A CONTENT ANALYSIS OF NON FICTION BESTSELLERS:
ONLINE VS. IN STORE
Brittani Wolanin
Rationale
Popularity of purchasing online has increased
Amazon now sells more e-books than print books
http://www.outsidethebeltway.com/amazon-now-sells-more-e-books-than-print-books/
Brick and Mortar Stores Is the information for purchasing a book
comparable to what is available online?
Rationale
Have not found any studies that have dealt with the amount of information online vs. in store when purchasing books.
Shin, D 2011 Examined e-book users motivations and
intentions
Research Questions
RQ1: Is the information available online when purchasing a book different to what is available in store?
RQ2: Are the differences significant for the information available in store vs. online?
RQ3: How many differences are there between the information available online vs. in store?
Sample
For Pilot study the sample was generated from the top 35 New York Times Bestsellers from the first week in December Nonfiction Combined print and e-book
All books on the list will be analyzed
Coding Scheme
Unit of Data Collection: All books from the list both online and in store photographs
Includes: Online book representation
In store book representation
The differences between these two
Variables
Online information available Ex. User reviews, photos, etc.
In store information available Ex. Inside book jacket, book description,
etc.
The differences in the information available
Variables Cont.
Content available: http://www.amazon.com/Shoe-Box-novella-
Francine-Rivers/dp/1414338880/ref=sr_1_1?s=books&ie=UTF8&qid=1323284455&sr=1-1
Book format and layout (Cover)
Information available
Thank you!
Any comments or suggestions?