A GREATER MADISON VISION: How We Grow Matters

Steering Committee Meeting

Monday, April 24, 2017 11:30 – 1:00

American Family Insurance Room CL3210A & B

6000 American Parkway, Building C, Madison

DRAFT AGENDA

1. Lunch and Network 11:30 2. Welcome and Introductions - Co-Chairs 11:45

3. Committee Reports 11:50

a. Executive Committee b. Scenario Planning Subcommittee c. Community Engagement

4. Engagement and Public Participation 12:00

• Stakeholder Outreach Update • Driving Forces Update • Computer Game Simulation • May 10 and 11 Events • Summer Workshops – Public Participation and Events

5. Next Steps 12:45

6. Adjourn 1:00 Upcoming 2017 Meetings on the 4th Monday at 11:30: July 24 October 23

DRAFT MEETING SUMMARY of the

Steering Committee for A Greater Madison Vision: How We Grow Matters

January 23, 2017 American Family Insurance, Building C, 6000 American Parkway, Madison, WI 12:00 p.m.

Committee Members Present: Betty Bergquist, Dave Branson, Dan Brown, Frank Byrne, Sharon Corrigan, Paul Esser, Jac Garner, Sharyl Kato, Mayra Medrano, Ezra Meyer, Leslie Orrantia, Larry Palm, Harold Rayford, Robin Schmidt, Sue Springman, Andrew Statz, Donna Walker, James Tye, Lyle Updike, William White, Gary Wolter, Nancy Elsing (by phone) Committee Members Not Present: Ruben Anthony, Zach Brandon, Jack Daniels, Denise Demarb, James Hegenbarth, David Mahoney, Deb Nemeth, Kevin Oppermann, Andy Ross, Carl Ruedebusch, Steve Staton, Nia Trammell, Troy Vosseller, Dan White, Tom Wilson Staff Present: Steve Steinhoff, Sean Higgins, Matt Covert, Linda Firestone, Lauralyn Rosenberger

1. Lunch and Network

2. Welcome and Introductions a. Larry Palm called the meeting to order at 11:56am. Introductions were made by

all present.

3. Power Point Presentation by Steve Steinhoff , website and social media tour by Matt Covert, and simulation game presentation by Sean Higgins. The presentation may be viewed at:

https://danedocs.countyofdane.com/webdocs/PDF/capd/2017/AGMV/SteeringCmte_Presentation_2017-0123.pdf

4. Questions and discussions following the presentations: a. Clarification on Imagine Madison – Staff-level relationship b. Clarification on timeline of game roll out: alpha testing in February, beta testing

in April, final roll out in May. c. Future land use and comp plan updates – there is some lag in Dane County Land

Information Office updating the generalized future land use map in our geospatial data system. Staff will have to periodically update this map as new updates become available.

d. Linking to Madison Metro – simulation design and scenarios will use established rapid transit corridors

e. We already received information from the general public through the survey, the public and this committee (a little bit more informed) does not have enough information to be strategic about percentages needed to satisfy numbers, how do we get higher level information from experts on these topics? – We have our (CARPC’s) projections for a baseline. CARPC staff putting together a technical team, part of whose role will be to vet our baseline and scenarios.

f. As we look into the simulation, we know there is a crisis for affordable housing, low to medium income, at or below poverty, I’m not aware of a plan to help this problem, how will people live if this shortage gets worse when growth is focused on new housing, how do we plan for these people, how will this be addressed? Affordable for single individuals on minimum wage is different than affordable housing on the survey.

g. Compact versus spread-out development in the game – game design does include this distinction in the form of a bonus given to development that abuts existing development or is infill development.

h. Employers can’t find people to work in Madison because there isn’t housing available, there are a lot of comprehensive plans being made currently, has anyone thought to bring together all of the current plans being made to connect the gaps in the region? – great suggestion, something we could look towards next year

i. Presentations – who is giving them, and how are they different from the simulation game? Presentations are to recruit people and groups to participate in the game workshops over summer and receive feedback. Staff will take the lead in making presentations, and will connect to Steering Committee members about attending or supporting them.

j. –Staff have prepared talking points and reference points for steering committee members to share with their own networks. Each folder at the tables contains the outreach materials, and staff will make digital copies available as soon as possible.

