The Evolving Landscape of Coaching

Graduate School Alliance of Executive Coaching

Organizational Overview

Friday April 20, 2012

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GSAEC Overview…

Mission & Vision

Brief History & Organizational Profile

Sample Activities and Accomplishments

Priority: Academic Standards

Focus of Break-out Exploration…

Coach Development Supply | Value Chain

Topic Outline

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To lead graduate schools in advancing professional

education for executive and organizational

coaching.

Collaborative community of educators, researchers and

practitioners focused on strengthening the discipline & practice by:

Compiling, organizing, sharing and sponsoring research and scholarship that build

the executive and organizational coaching community and contribute to the body

of knowledge

Supporting academic institutions wishing to develop or re-design executive and

organizational coaching courses and programs

Establishing and fostering academic standards for graduate level courses and

programs

Mission and Purpose…

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Incorporated in 2006 (trigged by early

conversations in 2004 between Dr. Stephen Brock

from Kennesaw State University and Dr. Ray

Forbes with Dr. John Brent from Franklin University

to discuss establishing university-based coaching

program);

First Annual Meeting of the Board

in January of 2007 (2 priorities: draft

academic guidelines & gather information about

academic institutions in North America offering

graduate education in the field of executive &

organizational coaching); and

Today, Institutional Members

committed to offering high-quality

coach education (via courses, degree

concentrations, degrees & certificate programs)

History and Organizational Profile

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Institutional Members

Auburn Theological Seminary

The Auburn Coaching Institute

College of Arts and Sciences

School of Human and

Organization Systems

Ross School of Management

and Leadership

Coles College of Business

University of Pennsylvania

McColl School of Business

Teacher College, Department of Organization & Leadership |

Columbia Graduate School of Business

University of Witwatersrand

Faculty of Leadership & Organization,

Development & Coaching (Canada)

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Two Foundational Research Studies 2006: Pilot project identified 123 independent universities in the US with

coaching programs.

Outcome: Data-base of graduate level courses, certificates, and degree

programs in coaching (Scope – Business, Education & Social Sciences)

Download: http://www.gsaec.org/pdf/GSAEC_Version_of_Research.pdf

2007: Coaching as an Academic Discipline

Sponsor: GSAEC received a grant from the Foundation of Coaching

Focus: identifying a shared body of knowledge within the community, built on

the 2006 pilot project by expanding the identification of academic institutions

in the US, and by including those in Canada, Britain, Ireland, Australia and New

Zealand

Outcome: The Research Project Final Report describing more than 200

programs and the curriculum

Download: http://www.gsaec.org/pdf/FINAL_V2_REPORT_2008.pdf

Activities and Accomplishments…

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Sample Conference Papers/Presentations/Panels 2012: Action Learning Conversations - A Protocol for Group Coach

Supervision (Overview and Demonstration)

2nd International Conference in Coaching Supervision (June 23, 2012, Oxford

Brookes University)

2012: Coaching graduate education: From wild west to established

territory.

Academy of Management Conference (Boston, MA, August 6, 2012)

Bennett, J.L., Bush, M.W., Campone, F., Diochon, P.F., & Page, L. J.

2012: Best Practices, Coaching Made Impactful

CentACS User’s Conference (Charlotte, NC. April 20, 2012)

John Bennett, McColl School of Business, Queens University of Charlotte

Activities and Accomplishments…

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Conference Papers/Presentations/Panels 2012: The Current State of Professional Certification, Academic Degrees,

and Training Programs for Executive Coaches.

Conference Board’s Executive Coaching Conference (March 26-28, 2012 in

New York City)

Moderator: John Bennett, McColl School of Business, Queens University of

Charlotte & GSAEC President

Panelist: Janet Harvey, president of the International Coach Federation (ICF);

Shawn O’Brien, vice president, Center for Credentialing & Education; Lise

Lewis, president of the European Mentoring and Coaching Council (EMCC);

and Laura Atwood, president of the Association of Coach Training

Organizations (ACTO).

2012: Creating awareness and effective communication as facilitative

executive coaching competencies - Reviewing literature to informal

practice and future research

Academy of Human Resource Development (Denver, CO. March 3, 2012)

Terry Maltbia & Victoria Marsick, Columbia University; Rajashi Ghosh; Drexel

University

Activities and Accomplishments…

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Academic Conference Papers/Presentations 2011: Executive coaching style: In search of a taxonomy.

European Coaching & Mentoring Council’s Research Conference,

Amsterdam, Netherlands

Presenter: Bennett, J., McColl School of Business, Queens University of Charlotte

& GSAEC President

2011: If Coaching is the Answer, What is the Question?”

