A CONTENT ANALYSIS OF NON FICTION BESTSELLERS:

ONLINE VS. IN STORE

Brittani Wolanin

Rationale

Popularity of purchasing online has increased

Amazon now sells more e-books than print books

http://www.outsidethebeltway.com/amazon-now-sells-more-e-books-than-print-books/

Brick and Mortar Stores Is the information for purchasing a book

comparable to what is available online?

Rationale

Have not found any studies that have dealt with the amount of information online vs. in store when purchasing books.

Shin, D 2011 Examined e-book users motivations and

intentions

Research Questions

RQ1: Is the information available online when purchasing a book different to what is available in store?

RQ2: Are the differences significant for the information available in store vs. online?

RQ3: How many differences are there between the information available online vs. in store?

Sample

For Pilot study the sample was generated from the top 35 New York Times Bestsellers from the first week in December Nonfiction Combined print and e-book

All books on the list will be analyzed

Coding Scheme

Unit of Data Collection: All books from the list both online and in store photographs

Includes: Online book representation

In store book representation

The differences between these two

Variables

Online information available Ex. User reviews, photos, etc.

In store information available Ex. Inside book jacket, book description,

etc.

The differences in the information available

Variables Cont.

Content available: http://www.amazon.com/Shoe-Box-novella-

Francine-Rivers/dp/1414338880/ref=sr_1_1?s=books&ie=UTF8&qid=1323284455&sr=1-1

Book format and layout (Cover)

Information available

Thank you!

Any comments or suggestions?