Upload
realwire
View
747
Download
0
Tags:
Embed Size (px)
Citation preview
online pr
Its all about Relevance
Advertising v PR
Advertiser
“I’m greatgo out with me!”
PR
“He’s greatgo out with him!”
the online media
the online media
the online media
the online media
the online media
the online media
the online media
the online media
the online media
cautionary tales
community approach
irrelevance = pollution
Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg
• RSS Reader
• Technorati
• Blogpulse
• Delicious
• Backtype
• Google analytics
listen
Image from http://www.adventureactive.com/
• Organisational blog
• Commenting on other blogs
• Blogger outreach
be authentic
• Content creation
• Guidance/advice
• Information
• YouTube channel
• Flickr
give
Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html
• Who? How? Timeliness
respond
stay in the conversation
don’t – treat as a channel
• Blogger outreach
• Seek permission
don’t – spam
• “Real” World comments
• Be aware
• Guidance for staff
don’t forget visibility
don’t ignore
thanks
AdamParker, CEOemail [email protected] www.showmenumbers.comtwitter @AdParkermobile 07810 837193