8 – 9 March 2010 SHOW DIRECTORY · Welcome (English) 2 Show Information 3 The Organisers 4 Thank you 5 Exhibitor List 6 Exhibitor Profi les 7 The Licensing Academy (Hungarian) 34

ORGANISERS OF OFFICIAL PUBLICATION SPONSORED BY

SHOW DIRECTORY

8 – 9 March 2010The Corinthia Grand Hotel Budapest



The premier event for brand licensing in Central & Eastern Europe

ORGANISED BY

BLCEE_2010_ShowGuide.indd 1 26/2/10 17:13:06


brand Licensing central & eastern europe 2010//The Corinthia Grand Hotel//Budapest//8–9 March 2010

01

Üdvözöljük aBrand Licensing Central and Eastern Europe rendezvényen

CONTENTSA nyugat-európai gazdasági növekedés duplájával és 400 millió fogyasztóval, az Európa középső és keleti területein elhelyezkedő országok sokfélék és egyediek. A licenceladás e felzárkózó piacát képező 23 ország csaknem mindegyikéből előzetes regisztráltatt ák magukat, és az Advanstar Global Licensing Group európai teamje

nevében örömmel üdvözölünk mindenkit.

Amikor, még 2008-ben, licenceladók és ügynökök azzal a javaslatt al fordultak hozzánk, hogy szervezzünk meg egy eseményt itt , úgy éreztük, hogy a megfelelő kutatás, marketi ngkampány és partnerek döntő jelentőségűek ahhoz, hogy ezt az rendezvényt sikerre vigyük. Némi időbe tellett ennek valóra váltása, ezért izgalommal mutatjuk be alapító partner kiállítóinkat 2010-ben, amelyek több mint 200 népszerű licencbe vehető világmárkát, fi gurát, szórakoztatóipari franchise-t és grafi kai elemet képviselnek.

E kiállítási katalógusban megtalálhatja a kiállítók profi ljait, az alaprajzot, a Licencakadémia időrendjét és a tulajdonságlistát.

Kérjük, szánjon időt a részvételre a Licencakadémia ingyenesen látogatható szemináriumain, melyekre minden nap délelőtt 10 és 12 óra között kerül sor. A teljes időrendet e katalógus tartalmazza. Minden előadónak és rendezvénypartnernek köszönöm a támogatását.

Végül, mindnyájuknak köszönöm, hogy támogatja ezt a rendezvényt, és kívánom, hogy érezzék jól magukat.

Tisztelett el

Jessica BlueRendezvényigazgató

Ui.: ha többet szeretne megtudni az Advanstar licencrendezvényeinek és médiumainak átf ogó választékáról, kérjük, látogasson meg bennünket a 460-as standon.

Welcome (Hungarian) 1

Welcome (English) 2

Show Informati on 3

The Organisers 4

Thank you 5

Exhibitor List 6

Exhibitor Profi les 7

The Licensing Academy (Hungarian) 34

The Licensing Academy (English) 35

Property List 36

Floor plan 40

The details contained in this Show Directory are based on informati on supplied by the respecti ve companies and were considered correct at ti me of going to press. The publish-ers, however, cannot be held responsible for any omissions or errors that may have occurred. Any part or parts of this directory may not be stored or reproduced in any form whatsoever either for sale or without express permission of the organiser, Advanstar Global Licensing Group.


02


02

Welcome toBrand Licensing Central & Eastern Europe

With economic growth double the rate of Western Europe and 400 million consumers, the countries that make up the Central and Eastern European territory are diverse and unique. Pre- registrations have spanned almost all of the 23 countries that make up this emerging market for licensing, and on behalf of Advanstar Global

Licensing Group’s European Team, we are delighted to welcome you all.

When licensors and agents began approaching us back in 2008 to run an event here, we felt that the right research, marketing campaign and partners were crucial to making this event a success. It has taken a little time to do this, so we are thrilled to present our founding-partner exhibitors in 2010, representing over 200 of the world’s best-loved brands, characters, entertainment franchises and artwork available for license.

Inside this Show Directory you will fi nd the profi les of exhibitors, the fl oorplan, the Licensing Academy timetable and property list.

Please make sure to allow time to attend the free of charge seminars in the Licensing Academy taking place from 10am – 12pm every day. A full timetable is included in this Directory. I would like to thank all our speakers and event partners for their support.

Finally, thank you all for supporting this event and enjoy the show.

Best regards

Jessica BlueEvent Director

PS If you are interested in fi nding out more about Advanstar’s comprehensive portfolio of dedicated licensing events and media, please visit us on stand 460.

CONTENTSWelcome (Hungarian) 1

Welcome (English) 2

Show Information 3

The Organisers 4

Thank you 5

Exhibitor List 6

Exhibitor Profi les 7

The Licensing Academy (Hungarian) 34

The Licensing Academy (English) 35

Property List 36

Floor plan 40


03


03

brand Licensing central & eastern europe 2010


03

Show Information

AccommodationThe Corinthia Grand Hotel (where this event is taking place) is the show’s Headquarter hotel. To assist you with your hotel arrangements we have appointed Exposé Travel Management as the offi cial agent. A list of other hotels is available. To book, please contact Beata Kepics:

Beata KepicsExposé Travel Management Exposé House 18 Croydon Road Caterham, SurreyCR3 6QB Tel: +44 (0)1883 342006 Fax: +44 (0)1883 346763

Email: [email protected]

Banks/Cash machinesThe Corinthia Grand Hotel offers foreign exchange facilities on site. There are also 2 banks within a 5 minute walk of the hotel:

OTP Bank Erzsébet körút 42 Budapest H-1073 HungaryTel: +36 1 479 2064Fax: +36 40 366 388Web: www.otpbank.hu/portal/en/home

K&H Bank Teréz körút Budapest H-1062HungaryTel: +36 40 354 2190

Web: www.kh.hu/publish/kh/en/retail/start.html

Business FacilitiesThere is a Business Centre, situated in the hotel lobby.

