1. Pacific PrimeUL-NLGFlexible Premium Universal Life Insurance Pacific Life Insurance Companytectproow, d, grbuilPP-2A

2. page 1Pacific Prime UL-NLGHelp Protect Your Assets with Life InsuranceIn planning for a financially secure future for yourself and yourfrom your policy with your insurance professional and chooseloved ones, have you considered the impact of taxes? Without wisely when considering accessing your policys cash value.proper planning, your financial legacy can be eroded by 30%1 Flexible and efficient, life insurance can be used to transferor more due to income and estate2 taxes at your death. and preserve wealth for generations. See what it can do forLife insurance is designed to help. It is the only asset that canyou. Help protect your assets with Pacific Prime UL-NLG5, aoffer all three of the following tax benefits: 1) a tax-free3 deathuniversal life insurance policy that provides flexible no-lapsebenefit for loved ones, 2) tax-deferred growth of the policys guarantees of up to a lifetime.cash value, and 3) a potential tax-free4 income stream throughwithdrawals and policy loans. Keep in mind that withdrawalsand loans will shorten or negate the no-lapse guarantee of thispolicy. So discuss the impact of taking withdrawals and loansSimple, Powerful, Permanent Asset ProtectionPacific Prime UL-NLG offers:Helping You Protect Your Assetse No-Lapse Guarantee Durations of Up to a Lifetime Pacific Prime UL-NLG may help you if you have thee Guaranteed Interest Crediting Ratesfollowing traits:e Flexible Premiumse Moderate to high net worthPlus e Close-knit familye Age 50 or oldere Tax-Free3 Death Benefit for Loved Ones e Have sufficient source of retirement income elsewheree Tax-Deferred Growth of Cash Valuee Need for legacy planning or estate tax planninge Tax-Free4 Access Options for You e Potential desire for charitable gifting Investment and Insurance Products: Not a Deposit Not FDIC Insured Not Insured by any Federal Government Agency No Bank Guarantee May Lose Value 3. page 2It Can Be as Easy as 1 - 2 - 3.Is Pacific Prime UL-NLG right for you?Start by asking yourself just 3 simple questions: Do you want flexible life insurance coverage that can Do you want extra protection in case you become 1 cover your whole family in one convenient policy?3disabled, terminally ill, or die due to an accident? Do you want a guarantee that your coverage will 2 stay in place, no matter what happens to your policys performance?Take a closer look at how Pacific Prime UL-NLG can help you address these questions.1Marginal income tax bracket.2 From January 1, 2011 to December 31, 2012, the federal estate tax exemption amount is $5,000,000 (indexed for inflation starting January 1, 2012); the maximum estate tax rate is 35%;and, the rules regarding step-up in basis for property transferred at death are reinstated. Also over the same time period, if the executor of a deceased spouses estate so elects, the surviving spousecould later use his or her own unused estate tax exemption, plus the unused exemption of his or her most recent deceased spouse.3For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurancedeath benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies foran exception under IRC Section 101(a)(2) (i.e. the transfer-for-value rule); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policyqualifies for an exception under IRC Section 101(j).4Tax-free income assumes, among other things: (1) withdrawals do not exceed tax basis (generally, premiums paid less prior withdrawals); (2) policy remains in force until death;(3) withdrawals taken during the first 15 policy years do not occur at the time of, or during the two years prior to, any reduction in benefits; and (4) the policy does not become a modifiedendowment contract. See IRC Sections 7702(f)(7)(B), 7702A. Any policy withdrawals, loans and loan interest will reduce policy values and may reduce benefits.5Policy Form #P10P1N. 4. page 31 Flexible Coverage Options for the Whole FamilyPacific Prime UL-NLG can help provide financial protectionjust you or, through optional policy benefits called riders7,for you, your family, your business, and your legacy through ayour whole family.tax-free6 death benefit. You can structure your policy to coverDeath Benefit Coverage Basic Coverage on the primary insured (you). Optional level term insurance on any member of yourimmediate family.Annual Renewable Term RiderAdditional Insured(Form #R08RTA)7 - Covers any member of the primary insuredsimmediate family.Childrens Term Rider (Form #R84-CT)7 - Covers primary insuredschildren aged 14 days to 25 years.6 For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurance death benefitsmay be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRCSection 101(a)(2) (i.e. the transfer-for-value rule); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRCSection 101(j).7Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance professional to seethe riders impact on your policys values. 5. page 4Flexibility for Growing FamiliesWhat if you get married or have a baby before your 40th birthday? You can buy additional death benefit coverage without requiring further medical underwriting through the Guaranteed Insurability Rider (Form #R93-GI).7 Just contact us within 31days of a qualifying event. See your policy for age-based coverage limits and other guidelines. 6. page 52 Guarantee Your Death Benefit for the Duration You ChooseWe understand that you have better things to worry aboutTo provide the security of guaranteed coverage at predictablethan your life insurance policy. Thats why Pacific Prime UL- premiums, the Flexible Duration No-Lapse Guarantee IIINLG features a guarantee to help keep your policy in-forceRider (Form #R03FNL)8 guarantees that your policy will stayeven if your policys cash value drops to zero. in force for the duration you choose, no matter how yourpolicy performs.9Without this guarantee, as long as your policy has enoughcash value to pay monthly policy charges, your policy would Choose your no-lapse guarantee duration and pay yourstay in force. But if policy charges increased or crediting rates premiums as planned.10 Its that easy.decreased beyond expectations, you may have to pay more inpremiums than you planned to keep your policy in place. The hypothetical chart to the right illustrates that longer no-lapse guarantee periods will require higher premiums.8 Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance profes-sional to see the riders impact on your policys values.9 The no-lapse guarantee is based on the net no-lapse guarantee value being greater than zero. The net no-lapse guarantee value is a policy calculation that mirrors the growth of your policyscash value, but grows at a different interest rate and is reduced by different charges than