7 P’S OF A TRAVEL BLOG The art of travel blogging

THE PHILOSOPHYWe travel.Therefore we blog

We blog.Therefore we travel.

THE PRODUCTThe DiaryThe GuideThe ExpertYour tone, your voice.

THE PERSONALITYQuirkyAdventurousExperientialFoodie

THE PLACES The TouristyThe OffbeatThe WildThe Monumental

THE PEOPLEThe sublimeThe ridiculousThe unsung heroesThe celebrities

THE PACKAGINGLooks do matterStand out or be lost Be innovativeGet social

GET PROFESSIONALTravellersWritersPhotographersInfluencersBrand ambassadors

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