CanvassingSolicitation on the premises of the Brand Licensing Central & Eastern Europe exhibition is strictly prohibited. Solicitation or canvassing of any visitors or exhibitors by representatives of any organisation not exhibiting will be deemed to be in breach of show terms and conditions. Any persons engaging in such activities will be asked to leave the premises immediately. Videotaping and photography are not allowed on the Exhibition Hall fl oor or in the conference rooms without prior written approval of show management. Show management reserves the right to refuse entry.

CloakroomA cloakroom can be found in the ground fl oor lobby area and is free of charge.

First AidThe First Aid Centre will be staffed throughout the build up, open period and breakdown of the show. The First Aid room is located in room 1223 on the Terrace level just outside the Exhibition Hall. Please do not call for an ambulance yourself.

Organisers Offi ceThe Organisers Offi ce will be located in room 1223 on the Terrace level just outside the Exhibition Hall or speak to a member of the Organising team on stand 460.

PhotographyVideotaping and photography are not allowed on the Exhibition Hall fl oor or in the conference rooms without prior written approval of show management. Show management reserves the right to refuse entry. Jozsef Szaka has been appointed as the offi cial photographer for the event. He can be contacted on +36 20 928 5190.

TaxisPlease book via the hotel concierge or from outside the hotel.

Opening Times

Day 1: 8th March10am – 5pm

Day 2: 9th March10am – 4pm



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04

About the organisers

Advanstar Global Licensing Group

Advanstar Communications Inc. (www.advanstar.com), producer of Licensing

International Expo, Brand Licensing Europe, Brand Licensing Central & Eastern

Europe and License! Global magazine, is a leading worldwide media company

providing integrated marketing solutions for the Licensing, Fashion, Life Sciences and Powersports industries.

Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68

publications and directories, 267 electronic products and web sites, as well as educational and direct marketing

products and services. Advanstar has approximately 1,000 employees and currently operates from multiple offices

in North America and Europe.

Licensing International Expo

Celebrating its 30th year, Licensing International Expo is the most established licensing

event in the world and has become a global marketplace for leveraging brand and

property equity for new licensed consumer products. The show’s appeal brings together

top level retail and manufacturing executives from more than 82 countries who look

to Licensing International Expo to discover new brands and revenue generating

opportunities within the $191 billion licensing industry. This year’s show will take place June 8-10, 2010 at the

Mandalay Bay Convention Center in Las Vegas. For up-to-date exhibitor listings, seminar scheduling, travel

support and registration information, please visit www.licensingexpo.com

Brand Licensing Europe

Attracting Europe’s highest concentration of licensees and retailers, Brand Licensing

Europe, 29th - 30th September 2010, is the only meeting place for the entire European

licensing industry. 200 leading licensors and agents exhibit, representing over 2,000

characters, brands, sports clubs, films, TV shows, art and image libraries. Over 4,800

licensees, manufacturers, retailers and sales promotion professionals attend from 58 countries to discover what’s

hot, network with the cream of the industry and strike up lucrative partnerships. www.brandlicensing.eu

License! Global magazine

License! Global is Brand Licensing Central & Eastern Europe’s official

publication and producer of the Show Extra Edition.

Reaching 33,000 total subscribers worldwide, License! Global is the only

publication that truly offers authentic, international circulation audited and verified by BPA Worldwide. Received

by senior executives from major retail chains, consumer product manufacturers and promotional marketers.

In addition, it reaches 30,000 digital readers plus thousands more via bonus distribution at the world’s major

trade fairs. License Global’s independently researched, unbiased editorial is invaluable to readers and provides a

balanced mix of local and global content, making it the number one source for licensing & retail intelligence.



05



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Our thanksTo our event sponsor

The mission of LIMA is to foster the growth and expansion of licensing. LIMA represents

the interests of its membership worldwide by providing a forum for networking, serving as

a source of education and information, establishing standards of ethical and professional

conduct, and recognizing excellence and achievement in the industry.

To our official publication:

And finally to our marketing partners for their hard work and contribution to the success of this event:




06

Exhibitor List

STAND No. EXHIBITOR

460 Advanstar Global Licensing Group

250 Authentic Hendrix

100 Avenue L.A.

460 Brand Licensing Europe

260 European Licensing Company

240 FitzRoy Media LLC

200 FremantleMedia Enterprises Ltd

230 Fun Game Media GmbH

350 Guide to the Licensing World

410 Gummy Bear & Allsorts Licensing

400 Jane Evans Licensing Consultancy

110 Kidz Entertainment/EEMC

420 LazyTown Entertainment

460 License! Global magazine

340 Licensing.biz

460 Licensing International Expo

130 LIMA

310 Plus Licens AB

320 Plus Licens AB & CopCorp

300 Plus Licens AB & Sanrio

150 Turner CN Enterprises

220 VIPO Land Inc. - represented by Tendril Park Ltd.




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Exhibitor Profi les

T +44 (0) 20 8926 2662 F +44 (0) 20 8926 2666 500 Chiswick High Road London W4 5RG United Kingdom

Advanstar Global Licensing Group STAND 460

T +44 (0) 20 8926 2662 F +44 (0) 20 8926 2666 500 Chiswick High Road London W4 5RG United Kingdom

Advanstar Global Licensing Group STAND 460

Advanstar Communications Inc. (www.advanstar.com), producer of Licensing International Expo, Brand

Licensing Europe, Brand Licensing Central & Eastern Europe and License! Global magazine, is a leading

worldwide media company providing integrated marketing solutions for the Licensing, Fashion, Life Sciences

and Powersports industries. Advanstar serves business professionals and consumers in these industries with

its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as

educational and direct marketing products and services. Advanstar has approximately 1,000 employees and

currently operates from multiple offi ces in North America and Europe.




08

Exhibitor Profiles

E [email protected] +1 206 241 5464 F +1 206 241 5477W www.authentichendrix.com 14501 Interurban Avenue South Tukwila WA 98168 United States

Authentic Hendrix LLC STAND 250

Jimi Hendrix is universally regarded as the single most influential guitarist of all time. Proclaimed the world’s

greatest guitarist by Rolling Stone, he was an unparalleled showman, rife with passion and an unquenchable

thirst for discovering new sounds. His style was fresh, distinctive, and always on the cutting edge. His

music is remembered as the anthem of a generation while continuing to influence contemporary musicians

worldwide.

