A Convincing Presentation

8/12/2019 A Convincing Presentation

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H O W T O M A K ET H E P E R F E C T P R E S E N T A T I O N

A P A C K A G E O F H I N T S F R O MT H E P R E S E N T AT I O N E X P E R T S

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How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED 2013 ALL RIGHTS RESERVED2

This e-book is published by IREO Productions.2.nd edition 2013

2013.This publication is covered by international copyright and may beused for the purpose of improving the presentation performance ofthe downloader. Advice given in this book is without gurarantee.

It is not permitted to print and/or distribute this book inpaper format without the written permission of thepublisher.

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For queries and comments, please contact us oni n fo@exp l i reo.comUS AN D SWEDEN + 46 7 08 76 5 5 0 0UK 07747 315 762DENMARK 26 90 28 15

May 2013

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[email protected] G O I N G O N S T A G

M A K E A P R E S E N T A T

I S L I K E G O I N

S P E E D D A T I N

S I M U L T A N E O U S

W I T H 2 0 0 P E O P

W H E R E Y O U A R

T H E O N L Y O

N O T A L L O W E D

P A S S J U D G E M


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I N F O R M

E X P L A I N

C O N V I N C E

S E L L

Very few peop

Not even the otelevision counmost of what taped made wread from a p

on invisible pr

This guide givea lot for you to

your next pres


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F O R E W O R D

People act on embeing hundred tidiploma. Almostspeaking in pub

A survey showedaudience rates mAs Jerry Seinfeld

youd rather be to it, giving the c

With this little guimportance of beWe are not tryinspeaker, every tounique. We just in the field of preThats all you ha

Best wishes from

Y O U P R E S E N T F A C T S

B U T D E L I V E R E M O T I O N S

Physical

attraction

30%

Good senseof humour

20%

Solidfinance

15%

Pretty face

10%

Name10%

My undividedaffection

My love

Facts always tend tolead to a discussion,where as emotionsusually end in

yes or no.


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2013 ALL RIGHTS RESERVEDHow to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED8

N I N EP R E S E N

A R E R U

LET US HELP YOU CONVINCE

T R E L I S O N

S E Z

T.R. Elison, Presentation DirectorEXPLIREO


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There was a time

motion picture anballerina.

Today with live TVicons on the comp

give a professionaMany have mistausing every availato create hilarious

tation effects comis not a viable wa

We make wow1PowerPoint since customer and thePresentations beaintention of helpin

1 Wow* is an authentic expression by new cu

S Y N O N Y M O U S T O B O R I N G ?

Too many have misused

PowerPoint to shred the message

and the topic. To some people,

PowerPoint presentations are

greeted with a sigh, thus making

people go back to using boards

and overheads. We would like

to show you a different version -

how to make your convincing

presentation with a PowerPoint.


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T H E M O N O L O GThe typical mono

lectureseminar

scientific rep

You stand behinyou sit by the prpresentation with

large wall screen

the audiencethe speaker ithe slides are

T H E A U D I E N C E I S


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T H E D I A L O G The typical dialo

a sales visita board mee

You are a part o

around a table. sitting by the conthe boardscreen

The audience

The slides arback and for

Y O U A R E A PA R T


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The typical solo

the exhibitshop window

The slides must dplacing tremendand making pict

The audiencepresentation

The slides be

Another type of enclose, with na

T H E S O L O

N O S P E A K E R E X P L


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C A R E F U L L Y

T H E T A R G E T

If you are a profboard or a celebto your presentaThis target group

back. If you talk bound to get sevknown to the audyour school or coYour reputation w

generate expecta

T O W H O MA R E Y O U

T A L K I N G ?


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W H O A R E Y O U ?

You are either of four types:

The expert (above the audience)A peer to the audience (level)A general businessperson (level)A student (below the audience)

W H O I S Y

The typical audie

Students

PeersBusinesspeopExpertsMediaProfessional

Potential buy

The typical dialo

Board/manaPotential buyStaff

T O W H O M A R E Y O U T A L K I N G ?


