38

55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

  • Upload
    binhlh

  • View
    2.353

  • Download
    2

Embed Size (px)

DESCRIPTION

fd

Citation preview

Page 1: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c

c

��c����c���c�c��c ���c��c���c���c���c����c�����c���c����c��c���c !"c#c

$%&���%c&'�c (c )�c�*�c�+c��)�c

c

c

��c �����c

,-c ./c��0+�c ���c

#-c 1'�c����c�2��c�� c&'�c (c����c��c

�-c ����c �c ��c34c35�c !"c&'�c (c����c��c

6-c �' c�7c��c&'�c (c����c��c

,,-c 8�)�c����c�7c��c3��c9�"�c !"c:�";��- ��c

#-c 8�)�c����c ���c

�-c 27c��c��c���c����c3��c9�"�c !"c"�";��c

6-c .�c�+c��c34c35�c !"c:�";��- ��c

,,,-c 8�<�c�'�c��c:�";��c��"c="c

cc

c

c

c

c

c

c c

Page 2: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c

c

���c ���c

c c

.>�c�?c�@��c

c

�%�c&'�c '�c�����c���c����c��c�AABc !"cCD��:EFc�� c��c�5��c�=�?��c��c��c

���c���>�c��c9G��c,��%=�%�c����c @�c �c#BF#HFc�*�c��c��c�)�c�c�5�c�=�) c�4c

I�JHK-c��0c��c���>�c��c9G��c,��%=�%�c���0c ���c�5��c�"�c?c�L�cM�cIBJHKFc

�7��cD"�c'c��cND8cIOPHKc����c���c ���c3�<��c ' c��Q"c ' c��) c�'�c

�=���c��c�"��c�'�c�=���c�R�c=*�c )�cI Sc#F#Hc���>�c9L�c�L�cM�c�=�0c ��c�� c

,��%=�%�c�5�c�AA6c��c�)�cBBFOHc !"c9L�c �c�T c2UK-cDV�c���c9G��c�=���c��c�W�c

�5��c !"c,��%=�%�Fc���>�c��c9G��c37��c Sc @�c 4c3+�c���c��cXc Y�c @�c3+�c���c

�"�c�)�c *�c ���c���-c�=���c���c��cZ��c9G��c3��c9�"�c����c��Fc&5��c�7��c

=���c�[c�=?c���c���c����c3���c37��c��c��+�-cD+�c ' c9�"�c�����c�\"c��c�]c

?c ' c��) c�"��c�'�c�=���c37��c��c�=�0c ��c,��%=�%�c&5��c=���FcXc34c 4c��c

�=���c3"�c ' c �+�c � c,��c�V�c <�c����c�5��c��*�c "�c����c�=���c�Q��c�<��c

���c3�+�c��c9�0c�=�c3' c���Fc3�c���c��c^�<�c /c���c�_�-cc

�����c���c����c��c �c `�c�a c���c����c3��c�+c37��c Y�cb"c �c�)�c����c^�� c

��"-cD��>�c�"c37��c Y�c�<�c�*�c����c�>�c��"�Fc 7��c�Z Fc����c&� --- �c�Q��c

��"�c9d c3��c�+-ce�� c'�c9G��c�����c���c����c��c�=���c���c����c3��c9�"�c �c

���cb�c�+c�*�c0+�c !"c�>�c���-c,��%=�%�c�'�c�=���c���c�fc�fc �c����c a c��c�g c

�h0c�ac�5��c�=�?��c&�7�c&'�c�=i�c���c��c����c @�-c�' c��) c�=i�c�+c��)�c�[c��c

�"��c�j�c����c���c �� -cEac&'�c�=���c�>�c��"�c�)�Fc�����c���c����c��c�fc�%�c ��c

�c ' c9�"�c�����c���c���_�c �c����c3k��c _-c�'�c���c^�"c����c,��%=�%�c

37��c�*�c����c�>�c��"�c�[c�=?c�i�c�kc&�+�c��Q"c3' c���c��c ' c��c3��c

9�"�c�=���c�Q��c�5�c�@�c�L0Fc�l c&���c �c�=���c3mc���0i�c�)�-cc

Page 3: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�' c�L0cBc�5�Fc:�";��- ��c="c�>�c�=i�c�="��cn%&-c�i�c !"c�7��c�0c �c��c<�c

/c��?��c&���c����c �c�ac�'�c�=���c�����c "�c�'�c ��-c��+��c:�c��`"c �c�ac

���c�fFc 7�c ���Fc Y�c�=���c��+��c�L0c�"�cD"c��c�_c���cD"c�4c �c ��c�7��c

o��c�`c�*�cD"�c2U-cc

.g c�@�Fc�7��c�0c Sc ��c&'�c�' c��c&5��c�`"c�� -c�Sc���c�'��c�"�Fc�dc

�=�>��c !"c�7��c�0c�[c�?c=���c="cBAc&"��c !"c2Uc��c�"��cPBc��) c3' -c�' c�<�c

�h�c p��c�� c�?c=���Fc�\c�' Fc&5��c�`"c�� Fc�'0c�W�Fc7�7c�+�c ' c&�c���c

���c����c !"c ��c���>�-cc:�";��- ��c �c���c�d"c Sc+�c�Z c 7�c ���c��c��"0c

���0c�@�c���c ��c�[c�=?c���c�d"c����c�"�c3<�c �c&*�c Zc"�c����c&'�c�<�c

�h�c !"c���-c��0c�ac���c 7��c !"c:�";��cc37��c Y�c �c�*�c��c�)�c�(c�)�c

����c���>�Fc����c=*�c����c���>�c���c Wc Y�c �"c���c=qc��c�7c��c3��c

9�"�c��c ' c�Z c��c 7��c�0c��0c�=?c���c�dcr g"c���c L�sc��c �cr����c���sc

!"c�7c��c3��c9�"�c���-ct�*�c�'�c�\c�Q��c0i�c @�c�4c�4�c g��c�7�c�[c

���c9��c X�c��c���cr���c���c���c����c�����c���c����c��c���c !"c

:�";��- ��s-cD��c9���c !"cc&��c�<�c ���c�fc��g�c���>�c�X c���c=qc3'�c����Fc

0i�c @�Fc �cW c��c�@�c^�"�c�=X��c !"c�����c���c����c��c�4�c ���c��c ' c��c

:�";��- ��c�[c )�c���c�=i�c�Q��c�ac�G�c�kc !"c ' c 7��c�0c�2��c�����c�a-c

�=���c^�'c�=��c�a c���Fc9�c�=��c��c��c�>�c��"�c 4c��c o��c�)�c����c3���c�a c

�+c �c�7c��c3��c9�"�c !"c:�";��- ��c �7�c�"0c�k�c�i�c��� c *0c�7��c���c

W�cb' c Y�c����c��c +Fc9�c�4c&��c�<�c ���c37��c��c�='�c3]�c�Q��c�"�c

�4�-ce�c��0Fc�4�c g��c�7�c=*�c����c���c�� c�ac^�"�c�L�c��g�c�uFc�="�c�k�Fc

����c��i�c !"c ' c *�Fc ' c����Fc ' c��c���i�c Z�Fc ' c��0c 7c��c�Q��c"�c

^�"�c�L�c�+�c�7c��c3��c9�"�c !"c:�";��- ��c��c��c���c��0c���0c ���c���c

����c��-c

t��c�=L�c�=X��c <�c��vc

c

c

Page 4: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

_��������������

�c �� ���������������� ��������������

��c �� ������������

í� ���%= %cIí % �=��� c ���%= %c�c�����c���c����c��Kc �c��c�'�c���c����c

�����c���c&V��c�����c�'�c����c��wc �c��� c�="�c�k�c�7��c���c�����c���c�7��c

^�"c ' c�����c����c 7��c���c����c��c��c�4�c ���c �c37��c @�c�<�c��c="c��*0c

�=���c&*�c Zc 7��c����c���c !"c^�'c�=��c��"�c9d -cI�i�c Y�c�� c�X�c �cr�����c

���c37��c��*0c�>sKc

c�%�c��`"cx�Fc�����c���c����c��c Sc���c��@�c&4cx�c�����c���c����c��c

�=���c��� c��"c&'�c���c4"c��c9d c�Gc�7��c^�"c ' c�����c����c����c��Fc�*�c �c

^�"c,��%=�%�c��c ' c����c��y�c�7��-c

�%�c�kc Z c�����c���c�+c��)�cIn�zKFc{�����c���c����c��c&"�c�_�c��� c�<�c

b�*�Fc^�<��c '�Fc&'�c���c��c�L�c���c�<�c�h�c�� c��"c&'�c��c�"�c��'�c�=i�c

����c,��%=�%�Fc����c�� c��"�c���c���c ' cQ�c��Fc <c ' c�<�c�h�c��"�c

���c p��c��c�Q��c�7��c���c��c�'c�7��c^�"c����c,��%=�%�{-c

�%�c|0c&"�c�����c���c����c��c !"c�kc Z c}�c�' c3��c�+c L�c~c�c�'�c���c

E����cI:Mí�KFc{�����c���c����c��c �c 7��c��� c3��c9�"�c�� c��+�c��c

�7��c^�"c�=�0��c�7��c��c ���c��c 7��c���c���cX c3Uc����c��{-c

�%�c��`"c=����c

{�����c���c����c��c�� c���c �c��� c�a c���c���c����c3��c9�"�c^�"c ' c

�����c����c����c��-cD4c9a"c�=i�c��� cb�c /c��c�=�0��c9Qc ���c����c��c9�)�c9���c

�%b�FcL�c�"�c��c��c<�{-c

�����c���c����c��c�=���c�d�c��`"c��0c�_�c����c��c��c�=���c�4�c���c����c

��"c&'�c���c4"wc9d c�Gwc��"�c���c ' c���c9���c3Uc����c��c�=i�c����wc �0��c

����c����c��wc��"c&'�c kc��+�c����c��Fc���c���c����c��wc�*�c��'c�����c���wc�c

�' c��+�c3+wc���c���0i�c�=i�c����wc��"c�T�c 7��c ���wc��+�c�dc�=a c��+�c�)�c���>�c

��i�c9o��c��c ' c9d c�Gc�"�c&'�c���wc���c�)�c�����c���c���c�'cI��c���c��i�c

Page 5: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

9o��Fc��+�c&dc0c�+c �0i�c9G��Kc��c�����c���c9d c�GcI��c9d c�Gc ���c *�c

�7��c���Fc9d c�Gc�'�c /Fc���c W�Kwc ' c���c����c�=�0��c����cI��c 5�c�4 c

�Z c3�(Fc��'�c9G Kc��c ' c���c����c�)�cI��c��i�c�dc<�Kc

��c O �������������

�'�c (c ����c �� cIí % �=��� c=%�"� ���c�l c%��"� ���K�c �c ' c���c����c&'�c (c �� cc

�a c���c �=a c ��0+�Fc^�"c����c,��%=�%�cI�\c ����c 9� ����"=0- ��Kc �'�c (c ����c ��c

�c��� c&'�c'��c4"c��c9d c�Gc^�"c,��%=�%�c��c ' c3i�c����c ��c 3' c�+�c ���>�c

��i�c9o��c 'c�L�c��c�c��"c���cI�"= %�cE%���Fc����c�%�% Fc°���°�������Fc

���� %9�%Fc�AAPKc

�d�c��`"c��0c&"�c��c�*�c <c ' c���c����c�����c���Fc ���c�i�c ' c��"�c9d c

�)�c ���>�c ��i�c9o��c ���c o��cI Zc37��c�<�c3' c���c9�"�c�����K-c

j�c ������ ���� ��������� ���!��� �������������

��c ����������

�c edc�=Wc&'�c���c �c37��c^�"�c�=X��-c�=���c&'�c (c�=�0��c����Fc�dc�=Wc �c0+�c��c

^�"�c�=X��c�*�-c��0c��i�Fc�dc�=Wc���c�*�c0+�c �c��c ���c�)�c �c�Wc&]c="c "�-c�'�c (c

����c��cb4"c�Y"c0+�c��c��0-cc

�c E���c�W c&'�c���c p��c37��c Y�c/c��`"cc

�c �*�c�=g cb[c���9L�c��cX c !"c���>�c��"c���c����c��c �c*�c9R�cc

�c ��+�c3���c �c�Wc ����c �c�L�c&�i�c&'�c���c��c �c�Wc9�0c�=�c ' c�����c����c

&'�c���cI��0c��i�Fc �c�Wc �c��+�cbg c3' c���c,��%=�%�Fc��� c&"�c�4�c��c�L�c

���c���c4"c 4c��c�fc "�c��Kcc

�c Eyc9���Fc����c����c�=���c��� c�W c�c�)�c^�<�c�=dc^�"�c�c3' c���cI��2Kc��c

' c�c����c��c�"=3%����cI�� =���"=3%����c�0��%��Kcc

�c e*�c��c�=i�Fc ���c�)�c�ac����c����c�=���c ���c *�c�7��c���Fc9R�c�+�c����c �c��c