1st International Conference on Coaching Psychology hosted by the Interest

Group in Coaching & Consulting Psychology of the Society for Industrial and

Organizational Psychology of South Africa, Pretoria, SA, 26-27 May 2011

Skill Session Facilitators: Linda Page & Natalie Cunningham.

2011: Establishing trust and presence as executive coaching

competencies – Reviewing literature to inform practice and future

research.

Academy of Human Resource Development (Schaumburg, IL, CO. February

23-26 – Cutting Edge Best Paper Winner Award)

Terry Maltbia & Victoria Marsick, Columbia University; Rajashi Ghosh; Drexel

University

Activities and Accomplishments…

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Academic Conference Papers/Presentations 2010: High impact coaching for organizational change.

Organization Development Network, Fort Worth, TX.

Presenters: Bennett, J., McColl School of Business, Queens University of Charlotte &

GSAEC President & Mary Wayne Bush.

2010: New developments in mentor training

9th Annual Coaching and Mentoring Conference, Johannesburg. 17 -18 March

2010.

Presenter: Hilary Geber, Wits Business School, University of the Witwatersrand

2010: New Perspectives in Executive Coaching

Academy of Management Conference, Toronto, Canada (August 9th)

Presenters: Ruth Orenstein (Former GSAEC President), Mary Wayne Bush, Ann Clancy,

Jacqueline Binkert & Linda Page

2010: Learning from Experience Through the Executive Coaching

Competencies of Listening and Questioning.

Academy of Human Resource Development (Knoxville, TN.)

Terry Maltbia & Victoria Marsick, Columbia University; Rajashi Ghosh; Drexel University

Activities and Accomplishments…

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Academic Conference Papers/Presentations

2010: Raising the Standards for Executive Coaching Education

Conference Board The Executive Coaching Conference, March 28-30th, New York

City

GSAEC Panel: Ruth L. Orenstein, Psy.D., University of Pennsylvania | School of Arts

and Sciences; Natalie Cunningham, University of Witwatersrand | Wits Business

School; Terrence E. Maltbia, Ed.D., Department of Organization & Leadership |

Teachers College, Columbia University; Linda Page, Ph.D., University of Toronto |

Adler School of Professional Studies; John L. Bennett, Ph.D., PCC., Queens University of

Charlotte | McColl School of Business; Mary Wayne Bush, Ed.D., Moderator, Member

of Conference Board Executive Coaching Conference Advisory Board.

2009: Curriculum for an Academic Coaching Program

Symposium presented at the Academy of Management Annual Conference,

Chicago, IL,

Starr, L. M., Maltbia, T., Rogers, K., Brent, J., Brock, S., Bennett, J. & Orenstein, R. L.

2008: Is Executive and Organizational Coaching an Academic

Discipline?

Symposium presented at the Academy of Management Annual Conference,

Anaheim, CA,

Starr, L. M., Maltbia, T., Rogers, K., Brent, J., Brock, S., Bennett, J. & Orenstein, R. L.

Activities and Accomplishments…

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Sample Peer-Review Articles | Dissertations Bennett, J. L., & Bush, M. W. (2011) High-Impact coaching for organizational

change. International Journal of Coaching in Organizations

Bennett, J. L., & Bush, M. W. (2009). Coaching in organizations: Current trends and

future opportunities. OD Practitioner, 41(1), 2-7.

Bennett, J. L. (2006). An agenda for coaching-related research: A challenge for

researchers. Consulting Psychology Journal: Practice and Research, 58(4), 240-248.

Bennett, J. L., & Craig, W. (2005). Coaching eye for the OD practitioner. OD

Practitioner, 37(3), 29-34.

Campoine, F., & Awal, (2012). Life’s thumbprint: The impact of life experiences on

coaches and their coaching. Coaching: An International Journal of Theory,

Research and Practice, v. 5, no.1.

Deschamps B, Fatien P & Geindre S. (2010). "Accompagner le repreneur

d’entreprise : conduire, escorter mais aussi guider", 3, pp 77-88.

Fatien P. (2007). "Apports et limites de l’instrumentation des compétences

relationnelles au travail", spécial issue "Les relations interpersonnelles dans les

organisations: problème ou ressource ?", 279, 20p.

Fielder, J. F. & Starr, L. M. (2008). What’s the Big Deal? About Coaching Contracts.

International Journal of Coaching in Organizations, 6(4), 15-27.