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T O W H O M A R E Y O U T A L K I N G ?

H O W K N O W N A R E Y O U ?

On a scale of ten, are you well knownor never heard of to the audience. From a

well known person, much can be expected.And from the unknown, a first impression isfundamental.

EXACT

AND EXACTLY W

THIS

WILL HA

ON THE SUC


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E

E

H

N O O N E

C O M E S T O

S E E Y O U

R E A DA S C R I P T


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People lAnd t

rie

P E O P L E

L I K E

S T O R I E S

IT IS ABSOLUTELY



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P R E P A R EF O R

S U C C E S S

T O F E E L M

A N D

A G O O D

P R E P A R E F O R S U C C E S S


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D O N T M E M O R I Z E

To mem

good ida photo

The anx

lose tra3045 a consi




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K N O W Y O U R S U B J E C T

A T L E A S T S

K N O W Y O U

You must feel co

subject, and whythe master.

You may need scdont miss on vitand Harry on TVso can you. But.

They are i your h

U S E S C R I P T




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M A K E M I N I - S L I D E S

Print minislides,

and scribble you

You will feel comcontrol over the

have the equipmbinding on the bwill not lose the drop them.




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The tricky thing ithe next slide. If it a rule to changchanging slide, s

as to what comepossibility go maall - logic transiti

M A K E L O G I C T R A N S I T I O N S



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How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED 2013 ALL RIGHTS RESERVED

R E A L I Z E T H A TN E V E R U N D E R E S T I M A T ETH E OP P OS I T ION

38

N E V E R U N D E R E S T I M A T E


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H O W R E S I L I E N T A R E Y O U ?

Some people will be against you for various rea-sons, and some will make this obvious by directcriticism and foul play.

G E N U I N E L Y A G A I N S T I T

They truly oppose to your ideas

G E N U I N E L Y A G A I N S T Y O U

They oppose to you as a person

T H R E A T E N E D B Y Y O U R I D E A S

They are threatened by your progress

T I E D T O Y O U R O P P O N E N T S

They are pocketed to your competitors

Is your future riding a part of your daily sition and unarming

hand will not only gdence, but also showthat you have a wat

In some cultures the

at the meeting, but yence in other countrto be in-line with yoideas in your absen

H O W D E P E N


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G I V EO N E RN O T T O

T H E M E

T R E L I S O N

S E Z




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2013 ALL RIGHTS RESERVED

D E A L W I T H

T H E Y E S B U T S

Never argue with youll come much agreeing, you take

can regroup your

There may be direinformed on your t

direct questions bayesbut. The yesbutabout your issues, carefully in front oface is not the ide

How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED46



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2013 ALL RIGHTS RESERVED

Reporters - amvery well preption and wait

fire off their qubefore the aud

You are forcedone or the othline or lying, t

If the asker is previous or so

dodge the direyou have chan

T H E D I R E C T I S A I M E D A T Y O UT H E D I R E C T I S A I M E D A T Y O U

48 How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED



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Remember alw

argue. Even ifthe answer, mstandard replyprepared for aoptions. To repplausible explat a later occafinding the streto fire straight

T H E Y E S B U T S C A N B E A P A I N


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I S T H EE N G L I S HL A N G U A G EC A U S I N G

AB A R R I E R

A lot of prese

aid of simultaproblem for b

For the speakEnglish verbaexhaustion mtion problemsworse.

The non-Englihe/she has to

all continentsEnglish.

N A T I V E E N G L I

N O N - E N G L I S H

52

T H E L I N G U A L B A R R I E R


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Y O U R L I N G U A L C A P A C I T Y The voice is a subspresentation. A thoa critic will strength

carry your presentaaudio/visual aids c



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B R I T I S H ,

I N D I A N O

English as a mo

advantage oveScandinavian. a presentation perfect grammaor the audiencecan be too fastusing words withe internationado tend to take

stands the hiddsynonyms.

