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A Garage is for More Than Parking a Car
Lesson 10
Slide 10A
What Does That Mean?
Term Definition startup the early stages of a business enterprise.
entrepreneur someone who organizes, manages, and assumes the financial risks of a business or enterprise in order to make a profit.
business incubator organization that nurtures the success of startups by providing expertise, advice, mentorship, networking and sometimes financial assistance.
profit what remains after total costs are deducted from total revenue; the measure of success of a business.
Slide 10B
What Does That Mean?
Term Definition
patent grant from a government giving the creator of an invention the sole right to make, use, and sell that invention for a set period of time.
intellectual property
IP; the product of human intelligence and creation, such as property created by inventors, musicians, authors, and artists.
prior art the design has previously been invented or disclosed to the public.
Slide 10C
What Does That Mean?
Slide 10D
Term Definition copyright a form of IP protection of literary, dramatic,
musical, and artistic works, giving the author exclusive rights to its use and distribution.
trademark word, phrase, symbol or design, that identifies and distinguishes the source of the products of one company from those of others.
United States Patent and Trademark Office
USPTO; an agency under the U.S. Department of Commerce that issues patents to inventors for their inventions and IP identification.
What Does That Mean?
Slide 10E
Term Definition infringement use or copy of the product or product design
without written permission from the patent, trademark, or copyright owner.
prototype early sample or test model of a product.
license a grant by the patent owner of the right to commercially use or develop an invention for a period of time.
World Intellectual Property Organization
WIPO; UN-related forum for fostering a balanced and effective global IP policy.
Lesson 10 Objectives
Name the countries that currently out-innovate the U.S.
Define a business startup.
List 10 powerful American companies started by young entrepreneurs.
Explain the basic methods of patent, trademark and copyright for protecting intellectual property.
Tell five ways business ethics can be unintentionally violated.
Slide 10F
Slide 10G
Disney
Apple
Amazon
Harley Davidson
Napster
Microsoft...
Slide 10H
And The Award For The Most Innovative Countries Goes To...
Sweden
South Korea
Startups and Entrepreneurs
Startup is a new business of any kind but often referring to tech.
An entrepreneur manages and assumes financial risks (innovator/entrepreneur often has dual role)
Incubators and accelerators offer expertise, advice, networking, mentorship, and sometimes money…
NBIA a lot of incubators around the country in all fields
Slide 10 I
Famous Garage and Dorm Room Startups
Amazon
Apple
Disney
Dell
Nike
Dropbox
Harley Davidson
Mattel Toys
Hewlett Packard
Wordpress
Yahoo
Yankee Candle
Napster
Microsoft
Slide 10J
Protecting IP Like any other form of property, IP has laws
for protection from theft
Patent
Copyright
Trademark
Oversees protections = Patent Cooperation Treaty and The Madrid Protocol
WIPO= UN IP forum
Slide 10K
The Big PictureSlide 10L
If businesses don’t stay up-to-date with products and processes, their competitors will takeover their share of the market. A startup is a fledgling business, often tech-related. Startups often consist of just a few innovators collaborating on an idea to develop a new product or process. Many innovators also take on the role of entrepreneur, organizing, managing the R&D team, and assuming the financial risks of a startup. Through business incubators and accelerators an entrepreneur with a startup can tap into industry expertise for advice, mentorship, networking and sometimes funding. Innovation can happen anywhere – even in a garage or dorm room. Patents, trademarks, and copyrights protect IP from theft. The World Intellectual Property Organization is a UN-related forum for IP policy, information, and cooperation.
Ponder and Predict
For a product, it’s a long journey from an innovator’s brain to a consumer’s hands. How does an idea develop into a marketable product? What are the stages of innovation?
Slide 10M
