9/30/13 About NAHU

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About NAHU [1]

The National Association of Health Underwriters represents more than 100,000licensed health insurance agents, brokers, general agents, consultants andbenefit professionals through more than 200 chapters across America.

NAHU members service the health insurance needs of large and small employers as well as peopleseeking individual health insurance coverage. Every day, NAHU members work to obtain insurance forclients who are struggling to balance their desire to purchase high-quality and comprehensive healthcoverage with the reality of rapidly escalating medical care costs. As such, one of NAHU's primary goalsis to do everything we can to promote access to affordable health insurance coverage.

NAHU members help millions of consumers by guiding them through the complexities of health insurancepurchasing and enrollment, while ensuring they get the best policy at the most affordable price. We seekto understand each personal situation to create recommendations that complement a client's financial and medical security needs. And our job does not endwith the sale. Our licensed producers help their clients with claims issues, service questions and compliance matters throughout the life of each policy theysell.

The clients of NAHU members range from Fortune 500 companies to mom-and-pop businesses and individuals seeking health insurance. Our membershave a unique understanding of consumer health care needs, the perspective of business owners and the economic realties of health insurance markets. Wenot only sell traditional health insurance products, but also coverage such as dental, long-term care, disability, Medicare Advantage and MedicareSupplements and a variety of consumer-driven products. Members agree to abide by NAHU's Code of Ethics, which requires them to always make healthcare coverage recommendations with the customer's best interest in mind.

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9/30/13 About NAHU Members

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About NAHU Members [1]

HIU readers are sophisticated decision-makers who are influential to their clients.

They are:

Independent brokersOwnersAgentsProducers

NAHU members sell a multitude of plans and/or products. The percentage of them who sell:

Small group health- 90%Large group health- 72%Individual health- 80%Annuities- 39%Medicare supplements-40%Medicare advantage- 50%Disability- 86%Long term care- 64%Consumer driven HSA's- 89%Dental- 95%Vision- 92%Voluntary/Worksite- 78%Self-funded- 64%Wellness-64%

If you are not selling to NAHU members, it’s time for a change!

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9/30/13 Overview

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Overview [1]

HIU is the official publication of the National Association of Health Underwriters.Each month, it is delivered to 30,000 of the country’s top benefits professionals.

Align your marketing message with our trusted editorial content and reach a targeted group of qualified decision-

makers.

HIU is the official publication of the National Association of Health Underwriters. Each month, it is delivered to 30,000 of

the country’s top benefits professionals.

From regional inserts, to tip-ins and tip-on covers, we will work with you to build a package with NAHU that fits your 2014

marketing efforts.

“I look forward to getting HIU Magazine

every month. It is the one trademagazine that I read cover to cover!”

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9/30/13 2014 Editorial Calendar

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2014 Editorial Calendar [1]

Editorial Calendar

Month Theme

January Dental, Vision and Technology

February Long-Term Care, Medicare Products

MarchWorksite Marketing, WellnessBonus Distribution: NAHU's Capitol Conference in Washington, DC

April Consumer-Driven Plans

May Disability Income Insurance

June Technology

JulyDental and Vision, Sales TipsBonus Distribution at NAHU’s Annual Convention in Scottsdale, AZ

August Long-Term Care, Medicare Products

September Individual Plans, Self-Funding

October Disability Income Insurance

November Technology, Wellness

December Consumer-Driven Plans

Closing Date

All ad materials are due on the first business day of the month prior to publication. Insertion orders must be received at least two business days beforematerials are due.

Material Deadline

All ad materials are due on the first business day of the month prior to publication. Insertion orders must be received at least two business days beforematerials are due.

9/30/13 Rates

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Rates [1]

AD SIZE 1X 3X 6X 12X 18X 24X

FULL PAGE $4,393 $4,311 $4,233 $4,151 $3,966 $3,775

2/3 PAGE $3,734 $3,657 $3,595 $3,523 $3,353 $3,219

1/2 PAGE $3,193 $3,121 $3,060 $2,998 $2,859 $2,725

1/3 PAGE $2,503 $2,452 $2,375 $2,323 $2,220 $2,143

1/4 PAGE $1,957 $1,937 $1,896 $1,839 $1,788 $1,695

1/6 PAGE $1,484 $1,463 $1,442 $1,432 $1,370 $1,252

Provider Profile

1/4 Page $1050

1/3 PageVertical

$850

1/6 Page $625 per issue

1/8 Page $450 per issue

Color Rates

Four-Color Process Full Page $1,200

Four-Color Process Fractional Page $975

Provider Profile

Includes Text and Logo

Special Positions

Inside front cover, inside back cover, outside back cover and other premium spaces available.

Looking to target your message to a specific region? Ask your Account Executive for a quote.

9/30/13 Material Specifications

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Material Specifications [1]

Specs

Please provide ad materials as digital media, via electronic transmission. Preferred File Format: Adobe PDFX1a.E-mail files to theimageworx@aol.com [2]. Send as attachments. Include name of advertiser, month of publication, size of ad and format in which ad wascreated.Provide hard copy for any electronically transmitted file. Fax to 410.289.1398.

