Food labelling and advertising leeds 9

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<ol><li> 1. Food labelling and advertising:Practical implications of currentdevelopmentsGillian Harkess, Associate14 September 2012 </li><li> 2. Current DevelopmentsDuring this seminar we will consider: EU Food Information Regulation update onimplementation by food businesses and theEuropean Commission UK Department of Health push to agree a UKfront-of-pack nutrition labelling format The Nutrition and Health Claims Regulation outstanding health claim applications, additionalpermitted nutrition claims, the latest on nutrientprofiles </li><li> 3. EU Food Information Regulation The Food Information for Consumers Regulation(FIR) follows an EU-wide review of food andnutrition labelling legislation FIR brings EU rules on general and nutritionlabelling together into a single regulation Single Europe-wide regulation rather than state-by-state implementation Transitional arrangements mean that mostrequirements do not apply until 2014 and newnutrition labelling rules will become mandatoryin 2016. </li><li> 4. The Food Information RegulationWhat is changing? Minimum font size for Extension of rules formandatory origin of food labellinginformation Food authenticity Nutrition labelling Distance selling Mandatoryinformation on Alcoholallergens </li><li> 5. Requirements for mandatoryinformationWhat is mandatory information? Article 9 The name of the food The list of ingredients (extended) Allergens / intolerances from a prescribedlist (eg wheat, eggs, mustard, milk etc). Quantity of certain ingredients The net quantity of the food Date of minimum durability or use by date Any special storage conditions / conditionsof use </li><li> 6. Requirements for mandatoryinformationMandatory information cont Name / business name and address of the foodbusiness operator Country of origin / provenance Instructions for use The actual alcoholic strength by volume(beverages containing more than 1.2%) A nutrition declaration </li><li> 7. Requirements for mandatoryinformationArticle 13 Mandatory food information must be: marked in a conspicuous place easily visible, clearly legible cannot be hidden, obscured, detracted from or interrupted by any other written or pictorial matter or any other intervening material Same field of vision now required for name and description net quantity alcoholic content NOT now required for best before or use by date or signpost </li><li> 8. Requirements for mandatoryinformationPresentation - minimum font size Standard rule - any lower case characters must be equal toor greater than 1.2mm Largest surface area is less than 80 cm squared theminimum lower case height must be equal to or greaterthan 0.9mm Exemptions glass bottles small items (largest surface area is less than 10 cmsquared only name, allergens, net quantity and useby date need appear. What about the remaininginformation?) </li><li> 9. New information to be given with the name of thefood Existing requirements remain eg with sweetener, irradiated New requirements defrosted if has been frozen at some prior stage, unless freezing a technologically necessary step in production defrosting has no negative impact on safety or quality only an ingredient a substituted ingredient, where consumers expect an ingredient to beused clear indication of the substituted ingredient in print at least 75% offont size of name products that look like pieces of meat if &gt;5% added water: containsadded water or similar meat and fish products made from pieces which look like singleitems: formed meat, aus Fleischstueken zusammengefuegt etc. Caffeine beverages other than tea or coffee with &gt;150 mg/l High caffeinecontent. Not recommended for children or pregnant or breast-feedingwomen. Caffeine [ ] mg per 100ml non-beverages to which caffeine added for physiological purposesContains caffeine. Not recommended for children or pregnantwomen. Caffeine [ ] mg per 100 g/ml </li><li> 10. Mandatory nutrition labellingRequirements Back of pack information will become mandatory onthe majority of prepacked foods. The nutrition declaration will include: energy value and the amount of fat, saturates, carbohydrate, sugars, protein and salt Per 100g/ml, but options to add (or sometimessubstitute) per portion Information to be presented in tabular format wherepossible Exemptions </li><li> 11. Nutrition labelling It will be possible to voluntarily repeat on front of packinformation on nutrients of importance to public health: energy energy, fat, saturates, sugar and salt It will also be possible to provide voluntary nutrition informationin the front of pack format on food sold loose (eg on delicounters) and in catering establishments. There remains scope for businesses to use Guideline DailyAmounts (GDAs) based on reference intakes specified in theregulations and (subject to certain conditions) additional forms ofexpression and presentation. </li><li> 12. Mandatory country of origin / place of provenance labelling Requirements Mandatory if failure to indicate would mislead Extension of the rules for origin of food labelling fresh, chilled or frozen meat from pigs, sheep, goat andpoultry If the country of origin of primary ingredient differs then: country of origin of the primary ingredient shall also be givenor country of origin shall be indicated as being different to thatof the food Implementing rules to be produced within two years of theRegulations entry into force. </li><li> 13. Mandatory country of origin/ place ofprovenance labellingPossible future changes Country of origin labelling could be extended inthe future (eg to milk, milk used as an ingredientin dairy products, unprocessed foods, othermeats) Commission to completean impact assessment </li><li> 14. Mandatory allergen informationRequirements Allergens includes any ingredient or processing aid specifically listed in the Regulation (eg wheat, eggs, fish, milk etc) the typeset