2. Advertisement Design Hwanwha Hanwha Analysis Subject
Selection Stakeholder Map Persona Customer Journey Map Insight
Research 01Discover:Research
3. 4 Hanwha Analysis Subject Selection Stakeholder Map Persona
Customer Journey Map Insight Research Advertisement Design
Hwanwha
4. , . 4 Hanwha Analysis Subject Selection Stakeholder Map
Persona Customer Journey Map Insight Research Advertisement Design
Hwanwha
5. , . ! Hanwha Analysis Subject Selection Stakeholder Map
Persona Customer Journey Map Insight Research Advertisement Design
Hwanwha
6. WHAT HOW WHERE WHO 1 OB Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
7. WHAT HOW WHERE WHO 1 OB Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
8. WHAT HOW WHERE WHO 1 OB Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
35. Field Research 1. 2. Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
36. 3. Field Research Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
37. Field Research 1. ( ) Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
38. Field Research 2. . , Hanwha Analysis Subject Selection
Stakeholder Map Persona Customer Journey Map Insight Research
Advertisement Design Hwanwha
39. Field Research : 2015 10/03 30 : 70 ( 100) Hanwha Analysis
Subject Selection Stakeholder Map Persona Customer Journey Map
Insight Research Advertisement Design Hwanwha
40. Field Research ? ? :23% :14% :63% :50% 1:20% 2:10% 3 :20% ,
Hanwha Analysis Subject Selection Stakeholder Map Persona Customer
Journey Map Insight Research Advertisement Design Hwanwha
41. ? ? :33% :21% :46% :14% :6% :14% :6% ( ) :60% Field
Research , 2 . Hanwha Analysis Subject Selection Stakeholder Map
Persona Customer Journey Map Insight Research Advertisement Design
Hwanwha
42. Field Research ? ? 25t ? , ? :50% :50% :53% :83% :17% :26%
:13% :8% + 100% . Hanwha Analysis Subject Selection Stakeholder Map
Persona Customer Journey Map Insight Research Advertisement Design
Hwanwha
43. Field Research - Q. ? A. , . Q. ? A. . ... . Q. ? A. // .
Hanwha Analysis Subject Selection Stakeholder Map Persona Customer
Journey Map Insight Research Advertisement Design Hwanwha
44. Field Research - Q. ? A. , . Q. ? A. . ... . Q. ? A. // .
Hanwha Analysis Subject Selection Stakeholder Map Persona Customer
Journey Map Insight Research Advertisement Design Hwanwha
45. Field Research - . Q. ? A. , . Q. . ? A. . ... Q. ? A. .
Hanwha Analysis Subject Selection Stakeholder Map Persona Customer
Journey Map Insight Research Advertisement Design Hwanwha
46. . Q. ? A. , . Q. . ? A. . ... Q. ? A. . Field Research -
Hanwha Analysis Subject Selection Stakeholder Map Persona Customer
Journey Map Insight Research Advertisement Design Hwanwha