20 Shocking Email

Marketing Stats All

Business Owners

Should Know

Email marketing yields an average

4,300% return on investment for

businesses in the United States.

Source: Direct Marketing Association

Companies using email to nurture leads

generate 50% more sales-ready leads and

at 33% lower cost.

Source: Hubspot

Small business owners estimate that

getting an hour of their day back from

doing email marketing (and other

activities) is worth $273/hour.

Source: Constant Contact

For every $1 spent on email marketing,

the average return on investment is

$44.25.

Source: ExactTarget

Marketers consistently ranked email as

the single most effective tactic for

awareness, acquisition, conversion, and

retention.

Source: Gigaom Research

Email conversion rates are three times

higher than social media, with a 17%

higher value in the conversion.

Source: McKinsey & Company

Email is nearly 40 times better than

Facebook and Twitter at acquiring

customers.

Source: McKinsey & Company

70% of people say they always open

emails from their favorite companies.

Source: ExactTarget

95% of those who opt into email

messages from brands find these

messages somewhat or very useful.

Source: Salesforce

You have just 3-4 seconds to grab your

readers’ attention and interest them

enough to open and read your email.

Source: Litmus

In Q1 2014, more email was opened on

iPhones (38%) than all desktops

combined (34%).

Source: MovableInk

64% of decision makers read emails via

mobile device.

Source: EmailExpert.org

How much time people spend reading an

email on desktop vs. mobile:

Source: MovableInk

Desktop

0–3 seconds: 37.88%

3-15 seconds: 24.67%

15+ seconds: 37.45%

Mobile

0–3 seconds: 41.01%

3-15 seconds: 24.93%

15+ seconds: 34.06%

91% of consumers check their email at

least once per day on their smartphone,

making it the most used functionality.

Source: ExactTarget

Using marketing automation can increase

conversion rates by over 50%.

Source: Aberdeen Group

Personalized promotional mailings have

29% higher unique open rates and 41%

higher unique click rates than non-

personalized mailings.

Source: Experian

Companies that use email list

segmentation saw 39% higher open rates

and 28% lower unsubscribe rates.

Source: Lyris

Email with social sharing buttons increase

click through rates by 158%.

Source: Nonprofit Hub

The two biggest factors influencing open

rates are the organization the email is

from (64%) and the subject line (47%).

Source: Chadwick Martin Bailey

If an email does not display correctly,

71.2% will delete it immediately.

Source: BlueHornet

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