k. Our group doesn’t mandate anything, we just educate and persuade, this needs to be more ongoing than just 2018 to catch people up to speed and to reach out to transportation and corridors; suggestion to see if we are able to continue beyond 2018.

l. We need to be careful to not lose the scope of “strategic”, don’t get too deep

m. Are we working on creating scenarios or is that a staff task? – staff will use the game to create categories of scenarios to bring back to this group. The Steering Committee plays a lead role in selecting scenarios.

n. If you send the scenarios out to people who plan for a living, government and general public, they will all be different because of level of knowledge, how will we inform people?

o. Timeline said the game will be available for 3 months, with roll out over the summer that limits school participation, also we have better connections to leaders rather than everyday people, we should partner with technology literacy programs, and libraries are trusted spaces, would this limit the sample size?

p. How detailed can you make the scenarios, how fine of a scope? –can be very detailed, to the parcel level, but for regional planning will be less detailed than that.

q. It will be interesting to see how specific we end up getting; will we get specific scenarios for different communities? - Scenarios will be detailed to do analytics, the vision will be general.

r. Hopeful because we are making this a very participatory process and ongoing, and bringing together many viewpoints and educating others, this field is very uncertain, it will not be perfect, but we have a chance to bring people together over their concerns.

5. Folder contents explained as a tool to engage others by Matt Covert.

6. The meeting was adjourned at 1:04pm.

Minutes by Lauralyn Rosenberger

2016 ‐ Q4 Fall 2017 ‐ Q1 Winter 2017 ‐ Q2 Spring

Optional October Steering 

Committee meeting; smaller 

meeting for  display of tools (U.F., 

simulation), stakeholder 

assignments

January Steering Committee 

meeting, stakeholder engagement 

achievements, engagement demo or 

update

April Steering Committee meeting ‐ 

Game play, stakeholder engagement 

summary and next steps

Execute Simulation MOU Beta test and refine simulation Finished simulation

Design Simulation Pieces (land use, 

polygons, metrics)

Low‐tech and online 

engagement activities re: 

priorities and challenges

Launch simulation

Urban Footprint integration with 

simulation interface

Stakeholder presentations and 

meetings ‐ second round

Selection/bid process for web 

vendor

Debugging (Alpha Testing) of 

simulation

Follow up with stakeholders re: 

level(s) of desired participationCommunity meetings

Stakeholder engagement 

assignments scheduled

Plan and schedule community 

meetingsReach population monitoring

Stakeholder 

meetings/presentations ‐ first 

round

Reach population strategy for 

underrepresented groupsFunding plan/marketing strategy

2017 ‐ Q3 Summer 2017 ‐ Q4 Fall 2018 ‐ Q1 Winter

July Steering Committee meeting ‐ 

marketing strategy, community 

meetings

October Steering Committee 

meeting ‐ celebration and launch 

event

January Steering Committee 

meeting ‐ survey report, reach 

targets, final push

Agreement with web vendor/survey 

collectorScenarios created Survey data summary

Scenario design Launch scenario tool/survey Complete scenario survey

Community meetings and events Funds raised for scenario marketing Generate survey results

Pitches made for funding

2018 ‐ Q2 Spring 2018 ‐ Q3 Summer 2018 ‐ Q4 Fall

April Steering Committee meeting ‐ 

survey results

July Steering Committee meeting ‐ 

draft vision

October Steering Committee 

meeting ‐ Vision and strategy public 

event

Stakeholder feedback Promote vision Promote vision and strategy

Draft vision Draft strategy Final strategy

Present to national APA conference

(over)

A Greater Madison Vision: Key MilestonesJanuary 2016 ‐ December 2018

(For 2015 milestone, see back of page.)

1

A GREATER MADISON VISION STAKEHOLDER ENGAGEMENT STATUS April 13, 2017

TYPE STATUS REACH NOTES Total Reach Goal: 200-500 GOVERNMENT City Presentations Given:

C. Verona Council C. Stoughton Plan Commission C. Fitchburg Plan Commission C. Sun Prairie Plan Commission C. Monona Plan Commission Presentations Scheduled: C. Middleton Plan Commission

106

Scheduling pending: C. Madison Dane County

Village Presentations Given: V. Cottage Grove Plan Commission V. Oregon Plan Commission Presentations Scheduled: V. McFarland Plan Commission V. DeForest Board V. Waunakee V. Windsor

