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Table of Contents Disclaimer .................................................................................................................................................................................................... 4
Specifications overview ................................................................................................................................................................................ 4 General Guidelines ....................................................................................................................................................................................................................................................................... 4
Submission Lead-Time .......................................................................................................................................................................................................................................................................... 4 Content ......................................................................................................................................................................................................................................................................................................... 5 Functionality ............................................................................................................................................................................................................................................................................................. 5 Look & Feel ................................................................................................................................................................................................................................................................................................. 5 Close button ............................................................................................................................................................................................................................................................................................... 5 Animation/Looping Guidelines for all media types ................................................................................................................................................................................................................. 6 Audio and Video ....................................................................................................................................................................................................................................................................................... 6 In-Banner Streaming Video ................................................................................................................................................................................................................................................................ 6 Backup Ads ................................................................................................................................................................................................................................................................................................. 6 Roadblock ................................................................................................................................................................................................................................................................................................... 6 Approved Third-Party Vendors ......................................................................................................................................................................................................................................................... 6
Available ad units ......................................................................................................................................................................................... 7 Button 2 (120x60) ........................................................................................................................................................................................................................................................................ 7 Micro Footer Rectangle – Mobile version (300x50) ...................................................................................................................................................................................................... 8 Footer Rectangle (300x100) .................................................................................................................................................................................................................................................... 9 Leaderboard Smartphone (320x50) ................................................................................................................................................................................................................................... 10 Medium Rectangle (300x250) ............................................................................................................................................................................................................................................... 11 Medium Rectangle – Mobile version (300x250) ........................................................................................................................................................................................................... 12 Half Page (300x600).................................................................................................................................................................................................................................................................. 13 Sidekick (300x250 or 300x600) .......................................................................................................................................................................................................................................... 14
In-page Display...................................................................................................................................................................................................................................................................................... 14
Sidekick ..................................................................................................................................................................................................................................................................................................... 14 Game Video Pre-Roll (640x480) .......................................................................................................................................................................................................................................... 16 Leaderboard (728x90) ............................................................................................................................................................................................................................................................. 17 Expandable / Retractable (728x90) ................................................................................................................................................................................................................................... 18 Super Leaderboard (970x90) ................................................................................................................................................................................................................................................ 19 Pushdown (970x90) .................................................................................................................................................................................................................................................................. 20 Skin (1280x800) ......................................................................................................................................................................................................................................................................... 21 Video Pre-Roll / Post-Roll ....................................................................................................................................................................................................................................................... 22 HTML5 ............................................................................................................................................................................................................................................................................................. 23
Nomenclatures ...................................................................................................................................................................................................................................................................................... 23
Flash functions ........................................................................................................................................................................................... 24 clickTAG .......................................................................................................................................................................................................................................................................................... 24 Expand banner ............................................................................................................................................................................................................................................................................. 25 Collapse banner ........................................................................................................................................................................................................................................................................... 26
Ad units per website ................................................................................................................................................................................... 27
Ad units per website (mobile) ..................................................................................................................................................................... 28
Disclaimer Turner reserves the right to reject any insertion, graphic, text description, or URL. Editors must approve any ad that will cover editorial content before testing begins. Traffic reports provided by Turner will be the reports of record between Turner and the advertiser.
Specifications overview TBS Latin America, Inc. can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI. Whether it's standard IAB placements or innovative custom solutions, TBS Latin America, Inc. is the place to help you create a compelling and rich ad experience for consumers.
General Guidelines
HTTPS Protocol If the page runs under HTTPS, the campaign must use the same protocol for all their tags and/or assets.
Submission Lead-Time Minimum 3 business days before campaign start
Content No alcohol, tobacco, gambling or fake functionality.
Functionality Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate and click-to-close OR roll over-to-initiate and roll off-to-close).
Look & Feel Advertisements cannot
Mimic any site experience, pages, designs, graphics, or logos. Mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
Advertisements must Have a distinct border or highly contrasting background to clearly identify where ad ends, and the page begin. Have branding.
Close button A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for Sidekick, Pushdown and Expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixels padding around the text.
Animation/Looping Guidelines for all media types There is no loop maximum, but total animation time for all loops combined cannot exceed: 15 seconds. Also, ads may not employ persistent rapid/strobing animation of any graphic, copy, or background element(s).
Audio and Video Where applicable, no host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host-or-user initiated. Any exceptions need prior approval.
In-Banner Streaming Video Up to 15 seconds on all pages. Video must contain clearly visible "mute" and "stop/play" functionality.
Backup Ads Every ad must include a backup JPG, GIF or PNG version.
Roadblock Requires prior approval by Ad Operations. No more than one day every two weeks.