N A T I V E E N G L I S H B Y 4 0 0 M P E O P L E



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I S E N G L I

O R T H I R D

People with Enspeak slower aThe pronunciatmisunderstandiaudience, and

S P O K E N E N G L I S H B Y 4 , 0 0 0 M


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HR E C

I SA U D

H O W R E C E P T I V E I S T H E A U D I E N C E


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In order to makvital to know hReceptive towatopic and your

Very few are bties like major and prompters

text that someoactors are train- just acting. Sovery dull off staself, the one an

goodyou

goodyou

goodppt

topic

lessgoodyou

ppt

ppt

topic

topic

High Low Medium

Response Duration of presentation

Minutes10 20 30 40

People get dis-appointed or boredand distracted

People starttexting

You have lostthem


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B E W A R E O FY O U R

B O D Y L A N G U A G E

Beneath our velike any other aand horses, to only on expres

one they are looften with-out kseconds to makthat is easy. Thenergy to keepthe entire preseand perform. Breally believe ibe a really goo

B E W A R E O F Y O U R B O D Y L A N G U A G E


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Y O U R E Y E S

We signal so much meet is different. Wreceived very differeperson.

Y O U R F A C I A

Gestures and facial very differently froma frown, a smile is amake a pause, like

Y O U R P O S E

The third non-verbalpossible, when you as a choreographerhow to move, how t

Thisisyourappe

arance,

the

tone

in

yourvoice

and

yourvisualaids

You place so much emphasis intowriting well, but this shows the

importance of the wording in yourpresentation.

20%

80%

B E W A R E O F Y O U R B O D Y L A N G U A G E


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You place writing we

importancepresentatio

W H A T M

your apthe toneyour vis

Most people are never satisfiedwith their looks. But eyes and

facial expressions are independentof body volume and the brand ofclothing. Moving on the stage is amatter of acting. Concentrate and

perform, and it will give you theconfidence you need to get into apositive spiral.


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H O W T OM A S T E R

T H ES H O W

There are thregood presenteanchor and th

Let yourself nothem becauseleading positialso tend to pbetter speake

audience withthat include dapy and rehe

However, seea very intimid

H O W T O M A S T E R T H E S H O W


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L I K E A

Politicians ar

often it is theday. Getting promises is elike a windm

language thavivid look. Thstage are farpoliticians mand behind c

T H E M O N O L



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L I K E A N

The news anch

has a skilled voand electronicais perfected byonly reads a te

ble screen. Andinterrupted by reports from thto brush up.

T H E M O N O L



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L I K E A S

The stand-up rewhenever the wout wrong. Themay very well are cut out. Theperforms under

script that is reany other stage

T H E M O N O L


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MAKING PRESENTA

P E RH E A R

Y O UA M

A


T R E L I S O N

S E Z



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H O W T OM A S T E R

T H EM E E T I N G

Presenting themeeting, the account, the subsidiary, scing sponsor of dialog preprepared for

questioning yto beat fierceperformance goals you or prior to the priding on this

82

H O W T O M A S T E R T H E M E E T I N G


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T H E F A U L T F I N D E R

Some people thrive on finding errors in otherpeoples work, often a mental reaction totheir own shortcomings, of fear that otherswill precede them in business. Spelling errors

and simple unimportant fact mistakes mustbe avoided, as these can set you out of bal-ance.

T H E Y E S - B U T T Y P E

These are people who agree in principal butvisualize problems with the solutions yousuggest. Anticipate these yes-buts and haveanswers ready in your presentation for suchoccasions. By doing so, you seem confidentand well-prepared and even if you dont winthe yesbuts, you may win the others. See p. 46.

T H E N O - W

Some people beknow who will balso know who ian unfamiliar mefour to be negat

tion from an opppare informationBy stealing their negatories and a

no-ways have hahave nothing to



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D E A L I NT H E I R

Everyone will exp

irritable. The audthat they drift intoto answer the phothe stage making

even notice whenbut it can be the

Unless you are pyour emotions for

Mentally preparepresentation with



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T H E T A L K E R

The talker can enter a discussion

with another at the meeting oranswer the phone, or even make acall. Sadly, the manners today oftenprompts this kind of behavior.

