Airport Parking Research

Programme brief

2014

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WHY IMPROVE YOUR AIRPORT’S PARKING?

London Heathrow Airport

Since the majority of passengers still drive to the airport, there is an enormous potential

for airports to generate revenue.

Are you maximizing your parking revenues?

Define pricing strategies to maximize revenue Adapt your offering to your passenger mix

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© DKMA 2014 2

PARKING RESEARCH OVERVIEW

Passenger research to help you better manage your airport’s parking

RESEARCH GOALS RESEARCH CONCEPT

• Understand and monitor passenger

satisfaction with airport parking

• Identify areas to improve

• Understand consumer behaviour and price

sensitivity of airport parking users

• Assess the impact of 3rd party offsite parking

services on airport’s own car parks

• Passenger survey completed by departing

passengers who have parked at the airport or

offsite

• 22 KPIs covering the whole parking

experience

• Two annual surveys with a minimum sample of

1,000 interviews per wave

• Tablet based for rapid reporting

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KEY BENEFITS

Everything you need to know to manage your parking Learn who is using your car parks, what they want and how much they are willing to pay

Easy to get started Download the app and begin surveying right away

Don’t reinvent the wheel Use a parking survey that has been tested all over the world

Research that adapts to your airport Contact us to customize the survey to your needs

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HOW THE RESEARCH WORKS

Managing your airport’s parking is easy

1. Download the app 2. Let DKMA help you

get started

3. Interview departing

passengers

4. DKMA sends you

results and analysis

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QUESTIONNAIRE

The DKMA arrivals research questionnaire is available on paper or tablet.

To maximize response rates, the questionnaire is kept short and includes the following sections:

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Passenger demographics Satisfaction levels with car parks

Duration of stay & amount spent on parking

Alternate travel modes considered

Car park used & reason why they chose

Learn who is using your cark parks Learn what they think of your parking

To receive a sample of the questionnaire used, please contact DKMA

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TABLET VERSION

Simple, easy to use, no hassle

PARKING SURVEY • DKMA designed app specifically created for

airport research

• Access to full library of DKMA airport surveys

• Can be filled in by passenger or by fieldworkers

• Automatic upload of completed surveys

• Customizable questionnaire

• Possibility of rapid interim reporting during the

quarter (on demand)

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WHAT YOU GET

All the insight you need to improve

Learn who is using your parking

• Detailed demographic profiles of car

park users

• Parking habits and preferences See what they think

• Detailed satisfaction ratings for 22

KPIs covering the parking experience

• Satisfaction levels for key passenger

segments

• Trend analysis to monitor performance

and systematically improve

And how much they are willing to pay

• Price sensitivity analysis to guide

pricing strategy

• Influence of offsite facilities on

passenger choice

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REPORTS & DELIVERABLES

2. Airport Specific Report 3. Rapid reporting (extra option)

• Detailed report of performance

for all KPIs

• Satisfaction ratings for parking

• Passenger group comparisons

• Simplified reports / tables

• Available during the quarter

• Customizable

• Excel dashboard for quick

access to main results

• All satisfaction scores and

demographics

• KPI’s and data trend over time

1. Management Summary

4. Raw data – Excel, SPSS, CSV formats

Four types of reports to give you the full picture

Get the highlights Get the full story Get a preview

Create your own analysis

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RESEARCH PRICING

There are two options for purchasing DKMA Parking Research

Full annual subscription Get regular feedback on your parking

DKMA Research App One-off survey of airport parking

• Two annual surveys of departing passengers

• 1,000 interviews per wave

• Annual cost of USD 20,000

• Does not include fieldwork or the purchase of tablets

• Fully flexible. Survey for 1 quarter whenever you want.

• Up to 1,000 interviews

• Counts as 2 credits (2 credits = USD 9,500)

• Does not include fieldwork or the purchase of tablets

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ABOUT DKMA

DKMA provides the research and insight that helps

over 300 airports improve their service quality

Key facts

• Based in Switzerland and Canada

• Currently working with over 300 airports

worldwide

• Manages the ASQ initiatives for ACI

• Traffic forecasting for airports worldwide

• Produce the Global Traffic Forecast report

for ACI

How DKMA can help you improve

service quality

• Quality audits

• Passenger surveys

• Airport process measurements

• Training

• Traffic forecasts

• Advisory services

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CONTACT DETAILS

Ready to improve your airport’s parking facilities?

Contact DKMA to request a trial or to set up the research at your airport:

Damien Kobel

Director

Tel: +41 22 354 07 54

E-mail: damien.kobel@dkma.com

www.dkma.com

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