Adamson Jones Ip Manager

Patents | Trade Marks | Designs

Intellectual Property—— the difference is in the detail

04 Welcome to AdamsonJones05 Communicating and sharing06 Listening and understanding07 Analysing and advising08 Defining and delivering09 Managing the relationship10 Maintaining the relationship 11 Getting in touch

Contents—— AdamsonJones offers you a refreshing difference

AdamsonJones: Intellectual Property www.adamson-jones.co.uk 02


Welcome to AdamsonJones—— In the complex world of intellectual property protection, AdamsonJones offers you a refreshing difference.

Our approach is based on a spirit of openness. Efficient communication and the highest level of technical expertise combine to make the journey to protection simpler, smoother and more satisfying for all.

But delivering the optimum degree of protection also requires a number of additional attributes, and once again AdamsonJones is blessed with qualities our clients value and rely upon:

Insight – we have the depth of technical knowledge to enhance the value of your innovation.

Efficiency – we communicate clearly, effectively, meticulously and proactively.

Flexibility – we are approachable, personable, cost-effective and, because we firmly believe it is what’s best for our business, completely focused on what is best for yours.

The AdamsonJones Difference We are completely client-focused. This is not a hollow claim, but a quality we value above all others. Putting the needs of your business ahead of all other factors is the touchstone to which we return, regardless of the pressures and complexities of the work we do for you.


Communicating and sharing—— Effective communication is at the heart of everything we do. The clear manner in which we keep you informed, and the way in which we interact with the Intellectual Property Office, are central to the successful outcomes we achieve.

Capturing concepts In communicating with the Intellectual Property Office, we capture the concept of the innovation in the words that are most appropriate. This means explaining the merits of the innovation and what is novel about it in the manner most likely to deliver success.

Providing clear feedback AdamsonJones is the intermediary between your company and the Intellectual Property Office. Feeding back and delivering news on progress is critical. For this reason, we take great care to share information in a clear, simple and direct way.

The AdamsonJones Difference Good communication is built into all our processes, throughout our relationship with you. Critically, we are strong advocates of the need to be clear about all procedures and to explain issues with total transparency – so building trust and avoiding unnecessary complications or misunderstandings.


Listening and understanding—— When you’re explaining your innovation, describing what is novel about it and why it will be welcomed by the market, it’s good to know you’re talking with someone who understands the issues you’re describing.

High level technical expertise AdamsonJones’ IP attorneys, many of whom hold 1st class degrees or a PhD in a specialist science or engineering discipline – augmented by several years of rigorous training as an IP attorney – demonstrate an unprecedented level of technical expertise.

Understanding the opportunity Understanding the value of your innovation requires not only technical expertise and knowledge of intellectual property law, but also an appreciation of the commercial factors involved. Again, these are areas where the AdamsonJones team is well versed, and where the true value of AdamsonJones’ advice is based.

The AdamsonJones Difference We offer an engaging and vibrant blend of youth and experience, with technical expertise in a variety of different disciplines. AdamsonJones is ambitious. We all know that our success depends on delivering success to you.


Analysing and advising—— Having gained a thorough understanding of the innovation and its potential benefits and applications, AdamsonJones’ IP attorneys are ready to formulate an effective plan of action. It is here that our expertise and experience truly bear fruit.

Analysing what is required We take an intelligent view of the protection that is required. This means analysing your innovation and your business needs, both of which are factors that influence how we go about protecting your interests. Such is the degree of insight we bring to this process, AdamsonJones can often see things you may not have seen.

Advising on the scope of the protection AdamsonJones will advise on whether your innovation is likely to meet the Intellectual Property Office’s requirements. If we believe it does, we will also advise on the breadth of protection that should be sought. Broad protection is always desirable, but it can take longer to secure, cost more to achieve and be more difficult to enforce.

On the other hand, a narrower approach might produce an appropriate level of protection within realistic time and budget parameters. Our experience and expertise enables us to plot the best route forward.