Founded by his father, James Al Hendrix and wholly owned and operated by the family of Jimi Hendrix;

Authentic Hendrix LLC and its parent company Experience Hendrix LLC exclusively oversee, manage, and

protect the legendary artist’s internationally recognised copyrights, trademarks, and servicemarks.

Through their administration of his recordings, songs, name, likeness and image, the Hendrix enterprises

continue to scout quality manufacturers with a strong retail presence who can help build integrated

licensing programs that mirror Jimi Hendrix’s unparalleled appeal.

Properties to be showcased at Brand Licensing Central & Eastern Europe 2010

t Jimi Hendrix

Licensees sought for:

t All categories




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Exhibitor Profiles

E [email protected] +1 619 379 4850F +1 877 787 6855W www.radio-days.net 132 N. EI Camino Real # 363 Encinitas CA 92024United States

Avenue LA STAND 100

The greatest nostalgic Americana collection ever assembled! Imagine access to the foremost leading

property brand licensing agency in the world, featuring the rarest, and greatest collection of Hollywood and

music nostalgia imagery. Our brand collection features Hollywood’s history spanning over 100 years and is

now iconic in pop culture aligning itself with legendary music, fashion, movies, sports, and comics. We are

proud to showcase vintage as the hottest trend.

Our company cross brands with the biggest and best-loved brand names around the world to create limitless

possibilities! We offer a One Stop License, saving you lots of money! We are the most extensive resource

content provider that is tailored to meet your retailer’s needs for all occasions. Our company has no rivals and

leaves the competition behind! Accept this invitation to contact our company and see the brands that will

live forever and grow through our artistic reinvention!


t Animation

t Artist Gallery

t Aviation

t Classics

t Comics/Super Heroes

t Creepy Classics (Horror/Sci-Fi)

t Danger Restricted (Cult Classics-Film Noir)

t Hollywood Legends

t Martial Arts, Musicals

t Radio Days, Rock Icons

t Silent Films

t Sports

t Western


t Apparel (Adult & Children’s)

t Sleepwear & undergarments

t Shoes

t Handbags

t Towels

t Key-chains

t Coffee mugs

t Magnets

t Stationary sets

t Greeting card sets

t Lunchboxes

t Tin boxes

t Confectionary

t Ornaments

t Figurines

t Clocks

t Decorative plates

t Glassware

t Bedding sets




10

Exhibitor Profi les

E [email protected] +44 (0) 20 8956 2663F +44 (0) 20 8956 2666 W www.brandlicensing.eu500 Chiswick High RoadLondonW4 5RGUnited Kingdom

Brand Licensing Europe STAND 460

Attracting Europe’s highest concentration of licensees and retailers, Brand Licensing Europe, 29th - 30th

September 2010, is the only meeting place for the entire European licensing industry. 200 leading licensors

and agents exhibit, representing over 2,000 characters, brands, sports clubs, fi lms, TV shows, art and image

libraries. Over 4,800 licensees, manufacturers, retailers and sales promotion professionals attend from 58

countries to discover what’s hot, network with the cream of the industry and strike up lucrative partnerships.

www.brandlicensing.eu

SPONSORED BYOFFICIAL PUBLICATIONFO SRESINAGROYB DESINAGRO

Join us at the definitive event for theEuropean licensing industry

• 2 days

• 200+ brand owners

• 2000+ properties

• 5000+ retailers, licensors and licensees

2010

29 – 30 September 2010




• 2 days




2010





12

Exhibitor Profiles

E [email protected] +44 20 7494 9559W www.eulico.com 14 New Burlington StreetLondon W1S 3BQUnited Kingdom

European Licensing Company STAND 260

European Licensing Company Ltd (ELC) is one of the leading licensing agencies in Central and Eastern

Europe, covering more than 500 million consumers.

ELC offers the very best in licensing opportunities by representing companies such as Warner Bros. Consumer

Products (including properties such as Scooby Doo, Tom & Jerry, Looney Tunes, Superman, Batman, Harry

Potter, Pucca), Cartoon Network Consumer Products (including Ben10, Bakugan), and Marvel (including

Spider-Man, Iron Man, Hulk), NBA and the Manchester United, Barcelona and Juventus football clubs.

ELC offers effective licensing solutions with character, sports and art properties as well as brands.


t Barcelona

t Batman

t Flintstones

t Harry Potter

t Hulk

t Iron Man

t Justice League

t Juventus

t Looney Tunes

t Manchester United

t Marvel Heroes

t NBA

t Pucca

t Scooby Doo

t Spider-Man

t Superman, Supergirl

t Tom & Jerry


t All categories





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Exhibitor Profiles

E [email protected]: +1 646 924 3422F +1 646 417 6552W www.fitzroymedia.com 1115 Broadway, 12th Floor New YorkNY 10010United States

FitzRoy Media LLC STAND 240

FitzRoy Media (FRM) is a media property development company specialising in children’s entertainment

created for a variety of new and emerging media platforms including mobile, Internet and interactive

broadcast TV. FRM’s flagship property, Heathcliff (created in 1973 by cartoonist George Gately) the new

comic strip is written and drawn by George Gately’s nephew Peter Gallagher and is being developed for

multiple mediums. FRM’s other key branded properties include “Daktari Park,” ”Secret Wings,” “Funny Face”

and “Out of My Mind,” a new series for tweens that combines live-action with animation.

Led by CEO Hamp Hampton, founder of The Mercer Group LLC and formerly with Honest Entertainment, the

licensing/marketing firm behind the hit children’s properties Angela Anaconda, Pepper Ann and Fido Dido,

the top management team boasts more than 75 years of combined specialised industry experience.


t Heathcliff

t Daktari Park

t Funny Face

t Secret Wings


t All categories




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Exhibitor Profiles

E [email protected] +49 331 7060 663W www.fremantlemedia.comDianastrasse 21Potsdam 14482Germany

FremantleMedia Enterprises Ltd STAND 200

FremantleMedia is one of the leading creators and producers of entertainment brands in the world.

FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company.

FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time

entertainment, drama, serial drama and factual entertainment programmes.

FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all

Licensing, Distribution and Home Entertainment around the world.

FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and

globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-

produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The

Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.


t Idols

t Got Talent

t X Factor

t H2O

t Elephant Princess

t Rebecca Bonbon™

t Merlin

t Danger Mouse

t Bang On The Door

t Hexe Lilli


t Apparel & Accessories

t Beauty & Health

t Fashion

t Food & Beverage

t Home & Living

t Interactive & Multimedia

t Publishing; Retail

t Toys & Games




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Exhibitor Profi les

E [email protected] +49 89 4547 5816 W www.fungamemedia.de Hochbrueckenstrasse 10 MunichD - 80331Germany

FunGameMedia GmbH STAND 230

Our company is based in the capital of Bavaria. We have a creative department gathering well over 30 years

of experience. Our postproduction department is run by one of the most experienced experts of Germany as

well as our dubbing and adaptation department. Our CEO and our general manager both have a long term

background in international distribution and sales.

Fun Game Media produces, sells and promotes outstanding TV programs and products for kids. We take

great care in selecting programs and products that promote educational, social and ecological values and

goals. Our motto is “A world without violence”. We promote contacts and business with russian artists,

production companies and TV channels and we take great care in limiting our impact on the environment

and use environment friendly products and services wherever this is possible.


t TV (Series, TV-Shows)

t Online Activities (Interactive Programs)

t Radio Shows

t Publishing

t Monthly periodicals

t Cross-Media Activities (Print, TV, Internet)

t Stage-Shows (Musicals)

t Co-operation with international and national

organisations caring about education and

children welfare

t Licensing

t Merchandising


t TV & DVD rights

t Publishing

t Plush

t Toys

t Healthcare

t Stationery & Back-to-School products

t Food





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Exhibitor Profiles

E [email protected] +44 (0) 1892 668444 W www.licensingworld.co.uk The Old Stables, School LaneCrowboroughTN6 1PAUnited Kingdom

Guide to the Licensing World STAND 350

The Guide to the Licensing World is the most comprehensive international directory available on the brand

and character licensing industry. Need to know who owns a license? Who to contact to distribute a licensed

product? This book has all the answers and covers the entire world!

Now in its eighteenth year, this 592 page international directory references over 25,000 properties,

characters, films, personalities, brands, trademarks, etc with over 1,900 licensing agents in over 80 countries

world-wide. It also lists licensees, specialist services, trade publications and trade-show calendars. Our online

version (available with the directory) is updated throughout the year.

The licensed merchandise industry moves billions of dollars of products every year, so catch up with all the

latest changes and find the hottest properties and order your copy of the 2010 Guide to the Licensing World

today. Also available online at www.licensingworld.co.uk




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Exhibitor Profi les

E [email protected] +44 (0) 7931 335831 W www.gummybearinternational.com108 The Custard Factory, Gibb Street BirminghamB9 4AAUnited Kingdom

E [email protected] +44 (0) 1234 212 411F +44 (0) 1234 344 299W www.allsortsmedia.co.uk15 Grove PlaceBedfordMK40 3JJUnited Kingdom

Gummy Bear & Allsorts Licensing STAND 410

AT New Media is a pan-European licensing agent for Gummy Bear, a character created in Eastern Europe.

Gummy Bear music videos have tens of millions of views on YouTube, etc. Merchandising began in Greece

and is spreading, after promotional partner Infantis doubled its sales.

Allsorts Licensing specialises in classic brands including Betty Boop, Felix the Cat and Popeye. We also

represent lifestyle brands like Sprayground.


t Gummy Bear

t Betty Boop

t Felix the Cat

t Popeye

t Sprayground


t All categories




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Exhibitor Profiles

E [email protected] +44 (0) 1225 819030 F +44 (0) 1225 819022W www.jevanslicensing.com Rudloe CottageCorshamSN13 0PGUnited Kingdom

Jane Evans Licensing Consultancy STAND 400

With over 30 years brand licensing experience JELC represents –

Withit - an art based licence for tween/teen girls represented by agents throughout Europe successfully

launching clothing, stationery and gifting categories and was notably selected by Burger King as their Back

to School promotion in 24 countries in September 2009.

Sony/ATV Music Publishing - licensing over 700,000 song lyrics including the Lennon/McCartney catalogue.

Plain Lazy - a men’s lifestyle clothing brand now selling throughout the UK and Greece.

Bad Cat - a tween/teen art based girl brand already proving highly successful in Germany through Otto Mail

Order and other retailers.

Ruby Gloom - the TV programme and girls lifestyle brand.

French Kitty - a highly successful clothing and accessories brand from the US.

UFC - the Mixed Martial Arts brand representing the fastest growing worldwide sport.

JELC offers a flexible approach providing full service agency, individual project work, feasibility studies and

an advisory service.


t All categories


t Bad Cat

t Fabulous Pugs

t French Kitty

t Momma Cherri

t Nici

t Plain Lazy

t Ruby Gloom

t Sony/ATV Music Publishing

t UFC (Ultimate Fighting Championship)

t The Wiggles

t Withit




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Exhibitor Profiles

E [email protected] +45 33 556 100 F +45 33 556 109W www.kidzentertainment.com Vesterbrogade 35, 2nd FloorCopenhagen V - 1620Denmark

Kidz Entertainment STAND 110

Founded in 1992, Kidz Entertainment/EEMC has since grown to become the leading integrated brand

marketing agency in the Nordic region and Eastern Europe. With headquarters in Copenhagen and offices in

Stockholm, New York, London, Prague, Warsaw, Kiev, Moscow and Budapest, the company is able to provide

a global perspective combined with significant regional knowledge and expertise.

The company specialises in brand development, licensing and promotion for the entertainment business and

represents a number of high profile properties, including the Smurfs, Lego, and the Ice Age movie franchise.

2010 sees Kidz Entertainment/EEMC bucking the economic trend and continuing to expand after one of its

most successful and profitable years to date, with activity growing in all the territories where the company

operates.


t LEGO

t ICE AGE

t THE SIMPSONS

t THE SMURFS

t TIMMY TIME

t THOMAS THE TANK ENGINE

t BOB THE BUILDER

t ROARY – THE RACING CAR

t FIFI AND THE FLOWER TOTS

t BEYBLADE

t BELLA SARA

t PEPPA PIG

t MIFFY

t WAYBULOO

t TWILIGHT

t AVATAR

t MOXIE GIRLZ AND MORE


t All categories




22

Exhibitor Profiles

E [email protected] +44 (0) 7879 492491 W www.lazytown.com 92 - 93 Great Russell Street London WC1B 3PSUnited Kingdom

LazyTown Entertainment STAND 420

LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way.

