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Afghan Artisans Global Markets
Afghan Supply ChainFor Cut Jewellery
July 1, 2015Confidential Property of Aria Gems, Inc. Page 1
Goldsmith &
Design
Artisanal Artisanal Aria Global Logistics Turquois Mtn Global Markets Miners Lapidary & Design Kabul – NYC Shipping Distribution (Mid-Market) (On Demand)
Panjshir Kabul Dubai NYC/UK Worldwide
AfghanMoMPAfghan Custom
s
UAE Custom
sNYC/UK
Customs
MarketStrategy
Retail
WholesalePrivate High Security
Distribution
CentreMinesAfghan Mines
214
5 69
Cut & Polish 1
0
Aria GemsTurquoise Mountain
QC/Sort
1. Aria Gems sources precious & semi-precious gemstones
6. TM Gems and Jewellery Customs Duties Paid
2. Aria Gems accepts orders, sorts, grades, Quality Control
7. Jewellery is securely shipped to Dubai for NYC or UK
Aria Gems & TM cut/polish from Virtual Afghan Design
8. Both Aria Gems and TM determine market strategy
4. Aria Gems goldsmith classes Turquoise Mountain ™ designs Afghan Jewellery
9. TM Jewellery is send to targeted Retailers based on ROI
5. Aria Gems weighs gems (MoMP) & pays Customs 10. TM Jewellery is send to targeted Wholesalers on ROI
7 83
3
Aria Gems, Inc., Confidential and Strictly Private
2
Strategic Initiatives Group
Global Gemstone Management(Systems, Services, and Solutions)
Downstream
Afghan Ministry of Mines International TariffsCustoms Legal Exports
Quality Control: Grading, Sorting, Cutting, Polishing, & Jewellery
Mining Cooperative: Artisanal Miners, Safety, Technology, Pricing
Sales Channels & PartnersDistribution
Global Sales Teams
Market Channels & Branding
Logistics: Customs, Exporting, Shipping
Afghan Elders
International Exec Team
April 2014
Aria Gems: Afghan’s Gemstone Conceptual Approach
Upstream
6/19/15 Ethically Mined | Traceable Origin | Conflict Free 2
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
#1 Key Focus
#2 Focus
Turquoise Mountain: Initial Call Approach
Item Owner Aria Gems’ Value Approach1. Sourcing Gems HM Provide semi-precious + gems Source 5 qual from one of
our suppliers for 20% std markup
2. QC JR Provide Afghan Std QC Guide(analyse, grade, sort, cut, polish)
Offer Aria Gems Branded guide online, printed, mobile for fee
3. Cut/Polish TM Aria Gems trains advanced. TM Adv Training program & Quick Sessions for Polish
4. Goldsmith JR Aria Gems highlights new programme with 3D designs; PR
Aria Gems leads new program
5. Customs FS Aria Gems leverages new relationship with MoMP
Aria Gems details Govt contribution
6. Logistics FS Aria Gems leads new approach to logistics, but retains relationship
Leverage our partnership
7. Distribution Ctr TM Gems shipped to TM distribution Ctr G4S ships direct
8. Mkt’g & Sales Strategy FL/JR Aria Gems creates ROI, Distribution for higher end products. TM assists.
Aria Gems leads intl. consulting effort
9-10. Retail & Wholesale TM TM pkg, financial, inventory, completes sale Aria Gems assists
Aria Gems’ Quality Standards Our Gemstone Quality Standards follow International
Gemstone Guidelines Quality is the #1 Most Important Requirement our Buyers Global Buyers will expect to expect to view 8+ of 10, ONLY
Scale: 1 – 10 (10 is the Best or GEM Quality)
Untreated Emeralds (No Oils) command 50% higher prices Minimum Size of 4+ carats rough
3/28/15 Ethically Mined | Traceable Origin | Conflict Free 4
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
Sample Aria Gems “Afghan Quality Guide”
Appendix
3/5/2015Aria Gems, Inc. 5
Color Standards
3/28/15 Ethically Mined | Traceable Origin | Conflict Free 6
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
Clarity Standards
General Grade: 2 – 3 4 – 5 6 – 7 8 (Desired)
Most Desired
Unacceptable Emeralds
3/28/15 Ethically Mined | Traceable Origin | Conflict Free 7
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
These emeralds have major clarity issues. We do not want them due to the large black inclusions present and major cracks. These stones are graded 4 out of 10 in quality
Unacceptable Emeralds
3/28/15 Ethically Mined | Traceable Origin | Conflict Free 8
Confidential and Property of Aria Gems, Inc. No part shall be reproduced without permission.
These emeralds are also heavily cracked and not suitable for being called AAA quality stones. These emeralds are graded at 1-2 out of ten due to the color, cracking and black inclusions.