Approved Third-Party Vendors Must use Turner approved vendors – see http://www.cnn.com/services/advertise/specs/specs_third_party_vendors.html For any vendor certification / approval, please contact Rebecca Allen at [email protected]
120x60
Available ad units
Button 2 (120x60) Dimension: 120px x 60px Initial File Load Size: 20kB max Polite Load Size: - Total File Size: 20kB max Format: Standard Image Animation Length: - Third-Party Tags Accepted: Yes
300x50
Micro Footer Rectangle – Mobile version (300x50) Dimension: 300px x 50px Initial File Load Size: 7.5kB max Polite Load Size: - Total File Size: 40kB max Format: Standard Image Animation Length: 15-sec max Third-Party Tags Accepted: Yes
300x100
Footer Rectangle (300x100) Dimension: 300px x 100px Initial File Load Size: 25kB max Polite Load Size: 40kB max Total File Size: 65kB max Format: Standard Flash, Standard Image Frame Rate: 24 fps max Animation Length: 15-sec max Third-Party Tags Accepted: Yes
320x50
Leaderboard Smartphone (320x50) Dimension: 320px x 50px Initial File Load Size: 40kB max Polite Load Size: 40kB max Total File Size: 80kB max Format: Standard Flash, Standard Image Frame Rate: 24 fps max Animation Length: 15-sec max Third-Party Tags Accepted: Yes
300x250
Medium Rectangle (300x250) Dimension: 300px x 250px Initial File Load Size: 40kB max Polite Load Size: 60kB max Total File Size: 100kB max Format: Rich Media, Standard Flash, Standard Image Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
300x250
Medium Rectangle – Mobile version (300x250) Dimension: 300px x 250px Initial File Load Size: 40kB max Polite Load Size: - Total File Size: 40kB max Format: Standard Image Animation Length: 15-sec max Third-Party Tags Accepted: Yes
300x600
Half Page (300x600) Dimension: 300px x 600px Initial File Load Size: 50kB max Polite Load Size: 50kB max Total File Size: 100kB max Format: Rich Media, Standard Flash, Standard Image Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
300x250
850x700
300x600
Sidekick (300x250 or 300x600)
In-page Display Dimension: 300px x 250px or 300px x 600px Initial File Load Size: 50kB max Polite Load Size: 50kB max Total File Size: 100kB max Format: Rich Media Frame Rate: 24 fps max Animation Length: 15-sec max Third-Party Tags Accepted: Yes
Sidekick Dimension: up to 850px x 700px Initial File Load Size: 100kB max Sub-load: Additional 100kB max upon user interaction via click (up to five sub-loads max) Total File Size: 600kB max Format: Rich Media, Standard Flash, Standard Image Frame Rate: 24 fps max Video Delivery: Progressive or streaming.
Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Expand and retract: Yes. Those functions are mandatory.
640x480
Game Video Pre-Roll (640x480) Dimension: 640px x 480px or widescreen Video Format: MP4 Video duration: up to 30-sec max. Skip: Yes. From 5-secs. Video Frame Rate: 24 fps max Video Bitrate: 1 Mbps max Video Codecs: H.264 Audio Bitrate: 192 Kbps max Audio Codecs: AAC or MP3 Third-Party Tags Accepted: No VPAID: No
728x90 Leaderboard (728x90) Dimension: 728px x 90px Initial File Load Size: 40kB max Polite Load Size: 60kB max Total File Size: 100kB max Format: Rich Media, Standard Flash, Standard Image (tablet accept only Standard Image) Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
728x315
728x90 Expandable / Retractable (728x90) Dimension: 728px x 90px Dimension (expanded): 728px x 315px Initial File Load Size: 40kB max Polite Load Size: 110kB max Total File Size: 150kB max Format: Rich Media Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
970x90 Super Leaderboard (970x90) Dimension: 970px x 90px Initial File Load Size: 40kB max Polite Load Size: 60kB max Total File Size: 100kB max Format: Rich Media, Standard Flash, Standard Image Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
970x415
970x90 Pushdown (970x90) Dimension: 970px x 90px Dimension (expanded): 970px x 415px Initial File Load Size: 60kB max Polite Load Size: 100kB max Total File Size: 160kB max Format: Rich Media Frame Rate: 24 fps max Animation Length: 15-sec max Video Delivery: Progressive or streaming. Video Duration: 15-sec max Video Controls: Must contain toggles for Play/Pause and Audio On/Off Audio Permitted: Yes. User-initiated on click only Third-Party Tags Accepted: Yes
