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5JQT - William Ury(0 50 5)& #"-$0/: t ,ffq zpvs fzft po uif qsj[f t /bnf uif hbnf t #vz ujnf up uijol t %po u nblf b efdjtjpo bu uif ubcmf 45&1 50 5)&*3 4*%& t )fbs uifn pvu

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Page 1: 5JQT - William Ury(0 50 5)& #"-$0/: t ,ffq zpvs fzft po uif qsj[f t /bnf uif hbnf t #vz ujnf up uijol t %po u nblf b efdjtjpo bu uif ubcmf 45&1 50 5)&*3 4*%& t )fbs uifn pvu

1. GO TO THE BALCONY• Keep your eyes on the prize• Name the game• Buy time to think• Don’t make a decision at the table 2. STEP TO THEIR SIDE• Hear them out• Acknowledge the point and the person• Agree wherever you can• Don’t say BUT, say YES…AND

3. DON’T REJECT… REFRAME• Ask problem-solving questions• Ask “why” and “why not” Ask “what if?”• Ask for advice• Reinterpret whatever they say—positively

4. BUILD THEM A GOLDEN BRIDGE• Satisfy unmet interests• Involve them from the start• Help them save face• Go slow to go fast

Tips

www.WILLIAMURY.com

Tip Sheet:Getting Past No