���c�)�c&'�c���c&kc����cI =�����% ���Kc�=���c�% ���-9� c��c&'�c���c�L��c "�c

IC���% ������KcC�cN% ���-9� cc

�c ��+�c3���c �c�Wc ����c �c�L�c��i�c&'�c���c��c �c�Wc9�0c�=�c ' c�����c����c

Page 6: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

&'�c���cI��0c��i�Fc �c�Wc �c��+�cbg c3' c���c,��%=�%�Fc��� c&"�c�4�c��c�L�c

���c���c4"c 4c��c�fc "�c��Kcc

��c������ ��

�c��>��c ��c�=���c3"�c&'�c (c����c���c9�c��+�c���c&�+�c3Uc����Fc��+�c���c�@�c

��Fc��+�c ' c�����c����c�a c���c���c���cI�"�c��'�c����c��Fc ������ ��K-ccc

�c.�i�c^�"�c�+�c ' c�*�c��c�'�c /cI�l c&���c �c ' c ���c��+Kc

�c�'�c (c����c��c3��c���c a c��c��c�)�c&'�c�=a c��+�c�l�c���c�l�cI��c����c3' c

���c�4�cr37��sc���c�)�c�'0c�W�Kc

�c1Uc�5��c !"c���>�c&'�c���c��c���c�=���c&'�c (c�=�0��c����c�]c="c3��c�' c

9G��c�=���c&'�c (c����c��ccc

�c1' c���c^�%�c�)�c���c�Z c �c��"c���c�=i�c����c��'c=(c��c?c ' c �"c���c

�=�0��c����-c����c��0c ��c��c +c���c^�<c3��c�+c��c�ac�?c=���c !"c&'�c (c����c

��-cc

�ce*�c��c 5�c�4 c3' c���c�=���c&'�c (c����c��c p��c34c35�c��c��c�)�c&'�c

(c�=�0��c����Fc�l c&���c�=���c ' c�=�>��c�c�����c���c^�"c&�i�c��)�c

�c � ���"��#���� �������������

�c �"��#�����$�%�����$&�����'��(���)���*������+�����,�

�%�c��`"c=���Fc�"=3%����c�=a c��+�c �c�"=3%����c�� c�a c���c37��c^�"c ' c

�=���c��"�-c�' c��c�"=3%����c�=a c��+�c���c���c�l�c���c�\c3' c���Fc&]c^�"c

3i�c�L�c���c&'�c&�7�c��c&'�c (c�=�0��c����-cc

c�c�' c[��c�)�c�c����c3��c9�"�c9a"c�=i�c���c�l�c���c^�"c��c 4c �c�+c3�c

�0��c�"��c&'�c���c�=a c��0+�Fc��cXc 4c�j�c ' c�c����c�' c�����cb�c /c�"�c

��'�Fc^�<�c�=dc�_�c3�c��c�a c���c���c���c���-c

�ceWc9Gc����c��c���c 7��c !"c�7c��c��0c �c."�9�cí�9-cc

j���"��#������������������� ����������������

�cD��>�c&'�c���c 4c��c���c=qc�dc�=�>��c !"cXc��c^�"�c�c�=a c��+�c�)�c���>�c

��i�c9o��Fc��c���>�c��i�c9o��c���c�� c����c�7��c���c��c�<�c�h�c^�"c^�"�c�c

Page 7: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�=a c��+�c�)�c��c�<�cb�*�-c}[��cE% c�@�c��i�c��c9G��c�"=3%����c�=a c��+�c3+�c�c

�)�c��+�c ��c&'�c���c^�"c���c�l�c���Fc ���c *�c���c4"c !"cXc�%�c0i�c @�c

=�i��c !"c3' c���--cc

c�c�' c[��c7c�7c�=�) c3W"c Sc�L�c���c7c�7c^�"c ' c���c /c&'�c7c�7-c1�c���c3' c

���c����c����c���c�W�c�5��c�l c���c�T c�l c&���Fc3' c���c�<�c >c��c

����c��@�c yc�l c����c�'��c �c�+�c3�c 7c�<�c�h�cb�*�cb�?��c 4c�� c �+ c

7c�7c��c����c��-cD�c�<�cb�*�c��+�c��c���i�c Z�c�dc�=�>��c��c�'�c��'cb%�c

' c�W�c�5��c���c��c���c�T c���c&'�c �0c�*�Fc�"�c�4cXc�<�cb�*�c ' c�<�c�h�c

��cXc9ac�d�c&'�-cc

���"��#���� ������� ����������������-���.��

�c�' c��c&'�c (c����c��c<�cI��@�c�g0Kc �c ' c 7��c�0c&'�c���c�=a c��+�c�+�c���>�c

��i�c9o��c^�"c,��%=�%�c��c37��c9�0c�=�c3i�c&'�c���c���c /-cc

�c:�";��- ��c �c�Wc9Gc�=�) c��i�c �c ' c��c&'�c (c����c��c��� c ���c��0-cc

c�' c��c&'�c (c����c��c<�c 4c �c�+c �i�c^�"�c�+�c�k��c �c�Wc�*�c��c ' c^�'c

�=��c3��c9�"�c�� c�kc Z c�c /-c�' c��c&'�c (c����c��c 4c��c��� c ���c3��c

9�"�c���c4"c�"c9G��c�l c���c4"c �0i�c9G��-cc

�c�' c��c&'�c (c����c��c3��c9�"�c���c4"c �0i�c9G��c���c����c�=���c���c�dc

�=�>��cx�cI�Wc9Gc�"���0�- ��K-c�' c9�"�c�����c3��c9�"�c �0i�c�L�c��c��0c

37��c��c�_�c���c�=���c�+c��)�c���c /c��cXc37��c 4c�!c3' c���c

/���"��#���������� ��������������0����'�

c2��c[��c�_��c�>�c���c��c <c ' c �"c���c���c��Fc <c ' c���%c&'�c (c�=a c��0+�c

�� c�X�c �c��c&'�c���c��c�cr � 3c"�9c��=�"=sc�=i�c�7c��c3��c9�"�c�"c

3i�-cc

ceWc9G�c ' c �"c���c&' c4"c !"c2" 0�cI2" 0�- ��Kc�l cN%"=�cIN%"=�- ��KFc

' c �"c���c�c��'c !"cn" �2"=�cI$" ��"=�- ��K-cc

m���"��#���� ������$1��'�2��$&��������

M�c�=a c��0+�c&"�c�_�c"�c ����cE"�c�G c�"�c3<�c��cM�c&'�c���c�)�c ' c

Page 8: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

9d c�Gc �"c�(-cc

c�c������3���������45-c.���c��c��0c��c �c&<�c �c���c9"�c�G c�� c�kc Z c

�%�c�<�c�h�-c�' c�>c "�" ��c�l c^�<��c '�c&���c��QcI&"��%=c"9�Kc�=i�c���%c

^�<��c '�c ' c�<�c�h�c�l c �"c���-c1�c���>�c9o��c����c3W c ���c���c���c

�<�c�h�c�l c���c �"c���c Gc��FcXc�� c9R�c�+�c �"c���c !"c���>�c&'�Fc���c

��cXc�fc�a c���c ' c��"�c9d -cc

���3�����������������������������=i�c ' c��c�)�c ' c9d c�Gc �"c�(Fc

���>�c��i�c9o��c 4c��c���c�*0c ' c�<�c�h�Fc�l�c��"Fc�"�c��'�c��c�]"c����c

���c �0��-cM�c !c 4c��c ���c *�c ' c9d c�Gc��0Fc����c�7��c��>��c ' c

9d c�Gc�� c ' c �"c���c�� c ��c�a c���-c�!c ' c �"c���c�=<c����c��ic�l c

�Wc��"�c9d c �c !c$%&���%-c��� %�" - ��c �c���c�Wc9Gc��� c ���c��0-cc

���������������� ���

2��c��c�7c��c3' c�� c��c9G��c�=���c�2��c���-c2��c��c�7c��c��c9G��c

�=���c���c�_��c�>�c p��c�� c��c9G��c�=���c�2��c���Fc�����Fc8��c��c ' c

���c��c�2��c3' -c

Page 9: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�6���������"��#��������75�����!��8��95���5��

�c �6�������������

��c �6���������:�������;���<��"�����

c

�i�c��i�c0+�c�=i�c���c D:NE:��c:2�Dc

D5�c��c���c #��Pc

�=Gc�?c W�c N%"�� %Fcn"�������c�cCN:c

�d"c����c3��c9�"�c 1T�c���c�=i�c�+c��)�c

D��>�c�Z��c�@�c

�%��=%0cM-�%;��c

I8�'�c�� c����c��Fc !c�d c��c

�_��c^�<�c�=dKc

D���c3��c9�"�c �'�c (c

N<�c�h�c

:�";��- ��Fc:�- ��Fc: %b"c

,��%=�%�Fc,2E&Fc:�";��c1��9 %Fc

:�";��cn%&cN%=�� %�c

E�"�c��c 6P-�APcc�ScCNEcI�A#AKc

��c���c�\c���c����c3��c9�"�c #-PAJc�ScCNEcI�A#AKc

��c���c�"�c��+c ##B�c�ScCNEcI�A#AKc

N�c ���c 7��c�L�c �ABAAcI�AA�Kc

n%&���%c :�";��- ��c

�' c�Z c3��c9�"�c e�9%�c��c�="��c$%&c

�' c��7�c��Qc �=���c��� Fc:�FcM'�Fc�Z FcD��c

1?�c�����c #��Bc

c

c

c c

Page 10: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c :�";��- ��c,� cI�[c��i�c0+�c�=i�c���cD:NE:��c:2�DKc �c���c 7��c�0c�����c

���c����c��c !"c2Uc�l�c���cN%"�� %Fc&"��cn"�������-c�L0c �c�c����c&'�c (c )�c

�*�c !"c2`c�)�c9�"�c��c&'�c���c^�"c,��%=%�c�@�c�*�c&"c @�-c:�";��c �c 7��c�0c

3��c9�"�c�"c����Fc�"c���c��c�' Fc9d c�Gc��"c&'�c�� Fc�@�c���c���cX Fc

�="��c�=Wc���c�*�Fc�"�%���<��c '�c !"c:�";��c���c���c�T�c�"c&*�c Zc3�c���c�"c

� 3c���c,��%=�%�-c�' c �0i�c��"c�X�c:�";��- ��c �c���c�=���c�Q��c 7��c�0c 4c

����c�5��c��c�=���c�X��c&� c�*�c���c�"0-ce)�c9�"�c��c���c�mc�7c "��5�c�=���c

�Y��cPc�5�c��c���c��c�'�c�=���Fc=qc=���c��i�c�dc&'�c (c^�"c����c��0c �c���c

�=���c�Q��c���>�c3k��c _c !"c�+c��)�c�����c���c����c��c

cc c1�c&�+�c�� c��c�'�c�=���c !"c,��%=�%�c �c�6AAH��5�c���c�Q��c�5�c�@�c���c3mc

�AFc�l c9oc37��c 4c3��c�����c��c&'�c���c p��c��c37��c����c���c&�+�c��c

,��%=�%�c����c�%��c�%;��c�c�"�c��0c �c���>�c�'��c ��c�_��c�>�c �c�k��c��'�c�� c

����c��c !"c:�";��c�c�[c�)�c���c�*0c�����c "�c !"c��� c&'�c���c^�"c����-c

�'��cO�#��BFc 7��c�0c �0i�c&'�c�' c^�"c����c�"��c�i�c ��c�7��co��c�`c�*�c

D"�c2Uc="c�>�c�)�c�G c��i�c��c9G��c,��%=�%�c��c �0��c���c����c��"c�' c�"��c

���c��c�Z c�"�c�*�Fc9yc9���c�*�c��c�%�c ��c����cW c �c�*�c 4c��-cEoc

���c3' c���c��c ���c�<�c�h�c&'�c="c�5��c i�c�'��c3�c�=���c�Q��c���0c

�@�c3��c9�"�c�����c���c����c��Fc:�";��c�R�c9�0c�=�c�Q��c "�c3+�c&"�c�@�c �c

�7�c ���c *�c �c3' c���c�ac��<c�[�c���c�"-c:�";��- ��c �c���c��c�X�c

���>�c�+�c���c��"c&*�c Zc�Zc��c���c ' c�=a c��0+�-c}���c�=���c���>�c?c�=i�c3T�c

��Ac^�� c��"c�[c�'�c��'c:�";��c �c$%&���%c&'�c (c���c�@�-cN<�c�h�c��c

:�";��c ���c *�c&"�c�_�c��+�c����c��c��y�c�WFc�*�c��'c�=a c��0+�Fc���c�=���c

�@�c�' Fc�`"c�EFc���c<�Fc�`"cEeEFc�_c ��c��c�=Yc ��Fc�_c����c��Fc�_c ��c&+�Fc

�'0c�W�c��c����c�<�c�h�c3' -c

c �"�c�@�Fc:�";��- ��c �c�="��c$%&c&'�c (c=�i��c�l�c���c�' Fc�"�c���c�>�c��"�c

���c����Fc[��c��0c ���c *�c�i�c�)�c3' c���c����c�<�c�h�c3' c

c

Page 11: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c c I:�";��c�'�c�=���c^�"c�>�c3�c#��B�#���Kc