For instructions on how to upload your ad, click here. [3]

Full Page Bound-In inserts

Size: 8.25 x 10.75Safe: 7 x 9.5

9/30/13 Material Specifications

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9/30/13 Overview

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Overview [1]

HIU Online

HIU’s readers and the public can view each issue of the magazine on www.hiu-digital.com [2]

Entire issues are easy to browse—and it’s easy to share articles with others.

Your ads appear just as they do in the print version, and they can be linked directly to your company’swebsite

Ask your Account Executive how your ad can be regionally targeted in 2014!

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9/30/13 Sponsorship Opportunities

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Sponsorship Opportunities [1]

HIU Digital Edition Advertising Opportunities

Exclusive HIU Digital Edition Sponsor- $5,000

Exclusive skyscraper ad in the digital edition announcement email and the sponsor presentation page that appears next to the cover,

this can support text messages, audio, video, hyperlinks and more

Your skyscraper ad will be featured in an e-blast that links to the latest issue of HIU165 x 235 skyscraper

Digital Edition Sponsor - $3,500

Your choice of one of the premium digital edtion ad features: Click Here [2] to view all available options in asample book (excludes sponsor presentation page) 165 x 235 ad in the digital edition announcement email

Margin Ads - $1,500

This ad appears on the frame of the digital editionStatic Ad or Dynamic Ad

Bellyband, Blow-In Card, Gatefold- $2,500

Static Ad or Dynamic Ad

Business Reply Card- $500

Generating direct leads for your advertiser has never been easier. Business Reply Cards allow the reader to fill out a short form that is sent directly toyour advertiser for personal follow-up.

Add On's

Audio, Video, Flash AnimationCall your Account Executive for 2013 rates!

Interested in gaining additional exposure, click link below to learn about all the new options for HIU in 2013!

http://browndigital.bpc.com/publication/?i=58201 [3]

9/30/13 Sponsorship Opportunities

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Please note:

Static ads should be submitted as .jpg, .gif, or animated .gif filesDynamic ads should be submitted as a .swf file.Static ads will link to the advertiser’s website.Dynamic ads should include a JavaScript ad tag that works within an iframe.  Changes/Corrections: Required disk intervention, resizing, mechanical and production services or strip-ins/corrections to ads may result in charges tothe advertiser.

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9/30/13 Overview

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Overview [1]

NAHU’s Website

Align your marketing message with our sought-after online content and reach decision-makers as they seekout information on the latest news, trends, and innovations in the industry.

You can now advertise on the homepage of NAHU’s website, www.nahu.org [2]. The website has

always been a destination for insurance professionals and policy experts to visit for information, but it has alsobecome a destination for consumers.

The “Find an Agent” feature of the website, where consumers can quickly find information on agents and

brokers in their area, has been mentioned on “The Today Show,” in The Washington Post, Women’s Day,

Kiplinger’s, Money Magazine and The Wall Street Journal, on Yahoo Finance, and in Suze Orman’s latestbook.

Consumers are visiting the site in record numbers, and your vertical banner ad can appear just below the “Find an Agent” button. There are

also top and bottom banner ads that guarantee you high visibility.

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9/30/13 Web Placements

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Web Placements [1]

Web Sizes & Rates

Side Banner

165 x 235 pixels

Bottom Banner

468 x 60 pixels

Cost

$1750 per month rate (for 3, consecutive-month placements)

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9/30/13 Overview

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Overview [1]

e-Newsletters

e-Newsletter advertising is an easy way to get your message in front of our thousands of opt-insubscribers. Your ad appears alongside content from our editorial team.

Washington Update is sent every week to approximately 20,000 health insurance producers.

NAHU News is sent once a month to the same list. Your banner ad on these newsletters stands out andguarantees you exposure to your target market.

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9/30/13 Ad Placements

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Ad Placements [1]

NAHU News

Vertical Placement$500 per emailSpecs: 120x240 pixels

Washington Update

Vertical Placement$500 per email on purchase;Specs: 120x240 pixels See bundles tab for package discounts.

9/30/13 Ad Placements

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9/30/13 Bundles

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Bundles [1]

Delivering Maximum Results Across Digital Platforms

Digital Compliment: $1,500/mo for print advertisers (Standard rate $2,000)

- Choose from sponsorship of all emails for the month OR a NAHU Homepage ad

Digital Package: $2,500/mo for print advertisers (Standard rate $4,000)

- Sponsorship of all Washington Update Emails (sent weekly)- Sponsorship of the NAHU News (sent monthly)- Banner Ads on the NAHU homepage – There are 2 spaces available.. submit ads at both sizes at no additional cost for maximum visibility.

Total Digital Package: $3,500/mo for print advertisers (Standard rate $6,500)

- Digital Package as outlined above- Call Back Card feature on your ad in the digital edition of HIU plus your choice of one of the premium digital edition ad features, Click Here [2] to view all

available options in a sample book.

**At a 6x commitment on any digital package, a $500 discount will be applied.

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