Food and Advertising

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    31-May-2015

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<ul><li> 1. Thrive. NSCI 101 Issues in Science: Food and Agriculture Dr. Greg Pillar Assistant Professor ofEnvironmental Scienceand Chemistry</li></ul> <p> 2. Health Claims 3. Health Claims All Natural No Trans Fats Made with Whole Grains Made with Real Fruit No Added Sugar/Low Sugar 4. Health Claims 5. Food and Advertising </p> <ul><li>The Henry J. Kaiser Family Foundation Study </li></ul> <ul><li>3 age groups (2 7, 8 12, 13 17) </li></ul> <ul><li>Nielsen data (top 10 networks) </li></ul> <ul><li>1 week of content (6am midnight) </li></ul> <ul><li>All genres </li></ul> <p>Henry J. Kaiser Family Foundation 6. Food and Advertising </p> <ul><li>The Henry J. Kaiser Family Foundation Study </li></ul> <ul><li>1,638 Hours of TV </li></ul> <ul><li>8,894 food ads </li></ul> <ul><li>assessed 35 different variables </li></ul> <ul><li><ul><li>Type of food </li></ul></li></ul> <ul><li><ul><li>Target audience </li></ul></li></ul> <ul><li><ul><li>Type of appeal used </li></ul></li></ul> <ul><li><ul><li>Specific health claims </li></ul></li></ul> <p>Henry J. Kaiser Family Foundation 7. Food and Advertising Henry J. Kaiser Family Foundation 8. Henry J. Kaiser Family Foundation Food and Advertising 9. Henry J. Kaiser Family Foundation Food and Advertising 10. Henry J. Kaiser Family Foundation Food and Advertising 11. Henry J. Kaiser Family Foundation Food and Advertising 12. Henry J. Kaiser Family Foundation Food and Advertising 13. Henry J. Kaiser Family Foundation Food and Advertising 14. Food and Advertising 15. Food and Advertising 16. Food and Advertising 17. Food and Advertising 18. Food Labels 19. Food Labels 20. </p>

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