�>�c��"�c Nac3���c

O�#��Bc c:�";��c&T�c�@�c3��c9�"�c�' c�=a c��0+�c

#B�B�#��Oc :�";��c kc�@�c�'c 7��c�0c

6�#���c :�";��- ��c1�9�c="c�>�Fc ���c *�c�' c �c��+�c��c

##�J�#���c :�";��c3��c9�"�c�i�c�l�c���c�`"c�Ec

P���#���c :�";��c��"c ��c���c����c���� %%c��=�-c��cM "�%�: c

#J�##�#���c :�";��c�?c �"c���c<�c&'�c���c<�c��c^��c�l��c

���6�#���c :�";��c�?c�="��c�*�c��'c ��c�="�c�)�c%�"0c

O�#���c c:�";��c�?c �"c���c<�c&'�c�_c ��c��c�_c����c��c

�����#���c :�";��c3"�c�=����c c����c��c;N��- ��c

J��AA#c :�";��c�[c3"�c�=����c9d c�Gc�5��c3/c�@�c���c�=i�c

$%&���%c !"c[��-c

:�";��c&'�c�'0c�W�c�=i�c����c

##��AA�c :�";��c�?c �"c���c^�@�c'�c�=i�c����c

�AA6c :�";��c&'�c�' c�=a c��0+�c�%�c�="��c:�";��cM"�%c

#P�P��AAPc :�";��c����c="c9d c�Gc���c3�+�cIc:�- ��cKc

�c�c�AABc :�";��c�[c��)�c����c9d c�Gc�)�c �c���c���c���c�'c

��c3' c���c�l�c��"c�)�c&*�c Zc�L�c�)�c�Z c �c�Wc �c

�d�c �cO�cCNE��5�c

���AAOc :�";��c3"�c�=����c�c����c�"�c��'�c�=a c��0+�-c

���AAOc :�";��c3"�c�=����c9d c�Gc&'�c�� c�=a c��0+�c

:�";��2M6c�V�c ��c�="��c�)�c:�� %c����%�-c

#���AAOc :�";��c&T�c�"0cn"=�%=c3��c9�"�c�� c��c��cE�2-c

�AA�c :�";��c&T�c�@�c&'�c�� c{37��cE�2{c="c����c @�-c

P��AA�c :�";��c3"�c�=����c9d c�Gc�������c&V��---c���c�T�c

Page 12: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

D��0c#B����AA�c �="��c$%&c,2E&- ��c !"c:�";��c&T�c�@�c �c���c

���>�c9o��cb%�c���c��c ����c�=��c�=�0��c��c��c

37��c��c&*�c3�c3�<�c�Wc���--c

c

c

��c �������&���=���,��� �

c c c c c

c c I�<��c9�"�c��c !"c"�";��c�\c�AAJ��A#AKc

cc c c c c c I���c�d�c�=���cCNEKc

cc

D5�cc �AAJc �AAOc �AA�c �AA�c �A#Ac

E�"�c��c��@�c #A-O##c c#P-�6Bc #�-#JJc �P-BA�c 6P-�APc

.�c����c�"�c��+c #-#B�c �A�c JPBc POJc #�Ac

íMNc �-B�c �-A�c #-B�c #-#Bc A-PJc

�k��c���c�<�c #�-O�Oc #6-�#6c �-6#Pc J-P�Bc P-6J6c

c c

c NZ c���c )�c�*�c !"c:�";��- ��c 4c fc�V�c?c��� c�L0c �c[��c�@�c��i�c&'�c (c

�' c�=i�c����c,��%=�%�c�)�c9d c�Gc+�c�Z c*�c����cI&"�c�_�c <c9d c�Gc�)�c��c

r#�� � 3sc�������cI��"c���c Sc @�c���c @�c�*�c ���KKc��c ���c�@�c�' c

3k��c _-c.�7�c �7�c <�c��+�c9d c�GFc�W�c�+�c�6�#A��AA6Fc:�";��- ��c 4c�=i�c

#�A-AAAc ���c�' c 4c�l�c�=���c "�" ���%c���c3�+�c���c9���c����c�@�cI�� ��%b�c

�%"= ���K-c

�'��c#A��AA6Fc:�";��c��"c="cZ��c9G��c���c3�+�c���c9���c�=���c�' crN%"= c

,���9%c�%c&��3sFc �c���c���>�c��"c���c3�+�c&V��c�Q��c G�c�\c Z"c�=���c66c

�=���c�="��c�' c !"c#�A-AAAc ���c�' c�"0c��c���c&V��c�a"c��c�l c�i�c�' c��<c��c

�=�) c�L0-c�Sc�=���c#c��@�c�"�Fc9�"�c��c&'�c���c !"c�Q��c ���c�' c�4c�5��c

�Hc��c�)�c�Q��c ���c�' c37��c�V�c�=���c9"�c�G c���c3�+�c�i�c�=i�-c

Page 13: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c:�";��- ��c�"��c 4c���c�dc�+c�!c�Q��c T c��c9�0c�=�c9"�c���c��c�7c�d c��c

3��c9�"�c�=i�c,��%=�%�c��c�@�c��c37��c 4c���c�!cbZ��c�@�-c

D��0c 7��c�0c:�";��- ��c="c�>�c�5�c#��BFc7��c !c�%��c�%;��c��c�L�c��i�c�[c

�Z c�i�c�Z c7�c��c�4��c�4�c�' c�=���c���c��c3�c3�+�c���c�V�c�="�c�!c

��"�c3d�c0i�c @�c !"c��c���c���c�5��c�X�-c}���c�"0Fc���>�c���c7��c�� c ��c �c

7��c��"c !"c�����c���c����c��c��0c�"��c����c��c���c�kc�c����c @�c&�7�c&'�c

�!c�Zc�\c�]c���c&"���c �c�+�c��>�c �c ��-c

1�c3?�c�����Fc:�";��- ��c37��c 4c3+c�� c&'�c����c�Zc��c Sc���c�=���c

���c�l�c���c�' -cD���c3�c�\c3�c9d c�Gc��c���c���c����Fc��� c&�7�c&'�c�5��c

�� c�"�c��c����c��c�)�c�Q��c��c��c���>�c�"c9ac&'�Fc�=�) c3�c��c @�c !"c

3' c���c�Y�c]�c�<�c�?c=���c�i�c�l�c���-cc

:�";��c&T�c�@�c�?c=���c3��c9�"�c="c�����c `�c�a c�' c���c�5�c#���c3�c&kc

����c�i�c9d c�Gc��"c&'�c�� c��cEeE-c2��c�5�c�"�c�4cXc�?c=���c�i�c���c

����c��Fc�_c ��Fc�"�%Fc���c�="��c�=Wc���c�*�Fc�@�c���c���cX -c}���c�"0Fc[��c

���c *�c6#c !��c ���c���c���cOc��) -cE�"�c��c&'�c?c��) c�����c �+�c��c#��c

9�"�c��c�5�c���'�c !"c:�";��c��c7��c !c�%;��c^�0+�c�L�c��+�c�G c&��c

�=�)��c&�i�c��)�cr�����c^�� sc !"c���c?c<�c�����-c

}���c�"0Fc:�";��c 4c�@�cP�c�=���cr����c�+�c��>��cb�0i�c��"c���-c2o"c yc

���c�5�c���'�Fc9�"�c��c&'�c ' c�l�c���c����c��c�[c @�c�@�c��i�c���c^�"c�' c

3�c�\c3�c 7��c�0c��c���c���c����-ce)�c9�"�c��cJF��c�mcCNEc�5�c�AAPFc:�";��c

�Z��c?c�dc�=Wc��c#c�=���c9"�c�' cPAAc[��c&'�c (c�=a c��0+�c )�c�*�c9�c���c Wc

,��%=�%�c�%�"� %=c����c3ic���c�5�cI[��c +c���c�'0c�W�cE% c Sc���c9�"�c��c

�=a c��0+�c6F�Bc�mcCNEK-c�p��c�5�c�AAPFc����c��"c&'�c�*�c��'c%�"0c��c���c��c

��"�c9d c !"c3' c���c �c6PF�c�mcCNEc����c37��c�� c ���c���c9"�c�' c�4�c

�=i�c��c%�"0c37��c�<�c �c���c 7��c�0c&'�c (c��c Sc �c���c c��"�c9d c�ac9�-c

Eoc���c�"0c 4c�acb�*�c���c !"c���c��c9d c�Gc ���c *�c���c��'c=(c^�"c����c

�)�c��cN������- ��c"0cN��;� "- ��c����c ' c 7��c�0c��0c37��c��c&�c

Page 14: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�� c�)�c�0c�W�c��c��'c��c *�c ���c��"�c���c��c:�";��c�[c#Ac�5�cbL0c9a��-c

r1' c���c&�+�cXc���c�� c��c3�c��"�c9d c�)�c:�";��c��c��c�+cXc�R�c��"c

����c?c�L0sFc��c�L�c�W cN ���cE%����c !"c[��c.%��c2"���cn��9cn" 3%=c���c

b��-crD�"0c <c ' c[��c&'�c (c��c�=a c��0+�c p��c Y�c3��c��� c�<�c ��c�)�c 4c

��c&T�c3d�c:�";��s-c

��c J4��'�>�������75����

:�";��c�[c�?c ' c�'�c&'�c (c�`"c�� Fc&5��ce�9%�c��c�`"cEeEFc�@�c���Fc

����c��c��i�c9o��Fc�_c��c&+�Fc9G��c GFc��+�c&dc ��c ]Fc ��c��>�Fc�_c ��c�=Yc ��Fc

