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About BlueFocus
BlueFocus PRBlueFocus PR
About UsAbout Us
About 500 employees
23 Regional offices in China
Headquartered in Beijing
Founded in 1996
BlueFocus PRBlueFocus PR
Global StatusGlobal Status
In The Holmes Report Asian Consultancy Report
Card 2008, BlueFocus won “Greater China
Consultancy of the Year. ”
In August 2007, Holmes Group published a list of the
250 largest PR companies in the world, among which
BlueFocus ranked 75th, the only Chinese firm to win
an entry in the authoritative annual publication.
In 2006, BlueFocus won 2nd place for “Consultancy
of the Year” in Asia Pacific PR Awards, which
marked the first time a local Chinese PR agency had
ever won the public relations industry’s highest
accolade in Asia Pacific.
HolmesReportHolmesReportHolmesReportHolmesReport AWARDS 2006AWARDS 2006AWARDS 2006AWARDS 2006
BlueFocus PRBlueFocus PR
Global StatusGlobal Status
BlueFocus ranks 122th in Forbes China Up and
Comers 2009 — the only PR company on the list.
ForbesForbesForbesForbes
BlueFocus PRBlueFocus PR
National StatusNational Status
BlueFocus has been one of the Top 10 national PR companies for several years (source: CIPRA)
Leading position in China PR industry with revenue exceeding RMB 300 million in 2009
BlueFocus won 1 Excellence, 1 Issue, 8 Gold and 16 Silver awards in China Golden Awards For Excellence in PR
BlueFocus provides service for leading brands across different fields, of which 30 are among the Fortune 500
Other Awarded CasesOther Awarded Cases ：：
•Cisco CEO John Chambers’ Visit to China
•UFIDA Domestic A-share Issued
•GSK Hepatitis B Prevention Event
•Sony Notebook Crisis Management
of Battery Recall
•Ebay Network Pauction of Zhou Xingchi’s Voice
• Estée Lauder Lighting Ceremopny in Water Cube
•"Tough little Y“ Online Promotion for
Lenovo Ideapad Y450
•Wrigley Hope Library Project
Excellence AwardExcellence Award ：：
Lenovo Olympic Promotion
Issue AwardIssue Award ：：
BMW Corporate Image
Management System
BlueFocus PRBlueFocus PR
AdvantagesAdvantages
Senior consultant team with diversified background
Regional service networks all over the country
Abundant experience in crisis management
Leading Online IMC company with rich experience of serving various brands
Strategic partnership with leading local CSR consulting agency
Renowned media relationship
BlueFocus PRBlueFocus PR
Industries and PracticesIndustries and PracticesIndustries Practices
• High-tech
• Auto & Industrial Products
• FMCG
• Healthcare
• Finance
• Others
• Brand Publicity
• Media Relations
• Crisis & Issues Management
• CSR
• Product Promotion
• E-Marketing & E-PR
• Event Management
• Public Affairs
BlueFocus PRBlueFocus PR
Our Clients— Fortune 500Our Clients— Fortune 500
BlueFocus PRBlueFocus PR
Our Clients— Fortune 500Our Clients— Fortune 500
BlueFocus PRBlueFocus PR
Our ClientsOur Clients
Case Studies
BlueFocus PRBlueFocus PR
Brand PublicityBrand Publicity
Launching Lenovo:— Legend changes name to Lenovo Group Limited
Sony-Lang Lang piano recital:—Sony announces global branding strategy and objectives in China market
Passionate dialogue & unyielding life—the master-level dialogue between Toyota designer and Zhang Yimou
Sony Ericsson Cyber-shot™ series promotion—Xu Jinglei becomes the image ambassador of Sony Ericsson
BlueFocus PRBlueFocus PR
“ Super T on Lotus Leaf”— Most thin Thinkpad T launch
“ Super T on Lotus Leaf”— Most thin Thinkpad T launch
Canon Ixus new product Launch party
Canon Ixus new product Launch party
Toyota 2009 New Camry launch
Toyota 2009 New Camry launch
Product PromotionProduct Promotion
BlueFocus PRBlueFocus PR
Media RelationsMedia RelationsNews@CiscoNews@Cisco GSK media
Executives seminar
GSK media Executives seminar
Chrysler Mid-autumn Festival media club
BMW opera and photography club
BlueFocus PRBlueFocus PR
E-Marketing & E-PRE-Marketing & E-PR
•Monitor/analysis/report
•BBS communication
•Blog communication
•Video communication
•Product ranking optimization
•Search engine optimization
•SNS marketing
•Fans club marketing
•Media buying
•Website design & operation
BlueFocus, the leading Online IMC company, has abundant experience in E-marketing and E-PR,
