A Practical Introduction to Twitter

8/6/2019 A Practical Introduction to Twitter

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A Practical Introduction To

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The plan for tonight:Tell you who I amDefine TwitterLearn how to leverage Twitter forbusiness

Look at examplesPlay a game

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If you have any questionsTweet them @twatanRaise your hand

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Who is @Twatan? Twitter + Natan = Twatan = Producer of

@ShortyAwards

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Lets define Twitter

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What is Twitter?

Oxford Dictionary: (of a bird) give a call consisting of repeated light tremulous

sounds.

talk in a light , high-pitched voice:

Example: old ladies in the congregation twittered

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What is Twitter.com?

Follow your interests Instant updates from your friends, industry experts, favorite

celebrities, and whats happening around the world.

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Who Tweets?

A small hard-core group (2.2%) have accounted for 58.3% ofall tweets, while 22.5% have accounted for about 90% of allactivity. (Sysomos 2010)

8% of Americans use Twitter, 25% of them tweet everyday(Pew Research 2010)

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Twitter for Business

You dont need to tweet.

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Twitter.com on business Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in

their products and services, gather real-time market intelligence and feedback,and build relationships with customers, partners and influential people.

From brand lift, to CRM, to direct sales, Twitter offers businesses a chance toreach an engaged audience.

But how?

CheckoutTwi,ersbusinesspage:

h,p://business.twi,er.com

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360is Twitter Whitepaper

Twitter is primarily for people not corporations 90% of tweets come from consumers Only 12% of consumer tweets mention a brand

Twitter is largely a reflection of everyday conversation But only 1% of consumer tweets that mention a brand are part

of a conversation with that brand

Downloadthefullreport:

h,p://www.360i.com/Twi,erWhitepaper

BRAND

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Promoted Tweets

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Business uses

Twitter is a real-time phone book that talksback to you

Twitter as a source of inside salesTwitter for market researchTwitter for customer serviceTwitter for town halls

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CheckoutTwi,ersdirectory

h,p://twi,er.com/#!/who_to_follow/interests

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Listorious

h,p://listorious.com

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WeFollow.com

h,p://wefollow.com

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Twellow

h,p://twellow.com

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Twitter for Sales Force

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Building leads and contacts

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Twi,er.comsearch

h,p://search.twi,er.com

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Customer Service

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http://bit.ly/ChatSched

@DavidSpinks

h,p://mashable.com/2009/12/08/twi,er-chat/

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Create a Twitter Town Hall

Chose a time, topic and tagChose a formatLaunch the chat and promote it to your

community

Grow the chat by changing up the format,bringing in guests and promotingparticipants

@DavidSpinks

h,p://mashable.com/2009/12/08/twi,er-chat/

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Examples

No big brands

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ShortyAwards.com/categories

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My own example

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Travel

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Art

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Design

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Science

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Music

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NursingRonivinPagtakhan@ronnievinn

Ronivinisaclinicalinstructor&

nursinglecturerattheMAPUA

InsZtuteofTechnologySchoolof

HealthSciencesinthePhilippines

andbeforethatwasaNursing

InstructorattheUniversityof

Manila.Hehas6yearsofteachingexperienceandhasservedasa

localboardexaminaZonreviewer

for5years.Hesaco-authorofa

publishedbookfornursingreview

ZtledNaZonalBoardExamReview

Notes.Ronivingraduatedfromthe

UniversityofthePhilippines

ManilawithaBachelorofScience

inNursingandisnowworkingon

hisMastersofArtsinNursing

Thesis.Ronivintweetsabouthis

experiencesasanursingscholar.

Ma1hewBrowning

@Ma1hewBrowning

Ma,hewBrowningisCEOand

founderofYourNurseIsOn.com

anonlinehealthcare

communicaZonsplaormwhichofferstwo-way

messagesviavoiceSMSand

emailforreal-Zmeresponse

capture.Ma,hewworkedasa

RegisteredNurseinvarious

ConnecZcuthealthcare

faciliZesfor10yearsaer

receivinghisMastersdegreein

NursingfromYaleUniversity.

Sincethenhesbeenworking

onhisnursingstartupforthe

past6years.Ma,hewtweets

abouthealthcareand

technology.

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Food

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Lets play a game

The ultimate ice-breaker

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Takeaways

Twitter is about conversationsTwitter is a free real-time directory for all

different kinds of peopleYou dont need to tweet to gain business

value from Twitter

If you are going to tweet, be genuine andtalk with people not @ them

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THANK YOU!

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Keep in touch! Questions?

[email protected]

646-528-7202@twatan

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Sourceshttp://business.twitter.com/basics/what-is-twitterhttp://business.twitter.com/http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-

in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F

http://www.sysomos.com/insidetwitter/twitter-stats-2010/http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamichttp://wefollow.com/http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platformhttp://www.twellow.com/http://appexchange.salesforce.com/results?type=Apps&keywords=twitterhttp://www.salesforce.com/crm/customer-service-support/social-networking/http://www.youtube.com/watch?v=0v7ffh5jVbQ http://mashable.com/2009/12/08/twitter-chat/http://bit.ly/ChatSched

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Documents

A Practical Introduction to Twitter