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International Business Presented to: Prof. Muralidharan

7ps of Marketing Wrt to Domestic & International Markets

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Page 1: 7ps of Marketing Wrt to Domestic & International Markets

International Business

Presented to: Prof. Muralidharan

Page 2: 7ps of Marketing Wrt to Domestic & International Markets

Team Members

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v/s

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Mode of engagement in International markets

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Examples of Companies using 7P’s

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Product

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Price

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Place

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Promotion

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People

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Process

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Physical Evidence

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Thank You