�_c�=(c%�Fc^�@�c'�Fc�_c��c�"�Fc�a c�h�Fc�="��c�Z Fc�_��c_Fc��+�c&dc 5�c�4 c

'c�L�c��c0c�+Fc�<�c�h�c ��c�x�Fc�� c GFc�<�c�4 Fc="�c^�<Fc���0i�c ���c 7��c

�����c��c3�"cX �c

�@�c�'��c���AABFc:�";��c&T�c�@�c&'�c�<�c�h�c9�)�c�[�c���c=�i���crM��;��s-c

DQ��cZ��c9G��c�����c���c�?c�@�c��c="c �c 7��c�0c/c��?��c���c�=���c���c9��c

�"0Fc9G��c Gc��c&+�c��c�Q��c34"c��"c���c3' -ce��c�'��c6�c�AAOFc 7��c�0c'�c

9G��c�?c=���c�����c���F��c&"�c^�'�c��c�"c9���c9"�c�G c���c4"-c��c�5��c3/c

��+�c3+c�)�c 4c�\cM,D�zDc��+�c ' c����c��c Qczc?c�dc�=Wc3��c�_��c_c Sc���c

��>-cE"�c�G c ' c�<�c�h�c�5��c3/c9�)�c�����c���c�[c�'�c�=���c="c&"�c�_�c <c

�Q��c ���c���c���Fc�<�Fc��*0c9'�c��>��Fc ��c�4 Fc�<�F����$"=%Fc9G��c Gc ��c�x�Fc

�="��c�Z -c

e��c#J�B��AAOFc:�";��c 7��c&�c9ac�d�c�=���c3"�c �"c���cL�c�� c�=a c��0+�-c

��"c���c&T�c�@�c���c2Uc���c�B����AAOFc3��c9�"�c��� c�<�c�� c2M6c37��c^�<�c

/c^�0��c3Uc����c��cIE�2K-c����c��0c=*�c�'��c ��c/c&?�c��c�4c �c9d c�Gc&'�c

�� ��%c9@�c��i�Fc�� cE�2c��y�c�Wc�\c <c&��c 7��c�0c��cL�-c

e��c�'��c���AAOFc:�";��c 7��c&�c:�";��c�=%��c9d c�Gc�a c�h�c&'�c ' c

���c�a c�h�c����c����c��c5�c�j�-c���c���c !"c3' c 4c��c�� c�L�c�'�c

�l c���c���c�+�c���c��c���c�'��c�)�-cc

Page 15: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

D5�c�AA�c:�";��c�?c=���c�i�c `�c�a c�<�cb�*�c���c��c�@�c�L0c�"��c�@�c��c

�c���cr�%c��� %�c�� 9sc�c�' c�)�c[��c�A�c�%���=0c��b-c

7�c÷%�?��%�

�i�c����c"�";��- ��c��cg�cW�c�*�cJ#Bc�=���c ��c���>�c��c�5�c���c

�5�c�%�c���i�c Z�c !"c����%�%- ��-c���c��c��0c�*�c"�c @�c !"cn" �"=�- ��c

:�";��c �c���c���>�c��c9G��c�5��c�<�c&��c&��c ���c�=i�c�="��c$%&c !"c���c�<�c

�h�-c�%�c��c$%&���%c ���%�%- ��c�c���c$%&c��c �>��c3'�c��<c�=i�c,��%=�%�Fc

:�";��c�[c��cg�c3�<��cBAc�=���c���>�c��i�c9o��c2Uc���c$%&���%c !"c�4c���c

�'��-c

j�c �"��#�������5=���:�������75�����!��8��95���5��

��c �"��#�����������45��

c

c

c

c

Page 16: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

:�";��- ��c �c���c����c��c �c�ac="c�>�c��c�'�c�=���c !"c�7c��c �"c���c

<�-�L0c �c$%&���%c&'�c (c�=i�c����c )�c�*�c�+c��)�Fc:�";��- ��c �c���c��c�X�c

���>�c�+�c���c��"c&*�c Zc�Zc��c���c ' c�=a c��0+�-c}���c�=���c���>�c?c�=i�c3T�c

��Ac^�� c��"c�[c�'�c��'c:�";��c �c$%&���%c&'�c (c���c�@�-cN<�c�h�c��c

:�";��c ���c *�c&"�c�_�c��+�c����c��c��y�c�WFc�*�c��'c�=a c��0+�Fc���c�=���c

�@�c�' Fc�`"c�EFc���c<�Fc�`"cEeEFc�_c ��c��c�=Yc ��Fc�_c����c��Fc�_c ��c&+�Fc

�'0c�W�c��c����c�<�c�h�c3' -cD����c="Fc:�";��c Y�c���c��"c�' c pc��g�c

3' c���c��+�c3���c�� c=*�c����Fc:�";��c�c�=c���c3�+�c a c�"�Fc 4c�G c

���cb��c�'�c��'c�' �c

�' c�L0cBc�5�Fc:�";��- ��c="c�>�c�=i�c�="��cn%&Fc g c�%��=%0cM=%����c�%;��c

�=Y�c6Ac��k�-c�i�c !"c�7��c�0c �c��c<�c /c��?��c&���c����c �c�ac�'�c�=���c

�����c "�c�'�c ��-c��+��c:�c��`"c �c�ac���c�fFc 7�c ���Fc Y�c�=���c��+��c�L0c

�"�cD"c��c�_c���cD"c�4c �c ��c�7��co��c�`c�*�cD"�c2U-c

.g c�@�Fc�7��c�0c Sc ��c&'�c�' c��c&5��c�`"c�� -c�Sc���c�'��c�"�Fc�dc

�=�>��c !"c�7��c�0c�[c�?c=���c="cBAc&"��c !"c2Uc��c�"��cPBc��) c3' -c.g c�)�c

���c ��Fc�%;��c��>��c�o"c=V��c�+�c��c�@�c��c���c37��c���c���c/c��?��c !"c

"�Fc Sc&�c�Wc �c"�cBcb�c��c p��c�!c���c 7��-c�+�c�"0Fc�%;��c�[c 4c�=���c

�"0c9�"�c��c#AFBc�mcCNE-c�' c�<�c�h�c p��c�� c�?c=���Fc�\c�' Fc&5��c�`"c

�� Fc�'0c�W�Fc7�7c�+�c ' c&�c���c���c����c !"c ��c���>�-c

V������� ��������������������������������������������������������c

ãc �2���6���� ������@�

�c }�c����c��2c !"c:�";��- ��c���c����c���c^�<c�7��c^�"c ' c�"�c����c��%�

�����%c�"=3%����-c�\c�5�c�AA�Fc3�c3' c���c���c�="��c$%&c !"c"�";��c�\c @�c

�Zc�c�=?c��Fc���c�� %c ��3�%c�� c��c9G��c��cb' c�d�c3' c���c��c���c�dc9Y��c

��c]�crn% ��%c&" 3Fc����0sFc��c��"c="c�Q��c��c/c��"c�T�c9a"c�=i�c ' c

���c����c��"c�T�c�=�) c�4c !"c3' c���-c:�";��c p��c�L�c�W c^�'c�=��c

��"c�T�c !"c ' c3' c���c��>��cb�0i�c��c���c�Q��c%�"� c��c/c��c ' c�<�c

Page 17: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�h�c�)�c �c3' c���-c����c3ic/c3�+�Fc�'�c��'c !"c3' c���c���c�)�c ' c

�<�c�h�c �c���c3' c���c��"c="c ' c a"c X�c W�cb' c��c�L��c "�c Y��c���c

!"c3' c���c�=���c^�'c�=��c��"c�T�c���c:�";��- ��c��c��c��c�)�c��"c�T�c

�=�0��c����-c�*�c <c�Q��c��c a c��0c !"c:�";��- ��c�V�c���c �c3' c���c

�ac��<�c�'�c��c0i�c�L�c��c3�c��"c���c�_��c�>�c3�0+�c3W c3' c���c

^�"0c ��c��"c�T�c��+�-c�i�c ��c 7��c Gc���c3�+�c�� cbL0c9a��c���c�+c��c���c

^�<Fc"�";��- ��c Y�c 4c�c����c3�c���c3k��c _c��g�c�%�c ��c�5��c a c ��c

�="�c��c��c��c�)�c ' c���c�!c ��c�="�-cc

�c:�";��- ��c 4c����c�W c��g�c&��c 4c��c Sc9R�c �cr��c���c��c/sc��"c="c

�Q��c��cb�*�c�W c�c�*�c���c�)�cr��sc !"c&��-c�i�c�='�c ��cr���=c

�% ���%�9"�����scI8�c/c !"c&��KFc 4c �i�c3+�cr,��=��%c���=c

�% ���%�9"�����scI�"0c�k�c��c/c !"c&��K-c�*�c���c �i�c3+�c��0Fc���c�="��c�)�c

�fcb�*�c���Fc Sc �c&��c ' c�"0c�k�c ' c��c/c �c�oc�c�)�c&��c�*�-c�%�c

:�";��- ��Fc ' c���c�*�c��c 4c�� c ' c��c��dc�'�c�*�c �c[0c�'�c��'c ' c

r���sc�[c 4c !"c&��c&V��c ' c �c����Fc�\c#c�"�c�+�cBc�"�c���c�)�c ' c�l�c���c

��0-c:�";��- ��c�fc 5�c Zc���c3���c����c��0c��c��"c="c �c&��c�Q��c��c/c���c

�*�c���c @�c&��c�5�c ��cn%&���%-c

�c �=�) c3�c:�";��c�� c���c ��cFc@�c+�c3' c���c���c�<�c�ac���c�)�c ' c

�"c���c&'�c (c�' c���c�l�c��"c-cD+�c ���c�' c����c��"c��0c �"c&�0c&'�c���c

' c �"c���cFc3' c���c��>��c�<�c >c��c�\c���c���0c�)�c���c��@�c�"�c��c�"�c

�4cXc�<�c�=?c ��c �"c���c�4c��c���c�4c-c8�>c�L0cFc�)�c�Q��c��c��c:�";��c

���c *�c-c���>�c0i�c�' c���c����c 4c��c�\c��c�l c 7��c�?c�)�c�5�c ' c�"c

���c&'�c�' c<�c&*�c3�c g c���cFc���c3�+�cFc��c a"c X�c�Q��c ���c�' c���c

����c-c�)�c�Q��c ���c�' c �"c��cFc3' c���c�fc���c�7��c&'�c��"0c�"�c3�c

�4c 4c�l�c���c �"c���c-cDQ��c 7��c��� c�"�c�4c�fc9�c:�";��c���c�*�c

�c 1' c���c�� c��"c���c4"c�=i�c:�";��c�)�c��'c=(Fc9yc9���c���c3�+�c�� c

�<�c�h�c��c���c����c����Fc 4c��c��+�c3���c�� c=*�c����c�\c��� c&'�c�' c pc

Page 18: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�c:�";��F3' c���c !"c:�";��c�� c��"�c���c�"�c 4��Fc���c���Fc��c�+c

��c3' c���c 4c��c��+�c3���c�� c�>�c��"�c !"c���-c

�c 2��c�=���c�Q��c����c�gc�dc�*�c3�c��"c���c�=i�c"�";��- ��c �c&��c 4c��c��c

�=�0c���c��c�X c�7c3��c�7��c���c��c�<�c�h�c&��c�"��c L�c�T -c:�";��- ��c

���c *�c&��c�Q��c�7��c���c��0c9�)�c9���c ' c��c/cI��c�[c�4�c?c�=i�KFc ' c

&<��c��i�c�<c �c��+�Fc ' c�="��c�'�c��'c !"c���>�c9o��-c���c�)�c@�c+�c�`"c�Ec

L�c�� c��c��9%�c�=���c �c�?c9Qc ���Fc:�";��c���c 4c ' c����c ��c���cX"c��c

3��-cD����c="Fc:�";��c Y�c ���c *�c ' c�7��c���c �c3' c���c���c ' c�@0c

�!c�*�Fc9�)�c��c�Z c �"c�(c3��c�����c !"c ���c�_��cI�Q��c���>�c�=�0c

���c����c��c3' c���K-cDQ��c ���c�_��c��0FcI ���c��c��c.����"��"vKFc 4c

�' c9G��c3�0+�c3W c�X�c���>�c�="�c�k�c�7��c���c��c3��c�����c�=���c��"c&'�Fc

�c���c /c��?��c �c ' c3' c���c�=a c��0+�c�l�c�uc R�c�"�c��c �"c�(c���c&�+�c

��c ' c�*�c��cXc o��c^�"�c�L�-c

�c e)�c:�";��- ��Fc&��c 4c ' c��c�l��c��?��c �c���>�c�L�c !"c&��c��� c��g�cXc

4c��c��"c���c�)�c��'c �+�c3*�-c2��c @�c&��c��"c�' Fc�`"c�� Fc�`"cEeEc���c

:�";��- ��Fc&��c 4c��c���c��c �c&��c&�c !"c&��c��c:�";��- ��c�fc3*�c�=\c

#AHc��'c�' c�+�c&��c !"c&��c��"c�g��c���c��c&��c�[c��"-cD+�c&*�c Zc���c"�c

��"c���c�=���c�Q��c���c&��c�[c��"Fc W�c&��c p��c�fc�� c��<�c��'c�=���c @�c

��"c��+�c�%�-c

�c ���c�)�c�Q��c���>�c0i�c�' c�l c0i�c�� Fc���c����c=*�c�g��c �c���c3�cXc�[c

L�c��c���c�' c��<c�l c&"�c�� c���c�4FcXc37��c�<�c Sc^�"�c�L�c�)�c���c��c

�c=*�c����c�' c�h�c�l c�`"c�� c���c !"c�' c��<c�l c&"�c�� c��0-c.����"��"vc

�� c���c&?�c9L�c��"c���c����c !"c:�";��Fc �c ' c���c�*�c��c&��c�%�c�Q��c

���>�cL�c��c��c���c�� c^�0��c�' c�l c�`"c�� c�oc�c���c�)�c&��-cE"�c

�' c��0cb�*�c���c&i�c�<�c !"c�="��c3+�c^�<Fc9�)�c��i�c��c.����"��"vFc&*�c Zc g c

���c&��c���c3�+�c���c�' c��<Fc�l c���c&5��c�� Fc�`"c�Ec�l c&*�c3�c���c�<�c

�h�c Gc��c���-c

Page 19: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

���c p��c 4c��c���c="c���c9"�c�' c.����"��"vc �c=�i��c���-cE"�c�' c !"c

&��c 4c��c p��c�fc�=?c�i�c3'cQ�cW c���c�)�c�Q��c���>�c3' -c�%�c�'�c��'Fc

����cW c.����"��"vc !"c:�";��c 4c��c Y�cQ�cW c��c����cW c:�";��c

�% ���%�9�c�=���c��� c��c/c&��c���c�� c�Q��c�Zc�oc�c�*�c �c��c @�c

!"c&��-c

ãc �2���6��8��95�@�

27c��c3��c9�"�c��0c �c���_�c��c�=�0��c����c��c !c0+�c !"c:�";��Fc �c �c

�?c �c����c���c !"c3' c���c���c�)�c:�";��-Fc^�"c�ac�'�c��'c !"c3' c���c

3�c��"c���c�=i�c:�";��c �c�����c�Z c^�<��c '�c���c^�<c �c:�";��-c

ãc � �����A���������5 ��

�7��c�0c���c��c ��c�=Qc�7��c���c�l�c���c�_��c�>�c �0��c��+�c�7��c���c�"�c

��'�cI��c�(c�W�c9G��Fc !c�(c---Kc�[c�� c�[c�'c�+�c�'0c !cIN%=�%=Fc��+�c&dcb�c

/c9Qc ���Kc !"c�=���c�L�c ���c *�c9d c�Gcb�c /c�(c�=i�c����c,��%=�%�-ce)�c^�'c

�=��c�[c4"c ' c�7��c���c�"�c��'�c !"c3' c���c�� c&<�c���c"�c����c�V�c

���c��"�c ��c�=���c ' c��"�c9d -c

1�c�=���c�L�ct�c /c�(c�W�c9G��c���c�� c�7��c���c�"�c��'�Fc�fc��<�c�[c�7��c

���c��cb�c /c��"�c9d c�V��c�"�c&Z c��>��c �"cI��=%n" Kc��c�' c=>�c����c,��%=�%�Fc