with its revenue of 2009 reaching RMB 80 million. Services included:
BlueFocus PRBlueFocus PR
Advantages in E-Marketing & E-PRAdvantages in E-Marketing & E-PR
Advanced TechniquePioneer ing and reliable monitoring system developed with leading technical organization
Rich Online Media ResourcesPartnership with internet media resources, such as Tianya, Baidu, Sohu, Tencent, Mop, Renren, Youku and Tudou
Abundant Experience and Successful Cases
Solid Team and Comprehensive PartnersProfessional team with over 100 members; Over 50 Internet partners covering all fields of E-Marketing and E-PR
Deep Understanding of InternetServing internet clients such as Baidu,Sina, Sohu, Tencent, Mop, Renren, Amazon and Ebay
BlueFocus PRBlueFocus PR
Sony Ericsson Fans Club
Cases in E-Marketing & E-PRCases in E-Marketing & E-PRGTMC Highlander Across Life Sohu Blog Contest
Attract 214,092 participants; Essay collection of 10,960 articles; Nearly 5 million PV of
Highlander Minisite; About 80000 daily PV of Highlander Minisite
Lenovo Tough Little Y– Promote Lenovo Idea Pad Y450
More than 1.3 million clicks on Tianya; More than 17,000 Replies; More than 2 million
webs on Google Search; Active mainstream media coverage
Li Ning E-community— Li Ning Brand Building & Management
125,000 registered users with 1000 of monthly new theme, accounting for 36% -45% of
official network traffic (an independent IP)
Sony Ericsson’s Official Fans Club on KaiXin
Current number of fans reached 103,592;
TOP3 on fans group rankings
BlueFocus PRBlueFocus PR
Typical crises we handled over the last years:
Crisis ManagementCrisis Management
•Lawsuit by Cisco against Huawei over IPR infringement
•Kerry Oils & Grains’ “Golden Dragon Fish” crisis
•Nippon Paint’s “Dragon advertisement” incident
•Lawsuit by GM against Chery over unfair competition
•Recall of Sony laptop batteries
•GSK lawsuit crisis in Hangzhou
•“Carrefour boycott” Crisis
•DuPont Titanium Dioxide crisis
BlueFocus PRBlueFocus PR
Event ManagementEvent Management
2008 Jeep® Camp sponsored by Chrysler was held, with a total of 1,600 participants, most of whom were Jeep® owners and off-road enthusiasts.
2008 Jeep® Camp sponsored by Chrysler was held, with a total of 1,600 participants, most of whom were Jeep® owners and off-road enthusiasts.
Lenovo launched its hero product ThinkPad X300, an ultra-thin notebook computer.
Lenovo launched its hero product ThinkPad X300, an ultra-thin notebook computer.
BlueFocus PRBlueFocus PR
2009 Estee Lauder Pink Ribbon lighting ceremony in Water Cube
2009 Estee Lauder Pink Ribbon lighting ceremony in Water Cube
Sony Ericsson Tennis Sponsorship-- China Open
Sony Ericsson Tennis Sponsorship-- China Open
Event ManagementEvent Management
BlueFocus PRBlueFocus PR
Corporate Social ResponsibilityCorporate Social Responsibility
Cisco launched a series of activities utilizing its advantages in networking to improve education at schools in China
AMD launched Morning Star Campaign for children in China’s western region
Pfizer Champix No Smoking Day, in the name of “No smoking for one hour”, Pfizer help smokers to quit smoking by using Champix.
BlueFocus PRBlueFocus PR
Sports MarketingSports Marketing
“Ferrari F1 carries AMD” – AMD sponsors Team Ferrari in F1 racing
China Unicom held a cerebration party in honor of China’s Ping Pong team for its success during the Beijing Olympics
Go China Go!——The signing ceremony for Canon’s sponsorship of the 2008 China Super League’s soccer games
Shell Helix’s “You are uncommon, and you can be extraordinary - go to Italy to drive together with Michael Schumacher” campaign
BlueFocus PRBlueFocus PR
Celebrities EventCelebrities Event
Karen Mok became Canon IXUS brand
ambassador
Karen Mok became Canon IXUS brand
ambassador
2006 Canon Spring Product Launch
2006 Canon Spring Product Launch
Xu Jinglei became ambassador for
products using AMD Mobile Athlon™ 64
Xu Jinglei became ambassador for
products using AMD Mobile Athlon™ 64
Nokia Campaign – “Discover another
side of yourself” with Wang Lee Hom
Nokia Campaign – “Discover another
side of yourself” with Wang Lee Hom
BlueFocus PRApril, 2012
