around networking, cabling and security,” says Tarek El Goweiny, CEO of Business DNA.

Business DNA, which started off a retail service provider, is also showcasing digital retailing solutions such as self-scanning and iStore, which is an omni-channel solution in addition to PoS hardware offerings. “We were the first company to bring digital retailing solutions to the region and we helped set up Souq Planet, the first digital supermarket

UAE-based IT service provider Business DNA is participating at GITEX under the theme “looking back from future,” showcasing solutions around retail, healthcare, hospitality and public sector.

“We are demonstrating future technologies such as cloud, mobility and IoT, and also demonstrating new business modules focused on talent management, facilities management, etc. This is in addition to our standard services

and end-users, so that they not only get to know more about the solutions, but also get a chance to train themselves at no expense.”

emt is showcasing innovations from Secunia, WhatsUpGold, Parallels, AlienVault, Avira, End Point Protector by CoSySys and DenyAll.

“This is the third year in a row that we are participating at GITEX and I believe this

www.businessdna.ae

emt seeks African expansion

Business DNA eyes future technologies

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WHAT’S INSIDE

ADX unveils Smart applications

Panasonic targets hospitality industry

GITEX 2015 Highlights

Show dates: 18-22 October 2015, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

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emt Distribution is shining the spotlight on a range of its partners’ security solutions from its Hall 2 berth.

“This year our main focus at GITEX is on education,” Mohammad Mobasseri, Founder and CEO, emt, said. “We aim to educate and increase awareness about new products and technologies that we represent in the region. We have allocated a dedicated space at the booth for training our partners, visitors

Mohammad Mobasseri, Founder and CEO, emt

Tarek El Goweiny, CEO of Business DNA

Huawei Agile Campus Network Solution: Transforms Education

New education models such as flipped and interactive classes, Massive Open Online Courses (MOOCs), and distance learning significantly challenge network delivery systems.

The Huawei Agile Campus Network uses SDN to build a flexible platform for innovating education while ensuring an excellent learning environment for teachers and students.

Innovation begins with Agility!

For more information, please visit e.huawei.com

Innovative ICT Building a Better Connected World

GITEX Mini-site

Growing TogetherFor A Better Connected WorldGITEX TECHNOLOGY WEEK 2015 I Oct 18-22, Dubai, UAEVisit Us at Z-E20, Za’ abeel Hall, Dubai World Trade Center

Email: enterpriseME@huawei.com

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emt...is one of the greatest platforms to increase brand awareness, unveil new solutions and introduce latest technologies,” Mobasseri added. “It also allows us to connect and re-connect with our customers coming from various parts of the region.

The company is considering its options of expansion in Africa, and believes GITEX is the prime window to investigate new opportunities. “GITEX is the only show in the region that helps us to connect and re-connect with our customers coming from various parts of the Middle East and Africa,” Mobasseri said. “We have valuable and committed business partners, however we always look for geographic expansion and this

Huawei Agile Campus Network Solution: Transforms Education

New education models such as flipped and interactive classes, Massive Open Online Courses (MOOCs), and distance learning significantly challenge network delivery systems.

The Huawei Agile Campus Network uses SDN to build a flexible platform for innovating education while ensuring an excellent learning environment for teachers and students.

Innovation begins with Agility!

For more information, please visit e.huawei.com

Innovative ICT Building a Better Connected World

GITEX Mini-site

Growing TogetherFor A Better Connected WorldGITEX TECHNOLOGY WEEK 2015 I Oct 18-22, Dubai, UAEVisit Us at Z-E20, Za’ abeel Hall, Dubai World Trade Center

Email: enterpriseME@huawei.com

is one of our main goals. On the other hand, we want to be able to train as many people as we can during the show.”

“GITEX is the only show in the region that helps us to connect and re-connect with our customers coming from various parts of the Middle East and Africa.”

Taiwanese government organisation the External Trade Development Council (TAITRA), its recently-launched online portal Taiwan Trade Arabic ICT Zone.

Featuring over 900 Taiwanese ICT companies and a total of 6,000 product catalogues, the Arabic website provides an excellent way for companies in the Middle East to explore and find Taiwanese suppliers through the wide range of online services which is a vital market for Taiwan.

