ADVERTISING FOOD

PART TWO

GRADE 10 FOOD AND NUTRITION

CELEBRITY ENDORSEMENT • http://www.youtube.com/watch?v=7p5fhPkdJZM

• Burger King • http://www.youtube.com/watch?v=fLluojsStcc

• Oikos Greek Yogurt •

TRUTHS VS. MYTHS http://www.youtube.com/watch?v=oSd0keSj2W8

• McDonalds photo shoot http://www.youtube.com/watch?v=xA14pAGW4UA

• General fast food commercial de-bunking

FOOD STYLING • http://www.youtube.com/watch?v=8erHupe_m-M

• Raspberry Lemonade • “Hair and Make-up” for food on photo shoot

BRANDING? • “Name, term, sign, symbol or design, or a combination of

them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” - American Marketing Association

• The only option, not one out of x. • Success:

• Clear delivery • Confirms credibility• Connects target prospects emotionally• Motivates the buyer• Concretes loyalty