Kindly ask the person to go outside,or ask if a recess is wanted. Takecharge.

T

T

ytmm

papbd

T



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T H E W A L K - O U T

When someone gets up to leave the

room, do not stop talking, but givethe person an eye to mark yourdisapproval. Continue as if the persondid not exist.

P

spfa

baym

---

Ifant



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S O M E W

P L A C E

T H E I R

Your audience mtheir eyes while yuncomfortable bestand-up without

ple will be staringOccasionally, peto the fixtures andfessional PowerPocomfortable being

from yourself to t

1) your face and the eyes wanderdownward

2) your hand and follow its movements3) the pictures on the screen and4) what is written



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Y O U R A P

People will scruflaws or just meyou must feel coPeople look at,

1) your face an2) your hand an3) the pictures o4) what is writte

Y O U R T I C S

People will be annoyed oramused by tics, and tics mayabsorb the entire attention. Youmay remember teachers frommiddle school through your entirelife, just because of their tics.Verbal tics are also annoying

and you have to practice hard toavoid aaahsbetween sen-tences and you knows, thatoften finish sentences. It is quite

simple to shake these frustratingtics, yet it takes concentrationand practice with a tutor.



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T H E B A C K

It is a trick to read the screenbehind you without turning yourback to the audience. In a normalcase, you have your own laptop in

front of you. By looking at the pic-ture on the silver screen, you maybe giving a sign of insecurity.Looking at the screen is only ok ina dialog. When you turn your backto the audience, try to do so only in

T H E L O O

People have thave to movePowerPoint hastandstill. Or,

may never letwith yourself



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W H E R E T O P L A C E

Y O U R E Y E S



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One of the hardest things is knowingwhat to look at. Where to place theeyes. Nothing will give away asmuch as your eyes - the mirror of

your soul. When your total focus ison giving a good presentation, dontlet your eyes wander off. Obviously,the closer you are to the audience,

the more they can see. But todaystechnology at larger events placesthe speakers face on a large videoscreen for everyone to see. Practiceover and over again, and teach your

eye reflexes to stay focused.

D O N T L E

One of the mos

is letting the eyfocus, for instapoint outside. Oin the room. Tryaround the audthe focal point If it makes you occasionally tuat the screen.



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Some old advice suggest the speaker to

visualize the audience as cabbageheads. Another as if they were all nude,however, we advice against the latter.Why not see them the way they are -people who are genuinely interested inlearning more about your subject.

I M A G I N E C A B B A G E H E A D S ? L O O K I N

If you make a d

the eyes. Imagone is a camerformance. You cameras are roin the eyes, yoDont be intimidavoids your eyto the next pers



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W H E R E T O P L A C E

T H E H A N D S

The eyes aand trainedmotions. Thbeing yourcians get aseem to hatimes, and things withEspecially w

frustrated, ethrough he finger with ball point p

knows whaenchanted the present

C L I N G T O T



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G E S T U R E S

If you have control over your hands,utilize them like an American politician

to emphasize your message. Or like theFrench, to express your emotions, how-ever the body language may give youaway. Be careful if you use a laser

pointer, beaming the red point into theface - or worse - of someone in the audi-ence can become a costly mistake.

With a script in youplace to keep them. paper in A5 size thaand the hard paper you feel comfortable

hosts.

C L I N G T O T

In a monolog, you mrostrum have handleside is that the rostruyou are tall, you wil

be short, the rostrumwe have stated prevto area the day befowith the equipment a



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The core of the presesay. As we have poiby the TV people seeheart. It is difficult anlarge, demanding, athat your future may any easier.