�V�c�G c�W c&<�c���c��0��c���c �c ' c��"�c9d c�����c���Fc�d�c9���c ��c��"�c

9d c��c �0��c��+�c�7��c���c�"�c��'�c�+�c��L�c���c !"c9�"�c�����c�%�c���c

��>��c9L0c��ic&"�c=�i��-c

D�L�c���c !"c:�";��- ��c�?�c�7��c����c����c��c0i�c @�c�"�c��'�c�+�c��L�c

���c�l c 7��c�0c ���c *�c�(c�W�c9G��c !"c3' c���-ce�c�kc Z c���c W�c��0c

�fc�<�c_�c �c�_��c/c�l c�\c ��c�"�c��'�c�+�c�=���c�L�cb�c /c�(c�W�c9G��c�=i�c

����c���%=�%�-c

�=���c�L�cb�c /c�(c�W�c9G��c�=i�c,��%=�%�c�fc��+�c�G c �0��c��+�c�Q��c�7��c���c

�<�c_�c�=i�c�+�c:�";��- ��Fc��c�o0c�%�c�4c 7��c�0c�fc���c �c3' c���c���c

%��"� c��cb' c�d�-cN"�c3�c:�";��c �0��c���Fc 7��c�0c�fc���c���c%��"� c�7��c

Page 20: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

&'�c3' -cD+�c�<�c�h�c���c �"c 4Fc:�";��c�fc �c&�+�c�Q��c��c�[c�� c

�0��c��c�Q��c��c Y�c�<�c�l�c���-c

����c�5�c#��OFc:�";��- ��c �c="c�>�c����cW c#�� � 3cN������c �c ' c3' c

���c��>��cb�0i�c�� c�l�c���c Sc^�"c���c gc�*�c ���-c��c��� c�l�c���c

�� c9yc9���Fc���>�c9o��c 4c��c3"�c��c�(c�W�c9G��Fc�d"c Sc��"�c���Fc�����c

�Z c���c �0��c �c#�� � 3-ce�c���c3�c��"c���Fc&��c Sc @�c�*�c#�� � 3c �c

���c�*�c��� c��"c���-c

ãc ���B���? ��������-�@�

}��c @�c �c���c �=���c �'�c Z c �5��c^�"�c �=X��c �=���c ���c ����c !"c���c 9�"�c

�����-cD4c�<�c&<�c �c�c ����c�<�cb�*�c3��c9�"�c !"c9�"�c�����c9�y�c ="c

&��c��>��c -cD4c p��c �c���c �c �+c "�c�="�c !"c ' c9�"�c�����c3�c9�"�c

�����c����c�'�cZ��c���c�*�c��c @�c !"c3' c���-c1�c�4�c�+�c�c����c3�c

����c ���>�c �"c ��>��c ��`c ��"0c �+�c ' c 9�"�c �����c �<�c b�*�c ��c 3��c 9�"�c

�=�0��c ����c -c �+c ����c:�";��c �[c ���c ="c���c ����c 3' c &���c &V��c ��� c bL0c

9a��c ���c �c ����c 3�c ���c ���c <�c �c ���c 9�"�c �����c 3��c 9�"�c �%�c

�����c�Z c�����c���c����c ��-ce�� c:�";��c^�0+�c�d�c�acbL0c9a��c�c ����c

��c3�c&[�c �c���c^�0+�c�d�c37��c�*0c9yc9���-ce)�c��'c�=dc3�<��cBAc�=���cCNEc

�c���c��c3�Fc��� cbL0c9a��c��c���c��c�c����c��c3�c^�<c �c���c3��-cc

��c 4c ��c 3��c 9�"�c ���c 7��Fc:�";��c �<�c �'�c ��c �c �mcCNEc �='�c ��+�c

7��c�0-c��c�����c 4c�(c��c�%;��c37��c�<�c�"��cbL0c9a��c���c 7��c�0c9��- ��c

�W c �a c ��c [��c ��c 4c �c ����c ��c 3�c Q�c ��c ��c 7��c �0c &'�c (c �7��c

��>��-cD���c ��c�@�c ��c&T�c�@�c�ic�'�c�7c��c3��c9�"�c !"c:�";��c �c

37��c3' c��c ' c 7��c�0c&'�c (c �=�0��c����Fc Sc3' c���c �c �c 4c���c �="��c

$%&c*�c����c��c��c�7�-c

��0c��i�Fc�+�c"�c�4c�+�c�5�c^�"�cJc��c3�c !"c:�";��c���0c�"0Fc���>�c�"c 4c

��c9yc9���c���c="c ' c��c�@�c��c�[c�"�c @�c3�c�ic&��c�7c��c��0c !"c�%;��-c

�' c3�c���c !"c:�";��c37��c�c�����c�)�c ' c3�c���c�=�0��c����c��c�� c

Page 21: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

���cX c�'c "�c��-c�' c��c3�c !"c:�";��c��c9G��c 7��c���c "�c�+�c���c

g��c�Y�c]�c=*�c����c9Y��c�[c�'c��c���c��c��c�Z c���c37��c3��c�="��c

$%&c !"c:�";��-c2'0c�W�c&T�c�@�c^�0c�=��c&V��c ' c���c�W�c���c�7��c^�"c

����c37��c9L0c�)�c �c 7��c�L�c��cXc&�+�c @�c�<�c *0c�Zc��cb����c3]�c��'wc

�"�c�4cXc�4��c�4�c�X�c�Zc�%�c�=��c�ac��c���c��-c�=���c^�'c�=��c���c���Fc�'0c

�W�c���c="c�7c��c9Y��c9Qc ���c�\c�Q��c�<�c�h�c&dc�4��c�4�c�"�c�)�c�>�c��"�c >c

��c��c ' c��c^�<�c /c 4c����c�Gc�<�c�%�c9q�c�'�c�"�c�c����c9Qc ���c��0-c

�%;��c��>��c��c�5�c���c��c3�c���c��@�c ���c���c^�/c ���c�5�-c���c�)�c ' c

�L�c��i�c��c�>�c��"�c��0c^�<c �c�*�c�<c3�c7��c !c�)�c�5�cX-c�%;��c�l�c="c

���c ���c L�c]�c��c�c����c��<�c����c��cb�c /c���c���Fc�� c��cb�c /c�5��c��*�Fc

��c37��c&"�c��>c�\"c Y��c3�c �"c 4c L�c�=<c >�c�]"c�'��c

��c�'�c ��Fc ' c��c^�<�c /c !"c:�";��c?c&�c���c ��c3�c�<�c��c a c+�c�Z c��c

�h0c�5��c��*�c i�c "�c�)�c���c�"-c����c��c&V��c��� c�'�c��+�c3+c�c����c �0��c

���c�=i�c&5��c �0��c�ac����Fc:�";��c�[c 4c��c�5��c�5��c��*�c !"c���c3�c i�c

PAH-c�=���c6c�5�c^�"Fc �c�Wc���c��c ' c��c3�c !"c:�";��c�[c��<�c�\c�AHc

9�"�c��cb����c Y�c �"c�@0c#AHc9�"�c��-c���c Wc��"0c <c&"�c^�<�c�=dc

7��c�0c p��c37��c��c���c�� c���c���c�W c��0-c�' c��c3�c !"c:�";��c���c

��c���c^�<c�+�c���c�mc �c �L�c �0��c���c�)�c !"c ' c��c3�c��0c���c�Ac

@���5�-c�*�c <c ' c 7��c�0c&'�c (c3' c Sc���c ��c��c9�)�c#Bc @���5�-c�=i�c�a c

�+Fc���c�=���c�Q��c�+c���c )�c�*�c���c�"0c !"c:�";��c �c�5��c a c^�<�c /c

���c�_�c3�Fc��c���c Wc:�";��c Y�c�� c ' c 7��c�0c&'�c (c3' c��"�c����c&�c

���c����c3��c9�"�c�����c���c����c��c !"c���c �c:�";��c�@�c�GFc��c

�=�>��c�c ' c[��c&'�c (c��0�c�cC�c��c�"=�%�-c

c

�*�c <c�Q��c����c�=i�c�L0c /c��<�c���c ���c����c^�"�c�=X��c�%;��c3�i�c�=�c�%�c

��k�c�\c3�c7��c3?�c�ac:�";��c��c�+�c&L0c��>c�X�c���>�c�)�c����c{�=���c���c

�+c��)�cQ�c��Fc�X�c���>�c���c��`c�d"c����c �c^�"�c�=X��c�*�-c���c�)�c g��c

Page 22: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�7�Fc6c�Zc^�"�c�=X��c�*�c ��c 7��c���Fc 7��c���c��c 7��c���-{c:�";��c �c

��i�c����c����c���c�'�c�=���c ' c�@�c���c���cX -cD>c��� c �0��c�"��c��c9G��c

�c����c��c��y�c�Wc.���bFc[��c��<�c�� c �c�Wc 7��c���c�)�c�AH-c:�";��c

Y�c���c i�c ' c��c&'�c (c�=�0��c����c3' c&V��c ' c�?c=���c�c�' c�)�c ' c

���c�!c ��c�="�-c:�";��c���c&'�c=*�c����c�<�c�h�c !"c ' c��c&'�c (c3' c

�=i�c o��c�="��cn%&c !"c���-cD�%c��c 4c�(c��c �c:�";��c�"��c{�ac�'�{Fc��c g c

�@�c�%;��c�[c�<�c���c/c��?��c��0-cD���c�"�c3�c�a c���c/c��?��c�4Fc��c���c

7��c !"c:�";��c�[c���c="c�����c9ac3�+�-c:�";��c�?c9`c ��c�� c����c��0c �c9�c

[��c�?cQ�c���c�c����c ��c3�c=*�c���c^�<-c�mc��*�c �c����c !"c:�";��c3�c

&'�c&�7�c��c5�c�"c_��c �c ' c���c�!c ��c�="�c p��c "�c37��c3��c�mc��*�c

�c����c�+�c[��c&'�c (c�=a c��+�c�)�c���>�c��i�c9o��-c

:�";��c=*�c gc�=X��c��� c <�c����c���c����c 5�c�4 c3' c���-c�>�c��"�c

��"�c���c !"c:�";��c�[c��<�c�\cB�Jc���0cb����c Y�c#��c���0-c����c��0c�[c��g�c

:�";��c���c i�c���c�!c%�"0-c�=���c^�/cP��AA�Fc �c����c !"c:�";��c�[c�5��c

#�6c��c�)�c%�"0-c�"�c�@�c��� c ���cZ��c �c=*�c�]c��c���c�=���c�"�c���c��c����c�+�c

3�c ���c�l�c���c�5��c i�c�%;��c�[c^�0+�c�d�c�?c�i�c ' c����c��"�c���c

�V�c�'�cZ��c���c�*�c��c @�c !"c3' c���-c

c c

Page 23: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

��c�"��#����������������!��8��95��9?�5'C�D�������95�?%$���%?E�

c

c

c

;N���c �c���c�c ' c �"c���c�=a c��0+�c���c���c���c c����c��cI�� ��%c�" K-c

;N���c �c ���c ' c 7��c �0c 3' c �?c �"c ���c !"c ���c 9�)�c '�c 7c )�c !"c

:�";��Fc��c3' c���c !"c:�";��c 4c �c�\c��� c�� c a"c X�c����c�<�c�h�c

��-c

D��c���c�7c��c��0Fc�"c 4c��c��c9���c;N��- ��c �c���c$%&���%c���c�c ' c

�="��c$%&c�����cZ��c�)�c ' c��"�c���c����c��Fc�=i�c�4c^�<��c '�Fc��)�c����c�<�c

�h�c��c&'�c�<�c�h��9d c�Gc !"c9�"�c�����-cD4c 5�c&<�c �c���c�c ' c �"c

���c����c��c�]Fc�� c�<�c&<�c9�)�c�[�c���c !"c:�";��c=*�c�k�c��+��cI��9%=c

�%c:�";��c��&=% "K-c�' c$%&���%c�5��c3Wc3��c9�"�c���c;N��- ��c Sc�<�c�=<c

3�<�c�Wc+�c�Z c�]c&�-c�k�c ��Fc:�";��c�fc��c���c�� c ���c�7��c���c3k��c

_c��c�4�c^�%�c��"c���c !"c���>�c��i�c9o��-c

Page 24: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c c .�cW c3�c�"�c��"c���c c����c��c !"c:�";��c �c����c�l�c��c��ck�c�d�c

