Introduction to Twitter for Business

About Crescent Digital

We design & implement strategies to engage clients with businesses using Digital marketing.

Formally recognised by UKTI / The Digital

Marketplace to support business growth

through Digital marketing strategies.

Agenda

Twitter for business: Why? Your Profile How do you find people to follow? How do you get people to follow you? How to engage other businesses? Tools

Why?

Who Uses Twitter for Business? Why / Why Not? What Twitter is ? (conversational) What Twitter is not ? (transactional)

Profile

Be Personal – find your persona or voice

Profile background Business logo & contact details

Persona

Find People to Follow

Lists Competitors (& their follows /

followers) Your Clients (current, lapsed &

potential) Organisations, agencies & chambers Twitter Advanced search Tweetdeck

Get People to Follow You

Follow 100 new accounts per day- approx. 25-30% of accounts will follow you back

Go through contact lists and ask to follow

Consider paid promoted tweets Quality not quantity

How to Engage Other Businesses

Auto-responder Follow Direct Tweet Ask Questions Engage Build Relationships

Tools

Professionals don’t often use Twitter !.. instead use:

Tweetdeck Hootsuite

Summary

Twitter for business: Why? Your Profile How do you find people to follow? How do you get people to follow

you? How to engage other businesses? Tools

Q & A

Thank you for your time