Agribusiness Trade Fairs

Safari Park Hotel, 26th October, 2012

APF

Agri Business Trade Fairs

• Initially developed as a forum in which farmers and financial institutions and banks would do “deals”

• Evolved into a Market Place with other exhibitors following recommendations from banks

• APF and KLPA partnered in running two fairs in Nyahururu & Karatina

• Scope Insight supported Nyahururu Fair

What We Aim to Achieve

Farmers

• Increase the number of farmers accessing financial services & credit

• Increase the information that farmers have on finance, inputs, technologies & BDS

• Support farmers in establishing & running profitable agri businesses

Banks

• Increase the “deals” and business transactions between banks and farmers

• Increase the level of business between input suppliers, technology providers, processors, BDS providers and farmers

• Make small holder agri business a profitable business proposition for banks and other suppliers

Elements of the Agribusiness Trade Fair

• The Financial District

• The Market Place

• Forums

– Mini-Forums

– Open Forum

• Award Scheme

• Project Excursions

The “Financial District”

• “To support the development of smallholder agri-business by supporting access to financial services and credit”.

• Give farmers a mechanism to learn about various financial products & service on offer

• Give banks/FI’s the opportunity to sell their products & services to farmers

• Provide farmers & banks with a platform for deal making

• Enable farmers and banks increase the volume of profitable business between them

The Market Place

• Market Place– Exhibition Area

– Business Clinics

• Activities include:– Promotion

– Information Provision

– Consultation & Advice

– Buying & Selling

– Networking

• The market place is a dynamic place where products and services are promoted, sold and bought. Farmers will get the opportunity to interact with various input, technology and service providers

Award Scheme

• Farmers vote for winners

• Includes winners and runners up category in the following categories:

– Most Popular Farmers Bank

– Most Innovative Agri Business Loan Product

– Most Innovative Technology

– Best Agri Business Support Organization

– Best Stand: Agri Business Trade Fair

•

The Forums

Mini-Forums

• Used to provide training & information on particular topics

• Run by some exhibitors

• 25 -30 chairs provided in a sitting arrangement at the tent

• Forum starts with presentations

• Followed by question and answer sessions

• Range from 20-70 participants depending on the subject

Open Forums

• Used by organisations to make presentations to larger audience

• Includes question and answer sessions

• Sometimes capitalises on a panel of financial organisations

• Now evolved to include entertainment/raffle

• Has 200-1,000 participants

• Run by APF and KLPA

Nyahururu Agri Business Trade • Attended by 16,278 Farmers

• 107 official exhibitors

• Exhibitors included banks, financial institutions, insurance agencies, feed producers, agro chemical companies, seed suppliers, soil testing companies, aquaculture businesses, NGOs, Government agencies, training institutions, processors etc

• 15 Mini-forums: 8,000 people participated

• 1 Open Forum: 600 people participated

• Awards

• Most Popular Farmers Bank - Equity Bank

• Most Innovative Agri Business Loan Product: Kilimo Biashara - Equity Bank

• Most Innovative Technology: Petreshah General Supplies Ltd – (Egg incubators)

• Best Agri Business Support Organization: Winner: Elgon Kenya Ltd

• Best Stand: Agri Business Trade Fair: Winner: Kenya Meat Commission (KMC)

Karatina Agri Business Trade Fair

• Attended by:

– 22,789 Farmers

– 121 official exhibitors

– 24 un-official exhibitors

• Exhibitors included banks, financial institutions, insurance agencies, feed producers, agro chemical companies, seed suppliers, aquaculture businesses, NGOs, Government agencies, training institutions etc

• 15 Mini-forums: 12,000 people participated

• 1 Open Forum: 1000 people participated

Karatina Agri Business Trade Fair• Most Popular Farmers Bank/Financial Institution

– Winner: KCB

– Runners-up: NSSF

• Most Innovative Technology

– Winner: Sai Raj

–  Runners-up: Kenchic Ltd

• Best Agri-Business Support Organization

– Winner: Pembe Flour Mills Ltd

– Runners-up: ICEA Lion Group

• Best Stand: Agri-Business Trade Fair

– Winner: Elgon Kenya Ltd

– Runners-up: KEVEVAPI

• Most Popular Service Provider/Company

– Winner: Brade Gate Poultry Industries

– Runners-up: GMK Hardware Ltd

Future Plans

• Develop a Financial Catalogue

• Develop a Buyers District:

– Processors

– Exporters

• Introduce Farmers Clinic

– Members

– Development Organisations

– Projects

– Government Agencies

– BDS Providers

• Target Youth

• Follow-up Activities on Opportunities for Members

•

For more information, please visit our website:

http//apf-kenya.ning.com

Follow us on Twitter: @agriprofocus