This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able

to develop the brand with integrity and authenticity.

The high-definition television series consists of 53 LazyTown episodes, and 26 LazyTown Extra episodes

produced with the BBC, and is currently broadcast in 128 countries. The TV series remains the company’s

core asset, and it continues to be broadcast worldwide to a recurring market of pre-school children.

The LazyTown Entertainment brand enjoys enormous respect from parents, educators and national

Governments alike for its key messages, and for remaining focused on and committed to its core values.

Business partners benefit from this value by association.


t LazyTown

t LazyTown Extra


t Stationery/Back-to-School

t Health & Beauty

t Music CD

t Food & Beverage

t Live Show/Events

t Apparel


E [email protected] +1 212 951 6684W www.licensemag.com641 Lexington Avenue, 8th FloorNew YorkNY 10022United States

License! Global STAND 460

License! Global is Brand Licensing Central & Eastern Europe’s offi cial publication and producer of the

Show Extra Edition.

Reaching 33,000 total subscribers worldwide, License! Global is the only publication that truly offers

authentic, international circulation audited and verifi ed by BPA Worldwide. Received by senior executives

from major retail chains, consumer product manufacturers and promotional marketers. In addition, it reaches

30,000 digital readers plus thousands more via bonus distribution at the world’s major trade fairs. License

Global’s independently researched, unbiased editorial is invaluable to readers and provides a balanced mix

of local and global content, making it the number one source for licensing & retail intelligence.



23

Exhibitor Profi les




24

Exhibitor Profiles

E [email protected] +44 (0) 1992 535 647 F +44 (0) 1992 535 648 W www.licensing.biz Saxon House, 6a St. Andrews Street HertfordshireSG14 1JAUnited Kingdom

Licensing.biz STAND 340

Licensing.biz is the only trade website dedicated to the UK and European licensing market – boasting a

30,000 readership every single day. It offers email news services, online features, brand and company

profiles, plus relevant opinion from key industry faces. Covers toys, sport, fashion, food, publishing, mobile,

interactive and much more. By far the dominant B2B information source for licensing professionals.

www.licensing.biz

LIMA UK Licensing Essentials Course & Spring Fling

Places fill fast – Book now! Call Jennifer Offenborn on +44 (0) 20 8956 2670Group discounts are available, see booking form for more details.

In association withOrganised by

13th May 2010Essentials Course: Kingsway Hall Hotel, Covent GardenSpring Fling: Crystal Lounge at Sway, Covent Garden

Keep ahead of the licensing game

Find out more at www.brandlicensingeurope.com/lima


LIMA UK Licensing Essentials Course & Spring Fling

Places fill fast – Book now! Call Jennifer Offenborn on +44 (0) 20 8956 2670Group discounts are available, see booking form for more details.

In association withOrganised by

13th May 2010Essentials Course: Kingsway Hall Hotel, Covent GardenSpring Fling: Crystal Lounge at Sway, Covent Garden

Keep ahead of the licensing game

Find out more at www.brandlicensingeurope.com/lima





26

Exhibitor Profi les

E [email protected] +1 818 593 5000F +1 818 593 5020W www.licensingexpo.com6200 Canoga Avenue, 2nd FloorWoodland HillsCalifornia 91367United States

Licensing International Expo STAND 310

Celebrating its 30th year, Licensing International Expo is the most established licensing event in the world

and has become a global marketplace for leveraging brand and property equity for new licensed consumer

products. The show’s appeal brings together top level retail and manufacturing executives from more than

82 countries who look to Licensing International Expo to discover new brands and revenue generating

opportunities within the $191 Billion licensing industry. This year’s show will take place June 8-10, 2010 at the

Mandalay Bay Convention Center in Las Vegas. For up-to-date exhibitor listings, seminar scheduling, travel

support and registration information, please visit www.licensingexpo.com






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Exhibitor Profiles

UKE [email protected] +44 (0) 1908 561 364F +44 (0) 20 7297 5981W www.licensing.orgPO Box 7411Milton Keynes MK19 6WPUnited Kingdom

GermanyE [email protected] +49 89 6427 0146F: +49 89 6427 0148W www.lima-verband.de10 DefreggerstraßeMunich D-81545Germany

LIMA UK STAND 340

The Licensing Industry Merchandisers’ Association is the principal trade body for companies involved in

licensing. Providing education, networking and business-focused events, we also lobby support for licensing

with governments to improve the environment for our members to do business. We offer members powerful

discounts on our sponsored trade shows and many other services.



brand Licensing central & eastern europe 2010//The Corinthia Grand Hotel//Budapest//8–9 March 2010brand Licensing central & eastern europe 2010//The Corinthia Grand Hotel//Budapest//8–9 March 2010

29

E [email protected] +46 8 5451 3900 F +46 8 242561W www.pluslicens.com Kungsgatan 54, 5th Floor StockholmS - 11135Sweden

Plus Licens AB STAND 310

Founded in 1977, Plus Licens is Europe’s largest independent licensing company, working with the majority

of the world’s most successful licensors. From our head office in Stockholm, Plus Licens co-ordinates a

number of offices - Plus Licens Scandinavia, Plus Licens Poland, Plus Licens Russia, Plus Licens Ukraine, Plus

Licens Prague, Plus Licens Budapest, Plus Licens Bucharest, Plus Licens & Design Paris and Plus Licens &

Design Tokyo.

