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10 INSIGHTFUL

EMAIL STATS

US email-users by 2017. 236.8M There will be around

- eMarketer

of consumers report checking their email at least once a day.

91% - ExactTarget

For every $1 spent, is the average return on email marketing investment.

$44.25 - Experian

of all emails are now being opened via a

mobile device. .

43% - Return Path

Subject lines fewer than 10 characters long have an open rate of

58% - Adestra July 2012 Report

93% of consumers get at least one

permission-based email daily.

7/ 10 people say they made use of a coupon or discount from a marketing email in the prior week. - Blue Kangaroo Study

of decision-makers read their email via

mobile devices.

64% - TopRankBlog

commercial messages each month.

416 The average subscriber receives

- Return Path

of email recipients open email based on subject line alone.

33%

- Convince & Convert via salesforce.com