The AdamsonJones Difference AdamsonJones brings a refreshing commercial focus to everything we do, ensuring that the actions we undertake on your behalf reflect your objective, whether that be securing growth for your company, increasing market penetration, or gaining another commercial advantage.


Defining and delivering—— Once we have agreed the best way forward, the next stage is to implement our plan in order to secure the intellectual property you require. AdamsonJones will clearly define what is novel and inventive about your innovation to gain protection in line with your objectives.

Drafting the application We draw on our experience and skills to draft applications for protection that are as specific as is necessary, yet which are also broad enough to give the desired protection. We are proud of the quality, meticulous detail and care in presentation that we bring to the drafting process.

Negotiating on your behalf Filing an application is just the start of a tough process of negotiation with Intellectual Property Office examiners. Throughout that process, we strongly represent your interests to produce the most satisfactory outcome possible.

The AdamsonJones Difference AdamsonJones fights your corner in the application process. In seeking the optimum degree of protection, AdamsonJones has a rare tenacity in all negotiations and a determination not to take the easy way out.


Managing the relationship—— Such are the timescales, procedures and processes involved in applying for intellectual property protection, the need for robust administration systems is paramount. The AdamsonJones office systems enable us to manage your project efficiently and effectively.

Highly efficient AdamsonJones operates a completely electronic system of file maintenance and job tracking. This encompasses all correspondence, scheduling and document filing. Not only does this enable us to call up information on your application at a moment’s notice, it also means we are able easily to update you on the key stages and to notify you each time your input is required.

Keeping you informed To make life easier for you and to ensure that all documentation is supplied when required, AdamsonJones takes a proactive approach to managing the application process. This means

we communicate with you in the clearest and most direct manner whenever you need to do anything, and we provide clear progress updates whenever a key stage has been reached.

The AdamsonJones Difference AdamsonJones has a completely open approach to processes, communication and charging. This builds trust and approachability in our relationship. The flexibility we provide on fees ensures that you can contact us without worrying about incurring charges every time you pick up the phone.


Maintaining the relationship—— At AdamsonJones, we are in it for the long haul. We aim for long term relationships with our clients and we know that these can only be achieved by adhering to our belief that what is best for us is always to do what is best for our clients.

Renewals service As part of our complete service, AdamsonJones also takes care of all necessary patent, trade mark and design renewals on a proactive basis.

IP portfolio management, strategy and policy AdamsonJones ensures your investment in intellectual property best serves your business needs through ongoing advice and strategic portfolio management.

The AdamsonJones Difference AdamsonJones offers a complete intellectual property service encompassing patents, trade marks and design protection. This service is tailor-made to suit your precise requirements and objectives. We do not provide off-the-shelf solutions or quick fixes. The AdamsonJones difference can be found in the detail of everything we do.


Getting in touch—— For more information about how AdamsonJones can help your business contact Steve Jones or Simon Cooper.

AdamsonJones BioCity Nottingham Pennyfoot Street Nottingham NG1 1GF United Kingdom

Telephone 0115 947 7977 +44 115 947 7977

Fax 0115 947 7978 +44 115 947 7978

Email [email protected]

Talk to us Whatever your intellectual property needs, AdamsonJones is ready to help. Whether you are a start-up company encountering IP issues for the first time, or an established business considering the options for the future handling of its IP portfolio, we would like to explore the ways that we can work with you. Please call us to arrange an initial discussion, with no obligation and at no charge.

Find us AdamsonJones is based at BioCity, Nottingham’s bioscience and healthcare innovation centre.Located close to the M1 and the A1, BioCity can be reached easily by road. Nottingham railway station is within walking distance.

Visit us Go to our website www.adamson-jones.co.uk for up-to-date information and contact details, to download a location map and to subscribe to our email newsletters.


Steve Jones

Simon Cooper

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Adamson Jones Ip Manager