your policys cash value. It cannot be accessed through withdrawals or policy loans and is merely acalculation to determine whether your no-lapse guarantee is in effect.10 If the policy is being maintained solely by the no-lapse guarantee, you will be foregoing the advantage of building cash value. A policy will enter a grace period if both the cash value andno-lapse guarantee value (net of loans) reach zero and if no further (or insufficient) premium payments are made. To keep the policy from entering the grace period and eventually lapsing, anadditional amount, representing the lesser of uncollected monthly deductions with interest, or the amount required to bring the net no-lapse guarantee value to a positive value, must be paid. 7. page 6You Choose Your No-Lapse Guarantee Duration LifetimeExamples of No-LapseGuarantee Durations To Age 110 To Age 105 To Age 100 To Age 96 lowhighPremiums 8. page 7Life is full of uncertainties. You can plan for success in the event of an emergency by having a backup plan. Pacific Prime UL-NLG offers optional riders11 that can provide benefits in the event of disability, terminal illness, or death due to an accident. 9. page 83 Optional Rainy Day Protectione Accelerated Living Benefit Rider (Form #R06ALB)12 e Waiver of Charges (Form #R84-WC) Helps keep If the primary insured is diagnosed as terminally ill (12coverage in place by waiving all policy charges if the months or fewer to live), a portion of the tax-free deathprimary insured is diagnosed with a total disability prior benefit will be available for the policyowner to use for to age 60. Benefit takes effect after a three-month any reason.qualifying period.e Accidental Death Benefit Rider (Form #R84-AD) e Owner Waiver of Charges (Form #R84-OWC) Provides an additional death benefit to the policys Waives policy charges if the policyowner (who is not the beneficiaries if the primary insured dies due to an accident.primary insured) becomes totally disabled before age 60.11 Riders will likely incur additional charges and are subject to state availability, restrictions and limitations. When considering a rider, request a policy illustration from your insurance profes-sional to see the riders impact on your policys values.12 The benefits of the Accelerated Living Benefit Rider are subject to state requirements, may be subject to taxation, and may impact Medicaid benefits. Some states may require a diagnosisof terminally ill with 24 months or fewer to live. Please consult your legal advisor for more information. 10. page 9Product Guarantees & ChargesFlexible Duration No-Lapse GuaranteePolicy charges will reduce the policys cash value. Please referto your policy for more detailed information.Provided through the Flexible Duration No-Lapse GuaranteeIII Rider (Form #R03FNL), your policys no-lapse guaranteee Premium Load This charge is assessed on eachwill be in effect for the duration of your choosing as long as premium payment we receive from you. Maximum ofthe policys net no-lapse guarantee value is greater than zero.6.95%. (Current premium load: 5.95%.)The net no-lapse guarantee value grows at a different intereste Administrative Charge $7.50/month through insuredsrate and is reduced by different charges than your policys cash age 120.value.e Coverage Charge Monthly charge for first 10 policy years on a current basis, through age 120 on a guaranteedYou may take withdrawals and loans from your policys cash basis, for administration and maintenance of the policy.value, but doing so may reduce or negate your no-lapse Rate varies based on issue age, gender, risk class, andguarantee. If you plan on taking withdrawals or loans from your Death Benefit Option.policy, you should request illustrations from your insurancee Cost of Insurance Charge (COI) A rate per $1,000professional to understand the potential impact. multiplied by the Net Amount at Risk (difference between your policys death benefit andits cash value).Interest Rate GuaranteeThis charge is deducted monthly through age 120.Your policys cash value will grow at a current rate that Pacific e Surrender Charge An amount deducted from theLife guarantees for the first policy year. The current rate maycash value if the policy is surrendered within the first 10change periodically, but is guaranteed to never be less than policy years.3.00%. Additionally, in policy year 21 and afterward, Pacific e No-Lapse Guarantee Charge An amount deductedLife currently credits an additional 0.60% to the currentmonthly from the cash value and based on the policyscrediting rate, though this is not a policy guarantee. cash value and Net Amount at Risk. 11. page 10The Power to Help You SucceedOffering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, andoffers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life also counts morethan half of the 100 largest U.S. companies as its clients. For additional company information, including current financialstrength ratings, visit Pacific Life online at www.PacificLife.com.Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of April 2010 is compiled by Pacific Life using the 2010 FORTUNE 500 list. 12. This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S. federal, state or local tax penalties. This material is written to support the promotion or marketing of the transaction(s) or matter(s) addressed by this material. Pacific Life Insurance Company, its distributors and their respective representatives do not provide tax, accountingor legal advice. Any taxpayer should seek advice based on the taxpayers particular circumstances from an independent tax advisor.Pacific Life Insurance CompanyNewport Beach, CA (800) 800-7681 www.PacificLife.comPacific Life Insurance Company is licensed to issue individual life insurance and annuity products in all states except New York. Product availability and features may vary by state. Product and rider guarantees are backed by the financial strength and claims-paying ability of Pacific Life Insurance Company. Non-guaranteed elements are not guaranteed by definition. As such, Pacific Life Insurance Company reserves the right to change or modify any non-guaranteed element. This right to change non-guaranteed elements is not limited to a specific time or reason. Pacific Lifes individual life insurance products are marketed exclusively through independent third-party producers, which may include bank-affiliated entities. Some independent third-party producers, which may include bank affiliated entities, may limit availability of some optional riders based on their clients age and other factors. Your insurance professional can help you determine which optional riders are available and appropriate for you. Insurance ProfessionalsNameState Insurance License Number(or affix your business card)10-3401APP-2A 15-30168-01 2/11