H O W T O H A N D L E T H E S C R I P T



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R E A D I N G

It is absolutely forbread out loud, the even see leading p

news anchors and their text is invisibleevidently solve the the presentation boIt is better to get loreading loud.

W I T H O U T S A F E T Y N E T

If you have a good memory, are an expert and havesome practice, you can use the presentation as yourmemory card. We have some special tricks for the

professionals. But it is better to have memory cards,than to miss out on vital points or have to back, thuslosing in the logic flow of the presentation.

M E M O R Y C A R D S

No one expects you to remember exactly so cards area good solution. Keep the text large. The only problemyou will be getting is when changing slide, that youeither dont remember to change card or change twiceand get lost. Just be careful so that your hands are notunknowingly playing with your cards and mix them.Have a large number on each to keep track.


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You only haa first imprechapter, we how known

monolog, yoby a moderadialog, you your colleagover how yoand remembvital part of second you visually insp

M A K I N GA

S T A G EE N T R Y

112


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I S I T O K T O P R I M E

W I T H A S H O T ?

A great number brains with a stifeven snort a line

impression on staOK and even nehow about the apresentation. Eve

very well give yowith a breath of will certainly imphave to do: conv



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A R E L A X I N G B R A N D Y

Brandy will relax some people, yet some toan extent where they start lacking in focusand making mental and even clumsy mis-takes, like knocking over the water glass. Ifyou are delivering a dialog, you are closeenough to invite the audience on yourbreath. The effect of alcohol is different,yet the risk of the blood pressure rising intoa sweat by the presentation alone is

propelled by the drink.

E N E R G Y D

Downing a few blood sugar an

Overly consumimake your perfocome out as oveor worse. Really

energy drinks, gwill probably hapresentation. Wcocktail invite wbeing examined

is a different gaquestion(is he to the other canto believed truth



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F R U I T , C O F F E E A N D W A T E R

Avoid white bread, pasta and other wheat

products 24 hours before the event, unless youare a professional athlete. Eat fruit, salads andlight meat and try to keep your stomach in shape.A banana and an apple before the presentation isa proper priming. Coffee will keep you alert andalways keep a glass of water handy. The air in theroom may lack of oxygen, try to go outside andbreathe for a few minutes, it will also cool yournerves.


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h


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THERE IS

NO SUCH

THINGAS A

DISASTER

So everything went wron

the script cards, you goally the computer crasheface turned a redder sh

I T S N O T T H E

When your 7-years-old Everything else is just b

happenings.

A P O L O G I Z E O

Apologize only once, thor technical problems. Lelse does, and always h


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T H E R E A R E N O D I S A S T E R S


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T E C H N I C A L P R O B L E M S

Is it your own, or are you on someone elsescomputer? A PowerPoint with our signature

will work on any computer. Otherwise, makesure in advance that the PowerPoint presenta-tion is compatible with the computer. Saveyour presentation in various formats, to be

sure. Please note that several animations donot work on older versions of PowerPoint. Ifthe show locks on the computer, start overand fast-forward to where you stopped.

ITS NOT THE ACTUAL IT IS THE G


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A typical PowerPoint parts:

The slides

The happening

Both are controlled ththe final bullet has beyou switch slide, and

on the screen comes missing to round off t

There are three metho

PowerPoint and they can be used all toget

H O W T OM A K E

SOMETHING

H A P P E N


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H O W T O M A K E S O M E T H I N G H A P P E N


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U S I N G R E M O T E C O N T R O L

The market offers several fantastic pieces thatallows you to elegantly stand a few yards from the

computer and click forward. As we have previouslywritten, the hands seem to live their own life whenwe speak, you may very easily finger the buttons onthe remote, causing the presentation to switch pre-maturely. If you feel very comfortable with a remote,

this is excellent. If it makes you nervous, stick to thekeyboard principle.

U S I N G T H

A loose mouse (aon the keyboard

The wheel in thecan accidentallyor backward tenWe would like toleast suitable of

tied to the compred or cordless msupport the mousneed to select an

alternative.