The launch of the Arabic portal took place during the Taiwan Excellence global tour “2015 Taiwan Excellence Days in Dubai” which was held from 9th to 12th September 2015 at the Star Atrium of The Dubai Mall. The exhibit featured over 100 products from 60 Taiwanese brands, including IT devices, creative merchandize, medical

equipment, and sports gear.The Taiwan government has three

stand areas at the exhibition, including its Computex Taipei Pavilion, which offers a supply chain experience for visitors.

Bilateral trade between Taiwan and United Arab Emirates amounted to US$7.1 billion in 2014, making the UAE one of Taiwan’s top trading partners.

Taiwan supplies 85 percent of the world’s Windows-based PCs and provides around 80 percent of the world’s data communications equipment, and Taiwanese chip makers TSMC and UMC are behind nearly 50 percent of the world’s semiconductor manufacturing business.

The Taiwan Excellence Pavilion is showcasing its brands and products in Sheikh Rashid Hall, SR-I1.

Taiwan highlights Arabic portal

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Commenting on Abu Dhabi Securities Exchange’s participation in this year’s edition of GITEX, His Excellency Rashid Al Baloushi, CEO of Abu Dhabi Securities Exchange, said that this participation comes as a result of Abu Dhabi aim to provide the most modern services and smart applications possible.

He also added that, through its different departments, Abu Dhabi Securities Exchange was able to achieve a leap with respect to the development of the competitive services’ standards and excellence on the strategic projects level through launching a series of smart technological services that contribute to the provision of innovative and facilitated services to the investors and partners. The aim of all this effort is to enable these institutions to keep up with the directions of the UAE’s leadership with respect to the transformation into a smart government.

Abu Dhabi Securities Exchange presented Sahmi Service, an interactive touchscreen display that comes as part of an initiative that is unique in the region. This step represents a phenomenal development in the way financial markets’ services are provided to investors.

The interactive touchscreen display is similar to the website in terms of its content and design. However, the display is more interactive and relies on a straightforward and exciting approach that delivers a new and unique experience for the investors registered at the Exchange and those who wish to register to obtain an Investor Number.

His Excellency Rashid Al Baloushi was also on hand to launch the beta version of Abu Dhabi Securities Exchange’s official website, www.adx.ae. The new portal offers technical services and information to the investors and the Exchange’s

strategic partners alike. In addition to that, it highlights the main features of the institutional identity of the Exchange. “The launch of the website’s beta version comes as an attempt to keep up with the information revolution that is happening now globally as well as using its applications in all fields of life. This shall reinforce the Exchange’s status as one of the pioneers of integrated electronic society for local and international investors,” he said.

Al Baloushi emphasised the importance of the website for the Exchange since it will serve as a main resource for the business community with respect to information and services. He also said that the technical and technological developments that the world witnesses today mean we have to keep up with the change. It is also very important to adopt the best services so as to enhance our

performance and serve as the real representative of the private sector as well as be its main destination Abu Dhabi.

The beta version of this website includes a special window for suppliers through the electronic procurement service through which they can enter their details and information, in addition to obtaining information regarding the Exchange’s tenders and auctions.

During the event, a number of specific services and smartphone applications have been reviewed. These services and applications were launched earlier by the Exchange as part of the GITEX 2015’s events in a new edition that was updated just days before the opening of the Exhibition. The new edition included information that the user can benefit from. It is worth mentioning that the over 10,000 users have been registered in this service so far.

A number of Abu Dhabi Securities Exchange’s officials will be present during GITEX’s days to deliver the needed clarification and explanation regarding the Exchange’s smart services and platforms to the dealers. They will also answer general questions and inquiries raised by GITEX’s visitors through the dedicated workshops that will be organized during the event. This participation helps reinforce Abu Dhabi Securities Exchange’s smart services.

ADX unveils Smart applications “This will reinforce the Exchange’s status as one of the pioneers of integrated electronic society for local and international investors.”

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in the UAE. Now, we are in the second phase of implementation to help them with analytics and business intelligence capabilities to monitor and manage customer behavior and enhance user experience.”

Goweiny says his company with an offshore development centre based in India is now developing solutions focused on IoT and mobility management. “Everything we do now is centred around mobility. We are also finalising a deal with Etisalat to offer cloud services, which will cover the whole spectrum of cloud.”

Visitors to the Business DNA can also experience a demo of the

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Business DNA...