��c37��c�<�c�=<c����c��ic��c3�c Z"c���-c2��c �"c���c Sc�<�c�=<c���c

3�<�c��ic&"�c���c�'��c �c�F��c�7c "Fc^�'c�*�c��c�)�c�Z c �c�Wc�7��c��>��c

�c��� c��ic �Fc=_�c�=<c3�<�c�"c_��c�\c#c�+�cBHc �c���c @�c��+�c ��c#�c�=���c

3' c���c !"c:�";��-cD+�c ' c �"c���c�=���c;N���c^�0+�c�d�c X�c ' c

�Z c�"�c��'�c !"c:�";��Fc��cXc�fc�=<c�i�c���c3�<�c�Gc�WcPFOBHc�k��c

9�"�c��c&'�c���c�Q"-ce)�c ' c�T�cb+�c��0Fc:�";��c p��c 4c�� c ' c�7��c���c

4c��'c�=dc��c�?c�W c��c�4�c^�%�c3' c���c��c�%�c ��c3<c�5��c��c�dc�=�>��c

�G c��i�-c

ccccccV��������������� ���� ��!�������������"�������c

ccccc�Zc�*�Fc��� c �0��c�)��c�"��c���c c�=a c��0+�c&'�c�!c�X�c�Zc �c���c��c

a c��c ��c�="�c�)�c ' c�="��c$%&c k��c��"�c9���cI��=�" Kc !"c:�%=� "�cz� ��%c

��c�"��Fc�Q��c�="��c$%&c ���c *�c��>��c ��3�c�+�c���c�=���c�="��c$%&c3' -c

ccccc�Zc"�Fc�4c�"��c ��c �c��c �+�c�Q��c���_�c��c !"c ' c[��c3��c9�"�c

�]c�"��c <0c���c ' c�="��c�*�c��'c��c%�"0Fc2� =�����Fcíb ��%�}��%Fc��c

.0 ��Fc�Q��c[��c�_��c/c �"c�(c9"�c�G c���c�*�c��'c !"cX-c

�Zc&"Fc�T�c�i�c����c�7��c���c��c3' c���Fc 4c�i�c���c&�+�c��c��c��c��c

�4�c^�%�c��i�c9o��c !"c3' c���c��c�'�c�=���c ' c9ac'�c3��c9�"�c�)�Fc�'�c

Z��c ' c�dc�=�>��c��c3' c���c����c�5��-c

ccccc�c����c��c;N���c !"c:�";��c�� c�T�cb+�c�%�c�<�c�h�Fc���c�G c�<�c

�h�c Zc37��c�%�c�i�c �"c���-cN"�c3�c3' c���c X�c���c�4�c���c�=���c

9"�c�' Fc�dc3' c��0c�� c �0��c�"��c���c�="��c����c��c��"c&'�c�=���c�4c

4c Z"c��c<�c��c�7c�<c��c�<�c�h�-c

cccccc�#�$������������������%&�� ������������'c

�cNac����c �c !"c��� c��"c���c��c Sc @�c9\��c ��c���c @�c9�0c�*�c��%�����c

�������-ce)�c;N���Fc3' c���c�� c a"c X�c�7c��c ' c�l�c���c3' c�"�c

!"c����c[��c ���c *�c3' c�"�c Sc�=���c���c�="��c$%&c9�0c�*�Fc:�";��Fc

Page 25: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�"0c��c�<�c9��c�>�c��"�c �)�c ' c�="��c$%&c3' c �c���c���c�<�c�h�c3' c

�"�-c�i�c���c�4Fc3' c���c p��c�='�c�� c��� c�<�c���c��c���c ��c�d"c Sc

��"�c���c��c�7��c���c�(c�W�c9G��c !"c���c���c3�c3+�c�g c��� c��"c���c�4�c

���c���c�4-c

�c��c���c �0�c1' c���c��c9G��c ���c��c9d c�Gc�'��c���c �0c��c3�cXc��"c

���c�\c:�";��Fc37��c�<�c �c T��c��c3�c��"c���c���c ' c �"c���c&'�c (c

37��c�i�c��k�-c1�c3' c���c0i�c @�c���c�<�c�h�c��c ���c *�c�7��c���c��c�(c

�W�c9G��c !"c���c���c:�";��FcXc 4c <�c��' c"�c����c��c��0��c���c���c��?��-c

�c�<�c��c�\c:�";���cEd c�Gc&<�c��c�\c:c�+�c�c !"c:�";��c&<�c�<�c �c

3' c���c&V��c ' c�fc *�c���c3�<�c����c&<�c�<�c�BAc�7c "c �c ' c��"�c9d c

�7��c��>��c��c#AAAc�7c "c �c ' c��"�c9d c�a c���c�=i�c9d c�Gc#�� � 3c !"c

[��c��0-c

������(�����������)$������%&�����������*���������+��,°����������-�������

.�/�������������,�0���1�'c

�Nac���c&�+�c�����c����c�V��c ' c��+�c��c3��c9�"�c9�)�c�[�c���c !"c

:�";��Fc ' c �"c���c&'�c (c 4c �c�=���c��� c��cg�c3' c���c�Q��c���>�c

�'�c��'c "�c��c���c �0c !"c:�";��Fc���c �"c���c&'�c (c37��c��c���c 4c�� c

��+��c�5�c��c�� c3' c���c&�+�c�+�c�"�c��c3�c��+�c��c3��c9�"�c���c

;N���-c

�c��+�c ��c ���c3' c���c )�c���c�V��c ' c�c�' c�)�c:�";��Fc ' c �"c

���c�=���c;N��- ��c 4c�� c����c �)�c�L�c���c=���c )�Fc��+�c ��c�� c����c

3' c���c�)�-c

�c���c9G��c �c�?c !"c:�";���cNfc �c^�'c���c3��c���c�)�c���c �"c���c&'�c (c�]c

����c�?c�="��c$%&c3��c9�"�c�=a c��0+�c�)�c�Q��c�W�c�5��c��c����cW c��c !"c

:�";��-c�V��c ' c�"�c��"c���c c����c��FcXc 4c��c��<�c�� c ' c3�<�c �c

�Wc�@�c��c 7��c���c�7��c���c��c ��c 4c��c���c9G��c �7�c�Q��c��c��c:�";��c

�[c�j�c 4-c

Page 26: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�cNac&<�c�<�c��c�W�c���c �0�c2��c���c �"c���c�]c�=���c c����c��c�fc 4c�� c

�Z c��c���c �0c3�c3��c9�"�c9�)�c�[�c���c:�";��-cD����c="Fc��� c:�";��c

�<�c&<�c *�c3�<�c&_�c��>��c#AAAc�7c "c �c���c��"�c9d c37��c���c 7��c

�%�c ��c �c ' c �"c���c?c;N��c���c�Z c���c �0c "�-c

�c��+�c ��c �c�?c9Qc ���c3' c���c !"c:�";���c ' c �"c���c?c c����c��c 4c

��c �"c�(c�7��c���c��c3' c���c9�c:�";��c���c�c��c�L�c�W -cE�c�4FcXc 4c

��c���c=qc��c @�c3' c���c��c��c��+�c��c3��c9�"�c 4c�L�c����c��-c

D>c�Q��c �cW c�=i�Fc��c��"�c9d c 4c��cb<0c="c���c�)�c���c9�"�c�����c3�c

�"�c��"c���c c����c��c �c=*�c )�-cc

ãc ý�F��������B���

1�c �c[��c&'�c (Fc9�"�c��c !"c:�";��c *0c�\c�Q��c���>�c��i�c9o��c ���cI%�9�

��%=c �����%=K-c1�c �0��c�"��c3��c9�"�c��c�Z c�7�c��)�Fc c����c��Fc

:�";��c�R�c 4c�� c���_�c9�"�c��c�\c ' c �"c���c�=���c c��c ' c �"c���c

�=���c c�R�c�<�c�=<c �c:�";��c���c3�<�c�Wc �c�d�c��c�� c3��c9�"�c�=i�c

$%&���%c !"c:�";��-cE�c�4Fc:�";��c 4c�i�c"�c���_�c9�"�c��c�Q"c�����c

���_�c9�"�c��c�i�c�=i�Fc�4c ��c�"c_��c�c ���������cI�W�c�=i�c�@�c�=5�c��'c

�=dc��"�c9d c���c���c��"�c9d c?c���c �"c���c�=i�c;N��- ��Kc��c�Wc�5��c3Wc�c

��&� =������cI�Z c�Wc �c�d�c��c���c �"c���c3��c9�"�c�=i�c c�<�c�=<c �c

:�";��KFc�Wc^�<��c '�cI�Z c�Wc��c ' c 7��c�0Fc$%&���%c3' c�<�c�=<c �c

:�";��c��c^�<��c '�c"0c �i�c3+�c�+�c$%&���%c !"c 7��c�0Kc

c

c c

Page 27: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

I�<��c�Wc�?c �"c���c�=i�c;���- ��Kc

c

c

I�<��c�Wc�"c_��c�=i�c;���- ��c�)�c�l�c���c�%9�"Kc

c

c

Page 28: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

I�<��c�Wc�"c_��c�=i�c;���- ��c�)�c�l�c���c3' Kc

c

c

c

ãc 3�,)����A���������5 �@�

��c *�c ���c �����c �Z c �"�c ��'�Fc �Q��c ���>�c &'�c �=i�c :�";��c �<�c ��c

9G��c�����c�Z c�"�c��'�c:�";��-c:�";��c ��c��Qc��c����c�"�c��'�c���c���c

3�<�c��L�c���c !"c���>�c&'�c���c�'��c"�c @�c��c37��c�i�c���c3�<�c��c

�Wc���-c.�cW c��0c �c���c���>�c&'�c37��c�<�c���c4"c���c �0��c����c"0c

�Q��c ��+�c �T c �?c �"�c ��'�c �l c �Q��c �<�c �h�c �"c �"�c ��'�-c D+�c

:�";��c37��c��c 4c�� c��c����c3' c���c�=<c��c�Q��c���>�c&'�c37��c��"�c

Page 29: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

9d c ��c�l�c ���c �4c �R�c �V�c �=���c 9"�c �' -c2l�c 34c 35�c �c�l c 9oc �Q��c

3' c ���c !"c :�";��c �7�c 4c ����c �ac a"c X�c ��c �����c �Z c �"�c ��'�c

����cXc�R�c37��c��c��c9G��cM"0M" Fc��c�Z c��c3'c����c3' c���c�"c

�W c�>c�W�c�<�c&<�c��c����c �c !"c�4-cD��>�c&'�c���c�=i�c%�"0c 4c��c *�c

���cM"0M" Fc��c ' c ���c����Fc�l c����c�l�-c��0c��i�FcXc 4c�=' c����c �c��� c

^�<�c /c ��c ����c��c 4c ��`"c �c �"��c �@�c ��c ����c ��c ��c �>�c ��"�c ��c �L�c a c

�=���c���c @�c��"�c9d -cc

ãc ��B���? ����$4��=������

Nac�<�c&<�c�\c:c�+�c�c !"c�4c �c���c���>�c��"c���c�� c��c����c�@0c�!c�+�c

���c�<�c�h�c3' c&���c��c *�c ���c��c�[c��i�c�<c�=���c�Y��c�Ac���0c�kc ��-c

D���c �)�c :�";��c ��c �l c &���c ��c �V�c �����c �� c �)�c ���>�c ��"-c 2l�c 3' c

�Q��c ���>�c &'�c ���c �=i�c %�"0c �� c��y�c �Wc ���c �'�c �)�c 3' c ���c ^�"c

' c��<�c^�0+�c�="�c ���c 4c /c !"c !c���c��c�7��c��>��c �c���>�c��"c37��c

�� c0i�c @�c�Y�c���c ��c���-c�=���c3�c��+�c�=��c��<�c^�0+�c 4c /c��0c 4c��c 4c

���c^�<c����c�4c p��c 4c��c���c="c�acr o�cbo�sc��c�*�c�>�c��"�Fc���c Wc �c

���c ��c�Q��c�<�c_�c��i�c a c !"c3' c���-c

ãc (�������G�������

:�";��c���c�=���c���c�(c�W�c9G��c���c �0��cI2��c3�<�c����c��c���>�c&'�c 4c

��c�=<c �c��� c���c �0��KFc9a"c�=i�c ���c�<�c�h�-c2l�c��c +c !"c�4c �c37��c

��c �7�c �7�c�'�cZ��c+�c�� c��c��'c���c �0��c^�'c����-c2��c���>�c&'�c���c

37��c��c�W�c��'c����c��c3�<�c����c�� c��+�c ��c��c�<�c���c �0��c���c3�c

�*�c�(c�4c37��c���c^�'c��c����c �c���-c��0c��i�Fc&?�c��c�(c���c �0��c �c �c

�d�c �c�i�c�Q��c���>�c&'�c 4c��c L�c�T c3�c��+�c ��c��'c �c���c�<�c�h�c

&'�c (-cc

c c

Page 30: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c

�c _���������������� ���!��8��95���5��

��c _�������

�L�c �0��c�%;��c3?�c�ac:�";��c p��c �c <c���c�0��c����-c�=���c3�c ��c

��� c �c 7��c�0c^�Uc�@�c��c���c�5�c#��PFc7��c���c >c�X c�� c���c���i�c Z�c

9ac��'�c,��%=�%�c�fc&o��c�'�c�=���c�����c "�-c���c9ac��'�c ���c&"�c L�c���>�c�"c

�fc&T�c�@�c��"c&'�c^�"c����-cN"�c3�c���i�c Z�c���c��c ���c�<�c�h�c 4c3<c

�5��c&'�c^�"c����Fc7��c^�0+�c�d�c a"c X�c�<�c�h�c�' -c}@�c��c���c ���c

�' c���c�� c ��c�=Qc����c��Fc����c37��c���c���c�' c���c 4c��cb+�c�!c ' c

���c�' c�=i�c��'-c�_�c7��c�l�c�=Gc�?c !"c:�";��c?cN%"�� %c��c?c�L0c 4c����c3Uc

��c�@�c���c��c ��c ' c���c��c���%&�=�c37��cb"Fc���c 4c�c����c��c3�c

��c�=Qc�' c )�c�*�c��) c2U-c

.�c�+c !"c�7c��c��0Fc�%�c�%;��Fc �c�4c �c���c���>�c��i�c9o��c��+�c ��c���c

&�c���c���c�' c3k��c _c��c���>�c�"c37��c��c 4c�!c�>�c��"�Fc �c�Wc��c3�i�c

�R�c��c��c^�"c�\��c �"c���c�' c��c��c3�Fc�=���c3�c37��c�<�c���c �c�Wc�?c

�"c���c&'�cb' c��c ��c3�c�' -c��0c��i�c o��c�)�c�>�c��"�Fc�%;��c���c�*0c

=V��c�ac�a c37��c Sc 4c��0�c ' c���c�*�c��c��<c�[�c��c @�c !"c3' c���c

�c:�";��c�<�c 4c�c����c ��c3�c=�i��c��c 4c��c^�<�c /c����c&�c^�'c�=��c ���c

Z��c��c��"�c9d c�=���c�>�c��"�c�"�c 4��c c

�c ccc�%��c�";��Fc���>�c���c�*0c �c��c&'�c���c^�"c,��%=�%�c��c�[c a"c X�c�� c�<�c