Activities and Accomplishments…

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Sample Peer-Review Articles | Dissertations Geber, H.M & Visser, C.J (2012) Coaching and Institutional Support for Law School

Academics During Postgraduate Studies and for Increased Publications. The

International Journal of Learning. 18, (6) pp.173-186

Geber, H.M. (2010) Coaching for accelerated research productivity in Higher

Education. International Journal of Evidence Based Coaching and Mentoring. 8,

(2) pp. 64 – 78.

Orenstein, R.L. (2006). Measuring executive coaching efficacy? The answer was

right here all the time. Consulting Psychology Journal: Practice and Research.

Orenstein, R.L. (2002). Executive coaching: It's not just about the

executive. Journal of Applied Behavioral Science, 38, 355-374.

Orenstein, R.L. (2000). Executive coaching: An integrative model. Dissertation

Abstracts International, 61, AAT 9971459. (Winner of the American Psychological

Association, RHR International Outstanding Dissertation Award, 2001).

Page, L. J. (2009). Neurosocial dynamics: Toward a unique and cohesive discipline

for organizational coaching. International Journal of Coaching in Organizations,

No. 1, 104-137.

Page, L. J. (2003a). Adler and the profession of coaching, The Journal of Individual

Psychology, 59:86-93.

Stein, I. F., & Page, L. J. (2010). Graduate study in executive and organizational

coaching: Considerations for program development. Journal of psychological

Issues in Organization Culture, 1(3), 56-64.

Activities and Accomplishments…

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Sample Book Chapters Bennett, J. L., & English, J. (2011). Executive Coaching Style: In Search of a

Vocabulary. In I. O'Donovan & D. Megginson (Eds.), Developing mentoring &

coaching research and practice (pp. 82-96). Marlborough, Wiltshire: European

Mentoring and Coaching Council

Bennett, J. L., & Bush, M. W. (2012 publication pending). Executive coaching: An

emerging role for management consultants. In A. F. Buono (Ed.), Exploring the

professional identity of management consultants. Charlotte, NC: Information Age

Publishing.

Bennett, J. L., & Rogers, K. (2012 publication pending). Skill acquisition of executive

coaches: A journey toward mastery. In A. F. Buono (Ed.), Exploring the professional

identity of management consultants. Charlotte, NC: Information Age Publishing.

Campoine, F. (2011). Current Research on Coaching. In L. Wildflower and D.

Brennan, (eds.), The Knowledge Based Coaching Handbook. Jossey-Bass Business

& Management Series.

Campoine, F. (2011). The Reflective Coaching Practitioner Model In Supervision. In

J.Passmore (ed.), Coaching: Supervision, Ethics and Continuous Professional

Development. Kagan.

Campoine, F. (2008). Connecting the Dots: Coaching Research Past, Present and

Future. In D. Drake, D. Brennan and K. Gortz (eds.), The Philosophy and Practice of

Coaching. John Wiley & Sons.

Activities and Accomplishments…

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Sample Book Chapters Geber, H.M. (2006). Mentoring black junior academics at the University of the

Witwatersrand. In D. Megginson, D. Clutterbuck, B. Garvey, P. Stokes & R. Garrett-

Harris (eds.), Mentoring in Action: A practical guide. 2nd edition. pp 94-101.

London: Kogan Page. ISBN 0 7494 4496 7

Harsch-Porter, Sherry (2011). Social Constructionism. In Wildflower and Brennan

(Eds.), The Handbook of Knowledge-Based Coaching, San Francisco: Jossey Bass.

Marsick, V. J., & Maltbia, T. E. (2000). The Transformative Potential of Action

Learning Conversations: Developing Critically Reflective Practices Skills for

Coaches. In J. Mezirow & W. W. Taylor’s (eds), Transformative Learning In Practice:

Insights from Community, Workplace and Higher Education, pp. 160-171.

Activities and Accomplishments…

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Books and/or Research Proceedings Bennett, J.L. & Bush, M.W. (under contract) Coaching for change. New York:

Routledge.

Bennett, J. L. & Campone, F. (Eds.). (2007). Proceedings of the fourth International

Coach Federation Coaching Research Symposium. Lexington, KY: International

Coach Federation.

Campone, F., & Bennett, J. L. (Eds.). (2006). Proceedings of the third International

Coach Federation Coaching Research Symposium. Lexington, KY: International

Coach Federation.

Fatien Diochon, Pauline (2012). Le coaching dans les organizations.

Orenstein, R. L. (2007). Multidimensional Executive Coaching. Springer: New York.

Rock, David & Page, Linda J. (2009). Coaching with the Brain in Mind: Foundations

for Practice. Hoboken, NJ: John Wiley & Sons.