Mos


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H O W T OK E E PT I M E

Mos

timesuppfill. 45 mbeindrawtratiorgathe

starwattheitoke

On tshoras v

H O W T O K E E P T I M E


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Finding the ruler that measures timewhen preparing the presentation isvery individual. Compared to

rehearsing, the real-life presenta-tion usually goes mush faster, asyou tend to speak faster due to thenerves. If the room has a wallclock, note the time you get on

stage. Have a large visible wrist-watch handy on the table but dontlet the hands on the clock jitteryour nerves to speed up the

speech.

T O O S H O R T T O O L O N G

H O W T O K E E P T I M E


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Making a too short presentation can be effective, butyour message is probably too thin to make an effectiveshort. In a world with male incentives, speaking longmeans having something important to say. If youdont have a set time frame, plan ahead to fill out atleast half an hour. Make provisions for you to elabo-rate on some details if you find that there is time left.

T I M E C R A S H

One nightmare a presenter can face is having thetime frame cut just before going on stage. Make aplan how to handle such a situation by listing points

that can be left out if you need to speed up. Somechapters need not to be shown in detail, e.g. and byarranging the PowerPoint in a way that you canchoose detail or overviewis a good idea.

When timing the ppeople have a tendparts, thus causing must also allow fortype 1 as well as tyto have one final unnoticeably omitteof making excuses (which implies you

usable phrase is saback soon and tell to fast-forward one

WERE THT R E L I S O N


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WERE TH

A CHEF,W O U L D

N A U S


S E Z



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As said before, ytwo parts: you ablack board or whaving). You mus

The distribution otwo is impacted

the compo

the arenaP E R F E C T

P E R F E C T


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Some people

more explicittake effect. Wprobably coucrowd talking

patterns.

S O M E T O P I C S R

M O R E P O W E R T

Getting the message throughdepends on the PowerPointand you. Making peopleunderstand the topic andasking them to buy the

message is a joint effort.

E X P L A I N - IS E L L

P E R F E C T


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Before selling, you nknow-how-level of thgiven in an educatiophotos, illustrations

audience the informdecision.

T H E A R E N A

People are more peothers. The light, thethe general ambienc

the perfect presenta

You go on stage to sell. A result to the shareholders,facts to the students or a new thingie to the customer.

C O N V I N C E - I M P R E S S I O N

Before selling, you must convince. The convincing ismade mainly by giving the right impression. The rightimpression is obtained from a good PowerPoint and a

well performed delivery on stage. The right impressiongenerates trustworthiness and people will believe youand believe in you.

P R E P A R A T I O


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We need to get message, the essWe look at the aarena. If you neerehearsals and c

You may feel mowith us than in fleague.

E D I T I N G

Bullets and soft sto interact natura

T R A N S L A T I O

If you need transthe material into

H O W C A NW E H E L P ?


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P O W E R P O

The shorter the p

accurate the worpictures and maSome presentatioover and over agthe one. Our Pow

reused, combinindeleting inaccura

W E P R O D U C E V I S U A L A I D S

Photos and video in studio and on location

Technical illustrations and animationsCartoons

We put in whatever means necessary to conveyyour message to the audience.


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Contact us in go

tion. Because wepresentation. Rewmaking a new frto help.

We work acrossments in the USA

W E A R E

P R E S E N T A T I O N S S P E C I A L I S T S

A N D E X P E R T S

I N P R O D U C I N G

P O W E R - P O I N T S .


79/79


For queries an

i n fo

US AND SWEDUK 0DENM

B A C K E D W I T H A 3 0 Y E A R

E X P E R I E N C E F R O M

I N F O R M A T I O N A N D

A D V E R T I S I N G I N A N

I N T E R N A T I O N A L

E N V I R O N M E N T ,

W E D E L I V E R O N T I M E

A N D W I T H I N B U D G E T .

P L E A S E T E L L U

A N D I F T H E Y R

W E D B E I N T E R E R S

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A Convincing Presentation