Getting Your Entire Campus Community

Engaged in Career Development

All Hands on Deck:

• Session 1: External Forces: Pressures impacting Career

Services

• Session 2: A New Framework: How to develop a new

integrated approach that engages the entire campus

• Session 3: Moving Forward: Implementing an “all hands

on deck” approach

Learning Objectives

Lakeisha Mathews, CPRW, CPCC, GCDF

Who is Here?

South Plains College • Olivet Nazarene University • Bryant & Stratton College • Missouri S&T •

Ryerson University • Minot State University • Mesa Community College • William Jewell

College • Stephen F. Austin State University • Sarah Lawrence College • Ozarks Technical CC

The Career Center at East Carolina University • Spalding University • Marist College •

Vincennes University • Frostburg State University Apollo Education Group • Columbia State

Community College • Millikin University • Bronx Community College • Webster University •

Butler University College of Business SCNM • Salem Community College • The Culinary

Institute of America • Colorado Technical University • Rasmussen College • Babson College •

Spelman College • Career Planning-The College of Wooster Lakeland College • MCPHS

University • Alverno College • Skidmore College • Fairleigh Dickinson University • Brigham

Young University • Onondaga Community College Texas Christian University • Neumann

University • Lawrence University • Lake Forest Graduate School of Management • Catawba

College Eastern CT State University • Macalester College • UNC Charlotte - University Career

Center • California State University • San Marcos Cuyahoga Community College • McDaniel

College • Westminster College • Selkirk College • Hagerstown Community College • Wor-Wic

Community College • Durham College • Radford University Career Services • Richard

Stockton College of NJ • Temple University Indiana Tech Career Center • Auburn University

Career Center • Lakeland Community College-Career Services Center

Lakeisha Mathews, CPRW, CPCC, GCDF

Session I

“President Obama outlined an ambitious

new agenda to combat rising college

costs and make college affordable…His

plan will measure college performance

through a new ratings system so

students and families have the

information to select schools that

provide the best value.”

Session I: External Forces Pressures Impacting the Office of Career Services

Getting Your Entire Campus Community

Engaged in Career Development

Agenda External Forces

Identify external forces

Identify national trends in employment &

higher education

Understand internal forces

Define Integrated Approach to career

development 4

3

2

1

Lakeisha Mathews, CPRW, CPCC, GCDF

The average student loan debt nation wide is between $26,000 - $29,000

Out of 37 countries, the United States ranks _____ in the world in the

percentage of young adults who complete college

The US DOE’s College Scorecard for prospective students includes costs,

graduation rate, loan default rate, median borrowing and ____________

The nations student loan debt surpassed: (a) $1 billion or (b) $1 trillion in late

2011

The Higher Education Act (HEA) which governs federal student aid is up for

congressional renewal

What skills do employers see as the most important for professionals to

succeed in the workplace

What Do You Think

1

2

3

4

5

6

Lakeisha Mathews, CPRW, CPCC, GCDF

External Pressures

Lakeisha Mathews, CPRW, CPCC, GCDF

Higher Education Act

Student Loan Debt

High Unemployment/Underemployment

Undecided Students

Skill Gap

Internal Pressures

Lakeisha Mathews, CPRW, CPCC, GCDF

Student Success

Student Retention

Enrollment Management

Academic Disconnect

Lack of Collaboration

Change in Labor Market

• Knowledge trumps pedigree

• Education is just a part of the professional package

• Neither companies nor professionals are loyal

• Technology and connectivity

• Globalization

• Diversity

“The education and labor market institutions

that were the foundation of a 20th century

system are out of sync with the 21st century

knowledge economy”

--Failure to Launch

Lakeisha Mathews, CPRW, CPCC, GCDF

Business Leaders Say Knowledge Trumps College Pedigree

Knowledge about field 84%

Applied skills 79%

Major 28%

College/University 9%

What Employers Want

• Adult learner

• Distance education

• MOOCs

• Cost effectiveness

• Financial Aid

• Funding

• Help connection education to

careers

• Adopt policies that promote

gainful employment

Change in Educational Landscape

Questions

The Answer – Integrated Approach

Transformation

All Hands on Deck

Integrated Approach

Goals and Objectives

Integrated Approach

• Maximize campus resources to develop students

and ensure employability.

• Provide unified services (experiential learning,

career advising/coaching).

• Ensure cost-effectiveness; lower costs.

• Ensure high level employer relations.

• Increase/ensure gainful employment.

• Connect all students to career services.

Education to Employment by: McKinsey Center for Government

The Skills Gap 3 Part-Framework

Enrollment

Building Skills

Finding a Job

Finding a Job Matchmaking | Credentials | Coordination

Enrollment Access | Completion | Student Decisions

Building Skills Accountability | Delivery | Curriculum

Three Part Framework

Finding a Job Matchmaking | Credentials | Coordination

Enrollment Access | Completion | Student Decisions

Building Skills Accountability | Delivery | Curriculum

Admission Financial Aid Choosing a Major

Classroom/ Faculty Experiential Learning Learning Outcomes Services/Programs

Professional Dev. Employer Relations Employability Skills

Influences on a college student’s major

Power in Numbers It Takes a Village…

Experiential Learning

Faculty

Parental/ Family

Walmsley, Wilson & Morgan

Career Services has an

impact on:

– Retention

– Student persistence

– Academic success

– Graduation Rates

– Enrollment

– Placement

Return On Investment Career Services Matters

Major Congruence

Students who base their college major in interests and personality are more likely to: - Earn higher grades - Stick with their choice - Graduate on time - Be more satisfied and

successful in their career

--Lawrence K. Jones, Ph.D Choosing a College Major Based

on Your Personality

Who Moved My Cheese

Change Happens They Keep Moving The Cheese

Anticipate Change Get Ready For The Cheese To Move

Monitor Change Smell The Cheese Often So You Know

When It Is Getting Old

Adapt To Change Quickly The Quicker You Let Go Of Old Cheese,

The Sooner You Can Enjoy New Cheese

Revolution

• Wake Forrest

• Rethinking Success

1. Connections with student and faculty communities

2. Connections with alumni and parent communities

3. Connections with employer communities

Leading the Way Stanford’s Career Connections Model

Institutional Focus:

Imagine your future – Design your career

• Academic majors: focused on real world

• Experiential Learning: outside of classroom experience

• Career Services: placement rate

Leading the Way Stevenson’s Career Architecture

Institutional Focus:

Knowledge that works

• Developing students employability skills

• Engaging the entire campus community

• Connecting students to alumni and employers

Leading the Way University of Baltimore’s Career Cycle

• Interim Solution

• Consultant

• Campus wide input

How Did We Get Here

• Total enrollment: 6,518

• Full-time: 48.7 percent

• Part-time: 51.3 percent

• Average Age: 28, 32, 27

• Student-faculty ratio: 15.2:1

• USM system

• Urban education/Heart of

Charm City

• Finish4Free

UB At-A-Glance:

• Multiple ways to implement

an integrated approach

• Not one size fits all

A Word of Wisdom

• The plan to make college more affordable

• A Road Map for Transforming the College-to-

Career-Experience

• Failure to Launch

• College Productivity: Four Steps to Finishing

First

Key Reading for Today

Questions Next Session: Wednesday, April 9, 2014

Lakeisha Mathews, CPRW, CPCC, GCDF University of Baltimore, Career and Professional Development Center

http://www.linkedin.com/in/lakeishamathews/

lmathews@ubalt.edu