Activities and Accomplishments…

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Context

Popularity of executive and organizational coaching

Unregulated industry with inconsistent/various credentialing and

accreditation processes

Practice of professional associations certifying coaches and

accrediting coach training providers

Goal

Establish a peer-reviewed and agreed upon body of

knowledge to influence the eventual setting of standards for

graduate education in executive and organizational coaching

Partner with professional accreditation organization to ensure

separation in governance structure, clarity and market integrity

Why Academic Standards?

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Four Board Objectives Objective 1: Establish standards for the graduate

academic education of executive and organizational

coaching;

Objective 2: Stimulate a dialogue with graduate

academicians and their institutions around the world;

Objective 3: Test a set of standards within graduate

academic institutions; and

Objective 4: Co-design and implement an accreditation

process for graduate programs in the field of “executive

and organizational coaching” in coordination with a

professional accrediting organization.

Academic Standards

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GSAEC’s FUTURE ROLE…

DO NOT

DO

•Become a “professional

accreditation organization”

•Resource & time intensive

•Crowded/competitive space

•Maintain content stewardship

•Continuous research/refine

•Support “self-assessment”

•Identify accreditation partner

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Standard #1

Program Mission &

Objectives

Standard #2

Program Context

Standard #3

Requirements for

Admission

Standard #4

Program

Administration &

Resources

Standard #5

Relationship with

Accrediting Body

Standard #6

Curriculum and

Program Plan

Standard #7

Theory and

Knowledge

Standard #8

Core Coaching

Competencies

Standard #9

Coaching

Process

Standard #10

Business

Acumen

Standard #11

Professional

Practice and

Development

Standard #12

Requirements for

Coach

Supervision

Standard #13

Requirements for

Assessing Progress

Standard #14

Cultural Diversity &

Individual

Differences

Standard #15

Contribution to

Body of

Knowledge/Field

Standard #16

Program Values &

Ethical

Standards

Standard #17

Faculty

Qualifications &

Supervision

Standard #18

Stakeholder

Relations (e.g.,

Students, faculty, etc.)

Standard #19

Program

Assessment /

Quality

Enhancement

Standard #20

Policies Regarding

Advertising &

Stating Claims

Section A

Institutional

Alignment

Section B

Program

Review

Section C

Engagement &

Growth

Section D

Quality and

Sustainability

(Copyright 2011, Graduate School Alliance for Executive Coaching All Rights Reserved) 20

The Evolving Landscape of Coaching

Graduate School Alliance of Executive Coaching

Framing Break-out Exploration: Clarifying the Coach Preparation and Development Supply/Value Chain…

Friday April 20, 2012

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Conceptual Clarity…

Credentialing:

Umbrella Concept

Accreditation • Institutional

• Specialized

Certificate of

Completion

Certification/

Certify

Licensure

Learning Strategies

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“Action Research” Conversation

Guiding Questions…

Q1. Who are the major “players”/”participants of the coach

development supply chain? (Tip: brainstorm as many as possible)

Q2. What are their respective roles in adding value to the various

stakeholders? (Probes: What value do each contribute/indicators?)

Q3. What might a “map” of the coach development supply/value

chain look like? (with an emphasis on education and training)

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Supply-Chain Characteristics

Sources of supply/providers

Coordination of the flow of

“materials” into and out of an

organization (includes internal

work flows)

Value-Chain Characteristics

Time: Duration & Sustainability

Quality: Effectiveness &

Efficiency

Cost: Price & Use

The Ultimate Question: What are the “returns” from coach education and training to individuals,

other stakeholders (i.e., clients, buyers, sponsors, etc.), and society (including the economy)?

Predictable and/or Enhanced Performance!

Sample Supply Chain…

Certification/

Certify

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Learning: Key Distinctions…

Emphasis: Critical Thinking |

Knowledge Exploration

Time Frame: Longer Term

Preparation for Life/Work

Aim: Challenge learners to

examine all options/possibilities

via knowledge acquisition,

generation and dissemination

Assumption of Effectiveness/ Approach: Push existing

boundaries, reconfigure the

intellectual architecture of a

problem, challenge or

opportunity

Emphasis: Practical Application |

Capability

Time Frame: Shorter Term

Preparation for Specific Action

Aim: Help learners understand the

“rules of engagement” and make-

up of an externally developed

structure

Assumption of Effectiveness/ Approach: Acquisition of abilities,

related attitudes, & dispositions to

promote confident action (i.e.,

description, observation &

feedback)

Source: Michael E. Echols, VP, Strategic Initiatives, Bellevue University (Its Time for Companies to Educate, In Chief Learning

Officer, April 2012, p. 10); Christopher Winch (1995), Education Needs Training, In Oxford Review of Education (21, 2, 315-327).

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