1280x800
Skin (1280x800) Dimension: 1280px x 800px1
Alternatives: 1280px x 1024px1
1600px x 1800px1
Visible Area (Left - Right): 160px x 800px (1280x800) 160px x 1024px (1280x1024) 320px x 1800px (1600x1800)
Initial File Load Size: 100kB max Polite Load Size: - Total File Size: 100kB max Format: Standard Image Animation Length: - Third-Party Tags Accepted: No
1 Must include a top margin of 341px
640x480
Video Pre-Roll / Post-Roll Dimension: 640px x 480px or widescreen Video Format: MP4 Video Duration: 15-sec max (30-secs max for CN) Video Frame Rate: 24 fps max Video Bitrate: 1 Mbps max Video Codecs: H.264 Audio Bitrate: 192 Kbps max Audio Codecs: AAC or MP3 Third-Party Tags Accepted: No
HTML5 Requested content: A folder with all the banner assets (html, backup image, etc.) Backup image format: JPG, PNG & GIF – up to 40kb. Initial Load Size: 150kb. Polite Load Size: 100kb. Max size: 250kb. Restrictions: No web fonts – No external CSS – No extra JS libraries – Only ads based on provided templates (Animate CC & Google Web Designer) – 20% average CPU usage accepted, sustained spikes over 70% would be rejected. Banners accepted: Pushdown – Sidekick – Expandable/retractable & Standard. In-banner audio / video: Accepted only as polite load. Works only with ads based on Google Web Designer
Nomenclatures
Format HTML Backup Image
Standard WIDTHxHEIGHT.html WIDTHxHEIGHT_BKP_Image.extension (e.g. 300x250_BKP_Image.png)
Expandable / Retractable WIDTHxHEIGHT.html WIDTHxHEIGHT_BKP_Image.extension (e.g. 728x90_BKP_Image.png)
Pushdown WIDTHxHEIGHT.html WIDTHxHEIGHT_BKP_Image.extension (e.g. 970x90_BKP_Image.png)
Sidekick (Display Ad) WIDTHxHEIGHT.html WIDTHxHEIGHT_BKP_Image.extension (e.g. 300x250_BKP_Image.png)
Sidekick (Sidekick Ad) WIDTHxHEIGHT_Sidekick.html Not apply
Flash functions
clickTAG
Type ActionScript Command
getURL (ActionScript 2) on(release) {
getURL(_root.clickTAG, "_blank");
} navigateToURL (ActionScript 3) import flash.events.MouseEvent;
import flash.net.navigateToURL;
if (root.loaderInfo.parameters["clickTAG"]) {
var clickTAG:String = root.loaderInfo.parameters["clickTAG"];
}
click_btn.addEventListener(MouseEvent.CLICK, getURLFunction);
function getURLFunction(ev:Event = null):void {
navigateToURL(new URLRequest(clickTAG), "_self");
}
Expand banner
Type ActionScript Command
getURL (ActionScript 2) on(release) {
getURL(_root.expandTAG, "_self");
}
navigateToURL (ActionScript 3) import flash.events.MouseEvent;
import flash.net.navigateToURL;
if (root.loaderInfo.parameters["expandTAG"]) {
var expandTAG:String = root.loaderInfo.parameters["expandTAG"];
}
expand_btn.addEventListener(MouseEvent.CLICK, expandFunction);
function expandFunction(ev:Event = null):void {
navigateToURL(new URLRequest(expandTAG), "_self");
}
Collapse banner
Type ActionScript Command
getURL (ActionScript 2) on(release) {
getURL(_root.collapseTAG, "_self");
}
navigateToURL (ActionScript 3) import flash.events.MouseEvent;
import flash.net.navigateToURL;
if (root.loaderInfo.parameters["collapseTAG"]) {
var collapseTAG:String =
root.loaderInfo.parameters["collapseTAG"];
}
collapse_btn.addEventListener(MouseEvent.CLICK, collapseFunction);
function collapseFunction(ev:Event = null):void {
navigateToURL(new URLRequest(collapseTAG), "_self");
}
2 Microsites only
Ad units per website
Dimensions Ad product
cart
oo
nn
etw
ork
la.c
om
bo
om
eran
gla.
com
cngo
.tv
tntl
a.co
m
tcm
la.c
om
can
alsp
ace
.tv
isat
.tv
war
ne
rch
ann
el.c
om
tntg
o.t
v
spac
ego
.tv
mu
chla
.co
m
htv
.co
m
glit
ztvl
a.co
m
can
altb
s.co
m
120x60 Button 2 2
2 2
2 2
300x100 Footer Rectangle 300x250 Medium Rectangle
Sidekick
300x600 Half Page
Sidekick
640x480 Game Video Pre-Roll 728x90 Leaderboard
Expandable
970x90 Super Leaderboard
Pushdown
3 Only Pre-roll available
1280x800 Skin
640x480 Video
Pre-Roll / Post-Roll
3
Ad units per website (mobile)
Dimensions Ad product
m.c
arto
on
net
wo
rkla
.co
m
m.t
ntl
a.co
m
m.m
uch
la.c
om
m.h
tv.c
om
300x50 Micro Footer Rectangle
320x50 Leaderboard Smartphone
728x90 Leaderboard Tablet
640x480 Video Pre-Roll