�h�c�oc�c�*�c��c&'�c^�"c�����c�' -c��"c ' c�5�Fc�<�c�h�c�� c �i�c�G c

�?c=���c�\c�' c�+�c ' c�<�c�h�c3' Fc�L��c "�c9d c�Gc3' c���Fc&kc����c ' c

9d c��c ' c���c �' c �+�c � -c:�";��- ��c�'�c�=���c �\c �"c���c�' c )�c�*�c

�+c��)�c���c �"c���c )�c�*�c�+c��)�c

Fc 2��c�=���c�Q��c����c �gc�dc�*�c3�c��"c���c�=i�c����c �c&��c 4c ��c ��c

�=�0c���c��c�X c�7c3��c�7��c���c��c�<�c�h�c&��c�"��c L�c�T -c:�";��- ��c

���c *�c&��c�Q��c�7��c���c��0c9�)�c9���c ' c��c/Fc ' c&<��c��i�c�<c �c��+�Fc

Page 31: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

' c�="��c�'�c��'c !"c���>�c9o��-c���c�)�c@�c+�c�`"c�EcL�c�� c��c��9%�c�=���c

�c�?c9Qc ���Fc:�";��c���c 4c ' c����c ��c���cX"c��c3��-cD����c="Fc:�";��c

Y�c ���c *�c ' c�7��c���c �c3' c���c���c ' c�@0c�!c�*�Fc9�)�c��c�Z c

�"c�(c3��c�����c !"c ���c�_��cI�Q��c���>�c�=�0c���c����c��c3' c���K-c

DQ��c ���c�_��c��0Fc 4c�' c9G��c3�0+�c3W c�X�c���>�c�="�c�k�c�7��c���c��c

3��c�����c�=���c��"c&'�Fc �c���c /c��?��c �c ' c3' c���c�=a c��0+�c�l�c�uc

R�c�"�c��c �"c�(c���c&�+�c��c ' c�*�c��cXc o��c^�"�c�L�-c

Fc DQ��cr�W�c�_c !"c��'�c�'�c 7��c���c "�sc�fc��c Y��c�+�cXc 4c��c9�0��c

��c��"c���c�=i�c����c^�"c�'0c����c����c 4c�W�c�5��c�=�0c ��cn%&c��c ' c��+�c

&dc�c �=c 'c�L�c3Uc����c��cIME:K-ce)�c:�";��- ��Fc����c��0c�� c�a c���c

���c ' c3'c9yc9���-cD��>�c9o��c����c ����c9�c����c Sc @�c�?c���c ���c3�<�c

��"c���c#�� � 3c ���c:�";��- ��c��c �Q��c���>�c ��c9G��cM" �ce,,c ��cM� 3%�c

M�c Sc @�c�<�c��c��c ��c�l�c���c�@�c���c�]c �c��+�c&dcME:c !"cX-c

Fc e)�c:�";��- ��Fc&��c 4c ' c��c �l��c ��?��c �c���>�c �L�c !"c&��c ��� c

��g�cXc 4c��c��"c���c�)�c��'c �+�c3*�-c2��c @�c&��c��"c�' Fc�`"c�� Fc�`"c

EeEc���c:�";��- ��Fc&��c 4c��c���c��c �c&��c&�c !"c&��c��c:�";��- ��c�fc

3*�c�=\c#AHc��'c�' c�+�c&��c !"c&��c��"c�g��c���c��c&��c�[c��"-cD+�c&*�c Zc

���c"�c��"c���c �=���c�Q��c���c&��c�[c��"Fc W�c&��c p��c�fc�� c��<�c��'c

�=���c @�c��"c��+�c�%�-c

Fc NZ c���c )�c �*�c !"c:�";��- ��c 4c fc�V�c?c��� c�L0c �c [��c�@�c ��i�c

&'�c (c�' c�=i�c����c,��%=�%�c�)�c9d c�Gc+�c�Z c*�c����cI&"�c�_�c <c9d c�Gc

�)�c��cr#�� � 3sc�������cI��"c���c Sc @�c���c @�c�*�c ���KKc��c ���c�@�c

�' c3k��c _-cc

Fc �"c9���c4"c�<�c�h�Fc�����c���c9yc�)Fc$%&���%c9yc�=�0c ��c��c3"�c�' c

�7��c ���c �)�c ��c ���c �0c ��c 9d c �Gc a c "�-c �i�c ��c �"c ���c �=a c ��0+�Fc

"�";��- ��c�[c�?c =���c���c����c ="c =*�c����c �)��c3' c�"�c���c �"c���c

�0i�c9G��Fc �Wc9Gc��c �"c���c3Uc ����Fc�_c ��-c:�";��- ��c p��c�?c =���c

Page 32: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

9d c�Gc&�i�c���c�=���c����c `�c�a c3' c�"�c�7��c^�"c����c �)�c ' c �0i�c

��"c �=���c ����c `�c �a -c:�";��- ��c Y�c �'�c �=���c 9"�c�G c �<�c �h�c �i�c

���c�=���c�@�c�' c�[c^�"c��c9G��c��c37��c Y�cb�*�c&<�c�Q"-c:�";��- ��c p��c

3"�c�' c ' c�<�c�h�c�����c�' c&<�Fc��c �i�c3+�c�)�cN��0c��=�-c�5�c�AA�c��c

&'�c ' c �<�c �h�c !"c N��0c �� ��%-cDQ��c �l c ����c �k�c &��c !"c �"c ���c �=a c

��0+�c !"c"�";��- ��c �c9yc���c3�+�Fc9ycb%�c��c�l�c���wc����c�7��c���c��c�<�c

�h�Fc ����c &��c &��c ���Fc �'�c ��'Fc ����c ��)�c ����Fc ��c /c �c /c ��c �0i�c

�����wc 9"�c�G c �<�c �h�c =���Fc ����c�gFc ��'c �*�c ��c ' c �"c ���c �=�0��c

����wc �c ����c �"�c ��'�c "�c ����c ��c �a c ���c ���c ���c �0i�c �����-c

:�";��- ��c p��c�?c=���c�"��c9d c�Gc�c�=c9�"�c�����c��c���c��"�c9d c��c

�*�c��'c����c��-c:�";��c:� �����c �c���c ' c 'c�L�c��c9�"�c�����c�]c�"�c

��"c�*�c ��'c �=a c ��0+�c �=i�c3T�c �+c ��)�-cEd c �Gc;N���c �c ' c9�"�c�����c

��ic ��"�c ���c �=i�c:�";��- ��c �)�c�Z c �Wc �c /c ���c �'��Fc �c ���c ' c

9�"�c�����c�]c���c9���c �=i�c����c��c 4c ��c��c9G��c�c ����c�a c���c���c

���c���c�@�c !"c:�";��- ��-c1' c���c 4c��c��"c�T�c�=i�c"�";��- ��c�\c

M��Fc % c���%�FcME:�FcM� 3%�cM��c��c9d c�Gc����c����c#�#c !"c:���-c

Fc �+�c �5�c �AA�c :�";��- ��c �[c 4c ��c BAA-AAAc ���c �' c �c �' c ��)�c ����c

3' c���c �c:�";��- ��c�)�c�Z c�"c_��c6�BHc�=i�c ' c��"�c9d c�� c�a c

���-c}��cJA-AAAc�="��c$%&c3' c���c3+�c���c�)�c:�";��- ��-c

Fc �' c3�c���c !"c:�";��c37��c�c�����c�)�c ' c3�c���c�=�0��c����c��c

�� c���cX c�'c "�c��-c�' c��c3�c !"c:�";��c��c9G��c 7��c���c "�c�+�c���c

g��c�Y�c ]�c =*�c ����c9Y��c�[c�'c��c ���c ��c��c�Z c ���c37��c3��c �="��c

$%&c !"c:�";��-c2'0c �W�c &T�c �@�c ^�0c �=��c &V��c ' c ���c �W�c ���c �7��c ^�"c

����c37��c9L0c�)�c �c 7��c�L�c��cXc&�+�c @�c�<�c *0c�Zc��cb����c3]�c��'wc

�"�c�4cXc�4��c�4�c�X�c�Zc�%�c�=��c�ac��c���c��-c�=���c^�'c�=��c���c���Fc�'0c

�W�c���c="c�7c��c9Y��c9Qc ���c�\c�Q��c�<�c�h�c&dc�4��c�4�c�"�c�)�c�>�c��"�c >c

��c��c ' c��c^�<�c /c 4c����c�Gc�<�c�%�c9q�c�'�c�"�c�c����c9Qc ���c��0-c

Page 33: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

e�� c:�";��c^�0+�c�d�c�acbL0c9a��c�c����c ��c3�c&[�c �c���c^�0+�c�d�c

37��c�*0c9yc9���-ce)�c��'c�=dc3�<��cBAc�=���cCNEc �c���c��c3�Fc��� cbL0c

9a��c��c���c��c�c����c��c3�c^�<c �c���c3��-c��c 4c��c3��c9�"�c���c

7��Fc:�";��c�<�c�'�c��c�c�mcCNEc�='�c��+�c 7��c�0-c�+c �c 4c�(c��c�%;��c

37��c�<�c�"��cbL0c9a��c���c 7��c�0c9��- ��c�W c�a c��c[��c ��c 4c�c����c

��c3�cQ�c��c��c 7��c�0c&'�c (c�7��c��>��-cD���c��c�@�c��c&T�c�@�c�ic

�'�c�7c��c3��c9�"�c !"c:�";��c �c37��c3' c��c ' c 7��c�0c&'�c (c�=�0��c

����Fc Sc3' c���c �c �c 4c���c�="��c$%&c*�c����c��c��c�7�-c

�' c3�c���c !"c:�";��c37��c�c�����c�)�c ' c3�c���c�=�0��c����c��c�� c

���cX c�'c "�c��-c�' c��c3�c !"c:�";��c��c9G��c 7��c���c "�c�+�c���c

g��c�Y�c]�c=*�c����c9Y��c�[c�'c��c���c��c��c�Z c���c37��c3��c�="��c

$%&c !"c:�";��-c2'0c�W�c&T�c�@�c^�0c�=��c&V��c ' c���c�W�c���c�7��c^�"c

����c37��c9L0c�)�c �c 7��c�L�c��cXc&�+�c @�c�<�c *0c�Zc��cb����c3]�c��'wc

�"�c�4cXc�4��c�4�c�X�c�Zc�%�c�=��c�ac��c���c��-c�=���c^�'c�=��c���c���Fc�'0c

�W�c���c="c�7c��c9Y��c9Qc ���c�\c�Q��c�<�c�h�c&dc�4��c�4�c�"�c�)�c�>�c��"�c >c

��c��c ' c��c^�<�c /c 4c����c�Gc�<�c�%�c9q�c�'�c�"�c�c����c9Qc ���c��0-c

�%;��c��>��c��c�5�c���c��c3�c���c��@�c ���c���c^�/c ���c�5�-c���c�)�c ' c

�L�c��i�c��c�>�c��"�c��0c^�<c �c�*�c�<c3�c7��c !c�)�c�5�cX-cc

c

��c������ ��

Fc 8�'c <c ��c�="�c�fc �c34c35�c )�c���c�)�c:�";��c�=���c �+�c � c3��c

9�"�c�)��c�+�c�Q��c�l�c���c�)�-c

Fc Nac���c9���c�a c !"c 7��c�0c�����c����Fc3' c���c�fc���c��?��c�)�c�ac���c

9���c�4c��c �c�=i�c���c�7�c�=�>��c<�-c�4c p��c �c �c�+c )�c�*�c !"c ' c���c�!c

3�c@�c+�cXc���c 4c���c�c����c�=<�c3T�c�=i�c�a c�+-c

Fc �' c�Z c )�c�*�c���c�"0c !"c:�";��c �c��0+�c�G c ' c��c�@�c��c=V��c

[��c37��c�Q��c���c 7��c�=���c��� c��5�c l�c���c�%c9��c�\c ' c��c&'�c (c

Page 34: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

3' c��c��� c��0c���c����c37��c<�c�?��c g�c���c�)�c �c����c !"c[��-c

DQ��c���c�!c ��c�="�c�'��c�>�c�*�c !"c:�";��c���c�"0c �cz�%=��� 3- ��Fc

n" �"=�- ��c o��c�ac��"c�5��c�"�c 4��c !"c ' c 7��c Gc���c3�+�c��"c�T�c

�=a c��0+�-cc

Fc D��>�c��i�c9o��c�"��c���0c���c���c����c��c�=���c��� c X�c a"c���c��"c�T�c

�=a c��0+�c !"c���-c}Xc�Y�c]�c *�c ���c "�c��c��'c <c ��c�="�c

ÄÄ�c Ö�4��'� '����8��95���,��$��

Fc :�";��c��c a c�h0c���c3+c�� c ��c �=���c��"�c �c���c����c3��c9�"�c

�=a c ��0+�c !"c ' c��c&'�c (c �=�0��c����c�"0c��c ��+�c �G c�'�c �=���c��c�?c=���c