should clearly distinguish the wording and be set out in the list of ingredients not required where the name of the food clearly refers to the substance or product concerned </li><li> 15. Food authenticityRequirements Food authenticity: Ban on saying a product does not contain an ingredient if that kind of product never does eg fat in wine gums Ingredient substitution made clear on packaging Added water and protein made clear on meat and fish products </li><li> 16. Timetable for Implementation The labelling requirements will come into effect in2014 The obligations for nutrition labelling will not applyuntil 2016 When will EU and/or national authorities giveguidance? Implementing legislation in UK Impact on all labels in the end, but in particularconsider labelling redesign and product relaunch projects new product development </li><li> 17. Issues Supply of raw materials change regularly Cost and practicality of changing labelling andpackaging Restrictions on trade Food costs increase as flexibility diminishes? Increased bureaucracy for business? Are consumers benefiting? Difficult to enforce </li><li> 18. Consultation on Front of Pack nutritionlabelling Governments 12 week consultation on Front of Pack nutritionlabelling ended in August 2012. The ultimate aim of the consultation was to seek views on how tobring more consistency and clarity to the FoP informationpresented across the UK The consultation looked at how: to maintain and extend the use of front of pack labelling across the widest possible range of food and drink products to achieve the greatest possible consistency in the content and presentation of front of pack nutrition labelling, in a form which is clearest and most useful to consumers </li><li> 19. The Department of Health push toagree a UK FOP nutrition labellingformat Strong evidence on value put forward Consistency message pushed during consultation </li><li> 20. Additional Forms of Expression (AFE) Possible to express the nutrition information in different ways tojust words and numbers. Must satisfy a number of requirements, such as: they are based on sound and scientifically valid consumerresearch their development is the result of consultation with a widerange of stakeholders they aim to facilitate consumer understanding Government able to recommend one or more AFE Member States must monitor the use of AFE in their territory andreport these to the Commission The Commission will write a report, with the potential for futureharmonisation of AFE across the EU, by end 2017 </li><li> 21. Nutrition labelling issues As sold or as consumed Energy or energy + 4 Per 100g or per portion ( portion size) GDAs? AFEs? Position on pack Logos and Europe FIR and pings. </li><li> 22. Client experience Experience in the field Article 30 Nothing that says that the FOP must be a repeatof the method of expression used on the back </li><li> 23. Next steps What to look out for in the up coming months... Consultation summary published Government announces next steps </li><li> 24. Nutrition and Health claims In December 2006 EU decision makers adopted Regulation1924/2006 It provides harmonised EU-wide rules for the use of healthor nutritional claims on foodstuffs based on nutrientprofiles. Nutrient profiles are nutritional requirements that foodsmust meet in order to bear nutrition and health claims. One of the key objectives of the Regulation is to ensurethat any claim made on a food label in the EU is clear andsubstantiated by scientific evidence. </li><li> 25. The role of the European Food SafetyAuthority (EFSA) EFSA is responsible for verifying the scientificsubstantiation of the submitted claims, some of which arecurrently in use, some of which are proposed by applicants companies who want to submit claims for authorisationin the EU. This information serves as a basis for theEuropean Commission and Member States, which will thendecide whether to authorise the claims. EFSA has prepared guidance on how to submit claimsapplications, following an extensive consultation processwith industry and other interested parties </li><li> 26. Nutrition v health claims An increasing number of foods sold in the EU bear nutritionand health claims. A nutrition claim states or suggests that a food hasbeneficial nutritional properties, such as low fat, noadded sugar and high in fibre. A health claim is any statement on labels, advertising orother marketing products that health benefits can resultfrom consuming a given food, for instance that a food canhelp reinforce the bodys natural defences or enhancelearning ability. </li><li> 27. EFSA list of approved health claims Commission Regulation (EU) No 432/2012 Deals with the applications made for the generic list with the exception of botanicals and few outstanding applications 3 claims lists were adopted on the EU register:1. Permitted nutrition claims2. Authorised Health Claims3. Non Authorised Health Claims </li><li> 28. EU reaches a botanical health claimscross roads Botanical health claims what are they? The food/medicine borderline Traditional use and surrounding issues </li><li> 29. Discussion paper on botanicalsused in foods Commission sought Member States views inAugust 2012 Working group meeting to be held in September(date unconfirmed) </li><li> 30. The consultation process </li><li> 31. What you need to know 6 month transition period ALL stock on the shelf must comply by the 14thDecember 2012? UK Department of Health is expected to issueguidance </li><li> 32. Trends in the field Leading retailers already refusing to accept noncompliant stock. Retailers passing liability to manufacturers ifthey provide stock not compliant with the claimsafter August 2012 </li><li> 33. Looking ahead Anticipate future changes to the approved claims Certain claims require further assessment Claims that refer to a botanical substance 6 month transition period likely to apply to anyfurther changes </li><li> 34. Any Questions?</li></ol>