“Now, we are in the second phase of implementation to help Souq Planet with analytics and business intelligence capabilities to monitor and manage customer behavior and enhance user experience.”

company’s iTalent solution, which is a talent management suite that covers all the processes from employee onboarding till exit interview. “The future is talent management, and in my personal opinion, it is not right to treat your staff as assets or resources. We have to look at them as humans and develop their talent and skills. This solution is designed to help companies set their strategy, execute it, and reduce the staff turnover and increase retention rates,” says Goweiny.

Over next 12 months, Business DNA, which counts the likes of Cisco, VMware and Sage in its partner roster, plans to strengthen its partnership with Samsung and bring the vendor’s solutions around digital display, surveillance and printing to the market.

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See More. Secure More. With GigaSECURE®

emea.gigamon.com/lp/securitydeliveryplatform

Panasonic Marketing Middle East and Africa (PMMAF) is targeting the fashion and hospitality industries with a range of its solutions at GITEX.

The solutions include Space Player, Pool Mapping, Interactive Floor, 4K Projector, and others.

Takuya Haruta, Sales and Marketing Manager, PMMAF said, “All the products that will be displayed in

this area are fascinating. With the requirements of futuristic products globally, Panasonic has come up with a line-up which will attract fashion designers, interior designers, event management companies, hotels and restaurants, malls, showrooms and theme parks.

“Major highlights of this section offer solutions that will enable our customers

to captivate their target audiences through digital signage, programmable lighting, dynamic video content, still images and a combination of all without looking like a ‘projector’. We look forward to amaze our customers with our innovative products. “

Panasonic’s Project Lighting Space Player allows users to schedule content directly from their laptops or handheld devices to play it in a particular space.

Using a laser light source with Panasonic’s Solid State illumination technology, the Space Player can run up to 20,000 hours without a lamp replacement.

The firm’s Pool Mapping Projector

Fortinet appoints Redington Value as its new value-added-distributor for the Middle East,

According to Fortinet, the strategic partnership is in line with its regional growth and expansion plans. Furthermore, this means that top security solutions will now be distributed

by Redington Value, Exclusive Networks and Oxygen.

Redington Value will distribute Fortinet’s entire security solutions portfolio across the GCC, Saudi Arabia, Levant, Pakistan and Sub-Saharan Africa. Fortinet’s next-generation firewall and UTM technology, as well as its end-to-end security solutions covering perimeter, core networks, server, data centre, application and wireless access security marketplace will also enable the distributor to target more segments and verticals such as telecom operators, service providers and MSSPs, through proven cloud ready and network embedded security as-a-service solutions.

Panasonic targets hospitality industry

Fortinet signs VAD partnership with Redington Value

proposes an interesting solutions concept for hotels and theme parks, with its ability to allow projection onto the bottom of a swimming pool.

It uses a throw lens for 3-chip DLP Projectors which reduces approximately “60 percent of the projection distance”.

Panasonic is also flaunting versions of its pixel quadrupling 10,000 lumen 4K laser projector series in this area. It employs quad pixel drive technology to deliver 4K image quality.

For a live demo, visit Panasonic’s GITEX Booth - A3-5 at Hall 3, Dubai World Trade Centre.

(L-R) Alain Penel, Regional Vice President, Middle East, Fortinet, and Ramkumar Balakrishnan, President, Redington Value Distribution

The agreement also entails that the distributor will provide its customers with pre- and post-sales services and support, training, consultancy, proof of concept facilities, and end-user demand generation, as part of its value-added services offering.

“We are excited to work with Redington Value, and look forward to strengthening our already healthy position in the market,” says Alain Penel, Regional Vice President, Middle East, Fortinet. “Redington’s wide regional presence, extensive reach and network of partners, coupled with its impressive track record is just what Fortinet needs to address the growing demand for advanced

security solutions. The distributor has also demonstrated expertise and commitment to growing Fortinet’s market share, so we look forward to a mutually beneficial relationship with Redington Value functioning as an enablement partner to the channel.”

Ramkumar Balakrishnan, President, Redington Value Distribution, says, “Fortinet is the number one security vendor in the region, it has the strongest security portfolio and its solutions are what this market needs. With Redington’s depth of coverage and focus on the value-add model, this is a perfect fit for both companies. For our partners, this is a compelling proposition to find Fortinet within Redington’s portfolio.”

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GITEX 2015 Highlights

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