the song/track itself produced by the artist. Basically, through the music being produced by previous or present artists today will be based upon true life story telling and past experiences in which they want to express through music. This therefore can show that the genre might develop as music artists may story tell real life experiences in songs to express a sense of feelings and emotions.

What direction does it appear to be heading in?

The suggestion made for the direction that the hip hop genre is heading in could be that the type of music produced or categorized in this genre has traditionally stayed the same throughout the years as the same methods have been used such as rhythmic wordplay, instruments, beat flow and rhyming and but developed in some way that our generation interprets it. So it will traditionally stay the same throughout the coming years keeping the style of music the same but may change in terms of trending images of up coming artists in clothing style and song meaning.

Target Audience Website Link

Jeric Richard Tuano

Questionnaire Link:

http://www.surveymonkey.com/s/TDWXY72