30

Scheduling pending: Lacking reach to outlying villages

Town Presentations Given: T. Westport 15

Scheduling pending: T. Middleton Lacking rural reach

TOTAL GOVERNMENT 151

Primarily white, male, middle-age and older

BUSINESS Presentations Given:

Smart Growth Greater Madison Madison Area Builder’s Association Convention and Visitor’s Bureau, Community Relations Committee Presentations Scheduled: MadREP Board ED&D Summit – group polling United Way Vision Council Alliant Energy Forward Festival Greater Madison Chamber Meetings: T. Wall Joe Alexander Phil Sveum

71

Scheduling pending: American Family Contact: South Central Federation of Labor

TOTAL BUSINESS 71

Primarily white, male, middle-age and older

2

NON-PROFIT STATUS REACH NOTES Environmental Presentations Given:

Sustain Dane Board CRANES Gathering of environmental groups Scheduled: Bike Fed Roundtable panel participant Meetings: Dave Cieslewicz

21

Sustain Dane Board overlaps with business and community Organized by CARPC Sustain Dane board more diverse; others white and more male with some female

Community Meetings/Presentations Given: Urban League – Young Professionals – provided handouts Scheduled: United Way Vision Council Conversations: Rev. Gee (Nehemiah, Justified Anger) Brandi Grayson (Black Lives Matter) Contacted: • Dane Co Children Youth & Families

Consortium, • Dane Co the Child Abuse Coordinated

Community Response Task Force • Statewide Child Advocacy Committee • the Wisconsin Organization for Asian

Americans • Women In Focus • Wisconsin Women of Color Network • United Way of Dane County agencies • Dane Co Trauma Informed Community

Advisory Council • TEMPO networking women’s organization • Wisconsin Public Radio • Dane Co Commission on Sensitive Crimes • African American Council Churches • Madison neighborhood association chairs

44

United Way overlaps with business Mostly individual contacts and conversations Racial/ethnic diversity in people reached and membership/clientele of organizations contacted

Food/AG Presentations Given: REAP Contacts: Large ag – 2 sources

6

Housing No outreach Workforce Contact – Workforce Development Board of SC

WI

Art/Culture No outreach TOTAL NON-PROFIT 71

3

EDUCATION STATUS REACH NOTES Meeting pending:

School Board Administrators

TOTAL REACH 293

How do scenarios get made?A scenario is a plausible story we tell ourselves about the future

“What might the future look like if:• Autonomousvehiclesmakeitpossibletodrasticallyreducethelandweneedforparking?

• Climatechangeincreasesthesizeandfrequencyoffloodsinlow-lyingareas?

• Advancesinagriculturaltechnologyanddropsincommoditypricesmakeinvestingindiversifiedsmallagriculturemoreappealing?

• Agingwaterandroadinfrastructureandexcesssupplyofsingle-familyhomesmakesextendingurbanservicescost-prohibitive?”

DemographicDriving Forces

TechnologicalDriving Forces

EnvironmentalDriving Forces

EconomicDriving Forces

1. Brainstorm: Driving Forces workshops and surveys

For example:

These stories are a mix of 1) the values and priorities we have today, and 2) complicated things that may happen in the future that affect our ability to have the future we wanted (positive, negative, and everything in between).

We call these two scenario elements “values” and “driving forces.”

2. Assess driving forces according to likelihood and potential impact

3. Establish plausible relationships between driving forces and outcomes

Values - from Values Survey, analysis of local

plans, and iPlan simulation

Driving Force 2Driving Force 1

Secondary Driving Force

Potential Outcome A

Potential Outcome B

Potential Outcome C

Driving Force iiDriving Force i

Secondary Driving Force

Potential Outcome E

Potential Outcome D

Scenario A

Scenario B

...and rinse and repeat at least two more times!

Secrets to Success for Lasting Regional Prosperity and Equity Dr. Chris Benner

University of California-Davis

Wednesday, May 10, 6:00pmMG&E Innovation CenterUniversity Research Park510 Charmany DrMadison, WI 53719

A Greater Madison Vision

Dr. Benner will discuss findings from his latest book, Equity, Growth, and Community: What the Nation Can Learn from America’s Metropolitan Regions

Case studies of 11 regions: success came from building and sustaining broad groups of leaders and local community members who reach common understanding of main challenges & what to do about them, as well as commitment to coordinated action

Light refreshments provided!

Sponsored by: