Be intentional in the use of color3 • Use color to highlight key points in your data which you would like the audience to focus on• Use recognizable branding colors for your organization in outcomes reporting and evaluation analysisIntentional use of space3 • Use your title to reinforce the key takeaways of your graph• Remove unnecessary tick marks, axes lines, boarder lines, and labels• Arrange your data thoughtfully and label it appropriatelyUse of white space4

• Creates separation and avoids clutter• White space is attractive to the eye• Creates balance• Improves readability, therefore increasing comprehension

Don’t make your viewer work to understand your chart, it should be intuitive

BASIC CHART CHOICESUsing the Correct Chart Type5

CREATING VISUALLY INTERESTING AND SUCCINCT INFOGRAPHICS

Revolutionize your Data: The ABCs of Data Visualization Concepts Katie L. Eustace, MBA1

Emily Kitterman2

1 Vice President, Global Educational Services, prIME Oncology, The Hague, the Netherlands2 Director of Metrics and Outcomes, prIME Oncology, Atlanta, Georgia, United States

*No financial relationships or conflicts of interest

BACKGROUNDThe human brain processes images 60,000 times faster than it processes text.1 Human beings process visual information more effectively and efficiently than text. An important practice improvement for CME/IME providers in reporting evaluation/outcomes data to a supporter or in the creation of an eLearning tool is the visualization of your data to the learner. With the evolution of technology and the decreasing attention span of humans,2 we strive to motivate retention of knowledge by utilizing the ABCs of data visualization.

FUN FACTHumans have a lower attention span than a goldish!2

CONCLUSIONSIncorporating data visualization concepts into your daily practice when creating outcomes or evaluation reports, as well as eLearning concepts is a proven way for retention of information. Because the human brain processes visual information more effectively and efficiently than text, this is a clear practice improvement concept that will lead to a more effective communication to your key stakeholders.

REFERENCES1. Vogel DR, Dickson GW, Lehman JA. Persuasion and the role of visual presentation support: The UM/ 3M Study. 1986. http://misrc.umn.eduworkingpapers/ fullpapers/1986/8611.pdf. Accessed 17 October 2017.2. Statistic Brain Research Institute. Attention span statistics. 2017. http://www.statisticbrain.com attention-span-statistics/. Accessed 17 October 2017.3. Schwertley S. ETHOS3—Presentation design 101: Using color. 2012. https://www.ethos3.com/2012/08/ presentation-design-101-using-color/. Accessed 17 October 2017.4. LinkedIn. 5 reasons why you need white space on your slides. 2014. https://blog.slideshare.net/ 2014/ 05/19/5-reasons-to-utilize-white-space. Accesseed 17 October 2017.5. Evergreen S. Effective Data Visualization: The Right Chart for the Right Data. Los Angeles: Sage Publications, Inc; 2017.6. Gutierrez K. Studies confirm the power of visuals in elearning. 2014. www.shiftelearning.com/blog/bid/ 350326/studies-confirm-the-power-of-visuals- in-elearning. Accessed 17 October 2017.

ACKNOWLEDGEMENTSprIME Oncology; Daphaney Willis; Trudy Stoddert, ELS; Karrie Gawron; Lori Bair

55%Big Number

Side by Side

Stacked Bar

Pie/Donut Stacked Bar Tree Map Map

Slope Graph Line Graph

Diverging Bar Bar/Column

Slope Graph Back to Back

Icon Array Pie/Donut Bar/Column

Word Cloud

IMEBecause it's independent

More accurate informationCore objective view on dataLess influence of pharmaceutical companiesClearer information

Independent presentations and conclusionsLess industry influence

More reliableLack of perceived biasMore neutralEfficiencyMore valid

More objectiveNo conflict of interestLess biasedMore interesting informationAvoid commercial information

More transparency of informationContent is more interesting

AC

Data visualization plays a key role in the effective retention of knowledge and outcome results.

Key Topics: • Use of Color & White Space• Graphical Representation• Infographics• Using Icons, Colors, and Charts to Tell the Story

APPROPRIATE USE OF COLOR AND WHITE SPACECategories

As mentioned above, humans process images 60,000 times faster than text,1 hence infographics are a simple way to connect with your stakeholders and create impact to effectively educate or highlight outcomes in education.

PULLING IT ALL TOGETHERUsing Icons, Colors, and Charts to Tell the Story in Outcomes Reporting

Remember thisimportant number

Show survey responses

These are the parts of this whole

Things changed over time

Visualize open-ended comments

Compare 2 or more things

B

USING DATA VISUALIZATION ABCs IN eLEARNINGThe Power of Visuals in eLearning6

Stick in long-term memoryTransmit messages faster

Improve comprehensionTrigger emotionsMotivate learnersUsed incorrectly

can deter learners

Example eLearning Concept: Interactive Infographic

9 seconds 8 seconds

702 64Participants

cancer patientsimpacted in 2016

Countries

545K