The business consists on one hand of TV-driven Entertainment Properties and on the other of fashion-driven

Design Rights. During the last couple of years, Plus Licens has come to play an ever more active role in TV and

Video/DVD sales. With the continuously proceeding integration of the European markets, there has also been

a growing number of products licensed through Plus Licens sold in Western Europe. Plus Licens has, during

the last few years, been appointed the pan-European agent of several design-driven properties.

t Asterix

t Avatar

t Badz-Maru

t Chi Chai Monchan

t Chococat

t Chuggington

t Cinnamoroll

t City of Friends

t Curious George

t Despicable Me

t Dora

t Dragon Ball

t Emil

t Fame

t Felix the Cat

t Flora’s Hill

t Gaspard & Lisa

t Gormiti

t IchigoIchie

t It’s Happy Bunny

t The Last Airbender

t Le Petite Prince

t Little Anna

t Little Twin Stars

t Littlest Pet Shop

t Miss Dolly

t MoshiMoshiKawaii

t Mr Men Little Miss

t My Little Pony

t My Melody

t Naruto

t Noddy

t Olivia

t One Piece

t Peanuts

t Pink Cookie

t Pink Panter

t Pippi Longstocking

t Ringling Bros. and Barnum &

Bailey

t Russian Karlsson

t Sesame Street

t SpongeBob SquarePants

t Star Wars/Clone Wars

t Strawberry Shortcake

t The Little Ghost Laban

t Totally Spies

t Transformers



t All categories

Exhibitor Profiles





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Exhibitor ProfilesPlus Licens/CopCorp STAND 320

CopCorp is an innovative, strategic and award-winning licensing agency known for the successful

development of brand, character, art, publishing, and entertainment based licensing opportunities.

CopCorp is a recognized leader and respected authority in Character & Entertainment licensing with a history

of proven success for clients ranging from previously-unknown individual creators to global corporations

with world-famous brands.

In serving clients from around the world, New York based CopCorp often relies on a trusted global network

of affiliated agencies including Plus Licens AB for Central & Eastern Europe.


t Barcode Kitties™

t Jim Benton’s It’s Happy Bunny™

t (not so) Scary Monsters™

t Pink Cookie® Design

t Ringling Bros. and Barnum & Bailey® - The

Greatest Show On Earth®

E [email protected] +1 212 947 5658W www.copcorp.com1350 Broadway, Suite 1004ANew YorkNY 10018United States

Plus Licens AB & CopCorp STAND 460



t Apparel

t Automotive Products

t Consumer Electronics

t Domestics & Linens

t Fashion Accessories

t Food & Beverage

t Footwear

t Gifts & Novelties

t Health & Beauty

t Home Furnishings/Furniture

t Housewares

t Infant/Juvenile Products

t Publishing

t Sporting Goods

t Stationery & Paper Goods

t Toys & Games

t Videogames & Software




Property Listbrand Licensing central & eastern europe 2010


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Exhibitor ProfilesPlus Licens AB & Sanrio STAND 300

About Sanrio

”Small gift-big smile”

Sanrio is a world-wide designer and distributor of character-branded stationery, school supplies, gifts, and

accessories. Sanrio is perhaps best known for Hello Kitty®, the star character and corporate symbol. Hello

Kitty, however, is only one of many Sanrio characters. Others include My Melody®, Kuromi® and Little Twin

Stars®.

Sanrio was founded in 1960 by Mr. Shintaro Tsuji. Mr. Tsuji created a line of character merchandise designed

around gift-giving occasions. Forty years later, Mr. Tsuji is the Chairman of Sanrio Company Ltd, based in

Tokyo.

Sanrio have their own stores and today there are more than 500 Sanrio stores in more than 40 countries.

Licensing

Sanrio’s characters are proudly represented by Plus Licens AB in Central and Eastern Europe.


t Hello Kitty®

t Kuromi®

t Little Twin Stars®

t My Melody®

E [email protected] +46 8 5451 3900F +46 8 5451 3906W www.pluslicens.com Kungsgatan 54, 5th Floor StockholmS - 11135Sweden


t All categories





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Exhibitor ProfilesTurner CN Enterprises STAND 150

Turner CN Enterprises is the division of Turner Broadcasting responsible for six key business areas across

EMEA: Consumer Products, Events, Brand Licensing, DVD, Digital Sales & Mobile. We build partner solutions

for all Turner channel brands including Cartoon Network, Boing, Adult Swim, CNN and TCM (plus many many

more) and for leading Turner Kids franchises such as Ben 10, The Secret Saturdays and The Powerpuff Girls...

as well as representing properties such as Bakugan, Robotboy and Hero 108!


t Ben 10

t Ben 10 Alien Force

t Bakugan

t Hero 108

t The Secret Saturdays

t The Power Puff Girls

t Total Drama Series

E [email protected] +44 20 7693 1121 F +44 20 7693 1433W www.turner.com 16 Great Marlborough Street London W1F 7HSUnited Kingdom


t All categories






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Exhibitor ProfilesVIPO Land Inc. - represented by Tendril Park Ltd. STAND 220

Kids and grown-ups love VIPO!

The 3D animation series “VIPO - Adventures of the Flying Dog” is set to be aired in over 100 countries. Successful

especially in Eastern Europe, with broadcasters on board such as Minimax, RTV Slovenia, TVP1 and ETV.

In each of the 26 episodes, we follow VIPO, Betty the Toy Cat and Henry the Stork to a new destination where

they make many friends. In each exciting adventure, young viewers learn valuable lessons and fascinating facts.

50 lovable characters offer major merchandising potential!

VIPO has brand-name value and universal appeal. Product lines range from home entertainment and books to

merchandising.

Due to VIPO’s success, the 2nd season and a feature film are now under way.

The adventure continues in HD and 5.1 surround sound!


t VIPO Balloons

t VIPO Books

t VIPO cushions

t VIPO DVDs

t VIPO fans

t VIPO games

t VIPO party Articles

t VIPO plush toys

t VIPO puzzles

t VIPO tooth brush-holder

Lajos Török T +36 70 33 48 768E [email protected]

T +49 89 9438 4200F +49 89 9438 42029E [email protected] www.vipoland.comMuncherstrasse 20UnterfohringD - 85774


t All categories


10.00 - 10.45 Bevezetés a licencüzletbe Szemináriumvezető – Kelvyn Gardner, ügyvezető igazgató, LIMA UKHa épp most lép ki a licencek világába vagy fel akarja frissíteni a tudását, akkor ne hagyja ki ezt a bevezetést a licencüzlet alapelveibe. A szeminárium meg fogja magyarázni a licencüzletben alkalmazott terminológiát, a licencüzletben használt terminológiát, a licencüzlet szerkezetét és működési módját, és segítségével meg fogja érteni a licencüzlet elemeit.

