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Work in E-Commerce and deal with email? Then this is the slideshare for you. All important E-commerce Email Stats in one place, updated for 2014. Enjoy!
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36 MUST SEE STATS FOR EVERY E-COMMERCE
EMAIL MARKETER!
Send emails that click!
There are more than 3.2 billion email accounts today.!
Source: The Radicati Group, Email Statistics Report!
3.2B!
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Estimates predict there will be about 4.3 billion email accounts by 2016. !
Source: The Radicati Group, Email Statistics Report!
4.3B!
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Email now accounts for more than 7% of all e-commerce user acquisitions. It's the 2nd most effective acquisition channel (behind search - 15.8%).!
Source: custora.com!
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Customer Lifetime Value (CLV) of customers acquired through email is 12% higher than the average. Twitter's CLV is 23% lower than the average.!
Source: custora.com!
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33% of consumers report that email contributes most to their online spending.!
Source: awprotools.com!
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Average return on email marketing investment: $44.25 for every dollar spent.!
Source: experian.com!
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62% of marketers are going to spend more on email marketing in 2014 for engagement and
retention.!Source: exacttarget.com!
62%!
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Personalized emails improve click-through rates by 14% and conversion rates by 10%. !
Source: aberdeen.com!
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Emails with personalized subject lines have 26 percent higher unique open rates than non-
personalized emails.!Source: experian.com!
26%!
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Personalized calls-to-actions (CTA) had a 42% higher view-to-submission rate than CTAs that were the same for all visitors. !
Source: hubspot.com!
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44% of email recipients made at least one purchase last year based on a
promotional email.!Source: exacttarget.com!
44%!
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7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.!
Source: 2012 Blue Kangaroo Study!
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Free-shipping offers are twice as effective (0.22% - 1.9%) as price reduction offers (0.1% -
0.8%).!Source: retentionscience.com!
2X!
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91% of consumers report checking email at least once a day.!
Source: exacttarget.com!
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Mobile purchasing decisions are most influenced by emails from companies (71%) only surpassed by the influence of friends (87%).!
Source: Adobe Digital Report!
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Women click 10% more often than men on mobile emails.!
Source: Tailored Mail 2012 Email Marketing Trends!
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Weekend open rates (averaging 17.8% for Saturday and Sunday) are the highest of the week. Especially in the B2C market.!
Source: experian.com!
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23.8% of all email opens occur during the 1st hour after delivery.!
Source: getresponse.com!
23.8%!
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After 24 hours, an email's chance of being opened drops below 1%.!
Source: getresponse.com!
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Almost a third of all emails are sent out during the Q4.!
Source: getresponse.com!
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Most of the commercial emails (17.93%) are sent out on Tuesdays.!
Source: getresponse.com!
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Most promotional email recipients engage with email in the afternoons and evenings.!
Source: retentionscience.com!
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Less than half of marketers (49%) are actively testing email sending time and day. !
Source: econsultancy.com/Adestra!
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By far the most popular e-commerce email acquisition channel is the checkout site.!
Source: experian.com!
84%!
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45% of e-commerce sites are using pop-up layovers now. Fastest growing email acquisition trend - doubled from 2012.!
Source: experian.com!
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80% of retail brands collect emails through a point of sale (POS) system entered by a sales
associate.!Source: experian.com!
80%!
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Email is the number one most popular activity on smartphones - 78% of people check email on their mobile phone.!
Source: idc.com!
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49% of all emails are now opened on mobile (February 2014).!
Source: litmus.com!
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Gmail reigns the webmail market share with 40% of the market.!
Source: litmus.com!
40%!
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Desktop email represent only 27% of all email opens currently and have been on a steady decline for the past couple of years.!
Source: litmus.com!
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Mobile email opens have grown by 21% just in 2013.!
Source: litmus.com!
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30% of consumers now read their email exclusively on mobile devices.!
Source: yesmail.com!
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Apple iPhone is by far the most popular email client with 26% of all
email opens.!Source: litmus.com!
26%!
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Less than 12% of all emails collected in June 2013 were mobile optimized.!
Source: equinux.com!
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56% of mobile online sales originating from a marketing email take place on
an iPad.!Source: yesmail.com!
56%!
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Over 70% of mobile purchasing decisions are influenced by promotional emails.!
Source: yesmail.com!
Send emails that click!
Into E-Commerce Email Marketing?
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