' c �<�c �h�c 3�c ��c 3��c 9�"�c �l�c 34c 35�-:�";��c �?c ' c �7c ��c 3��c

9�"�c�)�c��c;N���c �c ' c9�"�c�����c��ic��"�c���c�=i�c:�";��- ��c�)�c

�Z c�Wc�c /c���c�'��Fc �c���c ' c9�"�c�����c�]c���c9���c�=i�c����c��c

4c ��c ��c 9G��c �c ����c �a c ���c ���c ���c ���c �@�c !"c :�";��- ��Fc

:�";��- ��c p��c�?c=���c�"��c9d c�Gc�c�=c9�"�c�����c��c���c��"�c9d c��c

�*�c��'c����c��-c:�";��c:� ������c

Fc �*�c *�c �dc �+c {��i�c����{c ��c �Q��c3�<�c�@�c ��c3k��c _c �c 7��c���c

!"c���Fc:�";��c�R�c�"��c 4c���0c �c&dc�G�c ��c��c�)�c ' c���c�!-c�"0c��c���c

�*�c�=a c��+�c�)�c ' c���c�!c�l��c3/Fc:�";��c�[c^�0+�c�d�c Sc���c�=���c���c��� c

��Qc L�c3' c���Fc�<�c&<�c �c3' c���c�=���c���c�)�c�[�c���c !"c���c

��c�7�-c

Fc :�";��c �i�c�G c��"c="c�Q��c9d c�GFc����c W c�)�c �c3' c���c�V�c��c

g�c3' c���c���c�Q��c9d c�Gc�4c&i�c ��c��� c&'�c���c�=�0��c����c^�"c�4c

�5��c�i�c9�"�c��c�\cc��� c ���c *�c ' c9d c�Gc �c3' c���-c1' c���c 4c

��c��"c���c 4"c &V��c ' c �T�c ���c ��c �k��c���c �J��JJc�[c �<�c �h�Fc �i�c �<�c

�h�c �l c�7c �<c ��c �<�c �h�wc :�";��c �[c ��"c ="c 9d c �Gc ���c 3�+�c �=i�c �="��c

:�- ��c��g�c3' c���c 4c��c���c3�+�c�� c�Q��c�7��c���c��c�<�c�h�Fc9d c

�Gc��cXc�d�c��"wc:�";��c37��c Sc&'�c �c&��c <c ���c�' c��c&��c 4c��c

Page 35: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

��"c�\��c�="��c�=���c ���c�' c�+�c&��c����wc:�";��- ��c �i�c�G c&kc����c ' c

�W�c �5��c 3�+�c ^�'c �=��c��"c �T�c �=i�c����c *�c 9R�c ��c ���c �)�c 3' c ���-c

2G cr8���c,9%"�sc��"c="c ' c/c��?��c��c^��c�l��c�)�c�(Fc*�c9R�c�%�c�\��c�>�c

����c�=���c�5�-c2G cr��������0sc ���c *�c�7��c���c��c�<�c�h�c��c�Q��c/c

3�+�c �cb(c !"c3' c���c�)�c�"�-c2G crí� "=9sc �c���c3' c���c X�c a"c

��c ���c �Q��c &��c ��+�c ����c ��c ��y�c �Wc �c &��c &�Fc ���>�c �L�c !"c ���-c

:�";��- ��c�[c��c�"��c �i�c�G c&kc����c�i�c�Q��c9d c�Gc=*�c*�c9R�c��c�=i�c

�c3' c���c !"c���c

Fc e)�c��c�+c �c��c ��i�c����c�=���c `�c�a c&'�c���c�=i�c����c:�";��c �i�c

�G c�L�c���c ' c�dc�=�>��c�)�c�)�c�c�7��c3�c���c���0c ���c�� c�?c=���c

�=i�c ����c �+c ��)�c ����c����c�)�c �4c �c��� c ���c *�c�Q��c�<�c�h�c3' c�"�c

�c����c���c�a��c3' c�"�-:�";��c37��c��\��c��"c="c�Q��c�<�c�h�c�)�c

�c ' c ���c ����c 3' c �"�c ��c:�";��c 3�9�c I&'�c �' c �c �=(c %�Kc w:�";��c

&"&0cI&'�c�_c ��c �c�=(c%�Kwc#6�P��AA#c:�";��c W�c�Z c�?c=���c3��c9�"�c

���c�dc�=�>��cD��c�<�cI������$$$-"�";��- �-���KFc�=�) c�4c �c ' c�dc�=�>��c )�c

?c�L�c��c��c:�FcM'�Fc�Z �c

Fc c�c:�";��- ��c3' c���c37��c Sc&�+�c��c�7��c���c�<�c�h�c !"c:�";��c

��c 3' c ���c Y�c �� c &�+�c ���c ' c �c ��+�c ��c �<�c �h�c o��c ���c �=i�c �dc

�=�>��Fc �\c�4c3' c���c 4c ��c��c�'�c��'c <Fc *�c ���Fc&<�c�����c��"c="c

a"c X�c���c�*�c3�c��"c���-c3�c3' c���c���c�="��c$%&c !"c"�";��c�\c @�c

�Zc�c�=?c��Fc���c�� %c ��3�%c�� c��c9G��c��cb' c�d�c3' c���c��c���c�dc9Y��c

��c]�crn% ��%c&" 3Fc�sFc��c��"c="c�Q��c��c/c��"c�T�c9a"c�=i�c ' c���c

����c��"c �T�c �=�) c �4c !"c 3' c���-c:�";��c p��c�L�c �W c ^�'c �=��c��"c

�T�c !"c ' c3' c���c��>��cb�0i�c��c���c�Q��c%�"� c��c/c��c ' c�<�c�h�c

�)�c �c3' c���-c����c3ic /c3�+�Fc�'�c��'c !"c3' c���c���c �)�c ' c �<�c

�h�c �c���c3' c���c��"c="c ' c a"c X�c W�cb' c��c�L��c "�c Y��c���c !"c

3' c ���c �=���c ^�'c �=��c ��"c �T�c ���c :�";��- ��c ��c ��c ��c �)�c ��"c �T�c

Page 36: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

�=�0��c����-c�*�c <c�Q��c��c a c��0c !"c:�";��- ��c�V�c���c �c3' c���c

�ac ��<�c �'�c ��c 0i�c �L�c ��c3�c��"c ���c�_��c �>�c 3�0+�c3W c 3' c ���c

^�"0c ��c��"c�T�c��+�-c�i�c ��c 7��c Gc���c3�+�c�� cbL0c9a��c���c�+c��c���c

^�<Fc"�";��- ��c Y�c 4c�c����c3�c���c3k��c _c��g�c�%�c ��c�5��c a c ��c

�="�c��c��c��c�)�c ' c���c�!c ��c�="�-c

Fc �"0c��c���c�X�c ' c��c ��c�="�c�)�c ' c���c�!c:�";��c ��c �i�c3+�c�)�cXc

��c��"c�5��c9d c�Gc !"c���c�\c�4c�'�c&��cXc="c3]�c�dc�=�>��-c�\c�5�c#��OFc

:�";��- ��c �=���c 3"�c ���c ����c �i�c 3+�c �)�c ' c 7��c �0c 3' Fc �+�c �5�c �AA�c

:�";��- ��c �[c 4c ��c BAA-AAAc ���c �' c �c �' c ��)�c ����c 3' c ���c �c

:�";��- ��c�)�c�Z c�"c_��c6�BHc�=i�c ' c��"�c9d c�� c�a c���-c�\c�5�c

�AAAFc:�";��- ��c p��c�=���c3"�c���c����c�c�' c�)�c����c���c�' c3' c��c

�"=�9�=% �- ��Fc}%" �c"�9c�%"��0c�)�cE=�����=%- ��Fc��0�s�sC�Fc:�";��- ��c

p��c 3/c �c �_��c �)�c ���c ����c ��=9%=�c 8=���c ,� -Fc �c ���c 3' c ���c ��"c

���c �=i�c "�";��- ��c �+�c *0c ���c ���c ' c �"c ���c !"c ��=9%=�-c D�� c ��Fc

:�";��- ��c p��c�=?c ���c �"c���c�=i�c$%&c !"c ' c ���c����c&��c (c ����c @�c

��c�"=�%�c��c��= ���c���0-cc

Fc D5�c�AA#Fc�%��c�%;��c&T�c�@�c �"c�(c��"�c���c<�c��y�c�Wc�)�c���c�!c ��c

�="�Fc �c���cXc3��c9�"�c��"0c�=i�c$%&���%c !"c7��c�)�c�G c�W c%�c ��c �c

3' c���c�Q��c��cXc����Fc��c��'c <c�c /Fc�ac a"c X�c����c�gc��c3<c

�5��c��"�c���c�"�c 4��-c

c

����_����

c

�=���c��c�Q��c 7��c�0c��0c�<�c3�c�)�c[��c&'�c (c�=a c��0+�c:�";��Fc���c�"0c

�� c ��c �c��c&'�c (c�=a c��0+�c )�c�*�c�+c��)�-c8�Q"c g c����c&'�c (c2Uc��"�c

��'�c��c <�c+ch�c3�+�c37��cW�c 7��c�0c �=���c����c�<�c���c���cb��c�'c�<�Fc

3' c���c�R�co�co�c�kc�)�c ' c��"�c���c�=a c��0+�c !"c:�";��c��cD%�� �b-c

Page 37: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

:�";��c �c"0Fc9�"�c��c =Y��c !"c[��c �5��c#�Hc��c �c����c �5��c�Hc �=���c

^�/cP��AA�-c�'��c#���AA�cc�c����c&'�c (c�=a c��0+�c�k�c��+��c:�";��- ��c�[c

�7��c&'�c3+�c^�<c3��c9�"�c�=���c�o"c��Sc yc ���c�5�cc �c{���c �"c�\��c 4{Fc

�)�c ���c ���c �l�c ���c �5��c �)�c #OHc �=���c ���0c ��"c �T�c ���c �d�c �*�c !"c

[��Fc&"�c�_�c <c�l�c���c^�"c����-c

cc�' c3' c���c !"c:�";��c�[c�l�c���cJF6c�=���c�4�c���c���c���0c "�c����c

�*�c �c#B�#�Fc�=���c3�c ��c��c��0c���c�5�c�AAOc Sc �c3�<��cBFPc�=���-c}[��c��0c

�[c���c �0��c��cBFJc�=���c�<�c�h�c���c���0c�T�c���c�*�c !"c���Fc�5��cPPcHc

��c�)�c ��c��c6F�c�=���c�<�c�h�c !"c�5�c�AAO-c

�7��c�0c��0c37��c ���c *�c ' c��c ���c9�"�c��c��c37��c�4�c��c��� c�Z c��'c

�=���c&��c !"c ' c���c�l�c���c 4c�"0c�k�c"0c37��-c2Z c�5��c�=�?��c�<0c�X�c

�\"c�� c�7��c&'�c���c�ZcJc�\"c^�"c��+�c�G c���c9��c ���c�5��c�=�?��c9�"�c��c

�i�c�G c��c:�";��c 7��c&�c�\c�5�c�AA�-c

�' c��c�L�c�W c�dc�=�>��c�_��c^�"�c����c�)�c�"�c=V��c 7��c&�c !"c:�";��c

�c���c���c �c���>�c3k��c _c��"c�T�c�=a c��0+�c��0Fc����cXc ��c&*�c�_��c^�"�c

����c��c��� c ���c ' c3+�c^�<c��0c 4c�<�c'�c�Z c���c !"c�dc�=�>��c�����c���c

�=a c ��0+�c �4�c ���c"0c37��-cN� "=��"c2� ��=�Fc��c�L�c �W c !"c��==%��%=c

�%�%"= c �c&�+�c�Z c�5��c9�"�c��c !"c:�";��c �c�*0c���c3��c�+c���c ���c

�"��c�"c ����c ' c��c&'�c (c��<�c��'c��Fc3�c <c��"c�=a c��0+�c"0c���c��i�c�d-cc

Eoc���c�"0c 4c �acb�*�c���c !"c���c ��c9d c �Gc ���c *�c���c��'c =(c^�"c����c

�)�c ��c N������- ��c "0c N��;� "- ��c ����c ' c 7��c �0c ��0c 37��c ��c &�c

�� c�)�c�0c�W�c��c��'c��c *�c ���c��"�c���c��c:�";��c�[c#Ac�5�cbL0c9a��-c

r1' c���c&�+�cXc���c�� c��c3�c��"�c9d c�)�c:�";��c��c��c�+cXc�R�c��"c

����c?c�L0sFc��c�L�c�W cN ���cE%����c !"c[��c.%��c2"���cn��9cn" 3%=c���c

b��-crD�"0c <c ' c[��c&'�c (c��c�=a c��0+�c p��c Y�c3��c��� c�<�c ��c�)�c 4c

��c&T�c3d�c:�";��s-c

c

Page 38: 55948197 tim-hiểu-mo-hinh-hoạt-động-của-amazon-com

c

c

c

c

c

c

c

c

c

c

c

c