A közép- és kelet-európai kiskereskedelmi piac – trendek és dinamikus folyamatok Szemináriumvezető – Milos Ryba, kiskereskedelmi elemző, Közép- és Kelet-Európa, Planet RetailMilos Ryba kiskereskedelmi szakértő átfogó áttekintést fog adni a közép- és kelet-európai régió kiskereskedelmi környezetéről. Meg fogja vizsgálni az aktuális folyamatokat, kitér arra, hogy melyik szektorok teljesítenek különösen jól, és foglalkozik a jövőre vonatkozó prognózisokkal.

Hogyan tárgyaljunk meg egy licencszerződéstSzemináriumvezető – Christian Fortmann, európai védjegyügyvivő, 24 IP LAW GroupChristian Fortmann, a kiváló nemzetközi jogász el fogja mesélni, hogyan oldhatók meg a konfliktusok, és megvizsgálja azokat a jogi és technikai szempontokat, amelyek létfontosságúak a szerződések sikeres megtárgyalása szempontjából.

A gyártó lehetősége – hogyan válasszuk ki a megfelelő licencet, és hogyan használjuk fel.Szemináriumvezető - Sam Phillips, European Editor, License! Global David Bozsan, Lizzy Card, Adam SolyomEsettanulmányok, anekdoták és a hallgatóság kérdései alapján a közép- és kelet-európai régió gyártói meg fogják osztani licenceladási tapasztalataikat. El fogják mesélni, hogyan dolgoznak együtt a márkatulajdonosokkal és az ügynökökkel, és ötleteket fognak adni a vállalata számára megfelelő licenc és termékvonalak kiválasztásához.

11.15 - 12.00

Társadalmi és kapcsolatépítési esemény – március 8., hétfő A koktélfogadás az év hálózatépítési eseményének ígérkezik a régióban. Ismerje meg a Corinthia Hotel csodálatos környezetét, ahol mindössze 45 euróért (+ 25% magyarországi áfa) ön és teamje italokat, és ételeket élvezhet, és kapcsolatba léphet a régió legizgalmasabb márkatulajdonosaival, kiskereskedőivel és gyártóival. Ne hagyja ki, és rendelje meg a helyét most. Jegyei lefoglalásához hívja Shanti Tarumarajant a +44 (0) 20 8956 2667 telefonszámon.

17.00 - 19.00

Időpont Március 8., hétfő Március 9., kedd





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Licensing Academy


Get up to speed with the latest trends, learn from the experts and come away with ready-to-implement strategies for your licensing programmes. The four sessions are free to attend.

10.00 - 10.45 An introduction to licensing Seminar leader - Kelvyn Gardner, Managing Director, LIMA UKIf you are just starting out in the world

of licensing or would like to refresh your

knowledge, this introduction to the

principles of licensing should not be missed.

This seminar will explain the terminology

used in licensing, explain the structure of

the licensing business and how it works, and

help you understand the components of a

licensing deal.

The C&EE retail market – trends and dynamics Seminar leader - Milos Ryba, Retail Analyst, Central and Eastern Europe, Planet RetailRetail expert, Milos Rybos will give a

comprehensive overview of the retail

landscape in the Central and Eastern

European region. He will examine current

trends, discuss which sectors are performing

particularly well and look at future predictions.

How to negotiate a licensing contractSeminar leader - Christian Fortmann, European Trademark Attorney, 24IP Law GroupEminent international lawyer Christian

Fortmann will discuss how to resolve conflict

as well as examining the legal and technical

considerations that are vital to successful

contract negotiation.

The manufacturer’s opportunity - how to choose the right license and make it work Seminar leader - Sam Phillips, European Editor, License! Global, David Bozsan, Lizzy Card, Adam SolyomThrough case studies, anecdotes and

questions from the floor, manufacturers

from the Central and Eastern European

region will share their licensing experience.

They will discuss how to work with brand

owners and agents and give tips on

choosing the right license and product lines

for your business.

Social and networking event - Monday 8th March The Welcome Drinks reception promises to be the networking event of the year for this

region. Experience the beautiful surroundings of the Corinthia Hotel where for just €45

(+ Hungarian VAT @ 25%) you and your team can enjoy drinks, nibbles and the chance to

network with the region’s most discerning brand owners, retailers and manufacturers. Don’t

miss out and book your place now.

Call Shanti Tarumarajan on +44 (0) 20 8956 2667 to reserve your tickets.

11.15 - 12.00

17.00 - 19.00

Time Monday 8th March Tuesday 9th March



Property List Licensing Academybrand Licensing central & eastern europe 2010


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Property Exhibitor Stand No.

