A bit about ourselves

• Started out in October 2007, as Responsys Asia, an email campaign platform

• May 2010 we became KatalystM, an email campaign consultancy

• May 2012 ‘pivoted’ to become a full blown marketing agency, specialising in customer experience and marketing automation

• Offices in Singapore and Philippines

• Operating on the cutting edge between marketing and technology

• Specialising in high end, scalable Marketing Automation platforms (ExactTarget, Responsys, Eloqua, Radian6, Tripolis, etc.)

• Successful clients and case studies across Asia and ANZ, particular focus on regional clients

The Modern Marketing Practice

Customer Experience

Total LifecycleMarketing

Customer RelevancyAnd loyalty

MarketingAutomation

OUR STORYHow to future proof your agency?

FROM PRODUCT CENTRIC TO CUSTOMER CENTRIC

THE MARKETING MEGA TREND, 1980s – 2030s:

TRADITIONAL MARKETING:PRODUCT CENTRIC

We now live in the Era of YOU:

MARKETINGIS BECOMINGCUSTOMER CENTRIC

Technology speeds things up- Cloud, Mobile

The consumer is becoming empowered…

(S)he’s now in charge…

… And this changes everything

… In the life of a marketer

• The marketer no longer initiates campaigns – the consumer does!

• … The marketer becomes a traffic controller

• Staying relevant to each individual consumer is paramount

• … Which in turn means it’s all about data

• … And more importantly, using that data

• You no longer identify audiences – you identify personas

• You are no longer a copywriter – you’re a storyteller

• … You are in the business of maintaining personal relationships with a whole bunch of people

For instance:Different approachto campaigns and your Next Big Win

INSURANCE CASE: Growth of Retained Customers overtakes New Customer Growth

No. of Policy Renewals growth overtake New Policies growth

2011 2012 2013 2014

Retained

New

Incremental acivities, automated: lasting results

Do we need another Renaissance Man?

THE VISIONARY

THE TECHNOLOGIST

THE OPERATIVE

THE STORYTELLER

MODERN MARKETERS NEED BOTH THEIR LEFT AND THEIR RIGHT BRAIN