Animation Avenue L.A. 100

Artist Gallery Avenue L.A. 100

Asterix Plus Licens AB 310

Avatar Kidz Entertainment 110

Avatar Plus Licens AB 310

Aviation Avenue L.A. 100

Bad Cat Jane Evans Licensing Consultancy 400

Badz-Maru Plus Licens AB 310

Bakugan Turner CN Enterprises 150

Bang On The Door FremantleMedia Enterprises Ltd 200

Barcelona European Licensing Company 260

Barcode Kitties™ CopCorp 320

Batman European Licensing Company 260

Bella Sara Kidz Entertainment 110

Ben 10 Turner CN Enterprises 150

Ben 10 Alien Force Turner CN Enterprises 150

Betty Boop Allsorts Licensing 410

Beyblade Kidz Entertainment 110

Bob the Builder Kidz Entertainment 110

Chi Chai Monchan Plus Licens AB 310

Chococat Plus Licens AB 310

Chuggington Plus Licens AB 310

Cinnamoroll Plus Licens AB 310

City of Friends Plus Licens AB 310

Classics Avenue L.A. 100

Comics/Super Heroes Avenue L.A. 100

Creepy Classics (Horror/Sci-Fi) Avenue L.A. 100

Curious George Plus Licens AB 310

Daktari Park FitzRoy Media LLC 240

Danger Mouse FremantleMedia Enterprises Ltd 200

Danger Restricted (Cult Classics-Film Noir) Avenue L.A. 100

Despicable Me Plus Licens AB 310

Dora Plus Licens AB 310

Dragon Ball Plus Licens AB 310

Elephant Princess FremantleMedia Enterprises Ltd 200

Emil Plus Licens AB 310

Fabulous Pugs Jane Evans Licensing Consultancy 400

Fame Plus Licens AB 310

Felix the Cat Allsorts Licensing 410

Felix the Cat Plus Licens AB 310

Fifi and the Flowertots Kidz Entertainment 110

Flintstones European Licensing Company 260

Flora’s Hill Plus Licens AB 310

French Kitty Jane Evans Licensing Consultancy 400

Funny Face FitzRoy Media LLC 240

Gaspard & Lisa Plus Licens AB 310

Gogoriki Fun Game Media GmbH 230

Gormiti Plus Licens AB 310

Property List




Property List Property Listbrand Licensing central & eastern europe 2010


37


Got Talent FremantleMedia Enterprises Ltd 200

Gummy Bear AT New Media 410

H2O FremantleMedia Enterprises Ltd 200

Harry Potter European Licensing Company 260

Heathcliff FitzRoy Media LLC 240

Hello Kitty® Sanrio 300

Hero 108 Turner CN Enterprises 150

Hexe Lilli FremantleMedia Enterprises Ltd 200

Hollywood Legends Avenue L.A. 100

Hulk European Licensing Company 260

Ice Age Kidz Entertainment 110

IchigoIchie Plus Licens AB 310

Idols FremantleMedia Enterprises Ltd 200

Iron Man European Licensing Company 260

It’s Happy Bunny Plus Licens AB 310

Jim Benton’s It’s Happy Bunny™ CopCorp 320

Jimi Hendrix Authentic Hendrix LLC 250

Justice League European Licensing Company 260

Juventus European Licensing Company 260

Kikoriki Fun Game Media GmbH 230

Kuromi® Sanrio 300

The Last Airbender Plus Licens AB 310

LazyTown LazyTown 420

LazyTown Extra LazyTown 420

Le Petite Prince Plus Licens AB 310

LEGO Kidz Entertainment 110

Little Anna Plus Licens AB 310

The Little Ghost Laban Plus Licens AB 310

Little Twin Stars® Plus Licens AB 310

Little Twin Stars® Sanrio 300

Littlest Pet Shop Plus Licens AB 310

Looney Tunes European Licensing Company 260

Manchester United European Licensing Company 260

Martial Arts Avenue L.A. 100

Marvel Heroes European Licensing Company 260

Merlin FremantleMedia Enterprises Ltd 200

Miffy Kidz Entertainment 110

Miss Dolly Plus Licens AB 310

Momma Cherri Jane Evans Licensing Consultancy 400

MoshiMoshiKawaii Plus Licens AB 310

Moxie Girlz™ Kidz Entertainment 110

Mr Men Little Miss Plus Licens AB 310

Musicals Avenue L.A. 100

My Little Pony Plus Licens AB 310

My Melody Plus Licens AB 310

My Melody® Sanrio 300

Naruto Plus Licens AB 310

NBA European Licensing Company 260

Nici Jane Evans Licensing Consultancy 400



Property List

Noddy Plus Licens AB 310(not so) Scary Monsters™ CopCorp 320Olivia Plus Licens AB 310One Piece Plus Licens AB 310Peanuts Plus Licens AB 310Peppa Pig Kidz Entertainment 110Pink Cookie Plus Licens AB 310Pink Cookie® Design CopCorp 320Pink Panter Plus Licens AB 310Pippi Longstocking Plus Licens AB 310Plain Lazy Jane Evans Licensing Consultancy 400Popeye Allsorts Licensing 410The Power Puff Girls Turner CN Enterprises 150Pucca European Licensing Company 260Radio Days Avenue L.A. 100Rebecca Bonbon™ FremantleMedia Enterprises Ltd 200Ringling Bros. and Barnum & Bailey® Plus Licens AB 310Ringling Bros. and Barnum & Bailey® - CopCorp 320 The Greatest Show On Earth®Roary - The Racing Car Kidz Entertainment 110Rock Icons Avenue L.A. 100Ruby Gloom Jane Evans Licensing Consultancy 400Russian Karlsson Plus Licens AB 310Scooby Doo European Licensing Company 260Secret Wings FitzRoy Media LLC 240The Secret Saturdays Turner CN Enterprises 150Silent Films Avenue L.A. 100The Simpsons Kidz Entertainment 110Smeshariki Fun Game Media GmbH 230The Smurfs Kidz Entertainment 110Sony/ATV Music Publishing Jane Evans Licensing Consultancy 400Spider-Man European Licensing Company 260SpongeBob SquarePants Plus Licens AB 310Sports Avenue L.A. 100Sprayground Allsorts Licensing 410Star Wars/Clone Wars Plus Licens AB 310Strawberry Shortcake Plus Licens AB 310Supergirl European Licensing Company 260Superman European Licensing Company 260Thomas the Tank Engine Kidz Entertainment 110Timmy Time Kidz Entertainment 110Tom & Jerry European Licensing Company 260Total Drama Series Turner CN Enterprises 150Totally Spies Plus Licens AB 310Transformers Plus Licens AB 310Twilight Kidz Entertainment 110UFC (Ultimate Fighting Championship) Jane Evans Licensing Consultancy 400VIPO - Adventures of the Flying Dog VIPO Land GmbH 220Waybuloo Kidz Entertainment 110Western Avenue L.A. 100The Wiggles Jane Evans Licensing Consultancy 400Withit Jane Evans Licensing Consultancy 400X Factor FremantleMedia Enterprises Ltd 200




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39

Notes




40

Floor PlanThe Corinthia Grand Hotel, Budapest

Screening Suite & Licensing Academy

seminars

MAIN ENTRANCE




41

Floor PlanThe Corinthia Grand Hotel, Budapest

Screening Suite & Licensing Academy

seminars

MAIN ENTRANCE




• 2 days




2010



Documents

8 – 9 March 2010 SHOW DIRECTORY · Welcome (English) 2 Show Information 3 The Organisers 4 Thank you 5 Exhibitor List 6 Exhibitor Profi les 7 The Licensing Academy (Hungarian) 34